Even though online channel was already important already before the COVID-19 pandemic, it has become even more prominent since with consumers having become used to shopping and making arrangements online. As such, it will be crucial that players are able to offer convenient and easy-to-use booking portals.
As a result of the lack of travel opportunities during the pandemic, many Swedes are keen to pursue active holidays, with this also being linked to the health and wellness trend. Therefore, many people are choosing to combine travel with various sport and other activities, as well as experiences.
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Understand the latest market trends and future growth opportunities for the Booking industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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