Country Report

Health and Wellness in

Health and Wellness in Germany

90 pages, May 2018

US$2,100

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Executive Summary

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Health and wellness performs well in 2017

Health and wellness in both packaged food and beverages recorded good growth in 2017, due to the success of better for you and fortified/functional food and beverages. While all health and wellness categories performed well in retail value terms, better for you and fortified/functional drove growth in actual retail volume terms and are likely to continue to do so over the forecast period.

Better for you becomes the main driver of health and wellness

Better for you was the main actual retail value growth driver in 2017 in both HW packaged food and beverages. Improving the body’s abilities beyond the general wellbeing trend has become a concern among German consumers, who seek to fight obesity-related health concerns and, at the same time, try to maximise body strength through the use of specific packaged food and beverages.

Highly fragmented market leaves room for competition

The competitive environment in health and wellness in Germany remained highly fragmented in 2017, especially in HW packaged food. Here, the discounter Aldi Einkauf led, closely followed by Lieken and artisanal.

Discounters lead the health and wellness trend

As the main health and wellness categories are all widely available in the main distribution channels, discounters in particular have capitalised on the increased demand for better for you and fortified/functional packaged food and beverages. The leading German discounters, Aldi and Lidl, both offer a wide range of branded health and wellness products, as well as health and wellness private label, even if the latter remains rather small.

Health and wellness promises more growth over forecast period

Health and wellness within both packaged food and beverages is expected to record growth over the forecast period, even though only gradually. While there is still room for growth within all the health and wellness categories, the main drivers of retail value growth over the forecast period will likely be naturally healthy within packaged food and organic within beverages.

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Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Germany?
What are the major brands in Germany?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Germany?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Country Report

Health and Wellness in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

Health and wellness performs well in 2017

Better for you becomes the main driver of health and wellness

Highly fragmented market leaves room for competition

Discounters lead the health and wellness trend

Health and wellness promises more growth over forecast period

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Health and Wellness in Germany

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Executive Summary

New Report Guarantee

Health and wellness performs well in 2017

Better for you becomes the main driver of health and wellness

Highly fragmented market leaves room for competition

Discounters lead the health and wellness trend

Health and wellness promises more growth over forecast period

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Overview

Why buy this report?

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