Health and Wellness in Ireland

Health and Wellness in Ireland

EXECUTIVE SUMMARY

The positive economic situation continues to support growth of health and wellness

The introduction of the sugar tax in 2018 contributes to a wider awareness of the need for healthier food and drink

Health and wellness remains extremely competitive

Modern grocery retailers continue to dominate, while internet retailing slowly gains share

Bright future for the health and wellness

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in Ireland

HEADLINES

PROSPECTS

Consumers increasingly aware of the health benefits of alternative sweeteners

Caffeine continues to attract the attention of public health authorities

Stevia increasingly popular as a sweetener due to its natural origins

COMPETITIVE LANDSCAPE

Private label increases its share

Reformulation key to attaining carbonates brand share

Plant-based caffeine energy drinks make their entrance

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in Ireland

HEADLINES

PROSPECTS

The trend away from sugary drinks benefits more natural fortified/functional beverages

FF energy drinks under scrutiny, albeit with a positive outlook

A thriving on-trade scene is also contributing to overall growth

COMPETITIVE LANDSCAPE

Private label and discounters continue to perform strongly

Coca-Cola HBC Ireland remains active

Social media key to brand share growth

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in Ireland

HEADLINES

PROSPECTS

FF protein/energy bars set to perform well, meeting the needs of busy consumers

New EU rules on health claims may limit sales of some products

Products high in protein set to remain popular

COMPETITIVE LANDSCAPE

Kellogg Co of Ireland doubles the vitamin D content in its breakfast cereals

Players look to capitalise on the growth of FF milk, whilst fortifying other products

Danone Ireland defends its lead in FF dairy despite stricter EU rules

CATEGORY DATA

Table 35 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 36 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 37 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 38 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 39 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 40 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 41 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 42 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 43 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 44 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 45 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 46 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 47 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in Ireland

HEADLINES

PROSPECTS

Innovation and high incidences of allergies drive growth

Strong potential for free from dairy

COMPETITIVE LANDSCAPE

Alpro UK continues to lead free from

Players meet the increasing demand for vegan and free from meat food

Private label strengthens its position in free from

CATEGORY DATA

Table 48 Sales of Free From by Category: Value 2014-2019
Table 49 Sales of Free From by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Free From: % Value 2015-2019
Table 51 LBN Brand Shares of Free From: % Value 2016-2019
Table 52 Distribution of Free From by Format: % Value 2014-2019
Table 53 Forecast Sales of Free From by Category: Value 2019-2024
Table 54 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in Ireland

HEADLINES

PROSPECTS

Plant-based NH hot drinks increasingly popular due to their health benefits

Consumers increasingly seek fresh products over shelf stable

NH plant waters arrive in Ireland

COMPETITIVE LANDSCAPE

Leading brands compete for sustainability mind share

Niche brand, Yogi Tea, continues to perform well

Coca-Cola HBC Ireland introduces Glacéau

CATEGORY DATA

Table 55 Sales of NH Beverages by Category: Value 2014-2019
Table 56 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 58 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 59 Distribution of NH Beverages by Format: % Value 2014-2019
Table 60 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 61 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in Ireland

HEADLINES

PROSPECTS

Health concerns set to continue to drive sales of naturally healthy packaged food

Consumers increasingly seek fresh products over shelf stable

NH dairy remains popular due to its natural calcium content

COMPETITIVE LANDSCAPE

Artisanal products popular in naturally healthy packaged food

A trend towards natural and less processed

Private label continues to take share

CATEGORY DATA

Table 62 Sales of NH Packaged Food by Category: Value 2014-2019
Table 63 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 65 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 66 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 67 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 68 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in Ireland

HEADLINES

PROSPECTS

Organic tea and coffee continue to perform well

Expanding organic consumer base

Sustainability supports ongoing growth of organic beverages

COMPETITIVE LANDSCAPE

Pukka Herbs extends its lead

Irish-owned company maintains its second place

Private label extends its share

CATEGORY DATA

Table 69 Sales of Organic Beverages by Category: Value 2014-2019
Table 70 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 72 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 73 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 74 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 75 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in Ireland

HEADLINES

PROSPECTS

Increasing interest in product methods of food drives growth

Positive economy enables more consumers to purchase organic packaged food

Parents who seek the best for their children increasingly choose organic baby food

COMPETITIVE LANDSCAPE

Glenisk retains its lead

Private label continues to take share

Organix natural health launches organic savoury and protein snacks

CATEGORY DATA

Table 76 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 77 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 79 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 80 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 81 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 82 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

Better For You Packaged Food in Ireland

HEADLINES

PROSPECTS

Strong economy supports growth of better for you packaged food

The sugar tax on drinks spills over to support better for you packaged food

Players strive to meet consumer demand for healthier packaged food

COMPETITIVE LANDSCAPE

Wrigley Ireland continues to lead better for you packaged food

Mainstream chocolate players eager to reduce the sugar content of their products

Private label joins the health trend

CATEGORY DATA

Table 83 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 84 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 86 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 87 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 88 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 89 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

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