Health and Wellness in Australia

Health and Wellness in Australia

EXECUTIVE SUMMARY

Health and wellness concerns remain a key focus for Australian consumers

The turn against sugar continues full force

Major players make health and wellness a priority

Supermarkets a key channel for ensuring the distribution of healthier food and beverage options

A focus on healthy living shows no signs of letting up

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in Australia

HEADLINES

PROSPECTS

Concerns over sugar consumption remain a key focus for consumers, while advocacy for a “sugar tax” continues

Australians embracing dietary fats, as perceptions about fat continue to change

Reduced sugar energy drinks to provide sustenance for busy consumers

COMPETITIVE LANDSCAPE

Coca-Cola Amatil makes providing healthier beverage alternatives a priority

Schweppes Australia’s share remains steady

Increasing presence of private label products, as healthier beverages remain a priority for consumers

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in Australia

HEADLINES

PROSPECTS

Negative growth in BFY packaged food due to changing lifestyle habits

BFY products need careful positioning

Could consumers’ added sugar concerns encourage the use of stevia?

COMPETITIVE LANDSCAPE

Lion Pty Ltd maintains the leading position through its Dairy Farmers brand

Private label remains strong in BFY packaged food

Simplot Australia’s repositions its Lean Cuisine brand

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in Australia

HEADLINES

PROSPECTS

Health-consciousness supports growth of FF beverages

The growing number of busy, on-the-go consumers boosts FF energy drinks

Concerns about sugar consumption and portion control encourage strong growth of FF powder concentrates

COMPETITIVE LANDSCAPE

Coca-Cola Amatil leads fortified/functional beverages

The growing number of energy-seeking consumers results in Red Bull Australia’s share of FF beverages increasing

Enduring popularity of V energy drink brand results in a steady share for Frucor Suntory Australia

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in Australia

HEADLINES

PROSPECTS

Modest growth expected in FF packaged food, with FF milk formula set to drive sales

Sales of protein-enriched products set to support strong growth in FF energy bars

Probiotic yoghurt to register modest growth as demand shifts towards NH products

COMPETITIVE LANDSCAPE

Parmalat falls back into second position in FF packaged food

Lion Pty Ltd reclaims leadership of FF packaged food

Private label remains an influential player in FF packaged food

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in Australia

HEADLINES

PROSPECTS

Strong growth for free from products over the forecast period

Free from dairy milk alternatives to continue growing strongly

Demand for free from gluten food to continue building

COMPETITIVE LANDSCAPE

A diverse range of specialist companies operate in free from products

Sanitarium and Goodman Fielder lead in the two largest free from categories

Freedom Foods benefits from its presence in free from gluten and free from dairy

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2012-2017
Table 56 Sales of Free From by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Free From: % Value 2013-2017
Table 58 LBN Brand Shares of Free From: % Value 2014-2017
Table 59 Distribution of Free From by Format: % Value 2012-2017
Table 60 Forecast Sales of Free From by Category: Value 2017-2022
Table 61 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in Australia

HEADLINES

PROSPECTS

Kombucha becomes mainstream

Bottled water products continue to benefit from their natural positioning

Superfood buzz leads to growth of NH superfruit 100% juice

COMPETITIVE LANDSCAPE

Lion leads naturally healthy beverages; however, its share declines significantly over the review period

Bickford’s Australia continues to record growth within NH superfruit 100% juice

Nudie Foods Australia’s share increases throughout the review period, as consumers value the natural positioning of its brand

CATEGORY DATA

Table 62 Sales of NH Beverages by Category: Value 2012-2017
Table 63 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 65 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 66 Distribution of NH Beverages by Format: % Value 2012-2017
Table 67 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in Australia

HEADLINES

PROSPECTS

Marginal growth likely to be seen in NH packaged food

Negative growth expected in NH high fibre breakfast cereals

NH high fibre pasta is set to remain among the most dynamic NH categories

COMPETITIVE LANDSCAPE

Artisanal producers remain the strongest presence in a highly fragmented category

Private label maintains a strong position in NH packaged food

Nestlé Australia Ltd is the leading branded player, ahead of Kellogg (Australia) Pty Ltd

CATEGORY DATA

Table 69 Sales of NH Packaged Food by Category: Value 2012-2017
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 71 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 73 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in Australia

HEADLINES

PROSPECTS

Organic fresh coffee valued by eco-conscious consumers

Organic instant coffee undergoes new product innovation in 2017

Organic 100% juice leads growth within organic soft drinks in 2017

COMPETITIVE LANDSCAPE

Parker’s Organic Juices leads organic beverages

Republica Coffee’s share of organic beverages surges, as the number of eco- and health-conscious consumers increases

Nerada Tea remains the largest player within organic tea

CATEGORY DATA

Table 76 Sales of Organic Beverages by Category: Value 2012-2017
Table 77 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 79 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 80 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 81 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in Australia

HEADLINES

PROSPECTS

Moderate growth expected in organic packaged food due to supply issues

Greater accessibility thanks to widening distribution

High unit prices mean that demand for organic food is limited to affluent minority

COMPETITIVE LANDSCAPE

Woolworths leads sales of organic packaged food

Bellamy’s Australia is the leading branded player in organic packaged food

Dairy producers Parmalat and Five AM Life remain strong, ahead of Only Organic

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 87 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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