Executive Summary

Mar 2019
Positive macro environmental conditions for health and wellness products

In 2018, consumer spending power remains high and the confidence index is improving drastically as Swiss consumers enjoy a sense of financial stability. This enables them to spend more on products they deem to be of better quality, thus directly impacting off-trade sales of health and wellness food and beverages.

Enlightened and more mindful consumption

As economy and mass brands continue to embrace the health and wellness trend, there is a wider availability of food and beverages with wellness claims at multiple retail points and an increase in new product developments offered at a variety of prices across Switzerland. With consumers taking a more active role in their diet and looking to make more informed purchasing decisions, they rely on packaging labels to make their choices.

A highly competitive environment with intense regulations

The Swiss government has imposed strict restrictions on health claims, prohibiting products with any functional benefit from being highlighted unless actual scientific evidence can back up the health claims, a labelling regulatory law that will soon be harmonised across Europe. Despite these strong regulations regarding packaging practices in Switzerland, the health and wellness beverages category remains highly competitive.

Growth of alternative retailers ensures wider product availability

The wider availability of health and wellness products both in store and via e-commerce is leading food and beverages to post continuous growth. Swiss consumers continue to shop at specialty stores, where staff can provide guidance.

Consumer health is going mainstream

As the obesity rate continues to grow, consumers are attempting to take charge of their health with a more nutritious diet. Government pressure and continued support from health representatives are encouraging consumers to engage in physical activity and rethink their purchasing habits.

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Health and Wellness in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Health and Wellness in Switzerland?
  • What are the major brands in Switzerland?
  • Were the sales of health and wellness affected by the global recession?
  • What functional ingredients in food and drinks are in fashion in Switzerland?
  • Is the organic movement still growing?
  • Are weight management food and drinks driven by product reformulation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Health and Wellness in Switzerland

EXECUTIVE SUMMARY

Positive macro environmental conditions for health and wellness products
Enlightened and more mindful consumption
A highly competitive environment with intense regulations
Growth of alternative retailers ensures wider product availability
Consumer health is going mainstream

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in Switzerland

HEADLINES

PROSPECTS

Weight management driving growth in BFY beverages
Reduced sugar flavoured water most dynamic beverage

COMPETITIVE LANDSCAPE

Coca-Cola continues to lead, but performance stagnates
Diverging patterns in reduced caffeine beverages
Time to rethink drinking occasions

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Switzerland

HEADLINES

PROSPECTS

Continuous competition expected from other health and wellness categories
Swiss nutrition policy to affect sales of better for you packaged food
Moderate growth for better for you food over the next five years

COMPETITIVE LANDSCAPE

Domestic manufacturers projected to lead BFY packaged food
Little room for price increases for manufacturers due to substitute competition with other healthy foods
Swiss consumers continue to purchase BFY products mainly through supermarkets, although internet retailing on the rise

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Switzerland

HEADLINES

PROSPECTS

A product range that satisfies all generations
Is fortified/functional a code for healthiness?
Opportunity for plant-based innovations in FF juice

COMPETITIVE LANDSCAPE

Red Bull maintains its leading position
Consumers turn to domestic brands of FF juice

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Switzerland

HEADLINES

PROSPECTS

Swiss consumers expected to focus on clean label products
Strong performance of fortified functional cereal bars
Moderate growth expected over the forecast period

COMPETITIVE LANDSCAPE

Migros will continue to lead sales
Fortified/functional to remain dynamic through new product launches
Private label continues to hold an overwhelmingly high share

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Switzerland

HEADLINES

PROSPECTS

Higher prevalence of food intolerance expected
Free from to remain both a necessity and a health and wellness trend
Strong growth projected over the forecast period

COMPETITIVE LANDSCAPE

From niche to mainstream
Private label driving some of the product innovation in free from
Average unit price increases expected to remain moderate

CATEGORY DATA

Table 53 Sales of Free From by Category: Value 2013-2018
Table 54 Sales of Free From by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Free From: % Value 2014-2018
Table 56 LBN Brand Shares of Free From: % Value 2015-2018
Table 57 Distribution of Free From by Format: % Value 2013-2018
Table 58 Forecast Sales of Free From by Category: Value 2018-2023
Table 59 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Switzerland

HEADLINES

PROSPECTS

Naturally healthy beverages is the leading health and wellness category
Taste remains a key purchasing driver
Giving more power to herbal beverages

COMPETITIVE LANDSCAPE

Domestic brands maintain their position in NH hot drinks
A mature, competitive landscape for NH bottled water
Ramseier consolidates its position in NH juices

CATEGORY DATA

Table 60 Sales of NH Beverages by Category: Value 2013-2018
Table 61 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 63 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 64 Distribution of NH Beverages by Format: % Value 2013-2018
Table 65 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Switzerland

HEADLINES

PROSPECTS

Health and convenience to shape the future of naturally healthy packaged food
Naturally healthy rice, pasta and honey lead naturally healthy packaged food
Naturally healthy packaged food set for further success

COMPETITIVE LANDSCAPE

Migros Genossenschaftsbund eG to remain the leading player
Naturally healthy packaged food to benefit from new launches
More challenges and opportunities ahead

CATEGORY DATA

Table 67 Sales of NH Packaged Food by Category: Value 2013-2018
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 71 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Switzerland

HEADLINES

PROSPECTS

Organic label and the Swiss culture
The organic race: innovations across all beverage categories

COMPETITIVE LANDSCAPE

Swiss consumers continue to trust private label
Biotta continues to dominate juice
Can smaller brands and discounters thrive in organic beverages?

CATEGORY DATA

Table 74 Sales of Organic Beverages by Category: Value 2013-2018
Table 75 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 76 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 77 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 78 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 79 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in Switzerland

HEADLINES

PROSPECTS

Further high demand for organic packaged food
Organic soup to remain the best performer
Positive outlook expected for organic given the demand for clean label products

COMPETITIVE LANDSCAPE

Coop Genossenschaft to continue leading sales of organic packaged food...
...but competition is expected to intensify
Healthier food and organic products to remain strong trends in supermarkets

CATEGORY DATA

Table 81 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 85 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023