Health and Wellness in Ireland

Health and Wellness in Ireland

EXECUTIVE SUMMARY

2018 a very good year for health and wellness

Consumer awareness increasing and driving direction

Health and wellness continues to be extremely competitive

Online sales important, but supermarkets battling for share

Bright future for the category

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in Ireland

HEADLINES

PROSPECTS

Sugar tax finally introduced in 2018

Caffeine attracting the attention of the public health authorities

Plant-based and low-fat vegan diets boost reduced fat beverages

COMPETITIVE LANDSCAPE

Brands compete on sustainability platforms for tea share

Reformulation key to attaining carbonates brand share

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Ireland

HEADLINES

PROSPECTS

Consumer confidence continues to boost BFY packaged food sales

New government regulation is expected to prompt ingredients reformulation

Reduced sugar products are on the rise, whilst reduced fat are less in demand

COMPETITIVE LANDSCAPE

Wrigley Ireland Ltd leads

Nestlé pledges to reduce the sugar content in its confectionery products

Private label continues to gain value share

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Ireland

HEADLINES

PROSPECTS

Rebranding of traditional household staple

Energy drinks under scrutiny, but positive outlook remains

COMPETITIVE LANDSCAPE

Social media key to brand share growth

Private label and discounters continue to perform strongly

Supermarkets remain the most important distribution channel

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Ireland

HEADLINES

PROSPECTS

High protein products drive category growth

New product development is driven by FF dairy

Further growth over the forecast period

COMPETITIVE LANDSCAPE

Glanbia Plc gains value share

Private label invests more in NPDs to compete with the big players

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 48 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Ireland

HEADLINES

PROSPECTS

Free from products are sought after by a growing number of consumers

Free from dairy continues to lead growth

Plant-based diet is pushing innovation and growth

COMPETITIVE LANDSCAPE

Kelkin remains on top

Free from is driving innovation in various categories

Private label sales increase

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2013-2018
Table 56 Sales of Free From by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Free From: % Value 2014-2018
Table 58 LBN Brand Shares of Free From: % Value 2015-2018
Table 59 Distribution of Free From by Format: % Value 2013-2018
Table 60 Forecast Sales of Free From by Category: Value 2018-2023
Table 61 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Ireland

HEADLINES

PROSPECTS

Water benefits from supply issues

Awareness of health benefits of tea

Environmental concerns around the leading products as a threat to growth

COMPETITIVE LANDSCAPE

Leading brands compete for sustainability brand share

Discounters and private label continue to make brand share gains

Brand nationalism remains, but increasingly adventurous H&W consumer base

CATEGORY DATA

Table 62 Sales of NH Beverages by Category: Value 2013-2018
Table 63 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 65 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 66 Distribution of NH Beverages by Format: % Value 2013-2018
Table 67 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Ireland

HEADLINES

PROSPECTS

Consumers increasingly prefer natural foods

Fresh produce drives demand

Dairy is a strong performer

COMPETITIVE LANDSCAPE

Artisanal products lead

Jospeh Brennan Bakeries remains in high demand

Private label is gaining share

CATEGORY DATA

Table 69 Sales of NH Packaged Food by Category: Value 2013-2018
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 73 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Ireland

HEADLINES

PROSPECTS

Organic tea and coffee continue to perform well

Expanding organic consumer base

COMPETITIVE LANDSCAPE

Irish-owned company still leads the category

Internet retailing increasingly important

Supermarkets battle for share of organic drinks

CATEGORY DATA

Table 76 Sales of Organic Beverages by Category: Value 2013-2018
Table 77 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 79 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 80 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 81 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in Ireland

HEADLINES

PROSPECTS

Organic sales driven by consumer confidence

Organic baby food continues to lead growth

Organic is moving swiftly from niche to mainstream

COMPETITIVE LANDSCAPE

Glenisk Ltd ranks first in organic

Brands hold a strong position compared with private label

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 87 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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