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Learn moreFeb 2021
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Despite the COVID-19 pandemic, health and wellness products performed well during 2020, with a growing number of consumers looking to boost their immune systems with added vitamins or to look after their health by reducing sugar intake. No and low sugar tea and juices that are low in calories are increasingly consumed as health boosters in the morning, accelerating the trend seen in soft drinks in recent years.
Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
In response to COVID-19, major brands have shifted towards larger packaging and formats such as 1L to 1.5L bottles and multipacks.
After the stockpiling effect at the end of March 2020, which lasted for approximately 3-4 weeks, retailers quickly adjusted their available stocks both in-stores and online to match and address increased consumer demand. Store closures led to uncertainty, with many consumers sifting towards “one stop” shopping and buying everything in one go so as to limit time in crowded places.
The closure of consumer food service outlets had a positive impact on consumption of health and wellness beverages in Germany, with the market seeing a clear channel shift from on-trade to off-trade sales. Health and wellness hot drinks beverages also benefitted from the shift of consumption from offices due to the implementation of remote work, with the majority of office workers working from home throughout the year, thus boosting organic coffee and fortified/functional tea sales.
Overall, the trend towards health and wellness beverages will continue to grow over the coming years as already strong consumer health awareness is further boosted by the desire to boost the immune system in response to the COVID-19 pandemic. Furthermore, the introduction of a growing array of new innovative products will also help to boost sales and attract new consumers, with reduced sugar beverages set to perform particularly well.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in Germany market research report includes:
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This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.