Health and Wellness in Spain

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Better For You Beverages
  • Better For You Packaged Food
  • Fortified/Functional Beverages
  • Fortified/Functional Packaged Food
  • Free From
  • Naturally Healthy Beverages
  • Naturally Healthy Packaged Food
  • Organic Beverages
  • Organic Packaged Food

If you're in the Health and Wellness industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Health and Wellness in Spain report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Health and Wellness in Spain?
  • What are the key health and wellness concerns driving sales in Health and Wellness?
  • Is Health and Wellness a dynamic niche or mainstream concern in Spain?
  • Which are the leading brands in Health and Wellness in Spain?
  • How are products distributed in Health and Wellness in Spain?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Health and Wellness in Spain

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in Spain

KEY DATA FINDINGS

2020 IMPACT

COVID-19 helps to drive growth in retail current value sales of BFY beverages to its highest level in more than a decade, as worried consumers seek to slim down
Foodservice restrictions and working from home drive boom in demand for BFY reduced caffeine hot drinks
Increased popularity of unsweetened drinks undermines demand for BFY beverages

RECOVERY AND OPPORTUNITIES

Strong competition from other health and wellness beverages and unsweetened beverages will restrain growth in retail current value sales of BFY beverages
Difficult economic environment may lead manufacturers to narrow their focus to a smaller range of products
Increased price sensitivity provides an opportunity for private label growth

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in Spain

KEY DATA FINDINGS

2020 IMPACT

FF beverages maintain vigorous growth performance, but reduction in on-the-go consumption and a decrease in discretionary spending are negative factors
COVID-19 helps to reverse declining demand for FF juice
With a broader product offer, FF fruit/herbal tea leads retail volume sales growth

RECOVERY AND OPPORTUNITIES

Post-pandemic economic recovery will boost on-the-go consumption, but consumer interest in health and wellness may weaken
FF sports and energy drinks offer potential for growth as consumers become more active
Growing importance of e-commerce may lead to increased bulk buying

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in Spain

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives stockpiling, increased health awareness and a shift in demand from the on-trade
On-trade disruption significantly boosts retail current value sales of NH tea
Unmatched distribution and a broad product portfolio help Mercadona maintain leadership

RECOVERY AND OPPORTUNITIES

On-trade revival and reduction in bulk buying will give NH beverages a post-pandemic hangover
NH bottled water will continue to dominate retail value sales
Increased investment will boost e-commerce

CATEGORY DATA

Table 35 Sales of NH Beverages by Category: Value 2015-2020 Table 36 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 37 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 38 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 39 Distribution of NH Beverages by Format: % Value 2015-2020 Table 40 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in Spain

KEY DATA FINDINGS

2020 IMPACT

Pandemic boosts consumer interest in organic beverages as a preventative health measure
Surge in retail demand for organic fruit/herbal tea due to foodservice disruption
Leader Centros Comerciales Carrefour SA goes long on organic

RECOVERY AND OPPORTUNITIES

2021 will bring a post-pandemic hangover, with declining prices weighing on retail current value sales
Revival of foodservice demand will hit organic hot drinks particularly hard
Organic plant-based and malt-based hot drinks and organic non-cola carbonates set to exhibit strong volume growth

CATEGORY DATA

Table 42 Sales of Organic Beverages by Category: Value 2015-2020 Table 43 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 44 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 45 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 46 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 47 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in Spain

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts consumer interest in better for you
Chocolate manufacturers seek to add less sugar to boost their appeal to increasingly health-conscious consumers
PepsiCo Inc wanders on to the eaten path

RECOVERY AND OPPORTUNITIES

Retail current value sales growth will slow significantly in 2021 due to post-pandemic hangover
Manufacturers will continue to seek ways to reduce sugar, salt and fat content
Packaging will convey a more positive health message

CATEGORY DATA

Table 49 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 53 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in Spain

KEY DATA FINDINGS

2020 IMPACT

Manufacturers increase production and accelerate pace of new product development in response to strong demand growth
Consumers embrace gluten-free offerings as a weight-loss strategy
Manufacturers broaden their ranges of meat-free products

RECOVERY AND OPPORTUNITIES

Growth in retail current value sales of free from meat substitutes will accelerate as the product offer continues to grow
Lactose-free will overtake free from dairy in yoghurt
Certification will grow in importance as consumers seek greater transparency

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2015-2020 Table 57 Sales of Free From by Category: % Value Growth 2015-2020 Table 58 NBO Company Shares of Free From: % Value 2016-2020 Table 59 LBN Brand Shares of Free From: % Value 2017-2020 Table 60 Distribution of Free From by Format: % Value 2015-2020 Table 61 Forecast Sales of Free From by Category: Value 2020-2025 Table 62 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in Spain

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts consumer interest in health maintenance, driving a return to growth in retail current value sales
Arla Foods SA seeks to take protein fortification to the next level
Local player launches organic, fortified ice cream you can make at home

RECOVERY AND OPPORTUNITIES

Retail current value sales will resume their decline, as consumers increasingly favour products they perceive as more ‘natural’
As a growing number of consumers exercise more, protein will remain prominent as a functional ingredient
E-commerce will grow in importance, particularly for niche products

CATEGORY DATA

Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in Spain

KEY DATA FINDINGS

2020 IMPACT

COVID-19 boosts demand, as worried consumers seek out ‘natural’ products to boost their defences against the virus
Consistent strong growth tempts international players into launching more NH fruit and nut bars
Breakfast cereal manufacturers reformate their products and launch new NH brands

RECOVERY AND OPPORTUNITIES

Heightened consumer interest in health and naturalness will persist beyond the pandemic
Sustainability will grow in importance, particularly for olive oil
Consumers to get sweeter on sour milk

CATEGORY DATA

Table 78 Sales of NH Packaged Food by Category: Value 2015-2020 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 80 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 82 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in Spain

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to sharp acceleration in retail current value sales growth, as consumers seek to reinforce their natural defences against the pandemic
Carrefour broadens distribution of organic offerings
Local manufacturer uses organic positioning in an effort to bolster the appeal of processed meat

RECOVERY AND OPPORTUNITIES

An ageing population and a broader product offer will help to drive vigorous growth in retail current value sales
Organic baby food will lead growth, as Spanish parents are increasingly prepared to pay for the ‘best’
Organic meal kits will seek to capitalise on increased consumer interest in home cooking

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 87 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 89 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
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This report originates from Passport, our Health and Wellness research and analysis database.

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