Health and Wellness in Switzerland

March 2021
USD 2,100
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Better For You Beverages
  • Better For You Packaged Food
  • Fortified/Functional Beverages
  • Fortified/Functional Packaged Food
  • Free From
  • Naturally Healthy Beverages
  • Naturally Healthy Packaged Food
  • Organic Beverages
  • Organic Packaged Food

If you're in the Health and Wellness industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Health and Wellness in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Health and Wellness in Switzerland?
  • What are the key health and wellness concerns driving sales in Health and Wellness?
  • Is Health and Wellness a dynamic niche or mainstream concern in Switzerland?
  • Which are the leading brands in Health and Wellness in Switzerland?
  • How are products distributed in Health and Wellness in Switzerland?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Health and Wellness in Switzerland

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Sugar reduction remains a key focus for manufacturers
Positive motion towards supporting the introduction of sugar tax in Switzerland
RTD tea escapes need for reduced sugar label, but suffers as big players withdraw from the category

RECOVERY AND OPPORTUNITIES

Reduced sugar variants to continue to be a major focus as health trend continues to grow
Launches of energy drinks set to focus on reduced sugar
Modern grocery retailers control sales of BFY beverages, but e-commerce is growing

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Functional bottled water continues strong performance despite lack of on-the-go consumption
Functional drinks see boost as consumers seek to strengthen their immune systems
Red Bull retains lead with increased focus on promotion

RECOVERY AND OPPORTUNITIES

FF beverages set to see more hybrid drink varieties with energy-boosting properties
FF bottled water set for strong growth as consumers seek products with natural ingredients and vitamins
FF beverages gradually moving beyond their core millennial consumer base

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in Switzerland

KEY DATA FINDINGS

2020 IMPACT

NH bottled water sees boosted volume sales as consumers show preference for purchasing larger pack sizes
NH green tea and NH herbal tea benefit from COVID-19 related health claims
NH RTD tea sees increased demand in line with health trend

RECOVERY AND OPPORTUNITIES

Stagnating sales expected for NH bottled water with consolidated competitive landscape
NH RTD tea and NH RTD coffee to see boosted interest due to healthy ingredient and flavour innovations
NH Tea sales set to remain stable despite increasing competition from FF tea

CATEGORY DATA

Table 35 Sales of NH Beverages by Category: Value 2015-2020 Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 39 Distribution of NH Beverages by Format: % Value 2015-2020 Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Organic products have almost become part of Swiss culture
Increased penetration of organic ingredients in energy drinks
Domestic brand Biotta continues to lead organic fruit/vegetable juice

RECOVERY AND OPPORTUNITIES

Environmental concerns expected to boost demand for organic beverages across all consumer groups
Organic fruit/vegetable juice to be boosted by health-focused innovations
Private label expected to continue dominating sales of organic RTD tea

CATEGORY DATA

Table 42 Sales of Organic Beverages by Category: Value 2015-2020 Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Increased health awareness boosts home consumption and demand
Migros and Coop continue to lead BFY sales
Cross-border shopping restrictions increase domestic retail trade; supermarkets remain the dominant channel for BFY

RECOVERY AND OPPORTUNITIES

BFY to struggle against competition from other health and wellness categories
Category expected to become ‘standard’ with consumers increasingly demanding more from their health and wellness products
Nutri-score offers potential for BFY to marketing strategies

CATEGORY DATA

Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in Switzerland

KEY DATA FINDINGS

2020 IMPACT

High proportion of food intolerances and digestive problems boosts category sales
Free from meat continues to perform strongly with players increasingly introducing new products to meet demand
Supermarkets remain the leading channel for free from

RECOVERY AND OPPORTUNITIES

Increasing prevalence of food intolerances will continue to drive free from sales
Free from products also set to be used by consumers for general health and wellness purposes
Category innovations expected to follow health trends and indulgence trends

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2015-2020 Table 57 Sales of Free From by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Free From: % Value 2016-2020 Table 59 LBN Brand Shares of Free From: % Value 2017-2020 Table 60 Distribution of Free From by Format: % Value 2015-2020 Table 61 Forecast Sales of Free From by Category: Value 2020-2025 Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Category experiences increased demand as consumers seek enriched products as protection from COVID-19
FF cereal bars records strongest growth benefitting from the healthy snacking trend
New launches capitalise on consumers’ increased health awareness

RECOVERY AND OPPORTUNITIES

Positive but relatively modest growth expected over the forecast period
Competitive landscape to remain stable with Migros on top
Innovations set to focus on superfoods such as cocoa nibs

CATEGORY DATA

Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Increased health awareness drives demand for NH packaged food
Naturally healthy versions of staple foods demonstrate the most dynamic growth
Home snacking trend benefits NH fruit snacks, NH cereal bars, and NH high fibre sweet biscuits

RECOVERY AND OPPORTUNITIES

Naturally healthy packaged food set for growth in line with increasing popularity of health and wellness trend
Supermarkets to remain most popular channel; private label to promote domestic and authentic sourcing to attract consumers
NH rice, pasta and honey will be dynamic; further new product developments to include healthy pulses and grains

CATEGORY DATA

Table 74 Sales of NH Packaged Food by Category: Value 2015-2020 Table 75 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 77 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 78 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 79 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in Switzerland

KEY DATA FINDINGS

2020 IMPACT

Categories shows strongest growth within health and wellness packaged food
Strong growth in organic milk formula as consumers increasingly conscious of what they give to their children
New launches from Zweifel and Migros focus on domestic production

RECOVERY AND OPPORTUNITIES

Competition set to intensify amongst leading players and private label discounters
Consumers increasingly show preference for domestic products due to being safer and more environmentally sustainable
Supermarkets to remain leading channel; e-commerce to show strong growth

CATEGORY DATA

Table 81 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 85 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Health and Wellness research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page