Given that the pandemic has contributed to accelerate the shift away from organised to independent trips, travel operators that offer more “traditional booking services”, such as lodging, bus tours and car rental, will come under stronger pressure from companies that cater to more niche activities. A strong increase in the presence of operators that focus on outdoor activities is expected, as demand continues to grow for trekking, etc.
While international online players like Booking.com, Expedia and Hotels.
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Understand the latest market trends and future growth opportunities for the Booking industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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