Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Health and Wellness in

Health and Wellness in Ireland

Jan 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on health and wellness

The health and wellness trend was already in ascendancy across the globe prior to the Coronavirus (COVID-19) pandemic. The importance of following a healthy lifestyle and diet have been well covered during the health crisis, with many authorities reporting on the increased risks of serious illness and death from underlying conditions such as diabetes and obesity.

COVID-19 country impact

On 12 March, any events that involved outdoor gatherings of more than 500 people and indoor gatherings of more than 100 were cancelled and schools, colleges and other public facilities were closed. On 15 March, Ireland announced the closure of all pubs and bars – two days before the St Patrick’s day celebrations.

Company response

In better for you beverages many players followed the strong trend towards lower or no sugar content in their drinks by reformulating their brands, Some even went as far as to retire regular versions in favour of zero sugar variants. Sprite, for example, is now only available in its zero sugar option.

Retailing shift

Store-based retailers remained the major channel for health and wellness packaged food and beverages in 2020, with supermarkets increasing its share in all areas. These outlets were able to remain open during the lockdown period and most Irish consumers tried to do larger weekly or monthly shops in order to limit their social contact.

Foodservice vs retail split

Modern grocery retailers not only benefited from being allowed to remain open during the lockdown periods, sales were also supported by increased ranges of health and wellness packaged food and beverages in discounters and supermarkets.

What next for health and wellness?

The added consumer focus on preventative health will significantly benefit health and wellness packaged food and beverages over the forecast period, with the vast majority of products witnessing ongoing steady growth. Brands will likely respond by emphasising the preventative health credentials of their products to eager consumers.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Health and Wellness Sample Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Ireland?
What are the major brands in Ireland?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Ireland?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Want to find out more about this report?

Request more information

Health and Wellness in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in Ireland

KEY DATA FINDINGS

2020 IMPACT

More consumers opt to reduce their sugar intake during the pandemic

Consumers increasingly seek more natural ingredients

Caffeine content remains under scrutiny

RECOVERY AND OPPORTUNITIES

Ongoing growth expected over the forecast period

Larger brands set to continue to gain share

Potential for e-commerce

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in Ireland

KEY DATA FINDINGS

2020 IMPACT

More consumers seek natural fortification during the pandemic

All types of FF fruit/vegetable juice perform well in 2020

Ovaltine benefits from repositioning

RECOVERY AND OPPORTUNITIES

Solid growth going forward

Private label set to expand

FF juice drinks expected to benefit from increased fortification

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in Ireland

KEY DATA FINDINGS

2020 IMPACT

More consumers seek naturally healthy beverages during the COVID-19 pandemic

Supermarkets and discounters benefit from the lockdown

NH natural mineral water an important option for many

RECOVERY AND OPPORTUNITIES

The popularity of naturally healthy beverages is here to stay

Private label set to develop

Store-based retailers to continue to dominate

CATEGORY DATA

Table 35 Sales of NH Beverages by Category: Value 2015-2020
Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 39 Distribution of NH Beverages by Format: % Value 2015-2020
Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in Ireland

KEY DATA FINDINGS

2020 IMPACT

Strong growth for an immature area in 2020

Organic coffee suited to e-commerce

Local production benefits leading organic tea brands

RECOVERY AND OPPORTUNITIES

Strong steady growth expected

Private label and discounters to develop their portfolios

Sustainability and provenance will be key differentiators

CATEGORY DATA

Table 42 Sales of Organic Beverages by Category: Value 2015-2020
Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in Ireland

KEY DATA FINDINGS

2020 IMPACT

More consumers look to reduce their fat, salt and sugar intake during the pandemic

Strong acceptance of reduced sugar products among consumers

Consumers seek sweet treats during home seclusion

RECOVERY AND OPPORTUNITIES

Low value growth expected for the forecast period

Pricing to remain critical

Opportunities for e-commerce

CATEGORY DATA

Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in Ireland

KEY DATA FINDINGS

2020 IMPACT

Rapid growth for free from during the pandemic

Free from gluten becoming a trend

Boom for free from meat

RECOVERY AND OPPORTUNITIES

Strong growth over the forecast period

Private label to develop within free from

Free from dairy set to boom

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2015-2020
Table 57 Sales of Free From by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Free From: % Value 2016-2020
Table 59 LBN Brand Shares of Free From: % Value 2017-2020
Table 60 Distribution of Free From by Format: % Value 2015-2020
Table 61 Forecast Sales of Free From by Category: Value 2020-2025
Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in Ireland

KEY DATA FINDINGS

2020 IMPACT

Consumers increasingly seek to strengthen their immune systems during the COVID-19 pandemic

Fortification for infant products a particular theme in Ireland

Increasing health awareness during the pandemic

RECOVERY AND OPPORTUNITIES

Modest growth going forward

Increase in home cooking also likely to act as a drag on fortified/functional packaged food

Marketing activities to remain key

CATEGORY DATA

Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in Ireland

KEY DATA FINDINGS

2020 IMPACT

Food patriotism supports domestic suppliers during the pandemic

Stockpiling has a negative effect in 2020

Home cooking supports growth

RECOVERY AND OPPORTUNITIES

Modest overall growth expected

Producers may opt to upgrade regular products to naturally healthy variants

Innovation may be tempered by consumer price expectations

CATEGORY DATA

Table 76 Sales of NH Packaged Food by Category: Value 2015-2020
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in Ireland

KEY DATA FINDINGS

2020 IMPACT

Strong growth for organic packaged food despite a number of challenges

The increase in home cooking during the lockdown periods hinders sales

Domestic production of organic packaged food supports growth

RECOVERY AND OPPORTUNITIES

Good perspectives for organic packaged food

Improvements needed in consumer education

Distribution needs to improve

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Health and Wellness in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in Ireland

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Better For You Beverages in Ireland

KEY DATA FINDINGS

2020 IMPACT

More consumers opt to reduce their sugar intake during the pandemic

Consumers increasingly seek more natural ingredients

Caffeine content remains under scrutiny

RECOVERY AND OPPORTUNITIES

Ongoing growth expected over the forecast period

Larger brands set to continue to gain share

Potential for e-commerce

CATEGORY DATA

Fortified/Functional Beverages in Ireland

KEY DATA FINDINGS

2020 IMPACT

More consumers seek natural fortification during the pandemic

All types of FF fruit/vegetable juice perform well in 2020

Ovaltine benefits from repositioning

RECOVERY AND OPPORTUNITIES

Solid growth going forward

Private label set to expand

FF juice drinks expected to benefit from increased fortification

CATEGORY DATA

Naturally Healthy Beverages in Ireland

KEY DATA FINDINGS

2020 IMPACT

More consumers seek naturally healthy beverages during the COVID-19 pandemic

Supermarkets and discounters benefit from the lockdown

NH natural mineral water an important option for many

RECOVERY AND OPPORTUNITIES

The popularity of naturally healthy beverages is here to stay

Private label set to develop

Store-based retailers to continue to dominate

CATEGORY DATA

Organic Beverages in Ireland

KEY DATA FINDINGS

2020 IMPACT

Strong growth for an immature area in 2020

Organic coffee suited to e-commerce

Local production benefits leading organic tea brands

RECOVERY AND OPPORTUNITIES

Strong steady growth expected

Private label and discounters to develop their portfolios

Sustainability and provenance will be key differentiators

CATEGORY DATA

Better For You Packaged Food in Ireland

KEY DATA FINDINGS

2020 IMPACT

More consumers look to reduce their fat, salt and sugar intake during the pandemic

Strong acceptance of reduced sugar products among consumers