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Country Report

Health and Wellness in

Health and Wellness in Saudi Arabia

76 pages, Jun 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Economic reforms to boost consumer confidence and sales of health and wellness products

The Saudi economy began to emerge from a prolonged economic slowdown in 2016 and continued to recover gradually. Modest gains in private consumption supported economic growth and contributed to gradual recovery.

Saudis opt for NH food and beverages

The growing emphasis on natural diets among health-conscious consumers partly stemmed from concern about hormone or chemical residues in food. Due to widespread awareness campaigns and information available online, consumers and women in particular became more aware of the benefits of healthier lifestyles, including dietary habits.

Domestic players strong

Thanks to ongoing price sensitivity in the country, domestic manufacturers held strong retail value shares in many health and wellness categories, including BFY packaged food, NH packaged food, organic packaged food and NH beverages in 2017. Local manufacturers such as Abuljadayel Beverages Industries LLC, Health Water Bottling Co and Ahmed Mohammed Abdul Wahab Naghi Establishment were at the forefront of health and wellness.

Health and wellness enjoys widespread distribution

Supermarkets and hypermarkets continued to dominate HW distribution in 2017 – unsurprising given the growing share of private label. Modern retailers were able to offer a wide range of both branded and private label products, which enabled them to hold a steady share.

Future HW market expected to see growth in different categories

The population in Saudi Arabia is young – persons aged below 30 accounted for over 65% of the total population at the end of the review period. This, together with expected further improvement in the country’s economy, will encourage more consumers to embrace the health and wellness trend, and seek products that will help maximise their wellbeing.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Saudi Arabia?
What are the major brands in Saudi Arabia?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Saudi Arabia?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in Saudi Arabia

EXECUTIVE SUMMARY

Economic reforms to boost consumer confidence and sales of health and wellness products

Saudis opt for NH food and beverages

Domestic players strong

Health and wellness enjoys widespread distribution

Future HW market expected to see growth in different categories

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in Saudi Arabia

HEADLINES

PROSPECTS

Negative growth expected over forecast period

Changing lifestyles negatively affect sales of sugary drinks

Reduced-caffeine hot drinks to limit decline in BFY beverages

COMPETITIVE LANDSCAPE

Al Jomaih Bottling Plant leads

International players dominant

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Growing obesity problem provides opportunities for BFY packaged food

Consumers gradually waking up to health risks of sugar

Economic challenges restrict development of BFY packaged food

COMPETITIVE LANDSCAPE

Large local players continue to lead BFY packaged food

Manufacturers introduce more affordable BFY products

Modern grocery retailers expand assortments of imported BFY products

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in Saudi Arabia

HEADLINES

PROSPECTS

Tax hike hits FF energy drinks

FF ingredients differentiators for energy drinks

FF nectars (25-99% juice) grows in value

COMPETITIVE LANDSCAPE

FF energy drinks players continue to lead FF beverages

Strong presence of domestic players in FF fruit/vegetable juice

Focus on new product development

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Changing lifestyles in Saudi Arabia benefit FF packaged food

Availability and affordability of FF products set to continue improving

FF products aimed at children continue to gain popularity

COMPETITIVE LANDSCAPE

Companies focus on developing more innovative FF products

Dairy and baby food producers continue to lead FF packaged food

Competitive pricing strategies remain crucial

CATEGORY DATA

Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 44 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 47 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in Saudi Arabia

HEADLINES

PROSPECTS

Better diagnosis of allergies boosts demand for free from products

Baby food products continue to dominate free from packaged food

High prices limit development of categories other than free from baby food

COMPETITIVE LANDSCAPE

Milk formula producers dominate the free from category

Local manufacturers remain absent in 2017

Higher production costs are an obstacle for local producers

CATEGORY DATA

Table 50 Sales of Free From by Category: Value 2012-2017
Table 51 Sales of Free From by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Free From: % Value 2013-2017
Table 53 LBN Brand Shares of Free From: % Value 2014-2017
Table 54 Distribution of Free From by Format: % Value 2012-2017
Table 55 Forecast Sales of Free From by Category: Value 2017-2022
Table 56 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in Saudi Arabia

HEADLINES

PROSPECTS

NH beverages set to grow further

NH RTD green tea to be the best performer over forecast period

NH superfruit juice to grow over the forecast period

COMPETITIVE LANDSCAPE

Health Water Bottling Co leads NH beverages

Domestic players dominant

CATEGORY DATA

Table 57 Sales of NH Beverages by Category: Value 2012-2017
Table 58 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 60 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 61 Distribution of NH Beverages by Format: % Value 2012-2017
Table 62 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 63 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Distribution of NH products continues to improve via modern channels

Certain NH product types benefit from traditional consumption habits

Challenging economic climate tempers expansion of NH packaged food

COMPETITIVE LANDSCAPE

Local players continue to lead NH packaged food

In-store promotions gain importance as competition intensifies

New product development gathers pace

CATEGORY DATA

Table 64 Sales of NH Packaged Food by Category: Value 2012-2017
Table 65 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 67 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 68 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in Saudi Arabia

PROSPECTS

Organic Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Organic packaged food limited to a handful of categories

High prices keep consumers away

Availability of organic products remains extremely limited

COMPETITIVE LANDSCAPE

International brands remain dominant

High costs continue to discourage local production

Manufacturers focus on point-of-sale promotional activities

CATEGORY DATA

Table 71 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 75 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

Economic reforms to boost consumer confidence and sales of health and wellness products

Saudis opt for NH food and beverages

Domestic players strong

Health and wellness enjoys widespread distribution

Future HW market expected to see growth in different categories

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in Saudi Arabia

EXECUTIVE SUMMARY

Economic reforms to boost consumer confidence and sales of health and wellness products

Saudis opt for NH food and beverages

Domestic players strong

Health and wellness enjoys widespread distribution

Future HW market expected to see growth in different categories

MARKET DATA

DEFINITIONS

SOURCES

Better For You Beverages in Saudi Arabia

HEADLINES

PROSPECTS

Negative growth expected over forecast period

Changing lifestyles negatively affect sales of sugary drinks

Reduced-caffeine hot drinks to limit decline in BFY beverages

COMPETITIVE LANDSCAPE

Al Jomaih Bottling Plant leads

International players dominant

CATEGORY DATA

Better For You Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Growing obesity problem provides opportunities for BFY packaged food

Consumers gradually waking up to health risks of sugar

Economic challenges restrict development of BFY packaged food

COMPETITIVE LANDSCAPE

Large local players continue to lead BFY packaged food

Manufacturers introduce more affordable BFY products

Modern grocery retailers expand assortments of imported BFY products

CATEGORY DATA

Fortified/Functional Beverages in Saudi Arabia

HEADLINES

PROSPECTS

Tax hike hits FF energy drinks

FF ingredients differentiators for energy drinks

FF nectars (25-99% juice) grows in value

COMPETITIVE LANDSCAPE

FF energy drinks players continue to lead FF beverages

Strong presence of domestic players in FF fruit/vegetable juice

Focus on new product development

CATEGORY DATA

Fortified/Functional Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Changing lifestyles in Saudi Arabia benefit FF packaged food

Availability and affordability of FF products set to continue improving

FF products aimed at children continue to gain popularity

COMPETITIVE LANDSCAPE

Companies focus on developing more innovative FF products

Dairy and baby food producers continue to lead FF packaged food

Competitive pricing strategies remain crucial

CATEGORY DATA

Free From in Saudi Arabia

HEADLINES

PROSPECTS

Better diagnosis of allergies boosts demand for free from products

Baby food products continue to dominate free from packaged food

High prices limit development of categories other than free from baby food

COMPETITIVE LANDSCAPE

Milk formula producers dominate the free from category

Local manufacturers remain absent in 2017

Higher production costs are an obstacle for local producers