Over the forecast period, online sales are expected to continue climate at a faster rate than offline bookings, although the differences in growth rates are not expected to be particularly huge and, for this reason, offline bookings are expected to remain dominant in the category until the end of the forecast period. Nonetheless, online bookings are definitely closing the gap on offline bookings, with robust demand for online bookings being driven by rising internet penetration and improvements in mobile telecommunications infrastructure as well as greater consumer trust in online payments facilities and the growing trend towards products and services that offer convenience.
Surface travel is set to outperform air travel during the forecast period as the category is rising from a low of base. In particular, surface travel online slated to be among the most dynamic booking categories over the forecast period.
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Understand the latest market trends and future growth opportunities for the Booking industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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