Health and Wellness in Finland
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Finland
COVID-19 measures continue to drive dynamic growth
Pepsi and Coca-Cola both launch caffeine-free cola carbonates in 2021
Price stability benefits sales following increase in soft drinks tax
Producers of BFY beverages have many reasons to be positive
Products with a more ‘natural’ image could challenge sales of reduced sugar carbonates
Reduced caffeine beverages set for strong growth but search for natural products could threaten sales of reduced sugar options
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Finland
Home seclusion continues to drive sales
Increased demand for reduced sugar and reduce fat dairy driving new product development and innovation
Valio responds to consumer demand by launching healthier cheese options
Healthy snacks set to gain a wider presence thanks to new product development
Popular products expected to see the introduction of healthier options
Convenience important as consumers return to their busy lives
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Finland
COVID-19 continues to drive demand within FF beverages
Energy drinks still full of potential with new and developing trends driving consumption
FF bottled water benefits from new product development
Popularity of energy drinks should ensure further gains over the forecast period
‘Natural’ products likely to gain favour and drive new product development
Other areas of FF beverages set for development supported by new innovations
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Finland
Demand continues to grow within FF packaged food
Xylitol FF gum remains a popular way to fight tooth decay
Lack of trust in FF packaged food an obstacle to growth
Players looking to expand into new areas to deliver growth
Indulgent flavours could bring new life to FF gum
Arla takes a direct approach to consumer engagement
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Finland
Home cooking trend boosts demand for free from products
Trend for plant-based diets fuelling new product development
Healthy eating trend takes hold fuelling demand for a range of free from packaged food
Free from packaged food awash with new product development and company activity as demand grows
Free from dairy receiving growing attention
Sustainable production a growing concern
Table 56 Sales of Free From by Category: Value 2016-2021
Table 57 Sales of Free From by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Free From: % Value 2017-2021
Table 59 LBN Brand Shares of Free From: % Value 2018-2021
Table 60 Distribution of Free From by Format: % Value 2016-2021
Table 61 Forecast Sales of Free From by Category: Value 2021-2026
Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Finland
Home seclusion and the desire for healthier options drives demand for NH beverages
Consumers get a taste for NH superfruit juice
Hartwell Novelle a key player in the growing demand for NH beverages
Focus could shift to the premium end of the market as interest in NH 100% juice wanes
Premiumisation and new product development expected as players look for growth
Competition from other HW categories expected to remain a barrier to growth
Table 63 Sales of NH Beverages by Category: Value 2016-2021
Table 64 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 66 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 67 Distribution of NH Beverages by Format: % Value 2016-2021
Table 68 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Finland
Focus on convenience drives demand for NH breakfast cereals with Fazer pushing new product development
Growing number of products display Heart Symbol to demonstrate healthy qualities
NH high fibre food remains popular with its well-known health benefits
Rapeseed oil gaining popularity as a domestic superfood
Domestic origins likely to be a key factor in the purchasing decision
Eco and sustainability credentials growing in importance
Table 70 Sales of NH Packaged Food by Category: Value 2016-2021
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 74 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Finland
Another good year for organic beverages as Finns become more ethical consumers
Search for healthier drinks drives consumers towards organic beverages
Organic concentrates sees further expansion with the entry of Raikastamo
Can organic beverages become more mainstream?
Players likely to target health-conscious parents with their organic offer
If larger players can be convinced to invest then organic beverages could see stronger development
Table 77 Sales of Organic Beverages by Category: Value 2016-2021
Table 78 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 79 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 80 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 81 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 82 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Finland
Lack of new product development limits stronger growth in organic packaged food
Popular brands look for opportunities through organic product extensions
Bona binned as Naturnes cements a dominant position for Nestlé in organic baby food
Traceability set to be a key trend in organic packaged food
Organic packaged food in need of more investment to deliver stronger gains
Concern for the environment set to influence company strategies
Table 84 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026