Health and Wellness in Australia
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Australia
Performing better during a crisis due to health concerns
Local heroes in the fight against sugar
SodaStream set to siphon off sales
Will demand for a sugar tax return?
The Sugar Reduction Pledge may be hard to keep
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Australia
Consumers explore guilt-free indulgence whilst at home
Low carbohydrate options with additional nutritional benefits soar in popularity
Commitment to quality and improvement in nutritional wellbeing important
Guilt-free indulgence with low sugar options for consumers
Wellness remains key for consumers
Consumers search for sustainably-sourced and manufactured products
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Australia
A tale of two soft drinks
Other categories also perform well
Growth in energy drinks set to slow
Sports drinks will be pumped up
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Australia
Fortified/functional breakfast options in response to consumer demand
FF gum continues to decline due to limited on-the-go consumption occasions
Demand for healthier alternatives fuels growth
FF dairy to experience stronger value growth
Consumers demand more from their snacks in terms of nutrients
Healthy and wholesome nut and seed-based spreads offer both competition and development opportunities
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Australia
Demand for free from continues to increase with influence of global health trends
Rise of conscious consumers drives strong performance of free from meat
Growth in free from driven by changing consumer choices and lifestyles
Free from options within yoghurt offer potential for stronger value growth
Free from meat encourages players to expand plant-based product varieties
Growth expected with increase in product availability through different channels
Table 57 Sales of Free From by Category: Value 2016-2021
Table 58 Sales of Free From by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Free From: % Value 2017-2021
Table 60 LBN Brand Shares of Free From: % Value 2018-2021
Table 61 Distribution of Free From by Format: % Value 2016-2021
Table 62 Forecast Sales of Free From by Category: Value 2021-2026
Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Australia
Naturally healthy beverages suffers from decline for NH bottled water
Green tea sees rising popularity
Aloe vera: The new superfruit
Better growth potential for carbonated bottled water
More opportunities to drink herbal tea
Table 64 Sales of NH Beverages by Category: Value 2016-2021
Table 65 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 66 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 67 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 68 Distribution of NH Beverages by Format: % Value 2016-2021
Table 69 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Australia
Consumers search for healthy snacking options
Demand for locally-sourced, authentic products on the rise
Stable demand for NH olive oil
Focus on health to support further demand for NH high fibre bread
Naturally healthy breakfast options experience growth due to home seclusion
Changing lifestyles temporarily halt decline for NH butter and spreads
Table 71 Sales of NH Packaged Food by Category: Value 2016-2021
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 73 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 75 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Australia
Organic beverages are a hot topic
Organic juice is being squeezed
Healthy growth for SodaStream
Growth in share of organic coffee set to slow, whilst tea is just getting started
Little competition for Soda Press Co
Organic juice has opportunities in the declining juice category
Table 78 Sales of Organic Beverages by Category: Value 2016-2021
Table 79 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 80 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 81 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 82 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 83 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Australia
Rising consumer demand and new product development lead to strong value growth for organic dairy
Healthy snacking trends fuel growth for organic nuts, seeds and trail mixes
Health and convenience top priorities for consumers
Growing shift towards less processed food options
Hyperlocal economy supports Australian players
Growth expected with increasing product availability through different channels
Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 89 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026