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Health and Wellness in India

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Health and Wellness industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Better For You Beverages
  • Better For You Packaged Food
  • Fortified/Functional Beverages
  • Fortified/Functional Packaged Food
  • Free From
  • Naturally Healthy Beverages
  • Naturally Healthy Packaged Food
  • Organic Beverages
  • Organic Packaged Food

If you're in the Health and Wellness industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Health and Wellness in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Health and Wellness in India?
  • What are the key health and wellness concerns driving sales in Health and Wellness?
  • Is Health and Wellness a dynamic niche or mainstream concern in India?
  • Which are the leading brands in Health and Wellness in India?
  • How are products distributed in Health and Wellness in India?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Health and Wellness in India

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in India

KEY DATA FINDINGS

2020 IMPACT

Reduced sugar carbonates remains dominant as COVID-19 suppresses sales
Focus on health and wellness supports rising demand for reduced sugar beverages
Companies respond to COVID-19 by expanding distribution to include e-commerce

RECOVERY AND OPPORTUNITIES

Concern over the role of sugar in rising obesity levels set to boost sales growth
Potential removal of sin tax on carbonates could compromise category growth
Stevia-sweetened beverages likely to represent the way forward

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in India

KEY DATA FINDINGS

2020 IMPACT

Social distancing and quarantine place pressure on demand for FF sports drinks
FF energy drinks suffers as virtually all outdoor events are cancelled
FF hot drinks distribution shift towards e-commerce

RECOVERY AND OPPORTUNITIES

FF energy drinks and sports drinks to recover strongly due to young consumer base
High prices expected to continue being a drag on sales growth in FF energy drinks
High sugar content likely to present barriers to growth in FF other hot drinks

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 27 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 28 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 29 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in India

KEY DATA FINDINGS

2020 IMPACT

Innovative approach to marketing emerges from the COVD-19 situation
Major carbonates players turn to e-commerce in response to COVID-19 social trends
Products with an immune boosting positioning benefits from increased demand

RECOVERY AND OPPORTUNITIES

Young consumers spectre to emerge strongly as an important consumer base
Further growth expected in sales of NH green tea via e-commerce
On-trade sales of NH tea to recover strongly after a difficult year during 2020

CATEGORY DATA

Table 31 Sales of NH Beverages by Category: Value 2015-2020 Table 32 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 34 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 35 Distribution of NH Beverages by Format: % Value 2015-2020 Table 36 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 37 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in India

KEY DATA FINDINGS

2020 IMPACT

Demand for organic tea increases despite challenges faced by manufacturers
Quarantine lockdown coincides with the peak season for on-trade juice consumption
Sresta Natural Bioproducts remains the leading player in organic beverages

RECOVERY AND OPPORTUNITIES

Organic tea slated for strong growth as demand for these products continues to rise
Tighter regulation of organic farming raises the prospects of strong category growth
Prevailing consumer trends to be generally favourable for sales of organic beverages

CATEGORY DATA

Table 38 Sales of Organic Beverages by Category: Value 2015-2020 Table 39 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 41 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 42 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 43 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 44 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in India

KEY DATA FINDINGS

2020 IMPACT

Sales rise as better for you packaged food benefits from shift towards home cooking
BFY reduced fat dairy continues to dominate sales in better for you packaged food
Reduced sugar confectionery struggles due to low demand for indulgence food

RECOVERY AND OPPORTUNITIES

Increasing concern about the impact of diet on general health to remain influential

CATEGORY DATA

Table 45 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 46 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 47 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 48 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 49 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 50 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 51 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in India

KEY DATA FINDINGS

2020 IMPACT

Free from dairy milk continues to dominate sales of free from

RECOVERY AND OPPORTUNITIES

Hershey India to continue setting the pace via its leading position and innovation

CATEGORY DATA

Table 52 Sales of Free From by Category: Value 2015-2020 Table 53 Sales of Free From by Category: % Value Growth 2015-2020 Table 54 NBO Company Shares of Free From: % Value 2016-2020 Table 55 LBN Brand Shares of Free From: % Value 2017-2020 Table 56 Distribution of Free From by Format: % Value 2015-2020 Table 57 Forecast Sales of Free From by Category: Value 2020-2025 Table 58 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in India

KEY DATA FINDINGS

2020 IMPACT

The dominant category of FF vegetable and seed oil registers positive sales growth
Healthier lifestyles underpin rising demand for FF snack bars
Category sales growth boosted by new product launches

RECOVERY AND OPPORTUNITIES

FF vegetable and seed oil set to remain the largest fortified/functional category
Sproutlife Food poised to extend its leadership in FF snack bars

CATEGORY DATA

Table 59 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 60 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 61 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 62 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 63 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020 Table 64 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 70 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in India

KEY DATA FINDINGS

2020 IMPACT

NH is a major beneficiary of the COVID-19 pandemic as demand increases
Home seclusion support rising demand for NH high fibre breakfast cereals

RECOVERY AND OPPORTUNITIES

NH honey expected to remain popular during the forecast period
Greater focus on at-home consumption to benefit NH high fibre breakfast cereals
E-commerce to become more influential in naturally healthy packaged food

CATEGORY DATA

Table 74 Sales of NH Packaged Food by Category: Value 2015-2020 Table 75 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 77 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 78 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 79 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in India

KEY DATA FINDINGS

2020 IMPACT

Organic packaged remains a niche category in India, despite strong sales growth
Strong growth potential presents opportunities, although challenges remain

RECOVERY AND OPPORTUNITIES

Little chance of major developments despite the emergence of new players

CATEGORY DATA

Table 81 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 85 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
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This report originates from Passport, our Health and Wellness research and analysis database.

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