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Country Report

Health and Wellness in

Health and Wellness in Indonesia

82 pages, Jun 2018

US$2,100

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Executive Summary

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Diminishing purchasing power leads to slower yet healthy performance

Health and wellness (HW) in Indonesia still has great potential to develop, with consumer awareness regarding products remaining relatively low; however, as more products entered the HW landscape, consumer interest heightened and value growth year-on-year was respectable. Another positive performance was recorded in 2017, as the coverage of healthier food and beverage items in the mass media continued to improve and consumers’ health awareness continued to rise.

Fortified/functional beverages registers the highest value sales, but organic beverages posts the fastest value growth

Up to 2017, fortified/functional food and beverages remained the most appealing to consumers and held the biggest value share, which was due to Indonesian consumers’ perception of fortification as offering extra value to products. In a country where malnutrition problems coexist with rising – albeit still-low – obesity rates, functional ingredients hold more appeal than better for you products.

Multinationals lead fortified/functional products, while domestic players occupy the top spots in naturally healthy food and beverages

In the context of HW food and beverages, there were a number of companies competing but with no dominant player as at the end of the review period. Of these players, both domestic companies and multinationals have an almost equal presence.

Retailers expanding their HW product offerings

Towards 2017, retailers, especially modern trade, started to use HW products as part of their competitive strategy with other retailers. They expanded their selection of HW products in an effort to increase customer traffic and increase sales.

Steadier yet healthy growth awaits HW beverages and packaged food

HW beverages and packaged food are expected to post respectable growth at constant 2017 prices in each year of the forecast period, although this will be slower than average annual growth during the review period. This steadier performance is underpinned by the expected stabilisation of the performances of both fortified/functional and naturally healthy products.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Indonesia?
What are the major brands in Indonesia?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Indonesia?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in Indonesia

EXECUTIVE SUMMARY

Diminishing purchasing power leads to slower yet healthy performance

Fortified/functional beverages registers the highest value sales, but organic beverages posts the fastest value growth

Multinationals lead fortified/functional products, while domestic players occupy the top spots in naturally healthy food and beverages

Retailers expanding their HW product offerings

Steadier yet healthy growth awaits HW beverages and packaged food

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in Indonesia

HEADLINES

PROSPECTS

Growth is fuelled by rising concerns over obesity and diabetes

Sinar Sosro launches a new product: Teh Botol Sosro Tawar

Limited impact is expected

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia has a clear lead within BFY beverages

International players continue to dominate

The presence of local players is set to strengthen

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in Indonesia

HEADLINES

PROSPECTS

Demand boosted by increasing consumer awareness

Promising growth prospects for reduced sugar confectionery

Growing demand for reduced sugar products

COMPETITIVE LANDSCAPE

Domestic players take initiative to raise awareness of BFY options

BFY products target premium rather than economy channels

Rising health awareness fuelling demand

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in Indonesia

HEADLINES

PROSPECTS

Heavy investment in promotions helps to fuel growth

Preference for FF products set to continue

A private label FF beverage is introduced in 2017

COMPETITIVE LANDSCAPE

Amerta Indah Otsuka with the brand Pocari Sweat leads FF beverages

Multinationals lead

Value shares of local players set to rise

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in Indonesia

HEADLINES

PROSPECTS

Baby food set to continue leading sales

Chewing gum posts strong growth due to increased oral care awareness

No changes in distribution trends expected

COMPETITIVE LANDSCAPE

Multinational players lead sales

Investment in marketing key to attracting consumers

Internet retailing gaining popularity for purchasing fortified/functional products

CATEGORY DATA

Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 47 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in Indonesia

HEADLINES

PROSPECTS

Mainstream consumers remain averse to free from products

Soy milk remains key contributor to free from packaged food in Indonesia

New product launches to fuel demand

COMPETITIVE LANDSCAPE

Heinz ABC Indonesia leads soy milk

Growing availability to attract consumers

Expansion of modern retailers helps boost free from baby milk sales

CATEGORY DATA

Table 54 Sales of Free From by Category: Value 2012-2017
Table 55 Sales of Free From by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Free From: % Value 2013-2017
Table 57 LBN Brand Shares of Free From: % Value 2014-2017
Table 58 Distribution of Free From by Format: % Value 2012-2017
Table 59 Forecast Sales of Free From by Category: Value 2017-2022
Table 60 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in Indonesia

HEADLINES

PROSPECTS

Outlet expansion for convenience stores helps to boost growth

Green tea continues to be favoured by consumers

NH RTD green tea set to decline in popularity

COMPETITIVE LANDSCAPE

Many leading players within NH beverages are present within NH green tea

Rising preference for NH green tea to support company positions

Sariguna Primatirta gains a stronger foothold within NH beverages

CATEGORY DATA

Table 61 Sales of NH Beverages by Category: Value 2012-2017
Table 62 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 63 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 64 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 65 Distribution of NH Beverages by Format: % Value 2012-2017
Table 66 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in Indonesia

HEADLINES

PROSPECTS

Nuts, seeds and trail mixes continue to lead sales

Fruit snacks post strong growth thanks to expanding varieties

Growing importance of social media

COMPETITIVE LANDSCAPE

Access to affordable and abundant raw materials allows for lower prices

Domestic players to continue leading sales

Retailers boosting availability of naturally healthy packaged food

CATEGORY DATA

Table 68 Sales of NH Packaged Food by Category: Value 2012-2017
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 70 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 72 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in Indonesia

HEADLINES

PROSPECTS

Rising awareness of organic food boosts growth of organic beverages

Limited consumer base leads to niche sales

Lack of awareness to limit sales

COMPETITIVE LANDSCAPE

Kampung Kearifan Indonesia continues to lead organic beverages

The second spot is occupied by another local player, Javarabica

Increasing cooperation with retailers

CATEGORY DATA

Table 75 Sales of Organic Beverages by Category: Value 2012-2017
Table 76 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 78 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 79 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 80 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in Indonesia

HEADLINES

PROSPECTS

Organic packaged food gains foothold among higher income households

Premiumisation to be key marketing tool for organic packaged food

Growing distribution via internet retailing

COMPETITIVE LANDSCAPE

Organic rice remains highly fragmented

Area continues to suffer from limited distribution

Private label sales remain negligible in organic packaged food

CATEGORY DATA

Table 82 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 86 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

Diminishing purchasing power leads to slower yet healthy performance

Fortified/functional beverages registers the highest value sales, but organic beverages posts the fastest value growth

Multinationals lead fortified/functional products, while domestic players occupy the top spots in naturally healthy food and beverages

Retailers expanding their HW product offerings

Steadier yet healthy growth awaits HW beverages and packaged food

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in Indonesia

EXECUTIVE SUMMARY

Diminishing purchasing power leads to slower yet healthy performance

Fortified/functional beverages registers the highest value sales, but organic beverages posts the fastest value growth

Multinationals lead fortified/functional products, while domestic players occupy the top spots in naturally healthy food and beverages

Retailers expanding their HW product offerings

Steadier yet healthy growth awaits HW beverages and packaged food

MARKET DATA

SOURCES

Better For You Beverages in Indonesia

HEADLINES

PROSPECTS

Growth is fuelled by rising concerns over obesity and diabetes

Sinar Sosro launches a new product: Teh Botol Sosro Tawar

Limited impact is expected

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia has a clear lead within BFY beverages

International players continue to dominate

The presence of local players is set to strengthen

CATEGORY DATA

Better For You Packaged Food in Indonesia

HEADLINES

PROSPECTS

Demand boosted by increasing consumer awareness

Promising growth prospects for reduced sugar confectionery

Growing demand for reduced sugar products

COMPETITIVE LANDSCAPE

Domestic players take initiative to raise awareness of BFY options

BFY products target premium rather than economy channels

Rising health awareness fuelling demand

CATEGORY DATA

Fortified/Functional Beverages in Indonesia

HEADLINES

PROSPECTS

Heavy investment in promotions helps to fuel growth

Preference for FF products set to continue

A private label FF beverage is introduced in 2017

COMPETITIVE LANDSCAPE

Amerta Indah Otsuka with the brand Pocari Sweat leads FF beverages

Multinationals lead

Value shares of local players set to rise

CATEGORY DATA

Fortified/Functional Packaged Food in Indonesia

HEADLINES

PROSPECTS

Baby food set to continue leading sales

Chewing gum posts strong growth due to increased oral care awareness

No changes in distribution trends expected

COMPETITIVE LANDSCAPE

Multinational players lead sales

Investment in marketing key to attracting consumers

Internet retailing gaining popularity for purchasing fortified/functional products

CATEGORY DATA

Free From in Indonesia

HEADLINES

PROSPECTS

Mainstream consumers remain averse to free from products

Soy milk remains key contributor to free from packaged food in Indonesia

New product launches to fuel demand

COMPETITIVE LANDSCAPE

Heinz ABC Indonesia leads soy milk

Growing availability to attract consumers

Expansion of modern retailers helps boost free from baby milk sales