Booking in Sweden continues to grow, supported by recovering travel confidence, high digital adoption and sustained consumer interest in travel. Online and mobile channels remain central to the booking journey, while travel intermediaries continue to play an important role in comparison shopping, package holidays and more complex travel planning. The market is increasingly shaped by a divide between value-oriented travellers seeking competitive prices and consumers willing to pay more for convenience, flexibility and tailored travel experiences. This encourages suppliers and intermediaries to refine package offers, personalised promotions and bundled travel solutions to address increasingly diverse booking preferences. At the same time, digital innovation is reshaping the customer journey. AI-powered tools, integrated booking platforms and flexible booking policies help simplify travel planning, improve conversion and strengthen customer confidence. Looking ahead, growth is expected to be driven by transparent pricing, seamless digital experiences and the ability to reduce friction across the entire booking process.
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Overview:
Understand the latest market trends and future growth opportunities for the Booking industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Booking in Sweden?
- Which are the leading companies in Booking in Sweden?
- How are companies responding to the travel restrictions?
- Which travel sectors are proving the most resilient?
- What are companies doing to innovate and future-proof?
Key Data Insights
Key Industry Trends
Digital channels become increasingly central to travel planning
Premium and value travellers drive demand towards different booking propositions
Flexible booking policies help convert travel demand
Chart 1 Booking Sales: Value 2021-2031
Chart 2 Booking Sales by Category: Value 2026
Transparency and value are expected to become more important booking drivers
Direct suppliers and intermediaries are set to compete through seamless customer journeys
Conversion optimisation is expected to become a more important source of growth
Chart 1 Forecast Booking Sales: Value 2021-2031
Chart 2 Forecast Booking Sales by Category: Value 2026-2031
Booking.com leverages brand trust and digital reach to sustain its lead
Chart 1 Travel Intermediaries GBO Company Shares: % Value 2021-2026
AI and personalisation transform the booking experience
Sembo integrates AI into trip planning and booking
Greater flexibility and integration support conversion and loyalty
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Booking
- Booking Offline
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- Mobile Travel
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- Leisure Air Travel Online via Direct
- Leisure Air Travel Online via Intermediaries
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- Leisure Air Travel Offline via Direct
- Leisure Air Travel Offline via Intermediaries
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- Leisure Car Rental Online via Direct
- Leisure Car Rental Online via Intermediaries
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- Leisure Car Rental Offline via Direct
- Leisure Car Rental Offline via Intermediaries
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- Leisure Cruise Online via Direct
- Leisure Cruise Online via Intermediaries
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- Leisure Cruise Offline via Direct
- Leisure Cruise Offline via Intermediaries
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- Leisure Experiences and Attractions Online via Direct
- Leisure Experiences and Attractions Online via Intermediaries
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- Leisure Experiences and Attractions Offline via Direct
- Leisure Experiences and Attractions Offline via Intermediaries
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- Leisure Lodging (Source) Online via Direct
- Leisure Lodging (Source) Online via Intermediaries
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- Leisure Lodging (Source) Offline via Direct
- Leisure Lodging (Source) Offline via Intermediaries
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- Leisure Packages Online via Intermediaries
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- Leisure Packages Offline via Intermediaries
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- Leisure Surface Travel Online via Direct
- Leisure Surface Travel Online via Intermediaries
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- Leisure Surface Travel Offline via Direct
- Leisure Surface Travel Offline via Intermediaries
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- Leisure Other Travel Products Online via Direct
- Leisure Other Travel Products Online via Intermediaries
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- Leisure Other Travel Products Offline via Direct
- Leisure Other Travel Products Offline via Intermediaries
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- Business Air Travel Online via Direct
- Business Air Travel Online via Intermediaries
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- Business Air Travel Offline via Direct
- Business Air Travel Offline via Intermediaries
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- Business Car Rental Online via Direct
- Business Car Rental Online via Intermediaries
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- Business Car Rental Offline via Direct
- Business Car Rental Offline via Intermediaries
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- Business Lodging Online via Direct
- Business Lodging Online via Intermediaries
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- Business Lodging Offline via Direct
- Business Lodging Offline via Intermediaries
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- Business Other Online via Direct
- Business Other Online via Intermediaries
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- Business Other Offline via Direct
- Business Other Offline via Intermediaries
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- Travel Intermediaries Online
- Travel Intermediaries Offline
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- Direct Suppliers Online
- Direct Suppliers Offline
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Booking research and analysis database.
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