According to Euromonitor International’s Lifestyles survey 2023, when the survey asked about respondents’ current financial situation, the percentage of respondents who answered “I am concerned about my current financial situation” for Japan was 43%, which was the third highest amongst the 40 countries researched. It was much higher than other countries, such as the US or the UK, even though these were hit much harder by the rising of cost of living and inflation.
In contrast to the saving mentality of most Japanese consumers, luxury travel also has potential in the future in terms of stimulating sales in value terms. Currently in Japan, the population of Ultra-HNWIs/HNWIs is only 0.
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Understand the latest market trends and future growth opportunities for the Booking industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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