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Learn moreFeb 2021
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Overall, COVID-19 had a positive impact on sales of HW packaged food and beverages. On one hand, the strict nationwide lockdown which lasted from March until late June led to a general increased demand for food and drink options, with consumers unable to visit foodservice outlets.
Saudi Arabia locked down the capital Riyadh and its Islamic holy cities of Makkah and Madinah from 25 March. With the borders of the cities closed and a 24-hour curfew in place, travel restrictions were also imposed on 13 regions.
Global players within health and wellness packaged food and beverages in Saudi Arabia were generally seen to have weathered the COVID-19 crisis better than local players. This was because global players benefitted from a corporate strategy which they rolled out immediately, as opposed to many local players which had to take their time to build a strategy to minimise the impact of COVID-19.
There were no significant distribution problems or product shortages in health and wellness packaged food and beverages during 2020. This was thanks to players quickly implementing precautionary measures in their facilities and among their drivers and warehouse and factory staff to help curb the spread of COVID-19 and to allow them to maintain a steady product supply to meet demand.
Foodservice was hard hit by COVID-19, with outlets forced to close for dine-in services during the lockdown, which lasted from March until late June. This benefited retail sales of HW packaged food and beverages with consumers forced to eat and drink more at home.
With the rolling out of COVID-19 vaccines set to take place in Saudi Arabia in 2021 it is hoped that the virus will finally be brought under control. Nonetheless, the impact of COVID-19 is expected to last beyond 2020 with the crisis forcing many people to reassess their dietary choices, which should have a longer term benefit on sales of HW packaged food and beverages.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.