The COVID-19 pandemic not only accelerated the existing trend towards online bookings but also solidified it as the preferred and prudent choice for travellers seeking both convenience and security in the new normal. In Sweden, the online channel accounts for just over three-quarters of total booking value in 2023, with direct channels and intermediary platforms competing for retail value share.
The growing environmental awareness among young Swedes is reshaping their approach to tourism. This shift is evident in their preference for eco-tourism trips that consider the planet, a trend that is expected to gain momentum in the forecast period.
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Understand the latest market trends and future growth opportunities for the Booking industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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