Health and Wellness in Indonesia

Health and Wellness in Indonesia

EXECUTIVE SUMMARY

Declining consumer purchasing power and low product awareness

HW products are increasingly easy to find online

Slower growth over the forecast period

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in Indonesia

HEADLINES

PROSPECTS

Growth is triggered by increasing awareness of the dangers of consuming too much sugar

RTD tea offers the most BFY products

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia PT retains its position in 2018

Lack of brands offering BFY products

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Indonesia

HEADLINES

PROSPECTS

High prices and limited distribution continue to restrict appeal of BFY products

Reduced fat sauces, dressings and condiments shows the fastest development

Concerns about obesity boost demand for reduced sugar spreads

COMPETITIVE LANDSCAPE

Perfetti Van Melle leads a fragmented competitive environment

Expansion of BFY ranges by domestic producers set to continue

Distribution of BFY products expected to improve in second-tier cities

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Indonesia

HEADLINES

PROSPECTS

Fortified/functional beverages hot drinks still attractive

FF plant-based and malt-based drinks record the highest growth in 2018

COMPETITIVE LANDSCAPE

Nestlé Indonesia PT as a new leader in 2018

New products in energy drinks

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Indonesia

HEADLINES

PROSPECTS

Consumer acceptance of FF packaged food remains high in Indonesia

FF flavoured milk drinks continues to perform strongly

Outlook for FF baby food remains favourable

COMPETITIVE LANDSCAPE

Multinationals continue to lead FF packaged food in Indonesia

Social media gains importance as a marketing tool for FF manufacturers

Distribution of FF products via internet retailing expected to improve

CATEGORY DATA

Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Indonesia

HEADLINES

PROSPECTS

Free from meat chilled meat substitutes remains the largest category

Most Indonesians do not perceive tofu and tempeh as alternatives to meat

Free from dairy milk products continue to gain popularity

COMPETITIVE LANDSCAPE

Heinz continues to lead free from packaged food

Increasing competition will fuel investment in marketing and distribution

CATEGORY DATA

Table 54 Sales of Free From by Category: Value 2013-2018
Table 55 Sales of Free From by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Free From: % Value 2014-2018
Table 57 LBN Brand Shares of Free From: % Value 2015-2018
Table 58 Distribution of Free From by Format: % Value 2013-2018
Table 59 Forecast Sales of Free From by Category: Value 2018-2023
Table 60 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Indonesia

HEADLINES

PROSPECTS

NH green tea growth

NH fruit/vegetable juice posts decline in 2018

COMPETITIVE LANDSCAPE

Tangmas PT maintains its position in 2018

CATEGORY DATA

Table 61 Sales of NH Beverages by Category: Value 2013-2018
Table 62 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 64 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 65 Distribution of NH Beverages by Format: % Value 2013-2018
Table 66 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Indonesia

HEADLINES

PROSPECTS

NH olive oil registers the fastest current value growth in 2018

NH honey continues to benefit from rising health awareness in Indonesia

NH nuts, seeds and trail mixes set to remain the dominant category

COMPETITIVE LANDSCAPE

Local players continue to lead NH packaged food

NH fruit snacks benefits from growing demand for private label products

CATEGORY DATA

Table 68 Sales of NH Packaged Food by Category: Value 2013-2018
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 72 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Indonesia

HEADLINES

PROSPECTS

Lack of product availability in the off-trade channel

Limited category

COMPETITIVE LANDSCAPE

Kampung Kearifan PT leads in 2018

CATEGORY DATA

Table 75 Sales of Organic Beverages by Category: Value 2013-2018
Table 76 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 78 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 79 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 80 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in Indonesia

HEADLINES

PROSPECTS

New launches and wider distribution boost organic rice consumption

Stricter regulation could bring both challenges and benefits

COMPETITIVE LANDSCAPE

Product variety in organic packaged food continues to improve gradually

Demand for organic products still concentrated among more affluent households

CATEGORY DATA

Table 82 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 86 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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