Travel intermediaries are expected to see growth over the forecast period. Although booking will continue to shift towards online, travel intermediaries are set to see robust growth in demand, as a growing number of consumers will be looking for more personalised experiences and niche travel and avoiding big groups and mass tourism.
Irish summers are usually characterised by grey skies with fleeting glimpses of the sun and relatively cool temperatures, but summer 2022 was unusually warm and dry, with two heat waves in July and August. With this type of weather likely to become much more frequent due to climate change, it could lead to a shift in bookings from international to domestic destinations by encouraging local consumers to spend more time on local beach in counties like Cork, Kerry and Wexford.
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Understand the latest market trends and future growth opportunities for the Booking industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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