In the review period, especially during 2021, when COVID-19 restrictions were severe, various virtual travel services were launched by travel agencies to offer travel-from-home experiences to ease people’s frustration with being unable to travel as freely as before COVID-19. This momentum has continued in 2022, and a concept of metaverse travel has been established, whereby consumers can experience travel or entertainment without having to leave their homes.
In terms of package tours in Japan, wellness (including hot springs and spas) is the most popular component. However, in the review period, the concept of sustainability significantly increased, thanks to the government pushing various initiatives to achieve a carbon-neutral, zero emissions society by 2050.
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Understand the latest market trends and future growth opportunities for the Booking industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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