In 2018, consumer spending power remains high and the confidence index is improving drastically as Swiss consumers enjoy a sense of financial stability. This enables them to spend more on products they deem to be of better quality, thus directly impacting off-trade sales of health and wellness food and beverages.
As economy and mass brands continue to embrace the health and wellness trend, there is a wider availability of food and beverages with wellness claims at multiple retail points and an increase in new product developments offered at a variety of prices across Switzerland. With consumers taking a more active role in their diet and looking to make more informed purchasing decisions, they rely on packaging labels to make their choices.
The Swiss government has imposed strict restrictions on health claims, prohibiting products with any functional benefit from being highlighted unless actual scientific evidence can back up the health claims, a labelling regulatory law that will soon be harmonised across Europe. Despite these strong regulations regarding packaging practices in Switzerland, the health and wellness beverages category remains highly competitive.
The wider availability of health and wellness products both in store and via e-commerce is leading food and beverages to post continuous growth. Swiss consumers continue to shop at specialty stores, where staff can provide guidance.
As the obesity rate continues to grow, consumers are attempting to take charge of their health with a more nutritious diet. Government pressure and continued support from health representatives are encouraging consumers to engage in physical activity and rethink their purchasing habits.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Switzerland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.