With digitalisation trends accelerated by the pandemic during the review period, large-scale migration of consumers to online booking will continue with gusto over the forecast period. Not only will the likes of Traveloka and tiket.
Key players amongst OTAs are expected to continue their strong marketing and promotional activities by offering various promotional codes that focus on certain periods, for example the Lebaran period, school holidays and the end of the year. Apart from aggressively offering discount promotions for airplane tickets and hotels, players in this category are also expected to provide more offers for ordering experience and attraction products, such as various sports events, recreational areas, music concerts, and other entertainment in the forecast period.
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Understand the latest market trends and future growth opportunities for the Booking industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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