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Country Report

Health and Wellness in

Health and Wellness in China

84 pages, Jun 2018

US$2,100

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Executive Summary

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Health and wellness products enjoy stable growth

Due to growing disposable incomes and the rising health awareness, the demand for health and wellness food and beverages is on the rise, leading to stable sales growth in 2017. The climbing consciousness of personal wellbeing gives rise to the steady development of health and wellness products, covering almost all product categories in soft drinks and hot drinks.

The health-centric trend takes shape

With rising health consciousness, Chinese consumers increasingly care about the sugar content and calories in food and beverages. This is resulting in the growing popularity of sugar-free, reduced sugar and zero calorie products in China.

Guangdong Jiaduobao remains the leading player

Benefiting from its strong leadership of other NH RTD tea in China, Guangdong Jiaduobao Beverage & Food remained the leading player in HW beverages in 2017. However, the company’s retail value share continued to drop in a fragmented competitive landscape in 2017.

Modern distribution channels and internet retailing grow faster

Although independent small grocers play an important role, convenience stores, supermarkets and internet retailing are enjoying faster growth in the retail distribution of health and wellness products. This is due to the great convenience these retailers offer to time-pressed modern consumers, including geographical proximity to the home or office and hassle-free home delivery services.

Upbeat outlook for health and wellness

Health and wellness is expected to witness healthy retail volume and value (at constant 2017 prices) growth over the forecast period. Growth is set to be driven by a broader consumer base, rising household incomes and greater health consciousness.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in China?
What are the major brands in China?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in China?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in China

EXECUTIVE SUMMARY

Health and wellness products enjoy stable growth

The health-centric trend takes shape

Guangdong Jiaduobao remains the leading player

Modern distribution channels and internet retailing grow faster

Upbeat outlook for health and wellness

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in China

HEADLINES

PROSPECTS

Growing consumer base for reduced sugar and sugar-free beverages

Lack of product variety hampers development

Fat-blocking beverages emerge

COMPETITIVE LANDSCAPE

Ting Hsin International Group is the long-time leader

Nongfu Spring enjoys robust value sales growth

More domestic players are likely to premiere in better for your beverages

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in China

HEADLINES

PROSPECTS

Obesity concerns drive demand

Social media plays an educational role

Reduced fat dairy-based yoghurt to continue to perform well

COMPETITIVE LANDSCAPE

Inner Mongolia Yili Industrial Group continues to lead

Reduced sugar drives product development

Mondelez China registers the highest retail value growth

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in China

HEADLINES

PROSPECTS

Vigorous penetration of sports and energy drinks fuels FF beverages

Fortified ingredients in hot drinks fit with consumer upgrades

Diversified and new fortified ingredients meet consumer demand

COMPETITIVE LANDSCAPE

Red Bull Vitamin Drink leads in spite of share drop

Hi-tiger enjoys value share growth

Multinational brands are more prominent in FF beverages

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in China

HEADLINES

PROSPECTS

FF milk formula the most significant category

FF dairy-based yoghurt continues to lead growth

Aging underpins growth of added-calcium products

COMPETITIVE LANDSCAPE

Baby food manufacturers lead

Inner Mongolia Yili Industrial Group Co in strong second place

Women the focus of new products

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 49 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in China

HEADLINES

PROSPECTS

Weak performance of other milk alternatives negatively impacts free from

Special baby milk formula continues to grow

High incidence of lactose intolerance underpins growth of free from lactose food

COMPETITIVE LANDSCAPE

Hebei Yangyuan Zhihui Beverage Co leads free from

Domestic players dominate free from dairy other milk alternatives

Overseas players lead special baby milk formula

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2012-2017
Table 57 Sales of Free From by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Free From: % Value 2013-2017
Table 59 LBN Brand Shares of Free From: % Value 2014-2017
Table 60 Distribution of Free From by Format: % Value 2012-2017
Table 61 Forecast Sales of Free From by Category: Value 2017-2022
Table 62 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in China

HEADLINES

PROSPECTS

Rising demand for natural and healthy beverages underpins strong value growth

Widening consumer base supports sales growth

NH carbonated natural mineral bottled water enjoys dynamic value growth

COMPETITIVE LANDSCAPE

Guangdong Jiaduobao Beverage & Food leads a fragmented competitive landscape

Beijing Xiaoguan Tea records the fastest retail value growth

CATEGORY DATA

Table 63 Sales of NH Beverages by Category: Value 2012-2017
Table 64 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 65 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 66 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 67 Distribution of NH Beverages by Format: % Value 2012-2017
Table 68 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in China

HEADLINES

PROSPECTS

Strong retail value growth for NH olive oil

The prevalence of super food reveals the needs of the younger generation

Snacks to continue to record strong growth

COMPETITIVE LANDSCAPE

Bestore Food Co leads

Three Squirrels maintains rapid growth

Individual pack sizes a new trend

CATEGORY DATA

Table 70 Sales of NH Packaged Food by Category: Value 2012-2017
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 72 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 74 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in China

HEADLINES

PROSPECTS

Niche base and rising health awareness fuel strong growth

Online sales of organic beverages on the rise

COMPETITIVE LANDSCAPE

Huangshan Guangming Tea Industrial continues to lead

Domestic players dominate

CATEGORY DATA

Table 77 Sales of Organic Beverages by Category: Value 2012-2017
Table 78 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 79 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 80 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 81 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 82 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in China

HEADLINES

PROSPECTS

Premiumisation and growing awareness of food health drives growth

Organic milk formula continues to lead growth

Internet retailing facilitates distribution of organic packaged food

COMPETITIVE LANDSCAPE

Inner Mongolia Yili Industrial Group Co continues to lead

Overseas players dominate organic milk formula

Domestic players have potential in organic packaged food

CATEGORY DATA

Table 84 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 88 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in China

New Report Guarantee

Executive Summary

New Report Guarantee

Health and wellness products enjoy stable growth

The health-centric trend takes shape

Guangdong Jiaduobao remains the leading player

Modern distribution channels and internet retailing grow faster

Upbeat outlook for health and wellness

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in China

EXECUTIVE SUMMARY

Health and wellness products enjoy stable growth

The health-centric trend takes shape

Guangdong Jiaduobao remains the leading player

Modern distribution channels and internet retailing grow faster

Upbeat outlook for health and wellness

MARKET DATA

SOURCES

Better For You Beverages in China

HEADLINES

PROSPECTS

Growing consumer base for reduced sugar and sugar-free beverages

Lack of product variety hampers development

Fat-blocking beverages emerge

COMPETITIVE LANDSCAPE

Ting Hsin International Group is the long-time leader

Nongfu Spring enjoys robust value sales growth

More domestic players are likely to premiere in better for your beverages

CATEGORY DATA

Better For You Packaged Food in China

HEADLINES

PROSPECTS

Obesity concerns drive demand

Social media plays an educational role

Reduced fat dairy-based yoghurt to continue to perform well

COMPETITIVE LANDSCAPE

Inner Mongolia Yili Industrial Group continues to lead

Reduced sugar drives product development

Mondelez China registers the highest retail value growth

CATEGORY DATA

Fortified/Functional Beverages in China

HEADLINES

PROSPECTS

Vigorous penetration of sports and energy drinks fuels FF beverages

Fortified ingredients in hot drinks fit with consumer upgrades

Diversified and new fortified ingredients meet consumer demand

COMPETITIVE LANDSCAPE

Red Bull Vitamin Drink leads in spite of share drop

Hi-tiger enjoys value share growth

Multinational brands are more prominent in FF beverages

CATEGORY DATA

Fortified/Functional Packaged Food in China

HEADLINES

PROSPECTS

FF milk formula the most significant category

FF dairy-based yoghurt continues to lead growth

Aging underpins growth of added-calcium products

COMPETITIVE LANDSCAPE

Baby food manufacturers lead

Inner Mongolia Yili Industrial Group Co in strong second place

Women the focus of new products

CATEGORY DATA

Free From in China

HEADLINES

PROSPECTS

Weak performance of other milk alternatives negatively impacts free from

Special baby milk formula continues to grow

High incidence of lactose intolerance underpins growth of free from lactose food

COMPETITIVE LANDSCAPE

Hebei Yangyuan Zhihui Beverage Co leads free from

Domestic players dominate free from dairy other milk alternatives

Overseas players lead special baby milk formula