Health and Wellness in New Zealand

Health and Wellness in New Zealand

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales surge, while on-trade sales slump

New variants of existing brands characterising the category

Supermarkets channel strength helps Coca-Cola maintain its leadership position

RECOVERY AND OPPORTUNITIES

Sugar consumption a hot election topic

NPD activity expected to ramp up

Use of natural ingredients and reduced caffeine expected to become more prominent

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Convenience orientation hurts growth prospects

FF water growth not as strong as would ordinarily have been expected

Frucor Suntory continues to lead

RECOVERY AND OPPORTUNITIES

Sports resumption offers opportunities for growth

Discounting expected to place pressure on unit prices

NPD activity likely to grow

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in New Zealand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 trading restrictions drive growth in NH 100% juice

Frucor Suntory continues to lead despite increasing category segmentation

Health concerns escalated by COVID-19 as NH fruit/herbal tea sales continue to grow

RECOVERY AND OPPORTUNITIES

Potential for changes to distribution

Conditions ripe for private label penetration to grow

Uncertain outlook for NH green tea

CATEGORY DATA

Table 32 Sales of NH Beverages by Category: Value 2015-2020
Table 33 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 34 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 35 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 36 Distribution of NH Beverages by Format: % Value 2015-2020
Table 37 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Organic the strongest performing HW beverages category

Organic coffee remains the dominant subcategory

Strong growth continues to be seen in organic tea

RECOVERY AND OPPORTUNITIES

Changing work patterns likely to change distribution mix long term

Conditions ripe for private label penetration to grow

Direct-to-consumer opportunities through e-commerce

CATEGORY DATA

Table 39 Sales of Organic Beverages by Category: Value 2015-2020
Table 40 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 41 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 42 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 43 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 44 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 45 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Rising health awareness boosts demand for reduced fat and sugar ice cream

Consumers explore guilt free indulgence during extensive lockdown

Low carbohydrate options with additional nutritional benefits soar in popularity

RECOVERY AND OPPORTUNITIES

Growing competition from expanding private label ranges

Guilt free indulgence with low sugar options for consumers

Low sugar and calorie options for permissible indulgence

CATEGORY DATA

Table 46 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 47 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 48 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 49 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 50 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 51 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 52 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Demand for free from further boosted by global health trends

Rise of conscious consumer trend drives strong performance of free from meat

Growth in free from driven by changing consumer choices and lifestyle

RECOVERY AND OPPORTUNITIES

Shit away from traditional dairy boosting demand for free from dairy yoghurt

Free from meat drives industry players to expand plant-based product varieties

New private label options intensifying competition within free from packaged food

CATEGORY DATA

Table 53 Sales of Free From by Category: Value 2015-2020
Table 54 Sales of Free From by Category: % Value Growth 2015-2020
Table 55 NBO Company Shares of Free From: % Value 2016-2020
Table 56 LBN Brand Shares of Free From: % Value 2017-2020
Table 57 Distribution of Free From by Format: % Value 2015-2020
Table 58 Forecast Sales of Free From by Category: Value 2020-2025
Table 59 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in New Zealand

KEY DATA FINDINGS

2020 IMPACT

New innovative fortified/functional breakfast options attracting consumers

FF gum sales impacted by drop in impulse purchases due to home seclusion

Baked goods witnesses surge in products focusing on digestive wellbeing

RECOVERY AND OPPORTUNITIES

Private label players continue to diversify fortified/functional offering

Growing focus on gut health boosts demand for fortified/functional yoghurts

Hemp expected to rise in popularity as source of plant-based protein

CATEGORY DATA

Table 60 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 61 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 62 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 63 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 64 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 66 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 67 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 68 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 69 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 70 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Naturally healthy fruit snacks appeal to consumers for healthy snacking

Rising awareness of healthy fats boosts demand for naturally healthy olive oil

Artisanal manufacturers introduce innovative NH honey varieties for consumers

RECOVERY AND OPPORTUNITIES

COVID-19 quarantine boosts demand for high fibre breakfast cereals

Increase in home consumption driving growth within naturally healthy bread

Change in lifestyle fuels value growth for NH butter and spreads

CATEGORY DATA

Table 73 Sales of NH Packaged Food by Category: Value 2015-2020
Table 74 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 75 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 76 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 77 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 78 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in New Zealand

KEY DATA FINDINGS

2020 IMPACT

Healthy snacking trends fuel growth for organic savoury snacks

New innovative product developments attracting consumers to organic milk

Health and convenience top priorities for consumers

RECOVERY AND OPPORTUNITIES

Ceres Organics responds to evolving consumer trends with sustainable packaging

Organic baby food sees high value growth in response to rising consumer demand

Rising price sensitivity fuels interest in private label ranges

CATEGORY DATA

Table 80 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 84 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025

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