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Country Report

Health and Wellness in

Health and Wellness in France

91 pages, Jun 2018

US$2,100

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Executive Summary

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Logical, but inconsistent, success for HW products

In line with the review period, health and wellness continued to record retail value growth in 2017. This coincided with many factors, including the ageing of the population, with consumers becoming more concerned about remaining in good health for as long as possible, the boom in cardiovascular diseases, growing overweight and obesity levels and, in particular, the increasingly frequent food scandals.

Naturally healthy, free from and organic products perform well

The French expression Chassez le naturel, il revient au galop really makes sense in the HW market. In the context of health and wellness, it could mean “after having almost disappeared due to junk food, naturalness and authenticity come back into force”.

Multinationals, bottled water specialists and private label hold strong positions

In a rather fragmented competitive landscape, private label holds an important position within health and wellness, unlike in conventional packaged food and non-alcoholic drinks. Multinationals such as PepsiCo France, Mondelez France and Mars Inc are becoming increasingly visible within health and wellness categories, albeit with different positioning.

Modern grocery retailers dominates but is not the most dynamic channel

As in conventional food and beverages, mainstream retailers (Carrefour, Leclerc, Intermarché, Casino, Auchan and Lidl) secured the lion’s share in health and wellness in 2017. One of the main achievements in the second half of the review period was the strong progression of gluten free brands in modern grocery retailers, while these products had previously mainly been available in specialist stores.

Health and wellness “unfortunately” has plenty of room for growth

Marketers are rather confident in the potential of health and wellness. “Unfortunately,” the distrust around conventional packaged food and beverages is such in France that manufacturers will have to further reassure consumers with all kinds of health and wellness cautions and quality labelling.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in France?
What are the major brands in France?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in France?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Want to find out more about this report?

Request more information

Health and Wellness in France

EXECUTIVE SUMMARY

Logical, but inconsistent, success for HW products

Naturally healthy, free from and organic products perform well

Multinationals, bottled water specialists and private label hold strong positions

Modern grocery retailers dominates but is not the most dynamic channel

Health and wellness “unfortunately” has plenty of room for growth

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in France

HEADLINES

PROSPECTS

Ongoing disaffection with light products

Impact of the new soda tax unclear

Reduced sugar RTD tea and reduced sodium to progress

COMPETITIVE LANDSCAPE

Coca-Cola Entreprises pays the biggest price

Lipton offsets the declines of Pepsi Max

The choice of niches pays off

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in France

HEADLINES

PROSPECTS

French consumers lack interest in BFY products

Competition from more authentic HW and even non-HW products

BFY reduced salt food retains interest

COMPETITIVE LANDSCAPE

French dairy giants lead but lose ground

Surprising growth from Heinz France and other players

Mondelez and Wrigley France remain focused on sugar-free gum

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in France

HEADLINES

PROSPECTS

Weaker image and margins for FF energy and sports drinks

Only natural products have real room for growth

FF hot drinks to be further affected by the decline of breakfast

COMPETITIVE LANDSCAPE

Red Bull under attack

Tropicana increasingly present at breakfast

Isostar retains the lead in FF sports drinks

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in France

HEADLINES

PROSPECTS

FF packaged food continues to struggle

Health claims authorised by the EU under tight control

Exceptions should be Rare

COMPETITIVE LANDSCAPE

Functional/fortified packaged food is losing its champion

Gum and pocket confectionery players face big challenge

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 50 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in France

HEADLINES

PROSPECTS

Growing distrust about food and support from traditional food players and retailers

Free from meat not more a niche from then onward

Higher potential for free from gluten and lactose than real need

COMPETITIVE LANDSCAPE

Specialist players maintain their importance

Larger packaged food players seeing strong growth

Private label increases its presence with the introduction of new products

CATEGORY DATA

Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in France

HEADLINES

PROSPECTS

The quest for more transparency and naturalness

NH superfruit juice to struggle to offset the maturity of NH fruit/vegetable juice

Tea in all its forms

COMPETITIVE LANDSCAPE

Nestlé Waters France leads NH bottled water

Neptune outperforms Nestlé Waters France

Tropicana consolidates its position

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in France

HEADLINES

PROSPECTS

Categoy set for continued growth

NH rice and NH fruit snacks set for further success

Food safety concerns and the high price of organic products to drive growth

COMPETITIVE LANDSCAPE

Lesieur and Bernard Michaud emerge from a fragmented competitive environment

Dried fruits specialists hit hard

Companies focus on adult snacks to drive growth

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in France

HEADLINES

PROSPECTS

Organic beverages and food are a gold mine

Organic tea sets the perfect example

Organic fruit/vegetable juice to grow well

COMPETITIVE LANDSCAPE

Strong diversification of Fruité Entreprises

Convenience aids child-orientated products

Ayurvedic tea versus grandmother’s tea

CATEGORY DATA

Table 78 Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 81 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 82 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 83 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in France

HEADLINES

PROSPECTS

Organic packaged food has a promising road ahead

Taste, authenticity and food safety set to continue driving growth

Virtuous circle between producers and retailers

COMPETITIVE LANDSCAPE

Dairy players and historical specialists

Impressive breakthroughs from small and medium brands

Carrefour drives development of organic packaged food

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 89 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in France

New Report Guarantee

Executive Summary

New Report Guarantee

Logical, but inconsistent, success for HW products

Naturally healthy, free from and organic products perform well

Multinationals, bottled water specialists and private label hold strong positions

Modern grocery retailers dominates but is not the most dynamic channel

Health and wellness “unfortunately” has plenty of room for growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in France

EXECUTIVE SUMMARY

Logical, but inconsistent, success for HW products

Naturally healthy, free from and organic products perform well

Multinationals, bottled water specialists and private label hold strong positions

Modern grocery retailers dominates but is not the most dynamic channel

Health and wellness “unfortunately” has plenty of room for growth

MARKET DATA

SOURCES

Better For You Beverages in France

HEADLINES

PROSPECTS

Ongoing disaffection with light products

Impact of the new soda tax unclear

Reduced sugar RTD tea and reduced sodium to progress

COMPETITIVE LANDSCAPE

Coca-Cola Entreprises pays the biggest price

Lipton offsets the declines of Pepsi Max

The choice of niches pays off

CATEGORY DATA

Better For You Packaged Food in France

HEADLINES

PROSPECTS

French consumers lack interest in BFY products

Competition from more authentic HW and even non-HW products

BFY reduced salt food retains interest

COMPETITIVE LANDSCAPE

French dairy giants lead but lose ground

Surprising growth from Heinz France and other players

Mondelez and Wrigley France remain focused on sugar-free gum

CATEGORY DATA

Fortified/Functional Beverages in France

HEADLINES

PROSPECTS

Weaker image and margins for FF energy and sports drinks

Only natural products have real room for growth

FF hot drinks to be further affected by the decline of breakfast

COMPETITIVE LANDSCAPE

Red Bull under attack

Tropicana increasingly present at breakfast

Isostar retains the lead in FF sports drinks

CATEGORY DATA

Fortified/Functional Packaged Food in France

HEADLINES

PROSPECTS

FF packaged food continues to struggle

Health claims authorised by the EU under tight control

Exceptions should be Rare

COMPETITIVE LANDSCAPE

Functional/fortified packaged food is losing its champion

Gum and pocket confectionery players face big challenge

CATEGORY DATA

Free From in France

HEADLINES

PROSPECTS

Growing distrust about food and support from traditional food players and retailers

Free from meat not more a niche from then onward

Higher potential for free from gluten and lactose than real need

COMPETITIVE LANDSCAPE

Specialist players maintain their importance

Larger packaged food players seeing strong growth

Private label increases its presence with the introduction of new products

CATEGORY DATA