The forecast period is expected to see booking registered double-digit growth in value sales as the category continues to recover from the severe losses registered at the peak of the COVID-19 pandemic in 2020 and 2021. In addition to pent-up demand for outbound travel among the Finnish population, the category is expected to benefit from increasing interest in domestic tourism, with many Finns having discovered the many attractions and the natural beauty of their own country during the early stages of the COVID-19 pandemic, when international travel was rendered impossible or difficult day to measures designed to curb the spread of the COVID-19 virus.
While both online and offline bookings are expected to continue increasing over the forecast period, online value sales are expected to increase at a faster pace than offline value sales. Offline bookings are expected to remain an important aspect of the operations of Finland’s travel intermediaries throughout the forecast period and despite the slew of bankruptcies seen in this area at the peak of the COVID-19 pandemic, there remains a competitive network of travel agencies with a physical presence throughout the country, meaning that consumers can visit a bricks-and-mortar travel agent to discuss their options and make a range of travel and tourism bookings.
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Understand the latest market trends and future growth opportunities for the Booking industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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