Health and Wellness in India

Health and Wellness in India

EXECUTIVE SUMMARY

Concerns about health, nutritional deficiencies and food safety drive health and wellness sales

Government takes steps to ensure food and beverages are healthier for the people

Companies actively introduce health and wellness products

Modern grocery retailers gradually gains distribution share

Robust growth expected to continue for health and wellness products

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in India

HEADLINES

PROSPECTS

Stevia-based and fruit beverages gain traction

Consumers refrain from soft drinks, leading to the small share of better for you beverages

COMPETITIVE LANDSCAPE

Coca-Cola’s One Brand strategy helps it retain its dominance

PepsiCo to launch healthier products, such as stevia-based 7-Up

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in India

HEADLINES

PROSPECTS

Rising health awareness strengthens interest in organic products

Distribution via online retailers and modern channels continues to improve

High prices limit demand in smaller cities and rural areas

COMPETITIVE LANDSCAPE

Sauces, dressings and condiments producers continue to dominate in 2018

Foodservice trends help to strengthen interest in organic packaged food

Organic start-ups continue to draw private funding

CATEGORY DATA

Table 24 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 25 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 28 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

Better For You Packaged Food in India

HEADLINES

PROSPECTS

Packaged food companies commit to reducing fat, sugar and salt content of products

Reduced fat and salt products remain the most popular types in 2018

Reduced sugar products set to gain popularity beyond confectionery

COMPETITIVE LANDSCAPE

Gujarat leads a field dominated by reduced fat dairy producers

Karnataka’s Nandini brand continues to perform strongly in 2018

Competition intensifies in reduced salt butter and spreads

CATEGORY DATA

Table 31 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 32 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 34 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 35 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 36 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 37 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in India

HEADLINES

PROSPECTS

FSSAI regulations hinder growth for FF energy drinks

FF sports drinks witnesses strong growth as more people engage in physical activity

COMPETITIVE LANDSCAPE

GlaxoSmithKline’s Horlicks is challenged by Cadbury Bournvita

Red Bull remains the dominant brand in FF energy drinks

CATEGORY DATA

Table 38 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 39 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 41 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 42 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 44 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in India

HEADLINES

PROSPECTS

FF vegetable and seed oil remains the biggest category in value terms

New launches help to strengthen consumer interest in FF categories

FF milk set to benefit from public-private fortification initiative

COMPETITIVE LANDSCAPE

Cargill maintains its lead in FF packaged food in 2018

Packaged food companies continue to expand their FF portfolios

CATEGORY DATA

Table 45 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 46 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 50 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 51 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 52 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 53 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 54 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 55 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 56 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 57 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 58 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in India

HEADLINES

PROSPECTS

Free from packaged food is still a niche category in India

Soy milk remains the most popular free from product type

COMPETITIVE LANDSCAPE

Hershey India continues to lead free from packaged food

Sofit faces growing competition from Staeta

New entries expected over the forecast period

CATEGORY DATA

Table 59 Sales of Free From by Category: Value 2013-2018
Table 60 Sales of Free From by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Free From: % Value 2014-2018
Table 62 LBN Brand Shares of Free From: % Value 2015-2018
Table 63 Distribution of Free From by Format: % Value 2013-2018
Table 64 Forecast Sales of Free From by Category: Value 2018-2023
Table 65 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in India

HEADLINES

PROSPECTS

Consumers choose naturally healthy beverages as a convenient way to improve lifestyle

Natural ingredients gain traction amid high demand for flavours such as orange, mango and apple

Demand set to rise due to the expansion of modern retailing channels

COMPETITIVE LANDSCAPE

Tata Global Beverages leads due to its Tetley green tea brand

Dabur India’s value share threatened by rising competition

CATEGORY DATA

Table 66 Sales of NH Beverages by Category: Value 2013-2018
Table 67 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 69 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 70 Distribution of NH Beverages by Format: % Value 2013-2018
Table 71 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 72 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in India

HEADLINES

PROSPECTS

Food safety and quality concerns boost NH packaged food consumption

Consumers willing to pay extra for all-natural and high fibre NH products

More Indians switch from highly processed foods to NH alternatives

COMPETITIVE LANDSCAPE

Haldiram Foods continues to lead NH packaged food

Britannia ascends to the leading position in NH high fibre biscuits

Nestlé strengthens its dominance in NH high fibre noodles

CATEGORY DATA

Table 73 Sales of NH Packaged Food by Category: Value 2013-2018
Table 74 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 76 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 77 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 78 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in India

HEADLINES

PROSPECTS

Development of organic beverages depends on further expansion of modern grocery retailers

Organic tea continues to dominate but organic fruit/vegetable juice gains share

Regulation on organic produce expected to build consumer trust and boost sales

COMPETITIVE LANDSCAPE

Sresta Natural Bioproducts continues to lead

Low magnitude of sales in India limits the interest of international players

Organic India leads organic tea

CATEGORY DATA

Table 80 Sales of Organic Beverages by Category: Value 2013-2018
Table 81 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 83 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 84 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 85 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 86 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

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