Health and Wellness in France

Health and Wellness in France

EXECUTIVE SUMMARY

2019 is another good year for health and wellness packaged food and beverages

Organic and free from products are seen as safe options by consumers

Multinationals move further into health and wellness, hampering sales of specialists

The distribution battle heats up, especially in the organic segment

Strong growth expected, particularly for free from and organic

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in France

HEADLINES

PROSPECTS

“Sugar bashing” boosts sales of BFY beverages in several soft drinks categories

Craze for water-like aquadrinks and reduced sugar RTD tea

BFY reduced caffeine beverages lose popularity

COMPETITIVE LANDSCAPE

Coca Cola Zero Sucres is the runaway leader in BFY beverages

The consumer switch towards healthier alternatives benefits water-like aquadrinks

Innovation also seen in hot drinks

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in France

HEADLINES

PROSPECTS

Consumers choose moderate consumption of natural fat products over BFY alternatives

BFY savoury snacks boosted by aperitif culture, while reduced sugar products see pockets of growth

Authorities focus on sugar reduction in soft drinks as they are the largest source of sugar in diets

COMPETITIVE LANDSCAPE

Low interest in reduced fat dairy continues to affect sales of leading local players

Table 24 companies innovate to stabilise sales

Successful players previously criticised for their high fat and/or salt content

CATEGORY DATA

Table 25 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 26 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 28 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 29 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 30 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 31 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in France

HEADLINES

PROSPECTS

Better reputation for energy drinks with the help of other HW claims

The awakening of FF bottled water

FF fruit/vegetable juice also sees strong growth; contrasting trends seen in hot drinks

COMPETITIVE LANDSCAPE

Coca-Cola Energy increases the pressure on leader Red Bull

Aptonia challenges leader Isostar in FF powder concentrates

FF fruit/vegetable juice sees competition between Tropicana and Innocent

CATEGORY DATA

Table 32 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 33 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in France

HEADLINES

PROSPECTS

Fortified/functional packaged food hampered by EU regulations

Decline driven largely by consumers switching to naturally healthy and organic alternatives

Growth in FF snack bars helped by protein trend

COMPETITIVE LANDSCAPE

Actimel and Activia launch innovative concepts to slow down decline

Growth in FF protein/energy bars attracts new players

New product development influenced by digestive health

CATEGORY DATA

Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 51 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 54 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in France

HEADLINES

PROSPECTS

Food scandals boost free from meat

Free from gluten benefits from widening interest and easy-digest image

Free from dairy products continues to grow in France as consumers switch from dairy to plant-based

COMPETITIVE LANDSCAPE

Specialist operators remain one step ahead

But mainstream brands are becoming fierce competitors.

Private label continues to gain ground in free from

CATEGORY DATA

Table 58 Sales of Free From by Category: Value 2014-2019
Table 59 Sales of Free From by Category: % Value Growth 2014-2019
Table 60 NBO Company Shares of Free From: % Value 2015-2019
Table 61 LBN Brand Shares of Free From: % Value 2016-2019
Table 62 Distribution of Free From by Format: % Value 2014-2019
Table 63 Forecast Sales of Free From by Category: Value 2019-2024
Table 64 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in France

HEADLINES

PROSPECTS

NH superfruit 100% juice performs well, but is dragged down by NH 100% juice

NH bottled water continues to post robust value growth

The quest for authenticity in NH RTD tea and NH green tea

COMPETITIVE LANDSCAPE

International brands lose further ground to Neptune’s Cristaline in NH bottled water

Emulation between brands in NH RTD tea

Innocent moves closer to Tropicana in NH fruit/vegetable juice

CATEGORY DATA

Table 65 Sales of NH Beverages by Category: Value 2014-2019
Table 66 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 68 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 69 Distribution of NH Beverages by Format: % Value 2014-2019
Table 70 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in France

HEADLINES

PROSPECTS

Concerns regarding consumption of heavily processed products stimulate growth

Organic packaged food poses stronger competition due to rise of organic private label

Staples, starches and fruit snacks remain strong as consumers become more conscious about sugar and fat content.

COMPETITIVE LANDSCAPE

Fragmented shares linked to strength of artisanal players in bread

Barilla turns focus from NH high fibre pasta to free from gluten

Kellogg’s Special K loses lead in NH cereal bars as new players emerge

CATEGORY DATA

Table 72 Sales of NH Packaged Food by Category: Value 2014-2019
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 74 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 76 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in France

HEADLINES

PROSPECTS

Organic is the new Eldorado for beverage players, primarily in fruit/vegetable juice

Players use organic labelling to deflect from less healthy attributes

Organic black tea and fresh coffee set to perform well

COMPETITIVE LANDSCAPE

Players in organic fruit/vegetable juice lead

Private label shines in the organic segment

Outstanding growth for brands in organic RTD tea and organic tea

CATEGORY DATA

Table 79 Sales of Organic Beverages by Category: Value 2014-2019
Table 80 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 81 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 82 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 83 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 84 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in France

HEADLINES

PROSPECTS

Organic packaged food benefits following a succession of food scandals

All organic categories register growth as demand for organic and local products increases

New product development will remain strong as players seek to capitalise on organic boom

COMPETITIVE LANDSCAPE

Increasing interest in organic packaged food further fragments the competitive landscape

Retailer Carrefour continues to lead the organic space 

Companies focus on sustainability as dairy experts and established players control the branded space

CATEGORY DATA

Table 86 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 90 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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