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Learn moreJan 2021
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The health and wellness trend was already in ascendancy across the globe prior to the Coronavirus (COVID-19) pandemic. The importance of following a healthy lifestyle and diet have been well covered during the health crisis, with many authorities reporting on the increased risks of serious illness and death from underlying conditions such as diabetes and obesity.
On 12 March, any events that involved outdoor gatherings of more than 500 people and indoor gatherings of more than 100 were cancelled and schools, colleges and other public facilities were closed. On 15 March, Ireland announced the closure of all pubs and bars – two days before the St Patrick’s day celebrations.
In better for you beverages many players followed the strong trend towards lower or no sugar content in their drinks by reformulating their brands, Some even went as far as to retire regular versions in favour of zero sugar variants. Sprite, for example, is now only available in its zero sugar option.
Store-based retailers remained the major channel for health and wellness packaged food and beverages in 2020, with supermarkets increasing its share in all areas. These outlets were able to remain open during the lockdown period and most Irish consumers tried to do larger weekly or monthly shops in order to limit their social contact.
Modern grocery retailers not only benefited from being allowed to remain open during the lockdown periods, sales were also supported by increased ranges of health and wellness packaged food and beverages in discounters and supermarkets.
The added consumer focus on preventative health will significantly benefit health and wellness packaged food and beverages over the forecast period, with the vast majority of products witnessing ongoing steady growth. Brands will likely respond by emphasising the preventative health credentials of their products to eager consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in Ireland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.