Health and Wellness in China

Health and Wellness in China

EXECUTIVE SUMMARY

Ongoing focus on health and wellness

Better for you and naturally healthy perform well

Yili and Red Bull remain dominant in HW

Internet retailing and convenience stores the most dynamic distribution channels

Consumers, manufacturers and the government working towards a common goal

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in China

HEADLINES

PROSPECTS

Growth of BFY reduced sugar beverages driven by increasing health awareness

National health education to reduce sugar intake

Lack of demand restricts development of BFY reduced caffeine beverages

COMPETITIVE LANDSCAPE

Ting Hsin International Group maintains the lead

Coca-Cola Fiber + tops reduced sugar carbonates at launch

Reduced sugar fruit/vegetable juice becoming increasingly fragmented

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in China

HEADLINES

PROSPECTS

BFY packaged food well positioned to help tackle rising rates of obesity and diabetes

Weight conscious consumers look for indulgence in reduced sugar sweet biscuits

China developing a taste for yoghurt

COMPETITIVE LANDSCAPE

Dairy giant maintains lead with well-known Mengniu brand

Bright future in healthier options

Reduced sugar sweet biscuits influenced by rise of internet retailing

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in China

HEADLINES

PROSPECTS

FF beverages maintains healthy growth

Demanding workload drives demand for FF energy drinks

Booming fitness culture supports FF beverages

COMPETITIVE LANDSCAPE

Red Bull recovers from trademark dispute and TCP reacts with Red Bull Annaiji

Consumer health manufacturers join the competition

Sprite Fibre + proves a hit with consumers

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in China

HEADLINES

PROSPECTS

FF milk formula remains popular despite record low birth rates

FF probiotic yoghurt sees growing competition as demand soars

China’s booming dairy industry results in strong gains for FF dairy

COMPETITIVE LANDSCAPE

Feihe retains lead thanks to success within FF milk formula

Chang Li becomes leader in FF yoghurt

Yili investing in health and wellness

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in China

HEADLINES

PROSPECTS

Lack of awareness of gluten intolerance

China set to become world’s largest dairy market but lactose intolerance remains an issue

Free from meat substitutes benefits from focus on reducing meat consumption

COMPETITIVE LANDSCAPE

Growing competition puts pressure on Yangyuan

Yili maintains dominance in free from lactose milk and enters free from dairy milk

“Artificial meat” gains media attention

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2014-2019
Table 57 Sales of Free From by Category: % Value Growth 2014-2019
Table 58 NBO Company Shares of Free From: % Value 2015-2019
Table 59 LBN Brand Shares of Free From: % Value 2016-2019
Table 60 Distribution of Free From by Format: % Value 2014-2019
Table 61 Forecast Sales of Free From by Category: Value 2019-2024
Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in China

HEADLINES

PROSPECTS

Naturally healthy beverages remains the largest category in health and wellness

NH 100% wins share thanks to natural flavour and healthier image

Younger generations start to enjoy NH tea

COMPETITIVE LANDSCAPE

Nongfu Spring leads with strong position in NH bottled water

Increased competition in NH RTD tea

Traditional tea manufacturers attempt to target younger generations

CATEGORY DATA

Table 63 Sales of NH Beverages by Category: Value 2014-2019
Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in China

HEADLINES

PROSPECTS

Fibre key to a healthy diet

‘Daily Nuts’ a healthy and convenient snacking solution

Developing taste for olive oil in China

COMPETITIVE LANDSCAPE

Three Squirrels benefits from wide offer and strong branding

Hefei Huatai Food Co Ltd switches focus from melon seeds to nuts

Leading players taking an omnichannel approach to distribution

CATEGORY DATA

Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in China

HEADLINES

PROSPECTS

Consumer awareness around organic beverages remains limited

Costly production and strict regulation hampers development of organic labels

Little interest expressed in organic fruit/vegetable juice

COMPETITIVE LANDSCAPE

Competitive landscape remains relatively stable

Traditional brands look to explore organic tea

Interest grows in organic fruit/vegetable juice

CATEGORY DATA

Table 77 Sales of Organic Beverages by Category: Value 2014-2019
Table 78 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 79 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 80 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 81 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 82 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in China

HEADLINES

PROSPECTS

Growing supply and demand for fresh milk hurts sales of organic milk

Leading players investing in the potential of organic milk formula

Internet retailing helps drive growth

COMPETITIVE LANDSCAPE

Mengniu set to acquire Australian infant nutrition firm

Yili launches new organic milk formula

Eleva retains the lead with trusted range

CATEGORY DATA

Table 84 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 88 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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