Health and Wellness in China

Health and Wellness in China

EXECUTIVE SUMMARY

Health and wellness booming in China

Government targets sugar consumption with new guidelines

Health and wellness continues to see strong development

Modern grocery retailers dominate

Bright future expected for health and wellness in China

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in China

HEADLINES

PROSPECTS

Increasingly health conscious consumers switch to BFY reduced sugar soft drinks

Coca-Cola introduces new brand of reduced sugar RTD tea

Reduced sugar carbonates sees decline as interest wanes

COMPETITIVE LANDSCAPE

Ting Hsin retains lead

Domestic player Nongfu Spring records dynamic growth

Coca-Cola investing in reduced sugar beverages

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in China

HEADLINES

PROSPECTS

Rising rates of obesity and diabetes drives demand for reduced sugar packaged food

Growing hunger for yoghurt

Women and children key consumers

COMPETITIVE LANDSCAPE

Mondelez China Inc retains lead despite losing share

Cheese craze supports growth of Milkana brand

Kewpie wins over consumers by adapting products to suit local tastes

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in China

HEADLINES

PROSPECTS

Growing health concerns pose threat to ongoing development of FF energy drinks

Government aims to reduce sugar consumption

Increasingly active population drives demand for FF sports drinks

COMPETITIVE LANDSCAPE

Red Bull continues to be impacted by licensing dispute

Domestic FF energy drinks brands see strong growth

Ting Hsin sees strong growth with diverse offer

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in China

HEADLINES

PROSPECTS

Falling birth rate set to take its toll on FF milk formula

Demand for FF yoghurt continues to soar

Government campaigns for increased dairy consumption

COMPETITIVE LANDSCAPE

Firmus takes the lead in FF packaged food

Domestic dairy giants continue to perform well

Wahaha introduces range of probiotics

CATEGORY DATA

Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in China

HEADLINES

PROSPECTS

Free from meat substitutes benefits from focus on reducing meat consumption

Free from baby food continues to see dynamic growth despite declining birth rate

Government campaign to increase dairy consumption supports growth of free from lactose milk

COMPETITIVE LANDSCAPE

Yangyuan introduces new product lines to stimulate growth

Yili takes advantage of growing demand for dairy milk

Free from dairy milk sees new entrants

CATEGORY DATA

Table 57 Sales of Free From by Category: Value 2013-2018
Table 58 Sales of Free From by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Free From: % Value 2014-2018
Table 60 LBN Brand Shares of Free From: % Value 2015-2018
Table 61 Distribution of Free From by Format: % Value 2013-2018
Table 62 Forecast Sales of Free From by Category: Value 2018-2023
Table 63 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in China

HEADLINES

PROSPECTS

Health and wellness trend continues to thrive

Mistrust of tap water drives demand for NH bottled water

Tea remains popular

COMPETITIVE LANDSCAPE

Jiaduobao sees a further erosion of its share

Nongfu Spring sees dynamic growth thanks to marketing efforts

Xiao Guan Tea wins share with new approach to tea

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2013-2018
Table 65 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 67 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 68 Distribution of NH Beverages by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in China

HEADLINES

PROSPECTS

NH high fibre food benefits from healthy image

Developing taste for olive oil in China

Search for healthy savoury snacks drives interest in NH nuts, seeds and trail mixes

COMPETITIVE LANDSCAPE

Three Squirrels retains lead with strong performance

Kemen invests in healthy options

Bestore recognised for innovative products

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2013-2018
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 75 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in China

HEADLINES

PROSPECTS

Interest in organic beverages remains limited

Traditional tea offers tough competition

Organic fruit/vegetable juice remains a niche area

COMPETITIVE LANDSCAPE

Leading player focused on traditional production techniques

Competition limited by high cost of entry and limited demand

CATEGORY DATA

Table 78 Sales of Organic Beverages by Category: Value 2013-2018
Table 79 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 81 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 82 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 83 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in China

HEADLINES

PROSPECTS

Key players enter organic baby food at the end of the review period

Premiumisation seen within organic milk

Internet retailing helps drive growth

COMPETITIVE LANDSCAPE

Mengniu acquires Shengmu

Eleva holds strong lead with trusted range

British entrepreneur finds success with Little Freddie brand

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 89 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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