Health and Wellness in India

Health and Wellness in India

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in India

KEY DATA FINDINGS

2020 IMPACT

Reduced sugar carbonates remains dominant as COVID-19 suppresses sales

Focus on health and wellness supports rising demand for reduced sugar beverages

Companies respond to COVID-19 by expanding distribution to include e-commerce

RECOVERY AND OPPORTUNITIES

Concern over the role of sugar in rising obesity levels set to boost sales growth

Potential removal of sin tax on carbonates could compromise category growth

Stevia-sweetened beverages likely to represent the way forward

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in India

KEY DATA FINDINGS

2020 IMPACT

Social distancing and quarantine place pressure on demand for FF sports drinks

FF energy drinks suffers as virtually all outdoor events are cancelled

FF hot drinks distribution shift towards e-commerce

RECOVERY AND OPPORTUNITIES

FF energy drinks and sports drinks to recover strongly due to young consumer base

High prices expected to continue being a drag on sales growth in FF energy drinks

High sugar content likely to present barriers to growth in FF other hot drinks

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 27 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 28 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 29 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in India

KEY DATA FINDINGS

2020 IMPACT

Innovative approach to marketing emerges from the COVD-19 situation

Major carbonates players turn to e-commerce in response to COVID-19 social trends

Products with an immune boosting positioning benefits from increased demand

RECOVERY AND OPPORTUNITIES

Young consumers spectre to emerge strongly as an important consumer base

Further growth expected in sales of NH green tea via e-commerce

On-trade sales of NH tea to recover strongly after a difficult year during 2020

CATEGORY DATA

Table 31 Sales of NH Beverages by Category: Value 2015-2020
Table 32 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 34 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 35 Distribution of NH Beverages by Format: % Value 2015-2020
Table 36 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 37 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in India

KEY DATA FINDINGS

2020 IMPACT

Demand for organic tea increases despite challenges faced by manufacturers

Quarantine lockdown coincides with the peak season for on-trade juice consumption

Sresta Natural Bioproducts remains the leading player in organic beverages

RECOVERY AND OPPORTUNITIES

Organic tea slated for strong growth as demand for these products continues to rise

Tighter regulation of organic farming raises the prospects of strong category growth

Prevailing consumer trends to be generally favourable for sales of organic beverages

CATEGORY DATA

Table 38 Sales of Organic Beverages by Category: Value 2015-2020
Table 39 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 41 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 42 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 43 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 44 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in India

KEY DATA FINDINGS

2020 IMPACT

Sales rise as better for you packaged food benefits from shift towards home cooking

BFY reduced fat dairy continues to dominate sales in better for you packaged food

Reduced sugar confectionery struggles due to low demand for indulgence food

RECOVERY AND OPPORTUNITIES

Increasing concern about the impact of diet on general health to remain influential

CATEGORY DATA

Table 45 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 46 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 47 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 48 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 49 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 50 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 51 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in India

KEY DATA FINDINGS

2020 IMPACT

Free from dairy milk continues to dominate sales of free from

RECOVERY AND OPPORTUNITIES

Hershey India to continue setting the pace via its leading position and innovation

CATEGORY DATA

Table 52 Sales of Free From by Category: Value 2015-2020
Table 53 Sales of Free From by Category: % Value Growth 2015-2020
Table 54 NBO Company Shares of Free From: % Value 2016-2020
Table 55 LBN Brand Shares of Free From: % Value 2017-2020
Table 56 Distribution of Free From by Format: % Value 2015-2020
Table 57 Forecast Sales of Free From by Category: Value 2020-2025
Table 58 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in India

KEY DATA FINDINGS

2020 IMPACT

The dominant category of FF vegetable and seed oil registers positive sales growth

Healthier lifestyles underpin rising demand for FF snack bars

Category sales growth boosted by new product launches

RECOVERY AND OPPORTUNITIES

FF vegetable and seed oil set to remain the largest fortified/functional category

Sproutlife Food poised to extend its leadership in FF snack bars

CATEGORY DATA

Table 59 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 60 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 61 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 62 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 63 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2015-2020
Table 64 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 70 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in India

KEY DATA FINDINGS

2020 IMPACT

NH is a major beneficiary of the COVID-19 pandemic as demand increases

Home seclusion support rising demand for NH high fibre breakfast cereals

RECOVERY AND OPPORTUNITIES

NH honey expected to remain popular during the forecast period

Greater focus on at-home consumption to benefit NH high fibre breakfast cereals

E-commerce to become more influential in naturally healthy packaged food

CATEGORY DATA

Table 74 Sales of NH Packaged Food by Category: Value 2015-2020
Table 75 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 77 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 78 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 79 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in India

KEY DATA FINDINGS

2020 IMPACT

Organic packaged remains a niche category in India, despite strong sales growth

Strong growth potential presents opportunities, although challenges remain

RECOVERY AND OPPORTUNITIES

Little chance of major developments despite the emergence of new players

CATEGORY DATA

Table 81 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 85 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025

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