Health and Wellness in Taiwan
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Taiwan
Coca-Cola reformulates its Zero Sugar version
Immunity concerns strengthen interest in BFY beverages with probiotic ingredients
Popularity of freshly made alternatives tempers demand for BFY beverages
Launch of more reduced sugar soft drinks that blur category boundaries expected
Demand for reduced sugar sports drinks set to rise
Increasing consumer sophistication will shape innovation in reduced sugar RTD tea
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Taiwan
Home seclusion and rising health-consciousness boost consumption of BFY snacks
Regulatory change strengthens interest in BFY reduced sugar packaged food
Reduced salt and additive-free soy sauce products gain popularity
Obesity concerns expected to buoy sales of reduced fat ice cream
Consumption of plain reduced sugar drinking yoghurt set to continue rising
Competition from alternatives likely to limit demand for some BFY product types
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Taiwan
Consumers show growing interest in FF bottled water with alkaline properties
COVID-19 and competition from coconut water weaken demand for FF sports drinks
FF RTD green tea products benefit from pandemic-related health concerns
Probiotic FF beverages with digestive health benefits set to gain popularity
FF fruit/herbal tea brands will continue working to win over local consumers
Population ageing bodes well for FF plant-based and malt-based hot drinks
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Taiwan
Pandemic-induced behavioural changes continue to depress FF gum consumption
Declining trend in FF milk formula compounded by COVID-19 fallout
Home seclusion and population ageing boost demand in FF powder milk
Demand for high protein FF sweet biscuits and ice cream set to remain strong
FF chocolate confectionery products expected to gain popularity
FF protein/energy bars projected to be the fastest developing category
Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 48 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Taiwan
Clean label products continue to gain mainstream appeal in free from categories
Demand for HA milk formula remains strong despite falling birth rates
Innovation strengthens interest in free from meat ready meals
Oat-based products poised to gain ground in free from dairy milk
Newer brands likely to adopt more inclusive marketing terms to broaden their appeal
Assortment of free from product types expected to become more diversified
Table 54 Sales of Free From by Category: Value 2016-2021
Table 55 Sales of Free From by Category: % Value Growth 2016-2021
Table 56 NBO Company Shares of Free From: % Value 2017-2021
Table 57 LBN Brand Shares of Free From: % Value 2018-2021
Table 58 Distribution of Free From by Format: % Value 2016-2021
Table 59 Forecast Sales of Free From by Category: Value 2021-2026
Table 60 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Taiwan
Declining trend in NH superfruit 100% juice deepens due to COVID-19 concerns
NH coconut water continues to gain popularity as a sports drink substitute
NH RTD green tea is the best performing category in volume growth terms
Increased health-consciousness likely to fuel premiumisation in NH beverages
NH 100% juice expected to cannibalise demand for other NH juice product types
Competition from on-trade alternatives will temper expansion of some categories
Table 61 Sales of NH Beverages by Category: Value 2016-2021
Table 62 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 64 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 65 Distribution of NH Beverages by Format: % Value 2016-2021
Table 66 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Taiwan
Freeze dried products gain ground in NH fruit snacks
Economic impact of COVID-19 exacerbates declining trend in NH honey
Increase in home cooking boosts demand for NH olive oil
NH chilled and frozen chicken products set to benefit from high-protein diet trend
NH cereal bars expected to continue gaining popularity as a healthier snack option
Outlook for NH nuts and NH nut and seed based spreads remains bright
Table 68 Sales of NH Packaged Food by Category: Value 2016-2021
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 72 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Taiwan
Table 75 Sales of Organic Beverages by Category: Value 2016-2021
Table 76 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 78 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 79 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 80 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Taiwan
Home seclusion and increased health-consciousness boost demand
International baby food brands substitute term “organic” with “vitality” in Taiwan
Expansion of portfolio and distribution network pays dividends for local brand Vilson
Organic packaged food consumption set to continue rising
Further improvements in private label penetration expected
Expansion plans of specialist retail chains bode well for organic packaged food
Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 86 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026