Booking overall will make a full recovery in 2024, driven by booking online, while booking offline will see rises until 2026 and then slide into negative growth, failing to reach pre-pandemic levels of retail value sales by the end of the forecast period. Within this, travel intermediaries online will fully recover as early as 2023, and direct suppliers online by 2026.
The COVID-19 pandemic clearly showed how important a strong online presence is for travel businesses. With online options the only ones available to consumers during the lockdown, they increased their consumer base as those who had not booked online before began turning to e-commerce for their holiday solutions.
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Understand the latest market trends and future growth opportunities for the Booking industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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