The ongoing revival in inbound arrivals will drive the recovery of bookings in retail constant value terms (2023 prices) throughout the forecast period, with the exception that they will surpass their pre-pandemic levels by 2024. While enthusiasm for business travel will remain limited for the foreseeable future, demand for leisure travel is expected to normalise more quickly, as consumers who were forced to postpone travel plans look to make up for lost time.
The digitalisation of booking services will continue apace over the forecast period, as consumers look to book accommodation, trips and activities without the need to visit physical locations. Many small-scale players will lean towards online travel agencies (OTAs) due to the increase in online searches and the impact of social media.
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Understand the latest market trends and future growth opportunities for the Booking industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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