Health and Wellness in Ireland
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Ireland
Volume sales of reduced caffeine beverages slow in 2021
Value growth within reduced caffeine hot drinks
Reduced sugar flavoured bottled water best performer in 2021
Reduced caffeine struggles against competition
HFSS regulation boosts reduced sugar demand
Reduced sugar outgrow regular
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Ireland
Moderate value and volume growth in 2021
Reduced fat accounts for most value sales
Companies prioritise new health and wellness claims to the detriment of better for you
Growth potential for e-commerce
BFY reduced salt registers highest growth
Food labelling still causing confusion.
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Ireland
Fortified hot drinks see strong growth as consumers look to boost mental and physical health
Functional benefits targeted at boosting immune system gain further value share
Consumers look for added benefits from bottled water
Growing veganism trend expected to drive value growth of plant-based hot drinks
Unit prices grow as consumer look for value-added
Varying functionalities in demand as fears of COVID-19 abate
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Ireland
Pandemic leads to boost in value sales
FF dairy continues to account for most value sales
Increased competition leads to greater affordability.
Moderate growth over forecast period
Tighter regulations could dampen volume sales
Naturally healthy growing threat to fortified/functional
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 48 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Ireland
Healthy value and volume growth continues
Alpro remains a household name in free from dairy
Supermarkets embrace free from
Rosey outlook over forecast period
Flexitarians drive volume sales
Private label hindered in certain product areas due to high technical production requirements
Table 55 Sales of Free From by Category: Value 2016-2021
Table 56 Sales of Free From by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Free From: % Value 2017-2021
Table 58 LBN Brand Shares of Free From: % Value 2018-2021
Table 59 Distribution of Free From by Format: % Value 2016-2021
Table 60 Forecast Sales of Free From by Category: Value 2021-2026
Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Ireland
Decline in volume sales in 2021
Consumer preference shifts to natural ingredients
Barry’s expands portfolio in NH fruit/herbal tea
Private label grocery brands support growth of NH fruit/herbal tea
NH superfruit satisfies appetite for novelty within health and wellness
Sustainability concerns limit bottled water consumption
Table 62 Sales of NH Beverages by Category: Value 2016-2021
Table 63 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 65 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 66 Distribution of NH Beverages by Format: % Value 2016-2021
Table 67 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Ireland
Naturally healthy continues to benefit from pandemic
Consumers look to buy local
Consumers avoid overly processed foods to the benefit of naturally healthy
Naturally healthy benefits from being more affordable than many other health and wellness products
Getting messaging right is very important in NH cereal bars
Table 69 Sales of NH Packaged Food by Category: Value 2016-2021
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 73 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Ireland
Organic slowly gains value share
Nespresso launches first organic coffee pods in Ireland
100% juice leads growth in juice
Organic juice price increases clash with budget conscious consumers
Organic ranks lower than reduced sugar in consumer preference
Table 76 Sales of Organic Beverages by Category: Value 2016-2021
Table 77 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 79 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 80 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 81 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Ireland
Higher value and volume growth in 2021
COP26 puts organic higher on the priority list
Domestic production of organic packaged food supports growth
Healthy value and volume growth over forecast period
Increased direct sales for smaller organic producers
Government increasing focus on organic
Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026