Health and Wellness in Singapore
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Singapore
BFY reduced sugar instant coffee registers dynamic growth due to continued working from home
New product developments in reduced sugar soft drinks seek to excite consumers
BFY reduced caffeine beverages set to remain small
Reduction of sugar content set to grow amongst manufacturers
Players in reduced sugar carbonates set to invest in active marketing and new product developments to strengthen health appeal
E-commerce set to increase over the forecast period
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Singapore
Healthy eating results in continued growth of BFY packaged food
More brands make efforts to reduce the amount of sugar in their products
Limited BFY offerings in instant noodles and processed meat
Reduced sugar packaged food expected to grow slowly as it becomes the mainstream standard
Calorie and portion control could hinder the growth of reduced fat packaged food
E-commerce set to continue to grow over the forecast period
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Singapore
FF fruit/vegetable juice is largest within FF soft drinks thanks to its health positioning
Increased health-consciousness drives growth in FF sports drinks
Nestlé continues to dominate FF hot drinks thanks to active marketing for Milo
Upcoming Nutri-Grade health labelling will incentivise product reformulation, with mixed results
Product innovation in FF fruit/vegetable juice could shift towards health functionality
A greater focus on marketing expected to boost brand awareness
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Singapore
Falling birth rate continues to cause a decline in demand for FF milk formula
Health concerns continue to drive value growth for FF probiotic yoghurt
FF breakfast cereals continues to grow due to home consumption opportunities
FF probiotic yoghurt expected to lead FF packaged food over the forecast period
FF sugar confectionery expected to see steady growth as a sore throat remedy
E-commerce a growing retail channel for FF packaged food
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 48 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Singapore
Free from meat meat and seafood substitutes continues to grow in retail
Plant-based milk sees even more opportunities as leading players partner with local brands
Plant-based yoghurt remains relatively small, but is gaining traction with more variety
Ongoing development and collaboration promise further growth for free from meat in Singapore and beyond
Dairy-free dairy products such as cheese and ice cream are more prevalent, yet remain niche
Table 55 Sales of Free From by Category: Value 2016-2021
Table 56 Sales of Free From by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Free From: % Value 2017-2021
Table 58 LBN Brand Shares of Free From: % Value 2018-2021
Table 59 Distribution of Free From by Format: % Value 2016-2021
Table 60 Forecast Sales of Free From by Category: Value 2021-2026
Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Singapore
Continued working from home results in the growth of NH tea
NH RTD tea continues to record growth
NH bottled water remains relevant, especially with home seclusion and health concerns
Strong consumption growth set to be seen over forecast period
E-commerce is a potential growth area for NH beverages
Partnering with foodservice operators to drive sales
Table 62 Sales of NH Beverages by Category: Value 2016-2021
Table 63 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 65 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 66 Distribution of NH Beverages by Format: % Value 2016-2021
Table 67 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Singapore
NH nuts, seeds and trail mixes see a slight decline in retail consumption
NH cooking ingredients such as honey and olive oil continue to grow
Essential NH products expected to continue growing steadily
Sales of NH products through e-commerce will continue their growth
Consumers may want more than NH packaged food products
Table 69 Sales of NH Packaged Food by Category: Value 2016-2021
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 73 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Singapore
Growth in organic beverages despite weak consumer sentiment and a lack of specific health positioning
Increasing brand fragmentation as e-commerce proves to be the leveller
International brands lead through economies of scale
Economic recovery set to drive growth in organic beverages
Organic beverages could tap into the sustainability trend to widen its consumer base
E-commerce provides a strong avenue to pursue for growth
Table 76 Sales of Organic Beverages by Category: Value 2016-2021
Table 77 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 79 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 80 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 81 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Singapore
Organic rice continues to dominate organic packaged food
Organic baby food continues to grow, albeit at a slower rate
Lam Soon Singapore continues to lead organic packaged food in Singapore
Yoghurt with organic ingredients to have a greater presence in the market
Locally produced organic vegetables still limited to fresh food
Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026