The share of total booking current value sales in Hungary generated via online platforms is projected to continue rising throughout the forecast period. While this trend is well-established, it has recently been reinforced by changes resulting from COVID-19.
Even with substantial financial aid from the government, travel intermediaries in Hungary suffered heavy losses during the early years of the pandemic. Since then, several have continued to struggle as the surge in inflation has caused costs to rise dramatically and prompted hotels, airlines and other travel service providers to step up efforts to increase direct bookings.
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Understand the latest market trends and future growth opportunities for the Booking industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Booking industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Booking category includes: Booking Offline, Booking Online including Mobile Travel, Leisure Travel, Business Travel, Travel Intermediaries and Direct Suppliers. It covers point of sale to residents for travel either domestically or abroad.See All of Our Definitions
This report originates from Passport, our Booking research and analysis database.
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