Executive Summary

Mar 2019
Naturally healthy beverages lead health and wellness in 2018

Health and wellness beverages experienced healthy growth over the review period, enjoying moderate retail value growth in 2018. Strong performance of naturally healthy beverages contributed to the expansion of health and wellness, mostly driven by mounting sales of NH spring bottled water.

Desire for daily hydration and ageing populations driving interest in health and wellness beverages

Increased daily beverage consumption and the ageing population drove demand for health and wellness beverages in 2018. South Korean consumers have not seemed to care very much about calories, sugar and caffeine contents because they enjoy them as indulgent drinks and generally do not overindulge.

Domestic companies playing with strong presence

Domestic players like Kwang Dong Pharm and Lotte Chilsung Beverage show strong presence, whilst global companies performed weakly in 2018. Kwang Dong Pharm came to the front in naturally healthy beverages due to high dominance of spring bottled water and RTD tea.

Modern grocery retailers dominant amongst distribution channels

Traditional grocery retailers continued to lost value share in health and wellness, whilst modern grocery retailers slightly increased its dominant value share in 2018. Convenience stores registered the highest value share increase, driven by sales of NH bottled water and NH RTD tea, meeting immediate demand for on-the-go drinks in 2018.

Health and wellness beverages promises to grow constantly

HW beverages is projected to perform better in value terms over the forecast period led by rising sales of naturally healthy beverages. NH spring bottled water seems set to see double-digit growth as its target audience will branch out into children and launching different pack sizes will fit into varied drinking occasions.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Health and Wellness in South Korea

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Health and Wellness in South Korea?
  • What are the major brands in South Korea?
  • Were the sales of health and wellness affected by the global recession?
  • What functional ingredients in food and drinks are in fashion in South Korea?
  • Is the organic movement still growing?
  • Are weight management food and drinks driven by product reformulation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Health and Wellness in South Korea

EXECUTIVE SUMMARY

Naturally healthy beverages lead health and wellness in 2018
Desire for daily hydration and ageing populations driving interest in health and wellness beverages
Domestic companies playing with strong presence
Modern grocery retailers dominant amongst distribution channels
Health and wellness beverages promises to grow constantly

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in South Korea

HEADLINES

PROSPECTS

Hot drinks shows strong performance in BFY
BFY beverages set to see further value decline over the forecast period
Coffee continues to play an important role in BFY

COMPETITIVE LANDSCAPE

Coca-Cola Korea maintains its leading position
Dongsuh Foods reigns over BFY hot drinks

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in South Korea

HEADLINES

PROSPECTS

Reduced-salt food in processed meat dominates better for you packaged food sales
Reduced-fat and reduced-salt products set to see negative growth without product development and wider availability

COMPETITIVE LANDSCAPE

Less salty Richam and Spam brands maintain positive value growth even if it is slower than that of standard products

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in South Korea

HEADLINES

PROSPECTS

Sports drinks accounts for the highest value share and energy drinks witnesses the highest volume growth
FF fruit/vegetable juice trends downward, whilst maintaining growth
Growth prospects for 100% juice and FF nectars are set to be limited

COMPETITIVE LANDSCAPE

Donga Ostuka remains the leader, threatened by Coca-Cola Korea
Coca-Cola’s sports drink Toreta generates remarkable sales

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in South Korea

HEADLINES

PROSPECTS

Overall FF packaging food records weak performance
Strong performance of overall breakfast cereals supports FF category

COMPETITIVE LANDSCAPE

Dairy manufacturers continue to perform well
Lotte Confectionery dominates sales of FF confectionery

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in South Korea

HEADLINES

PROSPECTS

Although free from dairy products such as soy drinks are mature, new plant-based milk alternatives are actively developed
Free from lactose milk set to see double-digit growth, whilst milk alternatives overall
Tofu is one of main food ingredients Korean consumers are embracing as meat alternatives

COMPETITIVE LANDSCAPE

Maeil Dairies gains double-digit traction with demand for its lactose-free products
Pulmuone, leading player in tofu, losing value share to others as tofu consumption is declining
Pulmuone bucks trend by developing tofu snacking products

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2013-2018
Table 56 Sales of Free From by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Free From: % Value 2014-2018
Table 58 LBN Brand Shares of Free From: % Value 2015-2018
Table 59 Distribution of Free From by Format: % Value 2013-2018
Table 60 Forecast Sales of Free From by Category: Value 2018-2023
Table 61 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in South Korea

HEADLINES

PROSPECTS

NH bottled water enjoys double-digit value growth
Bottled water and RTD tea continue to gain in popularity
Double-digit growth anticipated for NH bottled water, with convenience stores and internet retailing contributing the most sales growth

COMPETITIVE LANDSCAPE

Kwang Dong Pharm remains the strongest player, whilst beverage giants Lotte Chilsung and Coca-Cola are far behind
End of consignment contract in 2021 could threaten Kwang Dong’s prominence in future

CATEGORY DATA

Table 62 Sales of NH Beverages by Category: Value 2013-2018
Table 63 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 65 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 66 Distribution of NH Beverages by Format: % Value 2013-2018
Table 67 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in South Korea

HEADLINES

PROSPECTS

Kefir is a most successful NH sour milk product
Consumers welcome fruit snacks because they are natural products

COMPETITIVE LANDSCAPE

CJ Cheiljedang maintains its leading position thanks to steadily selling brands

CATEGORY DATA

Table 69 Sales of NH Packaged Food by Category: Value 2013-2018
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 73 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in South Korea

HEADLINES

PROSPECTS

Organic green tea leads category value sales, coming at a high unit price
Growing demand for organic fruit/vegetable juice targeting children
Prospects for organic fruit/vegetable juice are positive but a low birth rate constrain growth over the longer term

COMPETITIVE LANDSCAPE

Nokchawon continues to lead
Seoul Dairy Cooperative launches new products with lower prices
The two leaders have different strategies for future growth

CATEGORY DATA

Table 76 Sales of Organic Beverages by Category: Value 2013-2018
Table 77 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 79 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 80 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 81 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in South Korea

HEADLINES

PROSPECTS

Consumer preference for convenience boosts organic baby food excluding milk formula
Organic shelf-stable milk is the only increasing category within drinking milk

COMPETITIVE LANDSCAPE

Maeil Dairies keeps solid leading position without new challengers
High prices and consumer distrust are factors that will prevent new entries and higher growth

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 87 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023