Health and Wellness in Indonesia

Health and Wellness in Indonesia

EXECUTIVE SUMMARY

Positive sales growth in health and wellness based on numerous factors

New products emerge to pose competition to traditional products

Rivalry between international and local players defined by differences in products

Narrow distribution remains a barrier to further sales growth

Favourable conditions set to mean positive sales growth for health and wellness

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in Indonesia

HEADLINES

PROSPECTS

Reduced sugar becomes increasingly common, especially in BFY RTD tea

Traditional healthy status of tea gives BFY RTD tea strong advantages

Carbonates begins to move into the reduced sugar space

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia PT remains in the leading position

Torabika Diet remains the most popular brand of reduced sugar instant coffee

Strong demand for BFY RTD tea inspires new product launches

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in Indonesia

HEADLINES

PROSPECTS

Growth accelerates as awareness of the importance of healthy diets boosts demand

Limited consumer base presents barriers to growth

Success likely to hinge on effectively targeting the right consumers

COMPETITIVE LANDSCAPE

Major international players bet on innovation for success

Dynamic category of reduced sugar confectionery sees new numerous launches

Unilever launches reduced sugar soy sauce brand Bango Light

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in Indonesia

HEADLINES

PROSPECTS

FF other hot drinks dominates sales due to popularity of malt-based hot drinks

FF sports drinks benefits from background lifestyle trends

Consumers are losing interest in FF bottled water

COMPETITIVE LANDSCAPE

Limited product innovation as consumers continue to prefer traditional products

Pocari Sweat remains the leading name in FF sports drinks

Danone bets on Mizone in FF Sports Drinks

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in Indonesia

HEADLINES

PROSPECTS

Slightly faster sales increases due to growing population and spreading awareness

The success of FF probiotic yoghurt due to the wide popularity of FF dairy

New packaging requirements for all edible oils impact FF vegetable and seed oil

COMPETITIVE LANDSCAPE

Domestic players lead sales in FF butter and spreads and FF vegetable and seed oil

Frisian Flag remains the category’s leading international brand

Local players continue to outperform international rivals as local knowledge pays off

CATEGORY DATA

Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in Indonesia

HEADLINES

PROSPECTS

Free from benefits from long-term demand for traditional products

Free from meat substitutes and free from dairy milk continue to dominate sales

Sales are limited as consumers remain unaware of wider range of free from products

COMPETITIVE LANDSCAPE

Local players hold their own against international rivals

Pabrik Tahu Yun-Yi maintained a strong position in free from meat substitutes

Artisanal products remain important for sales at a time of increasing demand

Local brands vie with the leading international names in free from dairy milk

CATEGORY DATA

Table 54 Sales of Free From by Category: Value 2014-2019
Table 55 Sales of Free From by Category: % Value Growth 2014-2019
Table 56 NBO Company Shares of Free From: % Value 2015-2019
Table 57 LBN Brand Shares of Free From: % Value 2016-2019
Table 58 Distribution of Free From by Format: % Value 2014-2019
Table 59 Forecast Sales of Free From by Category: Value 2019-2024
Table 60 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in Indonesia

HEADLINES

PROSPECTS

NH bottled water remains a virtually ubiquitous product

NH green tea continues to attract consumers

NH fruit/vegetable juice benefits from the shift towards more expensive products

COMPETITIVE LANDSCAPE

Gunung Subur PT underlines its leading position in NH hot drinks

Tangmas continues to benefit from the positive image of its 2 Tang band

Sariguna Primatirta benefits from increasing consumer interest in NH bottled water

CATEGORY DATA

Table 61 Sales of NH Beverages by Category: Value 2014-2019
Table 62 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 63 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 64 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 65 Distribution of NH Beverages by Format: % Value 2014-2019
Table 66 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in Indonesia

HEADLINES

PROSPECTS

The presence of Garudafood boosts sales in NH nuts, seeds and trail mixes

Increasing interest in NH olive oil boosts category sales

NH sour milk continues to lag behind

COMPETITIVE LANDSCAPE

Saudi Arabian brands make an impact in NH honey

Local players remain dominant in NH nuts, seeds and trail mixes

International players remain prominent in smaller NH categories

CATEGORY DATA

Table 68 Sales of NH Packaged Food by Category: Value 2014-2019
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 72 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in Indonesia

HEADLINES

PROSPECTS

Low overall sales and limited visibility despite numerous new launches

Limited product range remains a barrier to growth, although changes are expected

COMPETITIVE LANDSCAPE

Kampung Kearifan Indonesia PT remains the leading player in organic beverages

CATEGORY DATA

Table 75 Sales of Organic Beverages by Category: Value 2014-2019
Table 76 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 77 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 78 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 79 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 80 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in Indonesia

HEADLINES

PROSPECTS

Sales of organic packaged food remain limited to organic rice

Organic packaged food lags behind organic fresh food in development and sales

M-commerce and app-based marketing likely to become more important

COMPETITIVE LANDSCAPE

Local manufacturers supply virtually all organic rice consumed in the country

Niche international brands account for most sales in other categories

High-end retailers in major cities continue to account for the bulk of sales

CATEGORY DATA

Table 82 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 86 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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