Despite the complex macroeconomic scenario, booking is anticipated to continue growing over the forecast period, with both short and long haul trips fuelling the trend. Sun and sea products are anticipated to continue to lead consumer preferences in terms of long haul flights while city breaks and European capitals should lead short haul demand.
The future of booking lies in consumer experience with those players capable of adapting and personalising their offer set to be the most successful. Although direct sales will continue to grow over the forecast period, intermediaries is also expected to grow, with online sales set to grow share year on year.
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Understand the latest market trends and future growth opportunities for the Booking industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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