Health and Wellness in Saudi Arabia

Health and Wellness in Saudi Arabia

EXECUTIVE SUMMARY

Consumers increasingly eschew BFY for natural products

Saudis opt for NH food and beverages

Domestic players fare well in the local health and wellness market

Health and wellness products benefit from widespread distribution

Future HW market expected to see growth in different categories

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Organic Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Low consumer interest and high prices hinder value sales growth

Limited distribution of organic packaged food

Low forecast period value growth expected for organic packaged food

COMPETITIVE LANDSCAPE

Natureland takes lead in organic packaged food

International players remain dominant

Distributors increase investment in modern marketing strategies

CATEGORY DATA

Table 17 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 18 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 20 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 21 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 22 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 23 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Better For You Beverages in Saudi Arabia

HEADLINES

PROSPECTS

Category set to achieve marginal growth over the forecast period

Consumers increasingly eschew artificial sweeteners and opt for sugar-free or NH beverages

Reduced-caffeine increasingly embraced as consumers limit their caffeine intake

COMPETITIVE LANDSCAPE

Diet Pepsi outperforms the competition

International players characterise the category

Innovations focus on reduced sugar

CATEGORY DATA

Table 24 Sales of BFY Beverages by Category: Value 2013-2018
Table 25 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 28 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Better for you packaged food benefits from Saudi Vision 2030 health initiatives

Awareness continues to grow over the dangers of excessive sugar consumption

New product development negatively affected by the economic slowdown

COMPETITIVE LANDSCAPE

Almarai retains the lead in BFY packaged food

Local brands retain the lead in BFY packaged food

Modern grocery retailers continue to expand their ranges of imported BFY products

CATEGORY DATA

Table 31 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 32 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 34 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 35 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 36 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 37 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Saudi Arabia

HEADLINES

PROSPECTS

Tax hike negatively impacts FF energy drinks

Energy drinks remains the most popular category in FF beverages

Strong growth of FF juice drinks (up to 24% juice)

COMPETITIVE LANDSCAPE

FF energy drinks players continue to lead FF beverages

Strong presence of domestic players in FF fruit/vegetable juice

Focus on new product development

CATEGORY DATA

Table 38 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 39 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 40 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 42 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 43 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 44 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 45 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 46 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Rise in health consciousness strengthens demand for FF packaged food

FF packaged foods continues to provide affordability and is more widely available

Infants and children remain the main target audience for FF packaged food

COMPETITIVE LANDSCAPE

Nestlé maintains its lead in FF packaged food

Fragmented FF packaged food category features a mix of local and international brands

Affordability key factor in sales of FF packaged food

CATEGORY DATA

Table 47 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 48 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 50 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 51 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 52 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 53 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 54 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Saudi Arabia

HEADLINES

PROSPECTS

Advancements in medical technology benefit free from

Baby food remains an important category in free from

Necessity keeps free from packaged food prices high

COMPETITIVE LANDSCAPE

RONESCA holds the leading position of free from

International players characterise free from

High production costs remain an entry barrier to local manufacturers

CATEGORY DATA

Table 58 Sales of Free From by Category: Value 2013-2018
Table 59 Sales of Free From by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of Free From: % Value 2014-2018
Table 61 LBN Brand Shares of Free From: % Value 2015-2018
Table 62 Distribution of Free From by Format: % Value 2013-2018
Table 63 Forecast Sales of Free From by Category: Value 2018-2023
Table 64 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Saudi Arabia

HEADLINES

PROSPECTS

NH beverages set for further growth

Good prospects for NH superfruit juice

NH RTD green tea set to be the best performer over forecast period

COMPETITIVE LANDSCAPE

Arrow Juice Factory maintains its lead in NH beverages during 2018

Domestic players pave the way

Intense competition prompts companies into launching promotions

CATEGORY DATA

Table 65 Sales of NH Beverages by Category: Value 2013-2018
Table 66 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 68 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 69 Distribution of NH Beverages by Format: % Value 2013-2018
Table 70 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Saudi Arabia

HEADLINES

PROSPECTS

Distribution of NH packaged food continues to expand

Local tradition boosts value sales growth of specific NH packaged food products

Rise in cost of living hampering growth of NH packaged food

COMPETITIVE LANDSCAPE

Led by Almarai, local players continue to characterise NH packaged food

Intense competition prompts companies to launch promotions

Weak product development linked to economic slowdown

CATEGORY DATA

Table 72 Sales of NH Packaged Food by Category: Value 2013-2018
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 76 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Saudi Arabia

HEADLINES

---