Executive Summary

Mar 2019
Another strong performance for health and wellness in 2018

2018 saw health and wellness in Hong Kong post another strong sales performance as rising health consciousness among local consumers drove demand. One major driver of demand for healthier food and beverages is the shift towards more hectic lifestyles, with a lack of fruit and vegetables in meals further contributing to the shift towards health and wellness products.

Food and water safety issues remain major drivers of sales in health and wellness

Hong Kong’s consumers are becoming more proactive about their attempts to stay healthy and preventing chronic disease is at the forefront of these efforts. In particular, people are becoming increasingly concerned about chemical food additives and ingredients, especially the long-term health implications of these ingredients.

International players maintain the competitive edge across health and wellness

2017 saw major players maintain the strongest positions in health and wellness. Since the emergence of the health and wellness concept in Western countries, consumers in Hong Kong have become more inclined to purchase international brands with a long history when choosing healthier items.

Supermarkets dominates the distribution of health and wellness products

Supermarkets remains the leading distribution channel for health and wellness packaged food and beverages, generating more than two-thirds of value sales. In addition to being virtually ubiquitous in Hong Kong with 670 outlets spread throughout all of the territory’s commercial and residential areas, supermarkets are favoured for their comprehensive ranges of packaged food and beverages, including numerous health and wellness options.

Health and wellness slated for a positive performance over the forecast period

With many consumers in Hong Kong already under considerable amounts of pressure at work and with schedules set to become busier for many during the forecast period, unhealthy eating habits are likely to become an issue for more people. These include opting for fast food, ready meals and prepared meals-to-go, which do not always fulfil nutritional requirements.

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Health and Wellness in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Health and Wellness in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • Were the sales of health and wellness affected by the global recession?
  • What functional ingredients in food and drinks are in fashion in Hong Kong, China?
  • Is the organic movement still growing?
  • Are weight management food and drinks driven by product reformulation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Health and Wellness in Hong Kong, China

EXECUTIVE SUMMARY

Another strong performance for health and wellness in 2018
Food and water safety issues remain major drivers of sales in health and wellness
International players maintain the competitive edge across health and wellness
Supermarkets dominates the distribution of health and wellness products
Health and wellness slated for a positive performance over the forecast period

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in Hong Kong, China

HEADLINES

PROSPECTS

Shift from sugar-laden soft drinks to reduced sugar carbonates set to continue
Challenges lie ahead for BFY beverages
Rising obesity likely to support demand for BFY beverages

COMPETITIVE LANDSCAPE

Swire Coca-Cola remains the dominant player in BFY beverages
International players continue to dominate sales, outperforming local rivals
BFY beverages set to remain focused on carbonates and RTD tea

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Hong Kong, China

HEADLINES

PROSPECTS

BFY products ride the healthy eating wave
Ingredient sourcing to become a more important demand factor
Expanding product ranges to support sales growth

COMPETITIVE LANDSCAPE

Extra by Wrigley Co remains in the lead as gum chewing becomes more popular
Kraft maintains second position in BFY packaged food
Private label set to experience strong growth in BFY packaged food

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Hong Kong, China

HEADLINES

PROSPECTS

FF beverages set to benefit from favourable general consumer trends
Dietary fibre set to be the next big thing in FF beverages

COMPETITIVE LANDSCAPE

Otsuka Holdings leads FF beverages due to the popularity of Pocari Sweat
FF plant-based and malt-based hot drinks remains controlled by three brands
Smaller brands set to emerge to present challenges to the incumbent leaders

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 38 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 39 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 40 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Hong Kong, China

HEADLINES

PROSPECTS

Hectic lifestyles and rising interest in dietary supplements to support sales growth
FF packaged food holds strong appeal for parents
Rising demand for probiotic dairy products spurs growth in FF yoghurt

COMPETITIVE LANDSCAPE

Baby food player Mead Johnson leads sales in FF packaged food
Competition heats up in dynamic key category of FF drinking yoghurt
Private label set to present more of a challenge to the leading branded players

CATEGORY DATA

Table 43 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 44 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 53 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Hong Kong, China

HEADLINES

PROSPECTS

Rising prevalence of food sensitivity likely to support growth in free from
Free from dairy products to remain dominant
Demand to spread to those not suffering from food allergies and intolerance

COMPETITIVE LANDSCAPE

Vitasoy rides on the ascent of free from dairy milk and free from meat substitutes
Demand for free from differs significantly according to age group
Better consumer education the key to higher sales

CATEGORY DATA

Table 57 Sales of Free From by Category: Value 2013-2018
Table 58 Sales of Free From by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Free From: % Value 2014-2018
Table 60 LBN Brand Shares of Free From: % Value 2015-2018
Table 61 Distribution of Free From by Format: % Value 2013-2018
Table 62 Forecast Sales of Free From by Category: Value 2018-2023
Table 63 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Hong Kong, China

HEADLINES

PROSPECTS

NH RTD tea set to benefit from historically sophisticated tea drinking culture
Affordable NH bottled water gaining traction
Premiumisation set to continue, to the benefit of high-priced international brands

COMPETITIVE LANDSCAPE

Swire Coca-Cola defends its narrow lead with strong sales growth
Telford International remains in second position
Exploration of wider range of NH other RTD tea helps reduce barriers to entry

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2013-2018
Table 65 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 67 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 68 Distribution of NH Beverages by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Hong Kong, China

HEADLINES

PROSPECTS

Changing breakfast options set to spur sales growth in NH packaged food
Consumers turn to more natural food as a way of improving their health
Improvements to consumer awareness set to be key to positive sales growth

COMPETITIVE LANDSCAPE

High fibre baked goods specialist The Garden Co remains in the leading position
Leading international breakfast cereals players maintain strong positions
Shift towards smaller pack sizes spurs sales growth

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2013-2018
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 75 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Hong Kong, China

HEADLINES

PROSPECTS

Growing awareness of organic beverages to spur sales growth
Organic tea continues to gain traction
High prices set to remain a barrier to higher sales growth in organic beverages

COMPETITIVE LANDSCAPE

Citrus World and Happy Planet retain the leading positions in organic beverages
International players outperform their local rivals
Organic beverages facing challenges from the foodservice channel

CATEGORY DATA

Table 78 Sales of Organic Beverages by Category: Value 2013-2018
Table 79 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 81 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 82 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 83 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in Hong Kong, China

HEADLINES

PROSPECTS

Further positive growth expected as concerns over food safety continue to spread
Supermarkets and health food stores set to remain the key distribution channels
Lack of regulations likely to present challenges during the forecast period

COMPETITIVE LANDSCAPE

Wyeth’s Gold organic milk formula brand continues to dominate sales
Hain Celestial maintains second position with its Maranatha organic spreads brand
Private label continues to perform well in organic packaged food

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 89 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023