The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2021
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Health and wellness packaged food recorded value sales growth in 2020. The shift towards home cooking as consumers were at home more due to COVID-19 resulted in an increase in retail sales of overall packaged food, and HW packaged food benefited further from increased health consciousness in the year as more Indonesian consumers were aware of the importance of maintaining a healthy diet during the pandemic.
Due to the emergence of COVID-19 in China, Indonesia banned all flights from and to mainland China starting from 5 February. It was subsequently confirmed that the COVID-19 crisis had spread to Indonesia on 2 March 2020, when two locals tested positive for the virus, having been infected by a Japanese national.
The competitive environment in health and wellness in Indonesia features a diverse range of major international players from the packaged food and beverages industries and some of the most important local food and beverage companies. Local brands generally offer mainly traditional Indonesian products that are not necessarily considered to be health and wellness references, whilst international players offer products which are explicitly marketed as being health and wellness items and are also more likely to carry higher unit prices.
One of the major issues holding back the development of Indonesia’s health and wellness industry is that most of these products are available only in a limited number of supermarkets, health food shops, food specialists and a limited range of other retail outlets. In the vast majority of traditional grocery retailers outlets throughout the country, the presence of health and wellness products is very low and limited to a handful of traditional products categorised as naturally healthy.
Some increase in retail sales was seen in 2020 mainly due to the increase in home cooking during the year as consumers were at home more to prevent the spread of COVID-19. However, in general, many HW products sales are originally in retail rather than foodservice for HW beverages.
The recovery period for health and wellness beverages is expected to be longer as they are not perceived to be essential products, for instance BFY carbonates, FF energy drinks and FF sports drinks. An exception would be some fortified, immunity-boosting products - for instance, products containing vitamin C - which will benefit from their positive image during the COVID-19 pandemic.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in Indonesia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.