Health and Wellness in Chile
Health and wellness in 2021: The big picture
Foodservice vs retail split
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Chile
Better for you beverages grow due to access to significant funds in Chile and health concerns
Coca-Cola retains its supremacy via wide distribution and price competition in 2021
Potential for sustainable products
Improving sales for traditional channels likely, supported by a reduction in restrictions
Private label can improve position due to dominance of modern grocery retailers
E-commerce further penetrates category but remains marginal channel
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Chile
Better for you packaged food continues to grow in 2021 with health as a priority
Sugar-free gum starts to recover
Reduced fat yoghurt continues to grow, driven by consumers who intend to lose weight
Better for you packaged food expected to see further growth over the forecast period
BFY reduced fat packaged food favoured by consumers with a weight loss focus
BFY reduced salt packaged food expected to see stronger growth, with health in mind
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Chile
Pandemic accelerates consumers’ search for FF soft drinks
Emergence of e-commerce presents opportunity to massify products, despite dominance of modern grocery retailers
Growth of fortified/functional beverages significantly supported by access to additional funds in 2021
End of confinement points to further growth momentum
Consumers increasingly inclined to seek proven sustainable products
Innovation and pricing strategies will be key in the years to come
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Chile
Immunity is a priority following pandemic and encourages new product development
High protein content remains a strong trend
Nestlé Chile retains convincing leadership in 2021
Fortified/functional packaged food expected to see slowing demand over forecast period
Strong performance predicted for FF protein/energy bars due to on-the-go consumption occasions
Stable demand for FF baby food over the forecast period
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Chile
Free from dairy milk continues to gain momentum due to health concerns
Further development of free from lactose milk in line with greater intolerance awareness
Free from meat sees notable growth despite higher prices
Free from meat to gain further momentum
Slower growth predicted for free from lactose milk
Free from dairy milk expected to continue growing, with soy drinks likely to lose ground
Table 51 Sales of Free From by Category: Value 2016-2021
Table 52 Sales of Free From by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Free From: % Value 2017-2021
Table 54 LBN Brand Shares of Free From: % Value 2018-2021
Table 55 Distribution of Free From by Format: % Value 2016-2021
Table 56 Forecast Sales of Free From by Category: Value 2021-2026
Table 57 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Chile
Additional disposable incomes in Chilean households boost demand
NH soft drinks benefit from ongoing home consumption
Kombucha emerges as biggest trend in the category
New sales structures based on omnichannel strategy will influence sales
Opportunity for private label to gain space due to the trend of larger sales formats
Innovation, sustainability and promotions key elements for future growth
Table 58 Sales of NH Beverages by Category: Value 2016-2021
Table 59 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 61 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 62 Distribution of NH Beverages by Format: % Value 2016-2021
Table 63 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Chile
Brands with a presence in other edible oils gain share in NH olive oil
Prolonged time spent at home sustains growth of NH high fibre breakfast cereals
NH high fibre bread recovers partially with the end of lockdowns
Stable demand for NH high fibre breakfast cereals over forecast period
NH honey to show more moderate growth as threat of pandemic weakens
Slowing demand for NH high fibre pasta over forecast period
Table 65 Sales of NH Packaged Food by Category: Value 2016-2021
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 69 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Chile
Health and safety are important to driving up demand for organic beverages
Organic 100% juice for children becomes important gateway for category in general
Agrícola Forestal El Escudo and Ama Time comfortably lead organic beverages in Chile
Sustainability and innovative products key drivers in the future expansion of organic beverages
Higher prices could remain a challenge to the massification of organic beverages
E-commerce can be useful tool to attract consumers
Table 72 Sales of Organic Beverages by Category: Value 2016-2021
Table 73 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 74 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 75 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 76 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 77 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 78 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Chile
Sales of organic baby food continue to grow as quality becomes increasingly important
Organic chocolate confectionery slowly gains space on Chilean shelves
Organic packaged food is present in other categories but at a negligible level
Stagnant demand for organic packaged food moving forward
A high-income niche will continue to purchase organic baby food
Supermarkets and hypermarkets key channels for further growth of organic products
Table 79 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 83 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026