Health and Wellness in Canada
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Canada
Sugar taxes begin in the country
Demand for caffeine returns, hampering growth for BFY reduced caffeine beverages
Coca-Cola Zero Sugar continues its growth momentum
Return to volume decline as consumers’ lives normalise post-pandemic
Natural high-intensity sweeteners to gain share
E-commerce set to maintain its growth
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Canada
Better for you packaged food experiences only gradual current value sales contraction
Shifts in consumer perception and consumption occasions have very differing impacts on products
E-commerce continues to expand value share in 2021, albeit at a slower pace
Demand for healthier options will further rise in post-pandemic era
Regulatory changes on the way, although somewhat delayed by the pandemic
Ample opportunities for growth in 2022 and beyond
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Canada
FF tea has a long-term growth trajectory
Category blurring with caffeine
Natural functionality preferred by consumers
FF beverages expected to maintain solid but slowing growth
Lesser-known functional ingredients set to rise
Juice shots as an on-the-go immunity booster
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Canada
Fortified/functional packaged food sees slight contraction in 2021
A tale of two product groups shaped by differing consumption occasions
FF milk sees another attempt at turnaround via innovation
Demand for healthy food will increase in post-pandemic era but maturity and competition from fresh food will hinder overall growth
E-commerce will continue expanding share, albeit at a slower pace
Hunt for new functional ingredients, products and health benefits continues
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Canada
Free from packaged food experience continued strong growth albeit at a lower rate in 2021
Free from meat expands by leaps and bounces but tofu and derivatives sees slower growth
Minute Maid, Beyond Meat and Impossible see growing share thanks to innovation
Flexitarianism and innovation set to fuel dynamic growth in free from meat
Different drivers shape areas across free from packaged food
E-commerce to continue expanding albeit at a slower pace
Table 56 Sales of Free From by Category: Value 2016-2021
Table 57 Sales of Free From by Category: % Value Growth 2016-2021
Table 58 NBO Company Shares of Free From: % Value 2017-2021
Table 59 LBN Brand Shares of Free From: % Value 2018-2021
Table 60 Distribution of Free From by Format: % Value 2016-2021
Table 61 Forecast Sales of Free From by Category: Value 2021-2026
Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Canada
Willingness to spend is a main driver of growth
Online rises for education and sales
Impact of healthy consumption
Healthy image and sugar tax should benefit NH beverages
Private label could have opportunities for growth post-pandemic
Opportunities for products produced locally
Table 63 Sales of NH Beverages by Category: Value 2016-2021
Table 64 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 66 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 67 Distribution of NH Beverages by Format: % Value 2016-2021
Table 68 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Canada
Sales stagnate in 2021, following stockpiling-driven growth in 2020
Differing performances linked to typical consumption occasions
Lassonde gains as new entry, while George Weston looks to exit from naturally healthy packaged food
Demand for naturally healthy packaged food will increase in post-pandemic era but maturity will hinder stronger retail volume growth
Ample opportunities in naturally healthy packaged food for 2022 and beyond
E-commerce set to build on impetus provided by COVID-19 pandemic
Table 70 Sales of NH Packaged Food by Category: Value 2016-2021
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 72 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 74 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Canada
Organic tea maintains growth thanks to products with immune-boosting claims
Organic coffee is here to stay
Organic fruit/vegetable juice sees sustainability claims
Dynamic growth expected due to interest in health and the environment
Competition from other HW beverages expected to remain an obstacle to growth
Sourcing set to become increasingly important
Table 77 Sales of Organic Beverages by Category: Value 2016-2021
Table 78 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 79 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 80 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 81 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 82 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Canada
Organic packaged food maintains growth in 2021, following surge in sales in 2020
Agropur, Nature’s Path and Organic Meadow remain the top three branded players but Loblaw is in lead
“Organic” is among key claims for new product development over 2020-2021
Demand for organic packaged food will increase further in post-pandemic era
Securing supply remains vital to the growth of organic packaged food
E-commerce offers opportunities for disruptive start-ups and major players alike
Table 84 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026