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During 2020, both HW packaged food and HW beverages have seen poorer performances than in other years of the review period. HW packaged food has turned to volume decline for the first time since 2015, along with seeing positive although slower current value growth.
After the emergence of COVID-19 there was a strict lockdown in Hubei province in China from 23 January to 8 April to try and prevent its spread, whilst other provinces imposed different social distancing policies and partial lockdowns. Movement in and out of the worst-hit provinces was banned until 4 February, with 14 days quarantine required for those moving between provinces.
Inner Mongolia Yili Industrial Group has extended its lead in HW packaged food in value terms in 2020, thanks to its strong positions in HW dairy and baby food. The company owns Satine, the leading brand in organic milk, but its highest sales are in FF packaged food, thanks to its wide-ranging portfolio of brands in FF dairy, including Yili, Chang Yi and Mei Yi Tian, across categories such as FF cheese, milk and yoghurt.
Modern grocery retailers has remained the leading distribution channel in both HW packaged food and beverages in 2020. Despite the emergence of COVID-19, convenience stores has remained one of the most dynamic channels.
During the COVID-19 outbreak in the country, lockdowns were implemented to try and control the virus. This led to the temporary closure of foodservice outlets.
HW packaged food and HW beverages are set to return to higher rates of retail volume and current value growth in 2021 as the impact of COVID-19 fades, with stabilisation expected over the rest of the forecast period. In July 2019, the National Health Commission released the “Healthy China 2019-2030 Initiative”, which sets out the “Three Reduce, Three Health” plan to advocate healthy lifestyles.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.