Health and Wellness in France

Health and Wellness in France

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in France

KEY DATA FINDINGS

2020 IMPACT

Consumers’ desire to reduce their sugar intake is stronger than any impacts from COVID-19

Slowdowns in performance of still variants seen, with carbonated flavoured water offering consumers healthier alternatives to carbonates

Coca-Cola maintains strong lead, despite PepsiCo’s comparative advertising campaign in 2020

RECOVERY AND OPPORTUNITIES

Favourable outlook for better for you beverages over the forecast period, with the reduced-sugar trend expected to grow

Opportunities for innovation in naturally positioned juice with a lower sugar content

Hot drinks set to remain limited and undynamic within this context

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in France

KEY DATA FINDINGS

2020 IMPACT

Lockdowns, gym closures and bans on sporting activities negatively impact performance in functional/fortified beverages

Immune boosting juice fails to see expected uptick due to high unit prices, whilst “défenses naturelles” RTD tea takes off

Red Bull maintains its lead, whilst Monster ups its competitive spirit with new flavour innovations

RECOVERY AND OPPORTUNITIES

A return to sporting activities will re-stimulate the category, with innovation expected around naturally positioned variants

Competition expected to ramp up further over the forecast period, as players copycat leading brands in order to gain stronger shelf space

Health and wellness trend, enhanced by COVID-19, leads to a higher prevalence of immune-boosting variants

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in France

KEY DATA FINDINGS

2020 IMPACT

Climate factors boost sales in mature category of naturally healthy beverages, as opposed to impacts from COVID-19

Myriad factors place ongoing downwards pressure on naturally healthy juice

Nestlé Waters France maintains its overall lead, but faces growing competition from cheaper and more environmentally friendly players

RECOVERY AND OPPORTUNITIES

Naturally healthy beverages set to continue to face challenges over the forecast period, due to the impacts already outlined

Growing environmental concerns set to drive the growth in rPET packaging

Naturally healthy green tea continues to maintain its healthy image, thanks to its antioxidant properties

CATEGORY DATA

Table 35 Sales of NH Beverages by Category: Value 2015-2020
Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in France

KEY DATA FINDINGS

2020 IMPACT

Popularity of organic beverages further boosted by COVID-19, due to perceived health-giving qualities

Organic variants continue to show positive growth, even in declining categories

Organic forerunner Fruité Entreprises maintains its top place, as competition heats up between private label brands

RECOVERY AND OPPORTUNITIES

Polarisation in organic beverages expected over the forecast period, to cater for all income groups

Organic trend set to go from strength to strength across all categories in beverages

Organic and environmentally friendly hot drinks expected to flourish over forecast period

CATEGORY DATA

Table 42 Sales of Organic Beverages by Category: Value 2015-2020
Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in France

KEY DATA FINDINGS

2020 IMPACT

Health and wellness trends enhanced by COVID-19 lead drivers in consumer preferences in better for you packaged food

Reduced fat and reduced salt variants driving innovation in savoury snacks, whilst processed meats find a better for you positioning

Heinz France maintains its lead thanks to top Weight Watchers brand, as well as leading innovations in ketchup

RECOVERY AND OPPORTUNITIES

Health and wellness trend set to continue to lead developments over the forecast period

Organic trend expected to grow further, with private label players increasing their offerings to cater to low-income consumers

Trends to continue in the same patterns as seen in the review period and 2020

CATEGORY DATA

Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in France

KEY DATA FINDINGS

2020 IMPACT

Free from performs well overall, benefitting from growing health and wellness trends which are enhanced by COVID-19

Consumers increasingly seek natural alternatives to meat options, with “vegetarian meat” substitutes failing to take off in France

Groupe Lactalis maintains lead with Lactel brand, while Alpro is cited as the one to watch

RECOVERY AND OPPORTUNITIES

Free from trends set to grow in line with the health and wellness trend

Private label players expected to ramp up their free from offerings over forecast period

Strong developments expected in free from dairy, free from gluten, and plant-based protein options

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2015-2020
Table 57 Sales of Free From by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Free From: % Value 2016-2020
Table 59 LBN Brand Shares of Free From: % Value 2017-2020
Table 60 Distribution of Free From by Format: % Value 2015-2020
Table 61 Forecast Sales of Free From by Category: Value 2020-2025
Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in France

KEY DATA FINDINGS

2020 IMPACT

Fortified/functional packaged food faces ongoing challenges from consumers’ growing desire for more natural products

FF formula and baby food continues to face challenges, whilst milk gets a boost from consumers eating breakfast at home during lockdowns

Danone France maintains its lead thanks to its portfolio of well-recognised health enhancing products such as Actimel and Activia

RECOVERY AND OPPORTUNITIES

FF packaged food set to face ongoing challenges from natural and organic produce over the forecast period

Immune-boosting and gut health targeting FF products expected to maintain healthier sales than many other FF products

EU regulations about health claims continue to pose a further challenge for FF products

CATEGORY DATA

Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in France

KEY DATA FINDINGS

2020 IMPACT

Naturally healthy packaged food sees healthy growth, thanks to natural positioning of popular products

NH honey sees sweet sales boost thanks to growing consumer awareness about the importance of bees, alongside the health and wellness trend

PepsiCo France maintains overall lead thanks to its global strengths and leading Bénénuts brand, however private labels and local players ramp up their offerings

RECOVERY AND OPPORTUNITIES

Organic trend set to pose challenges to naturally healthy packaged food over the forecast period

NH fruit and nut bars expected to show strongest growth over forecast period, as currently high performing sub-categories fall into steep declines

NH honey sales expected to stabilise at small rates over forecast period, due to limited innovation and value sales driven down by influx of private labels

CATEGORY DATA

Table 78 Sales of NH Packaged Food by Category: Value 2015-2020
Table 79 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 80 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 81 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 82 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 83 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in France

KEY DATA FINDINGS

2020 IMPACT

Organic packaged food benefits from health and wellness trend, which has been enhanced by COVID-19

Organic baby food continues to attract attention, while organic olive oil shows stronger growth than traditional variants

Private label Carrefour SA leads the way in organic packaged food

RECOVERY AND OPPORTUNITIES

Super-healthy organic packaged food set to continue to go from strength to strength

Private labels set to continue to lead the way in organic packaged food

Organic dried baby food expected to come out on top over forecast period, with organic cereal bars also seeing a strong bounce back in 2021-2022

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 89 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025

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