Booking is set to see a relatively rapid recovery over the forecast period with domestic tourism continuing to account for a majority of trips for the first year at least. Booking overall will recover to pre-pandemic levels in terms of retail value sales in 2024.
Though holding low overall value share within online travel and intermediaries, online travel agencies mobile sales were able to weather the storm of 2020 with only marginal decline, while a rapid rebound began in 2021. Further dynamic growth is expected over the forecast period, supported by a strong rise in smartphone penetration in Vietnam, and the introduction of mobile-friendly websites catering to travellers by players such as Saigontourist, Vietravel and Fiditour.
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Understand the latest market trends and future growth opportunities for the Booking industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Booking
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.
See All of Our DefinitionsThis report originates from Passport, our Booking research and analysis database.
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