Health and Wellness in South Korea
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in South Korea
Reduced sugar carbonates as the growth driver of better for you beverages
Continual demand for BFY reduced caffeine hot drinks
Growing focus on marketing “zero” products to further drive sales
Leading players focus on introducing new reduced sugar carbonates brands
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in South Korea
Pandemic-related health trend drives demand for better for you packaged food
Reduced salt shelf stable meat leads better for you trend in packaged food
Better for you options for indulgence-focused snacks
Further growth potential predicted for better for you packaged food
Sauces, dressings and condiments with a better for you positioning offers further scope for expansion
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in South Korea
Improving performance for fortified/functional beverages supported by FF energy drinks
Tea remains important driver of value sales for FF hot drinks
Recovery of FF sports drinks will be a growth driver for fortified/functional beverages
High growth potential as government eases regulations
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in South Korea
Rebound for fortified/functional packaged food in 2021
Drinking yoghurt tackles mounting competition from probiotic supplements with multifunctionality
Lotte Confectionery continues to innovate within FF confectionery and beyond
Fortified/functional claim is set to broaden consumer base
Functional ingredients in new product launches by pharmaceutical companies
Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in South Korea
South Koreans are showing greater interest in free from claims
Pandemic stimulates transition within plant-based alternatives
Vegan options are expanding across packaged food
Free from offers further growth potential over the forecast period
Plant-based options are becoming fashionable in South Korea
Tofu to remain at the centre of future plant-based diets in South Korea
Table 55 Sales of Free From by Category: Value 2016-2021
Table 56 Sales of Free From by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Free From: % Value 2017-2021
Table 58 LBN Brand Shares of Free From: % Value 2018-2021
Table 59 Distribution of Free From by Format: % Value 2016-2021
Table 60 Forecast Sales of Free From by Category: Value 2021-2026
Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in South Korea
Strong performance by NH bottled water driven by at-home consumption
NH RTD tea continues to perform well
Demand for naturally healthy beverages set to further increase, whilst competition grows
E-commerce to benefit bulk packaging for naturally healthy beverages
Table 62 Sales of NH Beverages by Category: Value 2016-2021
Table 63 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 65 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 66 Distribution of NH Beverages by Format: % Value 2016-2021
Table 67 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in South Korea
Home consumption trend maintains growth across most naturally healthy categories
Natural ingredients gain traction amid growing health trend
Granola boosts NH high fibre food during pandemic
Naturally healthy claim needs to expand its horizons
NH rice consumption to increase amid growing low-carb food trend
NH fruit snacks expected to continue expanding with a new consumer base
Table 69 Sales of NH Packaged Food by Category: Value 2016-2021
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 73 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in South Korea
Organic beverages remains a niche in South Korea due to lack of familiarity and interest
Organic 100% juice addresses safety concerns via marketing
Organic beverages poised for moderate growth
Organic tea players identify growth opportunities
Table 76 Sales of Organic Beverages by Category: Value 2016-2021
Table 77 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 79 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 80 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 81 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in South Korea
Home seclusion spurs growth across much of the category
Consumers choose products for reasons other than their organic ingredients
South Koreans have different opinions of organic packaged food
Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026