Over the forecast period, value sales in booking in general and packages in particular are forecast to rise faster than volumes. According to trade sources this will be driven by an increased willingness by consumers to trade-up; for example, consumers who were previously satisfied by staying in three-star accommodation are now trading-up to four-star hotels.
During the lockdowns, travel agencies reportedly placed an emphasis on improving the experience and the customer journey, of which a key element is personalisation. In order to remain competitive, travel players will need to develop their offerings to a growing number of diverse consumer groups, for example in addition to different types of destinations, EasyJet Holidays lists four different demographic segments, which in addition to the classic family holiday also include solo holidays and holidays for single parent families.
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Understand the latest market trends and future growth opportunities for the Booking industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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