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Country Report

Health and Wellness in

Health and Wellness in Ireland

86 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A good year for health and wellness

Ireland has undergone a mini health and wellness revolution in the last few years since a report by the WHO into obesity predicted that the country would be the most obese nation on earth by 2020. This sparked a number of government led public health campaigns, followed by a huge uptake in numbers participating in sports and increased interest in specific diets.

Free from now mainstream

There has been a huge amount of publicity and debate in Ireland around free from products – especially gluten free brands, which are particularly in vogue. The proliferation of nutritionists and health stores offering non GP sanctioned gluten intolerance tests has helped to fuel demand for gluten free products, as have celebrity gluten free bloggers.

Private label gaining share

Across the majority of health and wellness categories, leading mainstream food and beverage manufacturers typically lead sales. However, private label operators, particularly low cost retailers, have grown in popularity since the recession years of 2008-11.

E-commerce increasingly important in 2017

Irish consumers are also increasingly time strapped and digital savvy. A 2016 study by the Irish government into online purchasing habits found that the Irish spend an average of EUR850,000 online per hour, up 20% from 2012.

Outlook is bright, but clouds on the horizon

Irish people are participating in sport more than ever before, with nutrition increasingly becoming more important. There are also plans to introduce a new sugar tax from 2018.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Ireland?
What are the major brands in Ireland?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Ireland?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in Ireland

EXECUTIVE SUMMARY

A good year for health and wellness

Free from now mainstream

Private label gaining share

E-commerce increasingly important in 2017

Outlook is bright, but clouds on the horizon

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in Ireland

HEADLINES

PROSPECTS

Reformulation likely to result in lower growth

Caffeine content a growing concern for public health authorities

New regulations for younger drinkers

COMPETITIVE LANDSCAPE

Large multinationals continue to dominate

Brexit could shake up competitive landscape

Handheld devices driving online sales and need for digital marketing

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in Ireland

HEADLINES

PROSPECTS

Rising consumer spending to boost BFY packaged food sales

Sugar tax likely to lead to further product reformulations

Salt next to be targeted by health professionals

COMPETITIVE LANDSCAPE

Tesco Ireland continues to lead BFY sales

Glanbia maintains loyal following

Private label ranges to continue performing strongly

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in Ireland

HEADLINES

PROSPECTS

Ireland’s ageing population accounts for large share of sales

Energy drinks attracting negative press

Companies committed to reformulation

COMPETITIVE LANDSCAPE

Lucozade maintains dominant position

Social media increasingly key to gaining sales share

New product launches based on customer feedback

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in Ireland

HEADLINES

PROSPECTS

Stagnating sales

Protein to remain popular ingredient, but not in all areas

FF dairy to drive growth with new product development

COMPETITIVE LANDSCAPE

Kellogg Co Ireland remains leading player, despite losing sales share

Actimel remains best-selling brand

Glanbia introduces Avonmore Balance

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in Ireland

HEADLINES

PROSPECTS

Rising consumer spending power to boost demand

Free from sales to grow at slower rate

Free from dairy to lead growth

COMPETITIVE LANDSCAPE

Kelkin continues to lead free from value sales

Irish company Nobó posts rapid growth

Private label sales continue to grow, but brands still dominate

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2012-2017
Table 56 Sales of Free From by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Free From: % Value 2013-2017
Table 58 LBN Brand Shares of Free From: % Value 2014-2017
Table 59 Distribution of Free From by Format: % Value 2012-2017
Table 60 Forecast Sales of Free From by Category: Value 2017-2022
Table 61 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in Ireland

HEADLINES

PROSPECTS

Naturally healthy beverages in line with current trends

Preventative health trend boosting NH green tea sales

Coconut water set to perform strongly

COMPETITIVE LANDSCAPE

Sales remain fragmented

Growing popularity of private label

Juice and added benefits increasingly key to attracting consumers

CATEGORY DATA

Table 62 Sales of NH Beverages by Category: Value 2012-2017
Table 63 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 65 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 66 Distribution of NH Beverages by Format: % Value 2012-2017
Table 67 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in Ireland

HEADLINES

PROSPECTS

Consumers opting to eat natural where possible

NH rice to lead growth due to new innovative flavours and packaging

Sour milk products driving growth within NH dairy

COMPETITIVE LANDSCAPE

Artisanal products such as NH baked goods remain popular

Joseph Brennan Bakeries continues to lead sales

Flahavan & Sons and Operation Transformation join forces for National Porridge Day

CATEGORY DATA

Table 69 Sales of NH Packaged Food by Category: Value 2012-2017
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 71 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 73 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in Ireland

HEADLINES

PROSPECTS

Organic tea and coffee are star performers

Rise in number of flexitarians

Ageing population contributing to growth

COMPETITIVE LANDSCAPE

Niche providers thriving

Private label operators broaden product ranges

Online sales increasingly important for niche players

CATEGORY DATA

Table 76 Sales of Organic Beverages by Category: Value 2012-2017
Table 77 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 79 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 80 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 81 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in Ireland

HEADLINES

PROSPECTS

Increasing disposable incomes to boost organic sales

Organic baby food to lead growth

Organic yoghurt set to see strong volume growth

COMPETITIVE LANDSCAPE

Glenisk continues to post value growth

Heavenly Tasty Organics continues to see rapid growth

Brands are gaining share at the expense of private label

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 87 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

A good year for health and wellness

Free from now mainstream

Private label gaining share

E-commerce increasingly important in 2017

Outlook is bright, but clouds on the horizon

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in Ireland

EXECUTIVE SUMMARY

A good year for health and wellness

Free from now mainstream

Private label gaining share

E-commerce increasingly important in 2017

Outlook is bright, but clouds on the horizon

MARKET DATA

SOURCES

Better For You Beverages in Ireland

HEADLINES

PROSPECTS

Reformulation likely to result in lower growth

Caffeine content a growing concern for public health authorities

New regulations for younger drinkers

COMPETITIVE LANDSCAPE

Large multinationals continue to dominate

Brexit could shake up competitive landscape

Handheld devices driving online sales and need for digital marketing

CATEGORY DATA

Better For You Packaged Food in Ireland

HEADLINES

PROSPECTS

Rising consumer spending to boost BFY packaged food sales

Sugar tax likely to lead to further product reformulations

Salt next to be targeted by health professionals

COMPETITIVE LANDSCAPE

Tesco Ireland continues to lead BFY sales

Glanbia maintains loyal following

Private label ranges to continue performing strongly

CATEGORY DATA

Fortified/Functional Beverages in Ireland

HEADLINES

PROSPECTS

Ireland’s ageing population accounts for large share of sales

Energy drinks attracting negative press

Companies committed to reformulation

COMPETITIVE LANDSCAPE

Lucozade maintains dominant position

Social media increasingly key to gaining sales share

New product launches based on customer feedback

CATEGORY DATA

Fortified/Functional Packaged Food in Ireland

HEADLINES

PROSPECTS

Stagnating sales

Protein to remain popular ingredient, but not in all areas

FF dairy to drive growth with new product development

COMPETITIVE LANDSCAPE

Kellogg Co Ireland remains leading player, despite losing sales share

Actimel remains best-selling brand

Glanbia introduces Avonmore Balance

CATEGORY DATA

Free From in Ireland

HEADLINES

PROSPECTS

Rising consumer spending power to boost demand

Free from sales to grow at slower rate

Free from dairy to lead growth

COMPETITIVE LANDSCAPE

Kelkin continues to lead free from value sales

Irish company Nobó posts rapid growth

Private label sales continue to grow, but brands still dominate