Booking overall will recover to pre-pandemic levels in 2024, with booking online surpassing 2019 value sales in 2023 and booking offline taking until 2025. Travel intermediaries online will likewise see a full recovery in 2023, as will direct suppliers online, while travel intermediaries offline will reach pre-COVID-19 levels in 2025.
Increased use of technology in booking is set to assist not only clients but also operators. For example, the tour operator Oltremare Caledoscopio launched a YouTube channel, following on from the success of the Caleido College e-learning platform.
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Understand the latest market trends and future growth opportunities for the Booking industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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