Demand for health and wellness products remained strong in Taiwan in 2018, despite increasing market maturity. Local consumers have not been immune to the global health and wellness trend and are becoming more aware of the importance of looking after their health, particularly with regard to the products they consume.
Consumers have become increasingly concerned about the products they consume after experiencing several food safety scandals in recent years. As a result, many consumers are now inclined to favour reputable brands offering simpler formulas and ingredients of known provenance.
Uni-President Enterprises, Standard Foods and Vitalon Foods remained the top two players in health and wellness in 2018. The leading players have a long-standing presence in the country with well-recognised and trusted brands and have extensive product portfolios and wide distribution networks.
Convenience stores, supermarkets and hypermarkets hold the strongest shares of sales of health and wellness products in 2018. These outlets are widespread with the latter two expanding rapidly in the country, with consumers appreciating their one-stop shopping convenience.
The health and wellness market in Taiwan is set to experience positive retail value growth over the forecast period. Consumers are likely to seek products that help them better cope with their increasingly hectic and stressful lifestyles, particularly embracing products that offer them convenience and added value.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Taiwan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.