Health and Wellness in Australia

Health and Wellness in Australia

EXECUTIVE SUMMARY

Growing health consciousness increasingly influences consumer choices and purchasing decisions

Increasing importance of functional benefits as consumers embrace health and wellbeing trend

Major players commit to consumer drive to make healthier choices

Supermarkets the leading distribution channel for non-alcoholic drinks and packaged food

Growing embodiment of health and wellness

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in Australia

HEADLINES

PROSPECTS

Despite drive towards healthier beverages, consumers unwilling to compromise on flavour

Consumers seek to reduce their sugar consumption

Consumer dislike of artificial sweeteners lingers

COMPETITIVE LANDSCAPE

Coca-Cola Amatil leads BFY beverages though share continues to decline

Major soft drinks manufacturers commit to reducing the sugar content of their beverages

Private label sees growth within BFY beverages

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in Australia

HEADLINES

PROSPECTS

Health consciousness supporting growth of fortified/functional beverages

FF RTD tea enjoys a boost to growth with the launch of a new product

Reduced-sugar energy drinks records strong growth while sports drinks drives FF powder concentrates

COMPETITIVE LANDSCAPE

Coca-Cola Amatil leads fortified/functional beverages

Frucor Suntory Australia retains second spot in fortified/functional beverages

Red Bull Australia remains in third place

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 29 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in Australia

HEADLINES

PROSPECTS

Kombucha continues to increase in availability and popularity

Health positioning stimulates strong value growth for NH superfruit 100% juice

Growth of NH carbonated natural mineral bottled water supported by rising health consciousness

COMPETITIVE LANDSCAPE

Lion retains top spot in naturally healthy beverages during 2019 despite contracting share

Coca-Cola Amatil maintains a steady share in naturally healthy beverages

Growth for Nudie Foods Australia as consumers value 100% juice made from local ingredients

CATEGORY DATA

Table 35 Sales of NH Beverages by Category: Value 2014-2019
Table 36 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 39 Distribution of NH Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Organic Beverages in Australia

HEADLINES

PROSPECTS

Organic chocolate-based flavoured powdered drinks and organic coffee appeal to children and adults for their health and ethical credentials

Organic green tea records significant growth due to its health positioning

Organic 100% juice sales supported by all natural and locally sourced ingredients

COMPETITIVE LANDSCAPE

Nerada Tea the largest player in organic beverages thanks to its wide range

Share growth for Republica Coffee as it appeals to consumers’ environmental and ethical concerns

Parker’s Organic Juices achieves sold growth thanks to its organic soft drinks and 100% juice

CATEGORY DATA

Table 42 Sales of Organic Beverages by Category: Value 2014-2019
Table 43 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 44 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 45 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 46 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 47 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in Australia

HEADLINES

PROSPECTS

Overall stagnating demand for better for you as consumers increasingly move towards natural food options

Positive performances for niche areas within BFY reduced fat packaged food

Calls to reduce salt in Australian diets does not translate into stronger sales for BFY reduced salt food

COMPETITIVE LANDSCAPE

High fragmentation with strong presence of private label and increasing entry of smaller players

Positive performances in niche areas

Local player looks to natural trend for reduced salt soup

CATEGORY DATA

Table 49 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 53 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Free From in Australia

HEADLINES

PROSPECTS

Increasing demand for free from as consumers continue to review their diets, influenced by global health trends

Sustainability and environmental issues combine with health trends to drive strong performance by free from meat

Free from gluten expands target audience from initial consumer base of coeliac sufferers

COMPETITIVE LANDSCAPE

Intensified competition leads to share loss for leader The Sanitarium Health Food Co

New launches under free from dairy

Local producers of free from meat aim to challenge leading brands

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in Australia

HEADLINES

PROSPECTS

Solid performance for FF baby food supported by new launches with further development expected

Fortified snacking combines convenience with nutritional requirements

Boost to demand for FF breakfast cereals as intensified competition leads to reduction in average unit price

COMPETITIVE LANDSCAPE

Increasing fragmentation with close competition amongst leading players

Probiotics continues to gain in popularity amongst new launches

Ongoing decline for FF bread as consumers look to alternative types or new breakfast options

CATEGORY DATA

Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in Australia

HEADLINES

PROSPECTS

Pasta is strongest performer within NH high fibre food

NH nuts, seeds and trail mixes continues to benefit from healthy snacking trend

NH sour milk products records high growth, supporting digestive health

COMPETITIVE LANDSCAPE

Private label holds prominent position within naturally health packaged food

Smaller NH honey brands look to capitalise on negative publicity for Capilano

Australians remain loyal to local brands, particularly those supporting sustainable farming practices

CATEGORY DATA

Table 76 Sales of NH Packaged Food by Category: Value 2014-2019
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 80 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Packaged Food in Australia

HEADLINES

PROSPECTS

Ongoing declining demand for organic milk, but niche areas of organic dairy perform well

Organic edible oil benefits from expansion and positive perception of healthy fats

Healthy snacking trend drives growth of organic savoury snacks

COMPETITIVE LANDSCAPE

Woolworths leads fragmented landscape and feels pressure from more dynamic players

Smaller local players likely to attract consumers within organic honey

Domestic player ventures into organic canned tomatoes

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 87 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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