Colombia's e-commerce sector has witnessed substantial growth, a trajectory anticipated to persist. While this expansion was initially propelled by pandemic-related factors, post-pandemic conditions have further perpetuated the surge in online shopping behaviour.
Technology emerged as a cornerstone of the Colombian tourism industry's recovery in 2023, as evidenced by contact tracing apps, contactless payments, virtual and augmented reality, and artificial intelligence applications for personalised traveller experiences. The ongoing adoption of technological solutions within the tourism sector will remain integral to adapting to evolving circumstances and fulfilling the dynamic expectations of travellers.
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Understand the latest market trends and future growth opportunities for the Booking industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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