Booking via intermediaries is expected to see a quicker recovery, especially for categories such as lodging and packages, which require evaluation across various options. Consumers have become used to booking via online intermediaries such as Klook and KKday since the pandemic, due to the demand and popularity for staycation packages via these online travel agencies.
Post-pandemic, local consumers have shifted to booking travel online due to the greater convenience it offers, regardless of business or leisure requirements. Going forward, business booking will be primarily conducted online as the process for most companies has become streamlined since the pandemic.
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Understand the latest market trends and future growth opportunities for the Booking industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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