Offline travel agencies have established or reinforced strategies aimed at attracting customers, especially those who usually purchase tourist services on their own, as they look to better compete with online options, which are seeing a strong growth trend. Although some offline travel agencies also have a website, where they offer package tours and promotions, the main strategy on which they are focusing is to provide personalised attention and offer high-quality advice, so that tourists can have services tailored to their needs.
Within the activities carried out by travel agencies, the tendency to offer lodging of medium quality upwards continues, including hotels from three stars upwards. This is because in this way they can guarantee an appropriate level of quality to their customers, offering options of various prices but ensuring good service and quality compliance (although they can offer lodging with lower ranking or no ranking at the customer's request, this is unusual).
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Understand the latest market trends and future growth opportunities for the Booking industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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