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Learn moreFeb 2021
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Retail value sales of health and wellness packaged food and beverages in Australia recorded stronger growth in 2020 compared to 2019. In general, sales were boosted by the impact of the COVID-19 pandemic as consumers focused increasingly on their health and diet and adapted habits and lifestyles accordingly.
At the beginning of March 2020, Australia declared that the outbreak of COVID-19 was a pandemic, resulting in major events being cancelled. Due to the lockdown regulations, businesses were forced into temporary closures and employees were asked to switch to remote working where possible.
Many leisure activities, including restaurant visits and travel, were off-limits or restricted during part or most of 2020. This had a positive impact on those companies with a strong presence in retail as consumers opted for everyday luxuries at home.
Stockpiling and the temporary closure of foodservice outlets including cafés, pubs and restaurants due to the COVID-19 pandemic led to a rise in sales through retail channels, notably for supermarkets and discounters, with both seeing particularly strong growth for fortified/functional beverages. The e-commerce channel also continued to grow as Australians refrained from visiting stores and shopped from home more often.
A little over one-third of on-trade sales are estimated to have been lost due to the lockdown, temporary closure of on-trade venues in March 2020 and ongoing social distancing requirements. While a proportion of these sales transferred to off-trade channels, some were irretrievable due to the cancellation of events and fewer social occasions.
Following stronger retail value growth for both health and wellness packaged food and beverages in 2020, HW beverages is expected to record only marginal growth in 2021 while HW packaged food enters negative value growth at constant 2020 prices. This will reflect a normalisation of sales following the spike in off-trade demand during 2020 and is set to be followed by low, steady growth for the remainder of the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in Australia market research report includes:
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This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.