Operators will be increasingly willing to implement secure and flexible payment solutions for customers in order to increase sales and to allow clients to feel at ease even in an environment of rising inflation and low available income. Therefore, more innovations are expected to be seen in this area over the forecast period.
Booking players are expected to innovate and invest in digitalisation and in creating an omnichannel presence as a way to bring them closer to their customers and to be able to respond to their needs 24/7. By increasing investments in technology, communication and marketing this should allow travel agencies to increase their business, sign more commercial contracts and beat off the competition.
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Understand the latest market trends and future growth opportunities for the Booking industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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