Booking will continue to recover throughout the forecast period, but retail constant value sales will remain well below their pre-pandemic level even at the very end of it. Demand will continue to steadily shift from offline to online booking, with the convenience and ease of price comparison offered by the latter channel particularly appealing to younger consumers.
After the upheaval of 2020 and 2021, the forecast period will see local consumers increasingly demand flexibility when it comes to booking travel—being able to cancel before departure with no charge, for example. Booking website Klook has found that products on its website that offer free cancelation are 14 times more popular (in terms of turnover) than those that do not.
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Understand the latest market trends and future growth opportunities for the Booking industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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