Executive Summary

Apr 2019
Nascent market with significant growth potential

While the standard of living in the United Arab Emirates is one of the highest in the world and many Emiratis and high-skilled expats enjoy luxurious lifestyles, in recent years the slowing economy has negatively affected consumer confidence and, in turn, consumer spending. Average spending per household fell over much of the review period to 2016.

Government responds to alarming obesity rate

The alarming obesity rate in the country prompted the government to take action, such as implementing front-of-pack labelling for packaged foods and a 20% reduction in the sugar content of food products. This initiative is part of the Abu Dhabi Department of Health’s programme to combat childhood obesity.

Competitive environment remains highly fragmented

The health and wellness market remains highly fragmented featuring both local players and renowned international competitors, many of which have launched health and wellness variants of their original brands. Strategic moves such as these are a response to consumer demand for reduced sugar and reduced fat variants, as consumers endeavour to live healthier lifestyles and the government tries to tackle the high obesity rate in the country.

Consumers appreciate the wider availability of HW products via modern grocery retailers

Modern grocery retailers remained the main distribution channel for health and wellness products in the United Arab Emirates. This channel offers an ever-widening range of products in a variety of sizes, flavours and packaging formats.

Positive progress expected for the health and wellness market

Given the great income inequality in the country and a widening gap between the rich and poor, with the latter comprised of large numbers of low-income migrant workers most of whom are employed in the informal sector and who earn very low wages, many of the country’s inhabitants will remain highly price-sensitive. As such, they are likely to drive demand for value-based health and wellness products.

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Health and Wellness in the United Arab Emirates

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Health and Wellness in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Were the sales of health and wellness affected by the global recession?
  • What functional ingredients in food and drinks are in fashion in United Arab Emirates?
  • Is the organic movement still growing?
  • Are weight management food and drinks driven by product reformulation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Health and Wellness in the United Arab Emirates

EXECUTIVE SUMMARY

Nascent market with significant growth potential
Government responds to alarming obesity rate
Competitive environment remains highly fragmented
Consumers appreciate the wider availability of HW products via modern grocery retailers
Positive progress expected for the health and wellness market

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in the United Arab Emirates

HEADLINES

PROSPECTS

Younger demographic driving growth
Growing popularity of reduced sugar beverages
Consumer awareness on the rise

COMPETITIVE LANDSCAPE

Pepsi-Cola International maintains its leading position
Branding and new fruit flavours stimulate consumer interest
Consumers engage in planned indulgence

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in the United Arab Emirates

HEADLINES

PROSPECTS

Government efforts to reduce obesity rates
Reduced fat condensed milk weakest category
Tax on sugary drinks indirectly benefits BFY packaged food

COMPETITIVE LANDSCAPE

Mars GCC and Perfetti Van Melle continue to lead BFY packaged food
Frieslandcampina Middle East and Nestlé Middle East lose shares
High visibility key to success in BFY packaged food

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in the United Arab Emirates

HEADLINES

PROSPECTS

FF beverages records strong growth despite movement towards naturally healthy
Players invest in natural sugars
Focus on fortification and targeted marketing towards younger demographics

COMPETITIVE LANDSCAPE

Red Bull expands its lead
Modern retailing has a significant impact on sales of FF beverages
FF beverages niche but growing in convenience stores

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in the United Arab Emirates

HEADLINES

PROSPECTS

Increasing health awareness drives demand for FF packaged food products
FF dairy remains largest category in retail value terms
FF packaged food labelling ensures accuracy

COMPETITIVE LANDSCAPE

Nestlé strengthens lead
Al Safi Danone continues to dominate probiotic yoghurt
Al Rawabi Dairy gains share

CATEGORY DATA

Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 44 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 47 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in the United Arab Emirates

HEADLINES

PROSPECTS

Free from products gain popularity among health-conscious consumers
Free from dairy milk registers highest growth rate
Grocery retailers expand free from packaged food assortments

COMPETITIVE LANDSCAPE

International brands comprise free from brands
Ace Canning Corp remains the leading player
Emirates Snack Foods gain share

CATEGORY DATA

Table 50 Sales of Free From by Category: Value 2013-2018
Table 51 Sales of Free From by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Free From: % Value 2014-2018
Table 53 LBN Brand Shares of Free From: % Value 2015-2018
Table 54 Distribution of Free From by Format: % Value 2013-2018
Table 55 Forecast Sales of Free From by Category: Value 2018-2023
Table 56 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers seek NH beverages
Ageing society reshaping the category and influencing retail channels
Consumer awareness benefits NH beverages

COMPETITIVE LANDSCAPE

Local players invest in NH beverages
Growth in NH 100% juice prompts new entry
Premium continues to create value

CATEGORY DATA

Table 57 Sales of NH Beverages by Category: Value 2013-2018
Table 58 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 60 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 61 Distribution of NH Beverages by Format: % Value 2013-2018
Table 62 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 63 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in the United Arab Emirates

HEADLINES

PROSPECTS

NH packaged food benefits from traditional consumption habits
NH nuts, seeds and trail mixes remains most dynamic category
Modern grocery retailers continue to lead NH packaged food sales

COMPETITIVE LANDSCAPE

National Food Products Co retains overall leadership with its Laban Up brands
Local and regional companies lead NH packaged food
Companies give large discounts

CATEGORY DATA

Table 64 Sales of NH Packaged Food by Category: Value 2013-2018
Table 65 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 67 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 68 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in the United Arab Emirates

HEADLINES

PROSPECTS

Organic beverages gradually coming to the forefront
Technological organic framework requires further development
More visibility for this niche segment

COMPETITIVE LANDSCAPE

Organic competitive landscape fragmented
Modern retailing crucial for category expansion
Foodservice outlets to increase exponentially

Organic Packaged Food in the United Arab Emirates

HEADLINES

PROSPECTS

Different nationalities embrace organic packaged food
Organic sweet biscuits, snack bars and fruit snacks registers strong growth
Paying more for organic packaged food

COMPETITIVE LANDSCAPE

Rachel’s Organic Co Ltd leads organic packaged food in 2018
Arla National Food Products launches organic milk shake
Grocery retailers expand dedicated shelves for packaged food assortments

CATEGORY DATA

Table 71 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 72 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 75 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023