Health and wellness in Denmark continued to see solid growth rates in 2018 as all main categories registered positive growth in retail value sales. Danish consumers continue to increase demand for products that contain ingredients with positive health effects such as those which claim to benefit energy levels, weight loss and general wellbeing.
The strong health and wellness trend continued be one of the main contributing factors to the positive development of health and wellness beverages in 2018. In addition to continued strong demand for more organic and natural products, the trend has also led to increased demand for fortified/functional beverages and, in general, beverages that are viewed as healthier due to their lower sugar content.
In June 2018, Royal Unibrew A/S acquired Danish company, Bev.Con ApS, the company behind the popular Cult brand, in a deal valued at DKK350 million.
Modern grocery retailers remained the dominant distribution channel for health and wellness beverages in Denmark in 2018 and the channel’s overall value share increased marginally. As demand for health and wellness beverages continues to increase, modern grocery retailers are also increasing the availability of these products in their stores.
Health and wellness in Denmark is expected to continue to see positive volume and value growth over the forecast period as demand for healthy products remains strong. However, a certain level of market saturation may set in in some categories over the forecast period as the health and wellness trend become more mature.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Denmark with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.