2018 saw health and wellness in Hong Kong post another strong sales performance as rising health consciousness among local consumers drove demand. One major driver of demand for healthier food and beverages is the shift towards more hectic lifestyles, with a lack of fruit and vegetables in meals further contributing to the shift towards health and wellness products.
Hong Kong’s consumers are becoming more proactive about their attempts to stay healthy and preventing chronic disease is at the forefront of these efforts. In particular, people are becoming increasingly concerned about chemical food additives and ingredients, especially the long-term health implications of these ingredients.
2017 saw major players maintain the strongest positions in health and wellness. Since the emergence of the health and wellness concept in Western countries, consumers in Hong Kong have become more inclined to purchase international brands with a long history when choosing healthier items.
Supermarkets remains the leading distribution channel for health and wellness packaged food and beverages, generating more than two-thirds of value sales. In addition to being virtually ubiquitous in Hong Kong with 670 outlets spread throughout all of the territory’s commercial and residential areas, supermarkets are favoured for their comprehensive ranges of packaged food and beverages, including numerous health and wellness options.
With many consumers in Hong Kong already under considerable amounts of pressure at work and with schedules set to become busier for many during the forecast period, unhealthy eating habits are likely to become an issue for more people. These include opting for fast food, ready meals and prepared meals-to-go, which do not always fulfil nutritional requirements.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.