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Health and Wellness in Saudi Arabia
March 2022
Health and wellness in 2021: The big picture
Life almost returned to normal after the government made it mandatory for citizens to have two doses of the Coronavirus (COVID-19) vaccination by 1 August 2021. Indeed, Saudi Arabia banned all unvaccinated citizens and residents from entering public establishments, such as shopping malls and restaurants, retail stores and markets from this date.
2021 key trends
The implementation of a 50% sugar tax in December 2019 on sugar sweetened beverages (“SSBs”) had a big impact on health and wellness categories. The sugar tax covered sweetened beverages that consist of water and sugar, sweeteners, concentrated liquids and powders, or extracts converted to beverages.
Competitive landscape
The competitive landscape of health and wellness is highly fragmented in Saudi Arabia, with more and more local and global or international players looking to enter the fray. In order to stand out from the crowd and gain a competitive advantage, many packaged food and beverages companies active in Saudi Arabia are substituting sugar with natural sugar or extending their product lines with no added sugar variants.
Retailing developments
While some consumers looked to shop closer to home during the pandemic to minimise contact with others, there was no major shift in distribution, with the key retailing channels continuing to operate, including supermarkets, hypermarkets, and independent small grocers. Nevertheless, e-commerce did benefit from the exigencies of COVID-19, seeing often strong sales growth, albeit from a low base.
What next for health and wellness?
All categories of health and wellness packaged food and beverages are projected to see positive retail volume and value (constant 2021 prices) CAGRs over the forecast period, except fortified/functional beverages. Meanwhile, sales of organic beverages are predicted to remain negligible, despite further development in this area.
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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Better For You Beverages
Better For You Packaged Food
Fortified/Functional Beverages
Fortified/Functional Packaged Food
Free From
Naturally Healthy Beverages
Naturally Healthy Packaged Food
Organic Beverages
Organic Packaged Food
If you're in the Health and Wellness industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Wellness in Saudi Arabia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Health and Wellness in Saudi Arabia?
What are the key health and wellness concerns driving sales in Health and Wellness?
Is Health and Wellness a dynamic niche or mainstream concern in Saudi Arabia?
Which are the leading brands in Health and Wellness in Saudi Arabia?
How are products distributed in Health and Wellness in Saudi Arabia?
How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
Where is future growth expected to be most dynamic?
Health and Wellness in Saudi Arabia
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021Table 3 Sales of Health and Wellness by Category: Value 2016-2021Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Better For You Beverages in Saudi Arabia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increasing consumer health awareness spurs interest in better for you beverages
Rising production and distribution costs push up unit prices while tax and health concerns lead to new product developments
On-trade sales recover slowly as consumers return to pre-pandemic norms and tourist flows improve
PROSPECTS AND OPPORTUNITIES
Good growth prospects as rising health awareness continues to guide consumer purchasing decisions
Rising operational and other costs set to exert upward pressure on average unit prices
Young consumers searching for convenience and modern shopping formats offer growth potential for e-commerce
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Saudi Arabia
KEY DATA FINDINGS
2021 DEVELOPMENTS
The easing of pandemic restrictions and pressure on spending slow sales development, but BFY packaged food remains in demand in 2021
Better for you staple foods and cooking ingredients benefit from rising obesity concerns
Limited product variety and consumption offer development opportunities for BFY reduced sugar packaged food and reduced salt food
PROSPECTS AND OPPORTUNITIES
Perception of BFY as a promising health and wellness concept offers room for development and growth across categories
Value for money and variety set to boost modern grocery retailers, while e-commerce is predicted to develop further
Resumption of pre-pandemic lifestyles may restrict growth potential in the retail channel
CATEGORY DATA
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Saudi Arabia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Taxation continues to exert upward pressure on average unit prices and hamper demand
Hot climate and immunity benefits continue to increase sales of FF fruit/vegetable juice
Returns to school and more active lifestyles boost FF fruit/vegetable juice, sports drinks and energy drinks
PROSPECTS AND OPPORTUNITIES
New product launches with health positioning expected in FF fruit/vegetable juice
Manufacturers set to launch new products to sidestep high tax on sugar products and save for a rainy day
Improving infrastructure to offer stronger e-commerce presence for FF beverages
CATEGORY DATA
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021Table 33 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Saudi Arabia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Higher prices favour retail value over volume growth in 2021
Rising health awareness increases focus on immunity and general health ingredients like vitamins, iron and zinc
Wider product offer and promotions boost traffic in supermarkets and hypermarkets
PROSPECTS AND OPPORTUNITIES
Heightened awareness of the importance of the immune system and healthy eating set to boost sales and new product development
Modern retailing, including e-commerce, to benefit from government assistance and demographic and tourism developments
Children set to remain the key target for new launches, although growing health awareness is expected to widen the audience for novelties
CATEGORY DATA
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Saudi Arabia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Still developing free from concept provides room for healthy sales growth
Growing interest in the free from concept stimulates new product launches
Focus on paediatric nutrition and health maintains dominance of HA powder milk formula
PROSPECTS AND OPPORTUNITIES
Growing focus on healthy eating offers development opportunities for free from meat and free from gluten
Price-sensitivity in a tough economic climate improves the outlook for private label
Investments in research and technology and new product development anticipated due to growing food intolerance/allergy and health and wellness trends
CATEGORY DATA
Table 53 Sales of Free From by Category: Value 2016-2021Table 54 Sales of Free From by Category: % Value Growth 2016-2021Table 55 NBO Company Shares of Free From: % Value 2017-2021Table 56 LBN Brand Shares of Free From: % Value 2018-2021Table 57 Distribution of Free From by Format: % Value 2016-2021Table 58 Forecast Sales of Free From by Category: Value 2021-2026Table 59 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Saudi Arabia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumer demand for natural healthy beverages grows in the wake of the pandemic
Easing of the pandemic and related restrictions brings uptick in consumption of NH beverages in foodservices outlets and developments in modern distribution
Higher operational costs exert upward pressure on the average unit price of NH beverages
PROSPECTS AND OPPORTUNITIES
Naturally healthy positioning expected to spur interest among an increasingly health-conscious population
New product development to avoid sugar tax and develop products that cater to consumer needs and preferences
Strong development of more niche categories anticipated as manufacturers try to unlock their growth potential
CATEGORY DATA
Table 60 Sales of NH Beverages by Category: Value 2016-2021Table 61 Sales of NH Beverages by Category: % Value Growth 2016-2021Table 62 NBO Company Shares of NH Beverages: % Value 2017-2021Table 63 LBN Brand Shares of NH Beverages: % Value 2018-2021Table 64 Distribution of NH Beverages by Format: % Value 2016-2021Table 65 Forecast Sales of NH Beverages by Category: Value 2021-2026Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Saudi Arabia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand remains positive in 2021 as consumer awareness of healthier diets rises
Many consumers look to NH products offering resistance to or relief from COVID-19 symptoms or healthier meal ingredients
NH snacking options rebound in 2021 as consumers return to pre-pandemic lifestyles
PROSPECTS AND OPPORTUNITIES
Burgeoning healthy eating tend augurs well for naturally health packaged food
Domestic players enjoy competitive advantages to lead the way in NH packaged food
Modern retailing development and good quality products at competitive prices predicted to boost private label
CATEGORY DATA
Table 67 Sales of NH Packaged Food by Category: Value 2016-2021Table 68 Sales of NH Packaged Food by Category: % Value Growth 2016-2021Table 69 NBO Company Shares of NH Packaged Food: % Value 2017-2021Table 70 LBN Brand Shares of NH Packaged Food: % Value 2018-2021Table 71 Distribution of NH Packaged Food by Format: % Value 2016-2021Table 72 Forecast Sales of NH Packaged Food by Category: Value 2021-2026Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Saudi Arabia
2021 DEVELOPMENTS
Organic Packaged Food in Saudi Arabia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lower prices and a more health-conscious population drive sales growth
Organic packaged food benefits from an expanding distribution reach and a wider and more sophisticated product offer
Abazeer emerges with new lines to challenge the leading international brands
PROSPECTS AND OPPORTUNITIES
Growing government, manufacturer and consumer focus expected to see organic packaged food boom in the forecast period
New launches represent a key development avenue as the interest in organic packaged food grows among consumers and manufacturers
Value positioning offers opportunities for private label in a tough economic climate
CATEGORY DATA
Table 74 Sales of Organic Packaged Food by Category: Value 2016-2021Table 75 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021Table 76 NBO Company Shares of Organic Packaged Food: % Value 2017-2021Table 77 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021Table 78 Distribution of Organic Packaged Food by Format: % Value 2016-2021Table 79 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026Table 80 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Reduced Fat Dairy Chilled and Shelf Stable Desserts
Reduced Fat Condensed Milk
Reduced Fat Cream
Reduced Fat Fromage Frais and Quark
Reduced Fat Frozen Meat, Seafood, Fruit and Vegetables
Reduced Fat Ice Cream
Reduced Sugar Ice Cream
Reduced Fat Ready Meals
Reduced Fat Sauces, Dressings and Condiments
Reduced Fat Savoury Snacks Excl Nuts, Seeds and Trail Mixes
Reduced Fat Shelf Stable Meat, Seafood, Fruit and Vegetables
Reduced Sugar Shelf Stable Meat, Seafood, Fruit and Vegetables
Reduced Fat Soup
Reduced Fat Spreads excl Honey
Reduced Sugar Spreads excl Honey
Reduced Fat Sweet Biscuits
Reduced Sugar Sweet Biscuits
Aminoacids by FF Protein/Energy Bars
Antioxidants by FF Yoghurt
Antioxidants by FF Butter and Spreads
B Vitamins and Calcium by FF Cereal Bars
B Vitamins and Calcium by FF Protein/Energy Bars
B Vitamins and Calcium by FF Flavoured Milk Drinks
B Vitamins and Calcium by NH Cereal Bars
B Vitamins and Calcium by NH Fruit and Nut Bars
B Vitamins and Calcium by Organic Cereal Bars
Baking soda by FF Gum
Calcium, Vitamin D by FF Yoghurt
Calcium, Vitamin D by FF Flavoured Milk Drinks
Carbohydrates by FF Protein/Energy Bars
Choline by FF Milk Formula
Choline by FF Powder Milk
Creatine by FF Protein/Energy Bars
Echinacea by FF Gum
Eucalyptus by FF Gum
Fibre by FF Cereal Bars
Fibre by FF Yoghurt
Fibre by FF Protein/Energy Bars
Fibre by FF Flavoured Milk Drinks
Fibre by FF Milk Formula
Fibre by FF Powder Milk
Fibre by NH Cereal Bars
Fibre by NH Fruit and Nut Bars
Fibre by Organic Cereal Bars
FOS/GOS by FF Cereal Bars
FOS/GOS by FF Protein/Energy Bars
FOS/GOS by FF Flavoured Milk Drinks
FOS/GOS by FF Milk Formula
FOS/GOS by FF Powder Milk
FOS/GOS by NH Cereal Bars
FOS/GOS by NH Fruit and Nut Bars
FOS/GOS by Organic Cereal Bars
Inulin by FF Cereal Bars
Inulin by FF Yoghurt
Inulin by FF Protein/Energy Bars
Inulin by FF Flavoured Milk Drinks
Inulin by NH Cereal Bars
Inulin by NH Fruit and Nut Bars
Inulin by Organic Cereal Bars
Prebiotics by FF Cereal Bars
Prebiotics by FF Yoghurt
Prebiotics by FF Protein/Energy Bars
Prebiotics by FF Flavoured Milk Drinks
Prebiotics by NH Cereal Bars
Prebiotics by NH Fruit and Nut Bars
Prebiotics by Organic Cereal Bars
Other Fibre by FF Cereal Bars
Other Fibre by FF Yoghurt
Other Fibre by FF Protein/Energy Bars
Other Fibre by FF Flavoured Milk Drinks
Other Fibre by FF Milk Formula
Other Fibre by FF Powder Milk
Other Fibre by NH Cereal Bars
Other Fibre by NH Fruit and Nut Bars
Other Fibre by Organic Cereal Bars
Fluoride by FF Gum
Ginseng by FF Gum
Guarana by FF Gum
Inositol by FF Milk Formula
Inositol by FF Powder Milk
Lutein by FF Milk Formula
Lutein by FF Powder Milk
Lutein, Choline by FF Milk Formula
Lutein, Choline by FF Powder Milk
Menthol by FF Gum
Minerals by FF Cereal Bars
Minerals by FF Yoghurt
Minerals by FF Protein/Energy Bars
Minerals by FF Flavoured Milk Drinks
Minerals by FF Gum
Minerals by FF Milk Formula
Minerals by FF Powder Milk
Minerals by NH Cereal Bars
Minerals by NH Fruit and Nut Bars
Minerals by Organic Cereal Bars
Calcium by FF Cereal Bars
Calcium by FF Yoghurt
Calcium by FF Flavoured Milk Drinks
Calcium by FF Gum
Calcium by FF Milk Formula
Calcium by FF Powder Milk
Calcium by NH Cereal Bars
Calcium by NH Fruit and Nut Bars
Calcium by Organic Cereal Bars
Calcium, iron by FF Cereal Bars
Calcium, Iron by FF Yoghurt
Calcium, iron by FF Milk Formula
Calcium, iron by FF Powder Milk
Calcium, iron by NH Cereal Bars
Calcium, iron by NH Fruit and Nut Bars
Calcium, iron by Organic Cereal Bars
Iron by FF Cereal Bars
Iron by NH Cereal Bars
Iron by NH Fruit and Nut Bars
Iron by Organic Cereal Bars
Iron, zinc by FF Milk Formula
Iron, zinc by FF Powder Milk
Mineral Mixes by FF Cereal Bars
Mineral Mixes by FF Protein/Energy Bars
Mineral Mixes by FF Flavoured Milk Drinks
Mineral Mixes by NH Cereal Bars
Mineral Mixes by NH Fruit and Nut Bars
Mineral Mixes by Organic Cereal Bars
Zinc by FF Yoghurt
Zinc by FF Protein/Energy Bars
Zinc, calcium by Milk Formula
Zinc, calcium by FF Powder Milk
Zinc, selenium by Milk Formula
Zinc, selenium by FF Powder Milk
Other Minerals by FF Milk Formula
Other Minerals by FF Powder Milk
Nucleotides by FF Milk Formula
Nucleotides by FF Powder Milk
Omega by FF Cereal Bars
Omega by FF Flavoured Milk Drinks
Omega by FF Milk Formula
Omega by FF Powder Milk
Omega by FF Butter and Spreads
Omega by FF Yoghurt
Omega by NH Cereal Bars
Omega by NH Fruit and Nut Bars
Omega by Organic Cereal Bars
Arachidonic acid (AA) by FF Milk Formula
Arachidonic acid (AA) by FF Powder Milk
Arachidonic acid (AA) by FF Butter and Spreads
Omega 3, 6 by FF Butter and Spreads
Omega 3, 6 by FF Milk Formula
Omega 3, 6 by FF Powder Milk
Omega 6 by FF Butter and Spreads
Omega 6 by FF Milk Formula
Omega 6 by FF Powder Milk
Omega-3 by FF Cereal Bars
Omega-3 by FF Yoghurt
Omega-3 by FF Flavoured Milk Drinks
Omega-3 by FF Butter and Spreads
Omega-3 by FF Milk Formula
Omega-3 by FF Powder Milk
Omega-3 by NH Cereal Bars
Omega-3 by NH Fruit and Nut Bars
Omega-3 by Organic Cereal Bars
Omega-3 ALA by FF Butter and Spreads
Omega-3 ALA by FF Milk Formula
Omega-3 ALA by FF Powder Milk
Omega-3 DHA by FF Butter and Spreads
Omega-3 DHA by FF Milk Formula
Omega-3 DHA by FF Powder Milk
Omega-3 EPA by FF Butter and Spreads
Omega-3 EPA by FF Milk Formula
Omega-3 EPA by FF Powder Milk
Plant Sterols by FF Yoghurt
Plant sterols by FF Butter and Spreads
Probiotics by FF Cereal Bars
Probiotics by FF Yoghurt
Probiotics by FF Milk Formula
Probiotics by FF Powder Milk
Probiotics by NH Cereal Bars
Probiotics by NH Fruit and Nut Bars
Probiotics by Organic Cereal Bars
Probiotics Bacillus coagulans (BC) by FF Cereal Bars
Probiotics Bacillus coagulans (BC) by FF Yoghurt
Probiotics Bacillus coagulans (BC) by FF Milk Formula
Probiotics Bacillus coagulans (BC) by FF Powder Milk
Probiotics Bacillus coagulans (BC) by NH Cereal Bars
Probiotics Bacillus coagulans (BC) by NH Fruit and Nut Bars
Probiotics Bacillus coagulans (BC) by Organic Cereal Bars
Probiotics Bifidobacterium/bifidus by FF Cereal Bars
Probiotics Bifidobacterium/bifidus by FF Yoghurt
Probiotics Bifidobacterium/bifidus by FF Milk Formula
Probiotics Bifidobacterium/bifidus by FF Powder Milk
Probiotics Bifidobacterium/bifidus by NH Cereal Bars
Probiotics Bifidobacterium/bifidus by NH Fruit and Nut Bars
Probiotics Bifidobacterium/bifidus by Organic Cereal Bars
Probiotics Lactobacillus by FF Cereal Bars
Probiotics Lactobacillus by FF Yoghurt
Probiotics Lactobacillus by FF Milk Formula
Probiotics Lactobacillus by FF Powder Milk
Probiotics Lactobacillus by NH Cereal Bars
Probiotics Lactobacillus by NH Fruit and Nut Bars
Probiotics Lactobacillus by Organic Cereal Bars
Other Probiotics by FF Cereal Bars
Other Probiotics by FF Milk Formula
Other Probiotics by FF Powder Milk
Other Probiotics by FF Yoghurt
Other Probiotics by NH Cereal Bars
Other Probiotics by NH Fruit and Nut Bars
Other Probiotics by Organic Cereal Bars
Proteins by FF Cereal Bars
Proteins by FF Yoghurt
Proteins by FF Protein/Energy Bars
Proteins by FF Flavoured Milk Drinks
Proteins by FF Milk Formula
Proteins by FF Powder Milk
Proteins by NH Cereal Bars
Proteins by NH Fruit and Nut Bars
Proteins by Organic Cereal Bars
Taurine by FF Milk Formula
Taurine by FF Powder Milk
Vitamins by FF Cereal Bars
Vitamins by FF Yoghurt
Vitamins by FF Protein/Energy Bars
Vitamins by FF Flavoured Milk Drinks
Vitamins by FF Gum
Vitamins by FF Milk Formula
Vitamins by FF Powder Milk
Vitamins by FF Butter and Spreads
Vitamins by NH Cereal Bars
Vitamins by NH Fruit and Nut Bars
Vitamins by Organic Cereal Bars
B Vitamins by FF Cereal Bars
B Vitamins by FF Flavoured Milk Drinks
B Vitamins by NH Cereal Bars
B Vitamins by NH Fruit and Nut Bars
B Vitamins by Organic Cereal Bars
Vitamin A by FF Yoghurt
Vitamin A by FF Butter and Spreads
Vitamin B6 by FF Yoghurt
Vitamin B6 by FF Gum
Vitamin C by FF Yoghurt
Vitamin C by FF Gum
Vitamin D by FF Cereal Bars
Vitamin D by FF Yoghurt
Vitamin D by FF Flavoured Milk Drinks
Vitamin D by FF Butter and Spreads
Vitamin D by NH Cereal Bars
Vitamin D by NH Fruit and Nut Bars
Vitamin D by Organic Cereal Bars
Vitamin E by FF Flavoured Milk Drinks
Vitamin E by FF Butter and Spreads
Vitamin Mixes by FF Cereal Bars
Vitamin Mixes by FF Protein/Energy Bars
Vitamin Mixes by FF Flavoured Milk Drinks
Vitamin Mixes by NH Cereal Bars
Vitamin Mixes by NH Fruit and Nut Bars
Vitamin Mixes by Organic Cereal Bars
Vitamins A, D, E by FF Butter and Spreads
Vitamins A, D by FF Yoghurt
Vitamins A, D by FF Flavoured Milk Drinks
Vitamins A, D by FF Butter and Spreads
Vitamins A, E by FF Butter and Spreads
Vitamins B6, D by FF Yoghurt
Vitamins C, A by FF Milk Formula
Vitamins C, A by FF Powder Milk
Vitamins C, D by FF Milk Formula
Vitamins C, D by FF Powder Milk
Vitamins D, E by FF Butter and Spreads
Other Vitamins by FF Yoghurt
Other Vitamins by FF Gum
Other Vitamins by FF Milk Formula
Other Vitamins by FF Powder Milk
Xylitol by FF Gum
Other Key Functional Ingredients by FF Cereal Bars
Other Key Functional Ingredients by FF Yoghurt
Other Key Functional Ingredients by FF Protein/Energy Bars
Other Key Functional Ingredients by FF Flavoured Milk Drinks
Other Key Functional Ingredients by FF Gum
Other Key Functional Ingredients by FF Butter and Spreads
Other Key Functional Ingredients by FF Milk Formula
Other Key Functional Ingredients by FF Powder Milk
Other Key Functional Ingredients by NH Cereal Bars
Other Key Functional Ingredients by NH Fruit and Nut Bars
Other Key Functional Ingredients by Organic Cereal Bars
Health and Wellness
Health and wellness is the aggregation of organic food and beverages, fortified/functional food and beverages, naturally healthy food and beverages, better for you food and beverages and food intolerance products.