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In line with the review period, health and wellness continued to record retail value growth in 2017. This coincided with many factors, including the ageing of the population, with consumers becoming more concerned about remaining in good health for as long as possible, the boom in cardiovascular diseases, growing overweight and obesity levels and, in particular, the increasingly frequent food scandals.
The French expression Chassez le naturel, il revient au galop really makes sense in the HW market. In the context of health and wellness, it could mean “after having almost disappeared due to junk food, naturalness and authenticity come back into force”.
In a rather fragmented competitive landscape, private label holds an important position within health and wellness, unlike in conventional packaged food and non-alcoholic drinks. Multinationals such as PepsiCo France, Mondelez France and Mars Inc are becoming increasingly visible within health and wellness categories, albeit with different positioning.
As in conventional food and beverages, mainstream retailers (Carrefour, Leclerc, Intermarché, Casino, Auchan and Lidl) secured the lion’s share in health and wellness in 2017. One of the main achievements in the second half of the review period was the strong progression of gluten free brands in modern grocery retailers, while these products had previously mainly been available in specialist stores.
Marketers are rather confident in the potential of health and wellness. “Unfortunately,” the distrust around conventional packaged food and beverages is such in France that manufacturers will have to further reassure consumers with all kinds of health and wellness cautions and quality labelling.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in France market research report includes:
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Why buy this report?
This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.