The travel industry has historically trailed other hospitality industries in the adoption of subscription services. While other industries, such as retail and even foodservice, have offered subscriptions over the past decade, US travel providers have largely stayed out of the subscription game.
After mass travel cancellations in March 2020, US travel providers quickly pivoted to offering flexible booking terms. Most major airlines in the US began allowing passengers to change their tickets without paying any fees, even on the most restrictive basic economy tickets.
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Understand the latest market trends and future growth opportunities for the Booking industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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