Health and Wellness in Spain
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Spain
Penetration of BFY soft drinks continues to grow as consumer awareness of the potential harm caused by high in sugar beverages rises
Reduced sugar non-cola carbonates boosts the position of the leading player Cía Servicios de Bebidas Refrescantes
Chocolate-based flavoured powder drinks players aim to revive the category with healthier versions
Stricter regulation on sugary beverages set to lift BFY soft drinks
Mounting pressure on carbonates players to reduce sugar content as health concerns grow
Reduced sugar nectars set to grow sales in line with the healthier reformulation trend over the forecast period
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Spain
The lingering effects of the pandemic continue to support retail sales
Importance of healthy diet as a means of resisting the virus leads to new BFY references
Mature reduced fat dairy sees healthy but slower growth in 2021
State- and manufacturer-led healthy eating initiatives to increase awareness of BFY packaged food
Further development of health and wellness expected to boost offer of “all in one” products
Ecological and ethical factors predicted to shape innovation
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Spain
FF beverages on the rise as consumers look for added vitamin content drinks
Preventative health trend creates space for the launch of FF 100% juice
Limited offer of specific fortified/functional products creates room for development in FF tea and infusions in line with the natural health trend
Economic uncertainty and competition from NH beverages threaten sales growth in FF beverages
FF tea and FF energy drinks set to attract more investment as players seek growth avenues
E-commerce offers growth opportunities for niche FF beverages
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Spain
Preventative health trend boosts FF probiotic yoghurt sales
Millennial parents provide a young and dynamic consumer base for a growing range of FF packaged food
Players fortify baked goods to meet the nutritional demands of consumers
New lifestyles and eating habits provide fertile ground for the launch of vitamin-enriched plant-based products
More active population to stimulate development of high in protein offerings
Strong omnichannel development affords further growth potential for e-commerce
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 51 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 54 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 55 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Spain
Free from continues to see strong innovation in line with rising consumer awareness and demand
Manufacturers respond to growing health and ethical calls for vegan-friendly products
The plant-based offer grows fast as consumers race to try out meat alternatives
Ongoing investments aim to meet higher quality, safety and production standards
Burgeoning ranges set to increase the offer and improve the quality and image of private label in free from
Food manufacturers and packagers focus on sustainability
Table 58 Sales of Free From by Category: Value 2016-2021
Table 59 Sales of Free From by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of Free From: % Value 2017-2021
Table 61 LBN Brand Shares of Free From: % Value 2018-2021
Table 62 Distribution of Free From by Format: % Value 2016-2021
Table 63 Forecast Sales of Free From by Category: Value 2021-2026
Table 64 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Spain
Mounting pressure on sugary products favours NH beverages
NH tea appeals to younger consumers in search of naturally healthy beverages
Private label benefits as major retail chains commit to extensive shelf space for NH beverages
On-trade recovery and reduced at-home consumption pose a threat to the forecast period performance of NH beverages
NH bottled water expected to continue to dominate as the perceived healthiest and most natural option
New mixes and premium offerings expected to lure younger consumers to NH tea
Table 65 Sales of NH Beverages by Category: Value 2016-2021
Table 66 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 68 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 69 Distribution of NH Beverages by Format: % Value 2016-2021
Table 70 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 71 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Spain
Naturalness trend boosts performance of naturally healthy packaged food
Association of probiotics and immunity fosters fast sales growth for NH sour milk products
Nutri-Score offers increasingly accepted tool to gauge nutritional value of food
Higher consumer awareness of nutritional values informs breakfast choices and new product developments
Demand for alternative proteins set to boost the offer and sales of NH fruit and nut bars and NH nuts, seeds and trail mixes
Consumer and manufacturer organisations aim to increase state support for healthier food strategies
Table 72 Sales of NH Packaged Food by Category: Value 2016-2021
Table 73 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 74 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 75 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 76 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 77 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 78 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Spain
Retail demand remains strong due to foodservice disruption
New launches of organic beverages return in 2021
Smaller players gain ground as the offer and access to organic beverages expands in 2021
Organic beverages is favoured by rising environmental awareness and the preventative health trend
Wider presence in the retail channel is to set to raise awareness and expand the consumer base
Organic hot drinks offers good growth prospects in line with the naturalness trend
Table 79 Sales of Organic Beverages by Category: Value 2016-2021
Table 80 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 82 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 83 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 84 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 85 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Spain
Lower average unit price and broader offer stimulate higher interest in organic packaged food
Bright outlook encourages Danone to increase its investment in organic packaged food in Spain
Focus on sustainability goes hand-in-hand with organic concept
Key players aim to use EU resources to develop organic production and the packaged food offer in Spain
Specialist retailers look to extend their distribution reach and exploit e-commerce to compete with large modern retailers
Strong growth potential set to entice category investments
Table 86 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 87 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 88 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 89 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 90 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 91 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 92 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026