Health and Wellness in India

Health and Wellness in India

EXECUTIVE SUMMARY

Industry players respond to rising consumer health consciousness and concerns over nutritional deficiencies and food safety

Government initiatives endeavour to ensure food and beverages are healthier for the population

Companies actively introduce health and wellness products

Modern grocery retailers gradually gains distribution share

Robust growth expected to continue for health and wellness products

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in India

HEADLINES

PROSPECTS

Stevia-based and fruit beverages gain traction

Consumers refrain from soft drinks, leading to a low share of better for you beverages

Diabetes epidemic forces many towards reducing sugar, salt and fat in their diets

COMPETITIVE LANDSCAPE

Coca-Cola’s “One Brand” strategy helps it retain its dominance

PepsiCo launches healthier variants, such as stevia-based 7-Up

Focus on reduced sugar and hyper-local strategy using locally sourced ingredients and healthier variants

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in India

HEADLINES

PROSPECTS

Packaged food companies remain committed to reducing fat, sugar and salt content of their products

Reduced fat and salt products remain the most popular types in 2019

Reduced sugar products set to gain popularity beyond confectionery

COMPETITIVE LANDSCAPE

Gujarat Co-operative Milk Marketing Federation Ltd leads in a category characterised by reduced fat dairy producers

Hershey India Pvt Ltd launches Sofit Protein Cookies in 2019 offering busy consumers a healthy snack

Competition intensifies in reduced salt butter and spreads

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in India

HEADLINES

PROSPECTS

FSSAI regulations hinder growth of FF energy drinks

FF sports drinks witnesses strong growth as more people engage in physical activity

FF sports drinks attracts The Coca-Cola Co and the launch of Powerade

COMPETITIVE LANDSCAPE

GlaxoSmithKline’s Horlicks is challenged by Cadbury Bournvita

Hindustan Unilever acquires GSK Consumer Healthcare’s portfolio

New launch Active Horlicks designed to combat fatigue in adults

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in India

HEADLINES

PROSPECTS

Fortification increasingly employed as strategy to improve the nation’s health and combat malnutrition

FF vegetable and seed oil remains the largest category in value terms in 2019

New home-delivery initiative by Yakult Danone India Pvt Ltd for its FF probiotic yoghurt

COMPETITIVE LANDSCAPE

Britannia Industries Ltd leads the category in 2019 followed by Cargill India Pvt Ltd

Packaged food companies continue to expand their FF portfolios

New launches help to strengthen consumer interest in FF sweet biscuits

CATEGORY DATA

Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 41 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 42 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2014-2019
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 46 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 47 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 48 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 49 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in India

HEADLINES

PROSPECTS

Despite achieving growth, free from packaged food category remains niche

Soy milk remains the most popular free from product category

Considerable potential for highly niche free from gluten packaged food category

COMPETITIVE LANDSCAPE

Hershey India Pvt Ltd continues to lead free from packaged food

Sofit faces growing competition from Staeta

New entries expected over the forecast period

CATEGORY DATA

Table 53 Sales of Free From by Category: Value 2014-2019
Table 54 Sales of Free From by Category: % Value Growth 2014-2019
Table 55 NBO Company Shares of Free From: % Value 2015-2019
Table 56 LBN Brand Shares of Free From: % Value 2016-2019
Table 57 Distribution of Free From by Format: % Value 2014-2019
Table 58 Forecast Sales of Free From by Category: Value 2019-2024
Table 59 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in India

HEADLINES

PROSPECTS

Consumers choose naturally healthy beverages as a convenient way to improve lifestyle

Natural ingredients gain traction amid high demand for flavours such as orange, mango and apple

Demand set to rise due to the expansion of modern retailing channels

COMPETITIVE LANDSCAPE

Tata Global Beverages leads with its popular Tetley green tea brand

Hindustan Unilever ranks second thanks to the growing share of its Lipton brand

Category expansion thanks to new launches

CATEGORY DATA

Table 60 Sales of NH Beverages by Category: Value 2014-2019
Table 61 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 62 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 63 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 64 Distribution of NH Beverages by Format: % Value 2014-2019
Table 65 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in India

HEADLINES

PROSPECTS

Food safety and quality concerns boost NH packaged food consumption

Consumers willing to pay extra for all-natural and high fibre NH products

More Indians switch from highly processed foods to NH alternatives

COMPETITIVE LANDSCAPE

Haldiram Foods International Pvt Ltd continues to lead NH packaged food

Both ITC and Britannia register growth as competition intensified in NH high fibre biscuits

Double-digit growth for NH high fibre breakfast cereals as consumers embrace healthier lifestyles and convenience

CATEGORY DATA

Table 67 Sales of NH Packaged Food by Category: Value 2014-2019
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 71 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in India

HEADLINES

PROSPECTS

Organic beverages continues to develop through concerns over food safety

Organic farmers hindered by high costs and an undeveloped competitive environment

Organic tea continues to dominate but organic fruit/vegetable juice gains share

COMPETITIVE LANDSCAPE

Sresta Natural Bioproducts retains its lead in organic beverages in 2019

Organic India Pvt Ltd leads organic tea at the end of the review period

New launches in organic coffee and organic tea respond to growing interest among young consumers

CATEGORY DATA

Table 74 Sales of Organic Beverages by Category: Value 2014-2019
Table 75 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 77 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 78 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 79 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in India

HEADLINES

PROSPECTS

Organic sauces, dressings and condiments characterise niche organic packaged food category

Government initiatives set to address price gap between organic and standard products

Wider distribution helps boost consumer access, though this underdeveloped category remains concentrated to the country’s metros

COMPETITIVE LANDSCAPE

Leading producers in sauces, dressings and condiments continue to characterise organic packaged food in 2019

Foodservice trends help to strengthen interest in organic packaged food

Rising health care costs and a “return to roots” trend stimulate launch of organic start-ups

CATEGORY DATA

Table 81 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 85 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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