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Country Report

Health and Wellness in

Health and Wellness in India

82 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Companies increase their range of better-for-you products

Consumers in India have become more health conscious and are keeping a watch on what they are consuming. Though people in India still love to indulge in products for their taste, they are increasingly picking food and beverages which also provide some functional benefits.

Government encourages the use of healthier ingredients

The government is keen on improving the overall health of its citizens, with a large population of the country lacking vital vitamins and minerals in their diet. The government is keen on bridging this gap by encouraging packaged food manufacturers to introduce fortified food and beverages products.

Consumers willing to pay premium for healthier products and show inclination towards Ayurveda-based products

Multinationals including PepsiCo, Coca-Cola and Dabur India Ltd have strong presence in the market. However, many new start-ups and private label players including Fresca, Raw Pressery and Zaco have introduced premium food and beverages.

New distribution model emerges but traditional grocery retailers remains the key channel

Traditional grocery retailers remained the leading channel for health and wellness food and beverages in 2017, although the share of modern grocery retailers is significant for most categories. Emerging companies including start-ups are also leveraging the online channel to expand their distribution.

HW products will continue to witness robust growth over the forecast period

Increasing availability of HW products and growth in distribution should help provide consumers with more choice, while growing awareness of the benefits of consuming these products should help to drive demand. The growing preference for health and wellness products among consumers and the increasing popularity of Ayurveda-based products should also help HW food and beverages to grow.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in India?
What are the major brands in India?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in India?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in India

EXECUTIVE SUMMARY

Companies increase their range of better-for-you products

Government encourages the use of healthier ingredients

Consumers willing to pay premium for healthier products and show inclination towards Ayurveda-based products

New distribution model emerges but traditional grocery retailers remains the key channel

HW products will continue to witness robust growth over the forecast period

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in India

HEADLINES

PROSPECTS

Stevia offers potential area for growth

Limited free time for exercise supports sales of BFY beverages

Negative outlook for BFY beverages

COMPETITIVE LANDSCAPE

Coca-Cola refreshes its portfolio with its One Brand strategy

Pepsi looking for growth through product innovation

Leading cola brand introduces No Sugar variety

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in India

HEADLINES

PROSPECTS

Busy lifestyles and less time for physical activity drive consumer interest in BFY offerings

Dairy products the main contributors to the BFY category

BFY packaged food expected to benefit from new launches over the forecast period

COMPETITIVE LANDSCAPE

Karnataka Cooperative Milk Producers Federation remains the leading player

Reduced fat milk witnesses private companies capture more value share

Manufacturers look to expand their distribution networks

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in India

HEADLINES

PROSPECTS

Drop in caffeine content of energy drinks likely limit sales

A more active population driving growth of FF sports drinks

Nutritional benefits key to sales

COMPETITIVE LANDSCAPE

GlaxoSmithKline maintains dominance despite challenge from Mondelez

Tzinga takes share from Red Bull

Gatorade benefits from growing interest in FF sports drinks

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in India

HEADLINES

PROSPECTS

FF packaged food seen as a solution to malnutrition and dietary deficiencies

Vegetable and seed oil, milk formula and sweet biscuits the most heavily consumed FF packaged foods

India still has some way to go to reach its food fortification targets

COMPETITIVE LANDSCAPE

Vegetable and seed oil companies lead FF packaged food

Manufacturers of FF milk formula, sweet biscuits, breakfast cereals, bread and yoghurt expand their portfolios

Manufacturers look to expand in dark chocolate owing to its health benefits

CATEGORY DATA

Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 41 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 46 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 49 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in India

HEADLINES

PROSPECTS

Free from remains the least explored health and wellness category

Free from dairy soy milk the best performing category

New categories likely to emerge over the forecast period

COMPETITIVE LANDSCAPE

Hershey maintains its leading position

Second-ranked ProSoya Foods (India) outperforms Hershey in 2017

Emerging free from categories benefit from new launches and stronger distribution

CATEGORY DATA

Table 53 Sales of Free From by Category: Value 2012-2017
Table 54 Sales of Free From by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Free From: % Value 2013-2017
Table 56 LBN Brand Shares of Free From: % Value 2014-2017
Table 57 Distribution of Free From by Format: % Value 2012-2017
Table 58 Forecast Sales of Free From by Category: Value 2017-2022
Table 59 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in India

HEADLINES

PROSPECTS

New flavours generate interest

Modern retailing offers promising proposition

COMPETITIVE LANDSCAPE

Tetley leads thanks to popularity of green tea

Growing competition within NH fruit/vegetable juice sees Dabur lose share

B Natural benefits from innovative new products

CATEGORY DATA

Table 60 Sales of NH Beverages by Category: Value 2012-2017
Table 61 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 63 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 64 Distribution of NH Beverages by Format: % Value 2012-2017
Table 65 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in India

HEADLINES

PROSPECTS

Consumer trust in NH packaged food rises due to growing hygiene and adulteration concerns surrounding unpackaged products

Less processed NH packaged foods particularly popular

Dietary changes to boost physical wellbeing set to drive the growth of NH packaged food over the forecast period

COMPETITIVE LANDSCAPE

NH packaged food remains a highly fragmented category

ITC remains the clear leader in NH high fibre sweet biscuits while PepsiCo India leads NH high fibre breakfast cereals

Snack bar and breakfast cereal companies among the best performers in 2017

CATEGORY DATA

Table 67 Sales of NH Packaged Food by Category: Value 2012-2017
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 69 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 71 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in India

HEADLINES

PROSPECTS

Development of organic beverages limited by distribution reach

Organic tea dominates sales

New regulation for organic produce

COMPETITIVE LANDSCAPE

Stresta Natural Bioproducts continues to promote its range

Small size of category limiting interest of international players

Organic India employs innovative marketing strategy

CATEGORY DATA

Table 74 Sales of Organic Beverages by Category: Value 2012-2017
Table 75 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 76 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 77 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 78 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 79 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in India

HEADLINES

PROSPECTS

Organic the second fastest growing health and wellness category in India

Companies are expanding their organic portfolios to satisfy rising demand while the government standardises the organic food industry

Opportunities remain for organic food in many categories

COMPETITIVE LANDSCAPE

Organic sauces, dressings and condiments dominated by four domestic players

Companies launch organic products across all packaged food categories

CATEGORY DATA

Table 81 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 85 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in India

New Report Guarantee

Executive Summary

New Report Guarantee

Companies increase their range of better-for-you products

Government encourages the use of healthier ingredients

Consumers willing to pay premium for healthier products and show inclination towards Ayurveda-based products

New distribution model emerges but traditional grocery retailers remains the key channel

HW products will continue to witness robust growth over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in India

EXECUTIVE SUMMARY

Companies increase their range of better-for-you products

Government encourages the use of healthier ingredients

Consumers willing to pay premium for healthier products and show inclination towards Ayurveda-based products

New distribution model emerges but traditional grocery retailers remains the key channel

HW products will continue to witness robust growth over the forecast period

MARKET DATA

SOURCES

Better For You Beverages in India

HEADLINES

PROSPECTS

Stevia offers potential area for growth

Limited free time for exercise supports sales of BFY beverages

Negative outlook for BFY beverages

COMPETITIVE LANDSCAPE

Coca-Cola refreshes its portfolio with its One Brand strategy

Pepsi looking for growth through product innovation

Leading cola brand introduces No Sugar variety

CATEGORY DATA

Better For You Packaged Food in India

HEADLINES

PROSPECTS

Busy lifestyles and less time for physical activity drive consumer interest in BFY offerings

Dairy products the main contributors to the BFY category

BFY packaged food expected to benefit from new launches over the forecast period

COMPETITIVE LANDSCAPE

Karnataka Cooperative Milk Producers Federation remains the leading player

Reduced fat milk witnesses private companies capture more value share

Manufacturers look to expand their distribution networks

CATEGORY DATA

Fortified/Functional Beverages in India

HEADLINES

PROSPECTS

Drop in caffeine content of energy drinks likely limit sales

A more active population driving growth of FF sports drinks

Nutritional benefits key to sales

COMPETITIVE LANDSCAPE

GlaxoSmithKline maintains dominance despite challenge from Mondelez

Tzinga takes share from Red Bull

Gatorade benefits from growing interest in FF sports drinks

CATEGORY DATA

Fortified/Functional Packaged Food in India

HEADLINES

PROSPECTS

FF packaged food seen as a solution to malnutrition and dietary deficiencies

Vegetable and seed oil, milk formula and sweet biscuits the most heavily consumed FF packaged foods

India still has some way to go to reach its food fortification targets

COMPETITIVE LANDSCAPE

Vegetable and seed oil companies lead FF packaged food

Manufacturers of FF milk formula, sweet biscuits, breakfast cereals, bread and yoghurt expand their portfolios

Manufacturers look to expand in dark chocolate owing to its health benefits

CATEGORY DATA

Free From in India

HEADLINES

PROSPECTS

Free from remains the least explored health and wellness category

Free from dairy soy milk the best performing category

New categories likely to emerge over the forecast period

COMPETITIVE LANDSCAPE

Hershey maintains its leading position

Second-ranked ProSoya Foods (India) outperforms Hershey in 2017

Emerging free from categories benefit from new launches and stronger distribution