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Learn moreFeb 2021
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The impact of the COVID-19 pandemic on retail sales of health and wellness in India was generally positive during 2020 as the shift towards at-home consumption and the increasing interest in products that are perceived as healthy boosted demand. However, foodservice sales of health and wellness beverages suffered as the quarantine lockdown that was imposed across the country as a key aspect of the official response to the COVID-19 pandemic involved the complete shutdown of India’s entire hospitality industry for a period of almost six weeks.
India’s lockdown came into effect from 25 March 2020. All forms of movement were restricted for consumers apart from those classified as essential workers, including medical workers, police and grocery shop owners.
The reaction of the leading players in health and wellness beverages to the COVID-19 pandemic mainly involved improving distribution in rural areas of the country as many urban dwellers chose to return to their home villages in order to reduce the chances that they would come into contact with the COVID-19 virus. Central to this strategy was offering rural-dwellers better access to e-commerce and improving last-mile delivery to rural villages.
The distribution of health and wellness packaged food and beverages was severely interrupted by the COVID-19 pandemic during 2020. The main impact was seen in the diminished viability of face-to-face selling, including both via informal vending direct to consumers and itinerant business-to-business sales agents, the latter of which have long been the backbone of Indian food and beverage distribution model.
Foodservice sales of health and wellness soft drinks dropped to almost zero during the 41-day quarantine lockdown that was in place in India during the early stages of the COVID-19 pandemic. This situation had a devastating impact on India’s consumer food service industry and it is expected that many foodservice establishments will never recover from the impact of the pandemic.
The COVID-19 pandemic has been a game changer in many ways for India’s health and wellness beverages and packaged food industries. It is clear that sales growth in beverages during the forecast period will be fuelled by retail sales for at-home consumption, with on-trade consumption expected to take at least two years to recover fully from the negative scenario which unfolded over the course of 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in India market research report includes:
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This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.