Health and Wellness in Switzerland
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Switzerland
Product launches aim to give a boost to sales
Competition from naturally sugar-free products
Nestlé focuses on sugar and caffeine reduction
Growth for BFY reduced sugar soft drinks, but competition from other HW categories
Discussion around the potential implementation of sugar taxes
Sugar reduction will remain the hot topic, but competition will persist
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Switzerland
Nutri-Score enhances standing of BFY packaged food products
Concerns about rising rates of obesity
Health and wellness trend to drive continued BFY innovation
Sugar and additives under scrutiny
Competition from other areas of health and wellness
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Switzerland
FF sports drinks faces competition from FF bottled water
FF energy drinks dominates, but other categories also perform well
Launch of Coca-Cola Energy is not a great success
FF beverages gradually move beyond their core millennial consumer base
Energy-boosting properties will migrate from energy drinks to other categories
Positioning and new launches will be important moving forward
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Switzerland
Concerns about functioning of immune system boost demand
Trend towards more natural ingredients
Innovation targets protein-enriched trend
Natural trend presents possible challenges
Continuing strong demand for private label products
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Switzerland
Rising demand supported by strong presence in modern grocery retailing
Innovation expanding free from offer
Supermarkets and e-commerce are the key distribution channels
Rising levels of allergies and intolerance expected
Growing demand for general health and wellness purposes
Continued rise in interest in free from meat
Table 53 Sales of Free From by Category: Value 2016-2021
Table 54 Sales of Free From by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Free From: % Value 2017-2021
Table 56 LBN Brand Shares of Free From: % Value 2018-2021
Table 57 Distribution of Free From by Format: % Value 2016-2021
Table 58 Forecast Sales of Free From by Category: Value 2021-2026
Table 59 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Switzerland
Decline driven by lower impact of COVID-19
Performance of NH beverages dragged down by maturity of NH bottled water
Migros extends its lead, but Nestlé Waters Suisse sees a challenge
Limited growth for NH beverages as consumers turn to other forms of water
Product launches with natural ingredients and flavours likely to be seen
More dynamic growth expected for NH hot drinks
Table 60 Sales of NH Beverages by Category: Value 2016-2021
Table 61 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 62 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 63 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 64 Distribution of NH Beverages by Format: % Value 2016-2021
Table 65 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Switzerland
Concerns about artificial ingredients support demand
NH high fibre rice performs well
Modern grocery retailers remain dominant
Favourable environment for development
Migros in strong position to maintain lead
Media attention likely to support demand for transparency
Table 67 Sales of NH Packaged Food by Category: Value 2016-2021
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 71 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Switzerland
Growth continues as consumers value the quality of organic beverages
Growth is seen across the board
Private label players maintain their high shares
Sustainability trend will continue to attract consumers to organic beverages
Major brands expected to venture into the organic sphere
Health and immunity-boosting properties likely to remain popular
Table 74 Sales of Organic Beverages by Category: Value 2016-2021
Table 75 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 77 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 78 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 79 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Switzerland
Demand supported by a range of factors
Coop benefits from long-standing presence in organic segment
Vegan/vegetarian trend to boost demand for organic products
Table 81 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 84 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026