Health and Wellness in New Zealand
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in New Zealand
Successful management of COVID-19 allows strong rebound for on-trade sales
COVID-19 drives shift in health and wellness preferences
Gatorade launches zero sugar variant to enter BFY sports drinks
Sugar tax remains on the political agenda with potential to boost category sales
Demand for natural ingredients likely to influence BFY product development
Millennials turning to decaffeinated options creates opportunities for growth of niche BFY coffee category
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in New Zealand
Consumers seek healthier and lower-carb options with Weight Watchers remaining the leader in reduced fat ready-to-eat meals
Low sugar granola becomes a favourite for a healthy breakfast
Reduced salt soup for better health
Low fat wraps set to trend as manufacturers continue to innovate
Poor but improving nutritional health amongst Pacific ethnic groups is expected to fuel demand for reduced-fat corned beef
Low sugar jams and preserves set to become more popular
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in New Zealand
COVID-19 creates change in functional health considerations
Work-from-home trend drives off-trade sales growth of FF beverages
Frucor Suntory continues to lead FF beverages through strength of V brand and relevance of immunity-positioned Simply Squeezed
Millennial preferences likely to influence innovation in FF juice flavours
Lingering impact of COVID-19 likely to affects concentrates purchases
Premium preferences likely to influence product development in energy drinks
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in New Zealand
Folic acid fortified bread for women of childbearing age
Vitamin D fortified products remain sought after for better bone health and protections against COVID-19
Iron-fortified breakfast cereals continue to see rising demand
Calcium-fortified products set for growth as education around its benefits improves
Multivitamin snack bars to record boost as consumer return to active lifestyles
Supplemented honey expected to enjoy persisting demand
Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 48 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in New Zealand
Demand for free from further boosted by global health trends
Gluten-free granola and nut-free muesli see growing popularity
Free from meat products see rising demand as consumers limit their meat intake
Growing prevalence of restricted diets boosts demand for free from products
Gluten-free pasta for children expected to enter the category due to rising proportion of intolerances
Convenient lactose-free milk powder and rising proportion of intolerances set to boost sales of lactose-free milk
Table 52 Sales of Free From by Category: Value 2016-2021
Table 53 Sales of Free From by Category: % Value Growth 2016-2021
Table 54 NBO Company Shares of Free From: % Value 2017-2021
Table 55 LBN Brand Shares of Free From: % Value 2018-2021
Table 56 Distribution of Free From by Format: % Value 2016-2021
Table 57 Forecast Sales of Free From by Category: Value 2021-2026
Table 58 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in New Zealand
COVID-19 immunity concerns boost demand for NH juices rich in vitamin C
Operating conditions return to normal benefitting category foodservice sales
NH fruit/herbal tea sales continue to grow, aided by work-from-home trend
Novel flavours likely to be focus of new product innovations
Increasing competition and travel restrictions responsible for expected weak performance of NH green tea
Potential for rising e-commerce distribution, though traditional retailing channels will also remain relevant
Table 59 Sales of NH Beverages by Category: Value 2016-2021
Table 60 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 62 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 63 Distribution of NH Beverages by Format: % Value 2016-2021
Table 64 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in New Zealand
Naturally healthy ingredients with functional properties increasingly used in sweet spreads and butter
Vitamin E and oleic acid content lead to greater demand for NH cold-pressed oils
Bread increasingly made functional through addition of NH ingredients
NH rice to grow in line with greater awareness and purchasing power
Greater demand expected for NH bone broth thanks to long list of beneficial nutrients
Further innovations in muesli expected as consumers search for superfoods on packaging labels
Table 66 Sales of NH Packaged Food by Category: Value 2016-2021
Table 67 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 68 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 69 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 70 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in New Zealand
Organic beverages the strongest performer in health and wellness beverages
Affluent millennials are key consumer base for organic beverages
Organic trends starting to penetrate new categories as consumers try to avoid artificial ingredients
Major players expected to show increased interest in organic beverages
Work-from-home trends to drive off-trade sales growth and innovations
Direct-to-consumer opportunities via e-commerce could lead to local organic brands gaining presence
Table 73 Sales of Organic Beverages by Category: Value 2016-2021
Table 74 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 75 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 76 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 77 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 78 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in New Zealand
Increasing popularity of organic pasta with a wide variety of products available
Organic bread becomes more popular as consumers seek healthier, chemical-free variants
Growing disposable incomes and healthy diet support growth in organic rice sales
Organic noodles sees increased demand as increased visibility on social media and television boosts awareness
Organic meat to benefit from premium image at expense of traditional meat products
Organic granola and muesli
Table 80 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 84 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026