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Country Report

Health and Wellness in

Health and Wellness in New Zealand

85 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Health and wellness drives beverage development

In 2017, health and wellness continued to be a driving factor in new product development and consumer demand and consumption. In value terms, health and wellness beverages recorded double the growth in 2017 compared with 2016, which was higher than the overall non-alcoholic drinks’ value growth for 2017.

Organic hot drinks continues to develop

The highest value growth was seen in organic hot drinks, despite the value of organic beverages remaining fairly small in comparison to other health and wellness categories. Fresh coffee drove the growth of the category, with many manufacturers offering both organic and fair trade as a point of difference and positioning within the hot drinks category.

Frucor Suntory Ltd remains the leader

Frucor continues to lead health and wellness beverages in 2017. The company is committed to developing and offering consumers healthier drinks.

Supermarkets lead distribution

Supermarkets are the key distribution channel for health and wellness beverages. They offer both shelf stable and chilled drinks, with the latter having an increased influence in soft drinks, particularly juice.

Higher growth than category average expected

The forecast for off-trade value in health and wellness beverages is expected to soften compared with the review period as a number of categories become more mainstream, such as better for you and naturally healthy beverages. However, health and wellness beverages are still expected to show higher constant value growth than beverages overall.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in New Zealand?
What are the major brands in New Zealand?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in New Zealand?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in New Zealand

EXECUTIVE SUMMARY

Health and wellness drives beverage development

Organic hot drinks continues to develop

Frucor Suntory Ltd remains the leader

Supermarkets lead distribution

Higher growth than category average expected

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in New Zealand

HEADLINES

PROSPECTS

Less sugar continues to drive the category

Reduced caffeine development in hot drinks

Natural ingredients expected to grow the category

COMPETITIVE LANDSCAPE

Coca-Cola committed to healthier drinks

Unilever gains share

Frucor remains strong

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in New Zealand

HEADLINES

PROSPECTS

New product development drives growth

Reduced fat ice cream maintains the fastest growth

Stevia usage grows

COMPETITIVE LANDSCAPE

Fonterra Brands remains the leading player

Dairy drives Goodman Fielder performance

Health Star Ratings influence new product development strategies

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in New Zealand

HEADLINES

PROSPECTS

Tea performs well

Water developments add value

Energy drinks go natural

COMPETITIVE LANDSCAPE

Frucor Suntory continues to lead

Nestlé loses share

Bayer an unlikely new entrant

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in New Zealand

HEADLINES

PROSPECTS

New product development boosts growth

FF sugar-free chewing gum maintains its good performance

FF breakfast cereals maintains significant value share

COMPETITIVE LANDSCAPE

Goodman Fielder remains the leading player

Fonterra Brands just maintains second position

Competition sees brand repositioning

CATEGORY DATA

Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 45 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 48 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in New Zealand

HEADLINES

PROSPECTS

Free from records the fastest growth

Free from lactose dairy is a strong performer

Lifestyle trends drive free from gluten growth

COMPETITIVE LANDSCAPE

Nutricia Ltd continues to lead free from

Goodman Fielder holds firm in second place

Infant formula presence drives Nestlé performance

CATEGORY DATA

Table 52 Sales of Free From by Category: Value 2012-2017
Table 53 Sales of Free From by Category: % Value Growth 2012-2017
Table 54 NBO Company Shares of Free From: % Value 2013-2017
Table 55 LBN Brand Shares of Free From: % Value 2014-2017
Table 56 Distribution of Free From by Format: % Value 2012-2017
Table 57 Forecast Sales of Free From by Category: Value 2017-2022
Table 58 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in New Zealand

HEADLINES

PROSPECTS

Focusing on children’s health

Fruit and herbal teas seen as naturally good

Growth in 100% not from concentrate juice

COMPETITIVE LANDSCAPE

Frucor remains the leader

Domestic tea companies perform well

Local company offers healthy processing

CATEGORY DATA

Table 59 Sales of NH Beverages by Category: Value 2012-2017
Table 60 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 62 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 63 Distribution of NH Beverages by Format: % Value 2012-2017
Table 64 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in New Zealand

HEADLINES

PROSPECTS

Innovation and new products drive value sales

NH olive oil is the strongest performer

NH cereal bars registers a weak performance

COMPETITIVE LANDSCAPE

The Sanitarium Health Food Company is the leading player

Goodman Fielder remains in second place

Private label exerts a strong presence

CATEGORY DATA

Table 66 Sales of NH Packaged Food by Category: Value 2012-2017
Table 67 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 69 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 70 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in New Zealand

HEADLINES

PROSPECTS

Organic coffee boosts hot drinks

Organic green tea develops

Organic chocolate-based hot drinks introduced

COMPETITIVE LANDSCAPE

JDE new leader in organic

The Better Drinks Co leads in soft drinks

Progressive Enterprises Ltd gains share

CATEGORY DATA

Table 73 Sales of Organic Beverages by Category: Value 2012-2017
Table 74 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 75 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 76 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 77 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 78 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in New Zealand

HEADLINES

PROSPECTS

Strong new product development activity drives growth

Organic standard milk is a strong performer

Lack of certification scheme is expected to be challenged

COMPETITIVE LANDSCAPE

Fonterra Brands is well placed for growth

Strong local presence for Ceres

Private label penetration increases

CATEGORY DATA

Table 80 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 84 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

Health and wellness drives beverage development

Organic hot drinks continues to develop

Frucor Suntory Ltd remains the leader

Supermarkets lead distribution

Higher growth than category average expected

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in New Zealand

EXECUTIVE SUMMARY

Health and wellness drives beverage development

Organic hot drinks continues to develop

Frucor Suntory Ltd remains the leader

Supermarkets lead distribution

Higher growth than category average expected

MARKET DATA

DEFINITIONS

SOURCES

Better For You Beverages in New Zealand

HEADLINES

PROSPECTS

Less sugar continues to drive the category

Reduced caffeine development in hot drinks

Natural ingredients expected to grow the category

COMPETITIVE LANDSCAPE

Coca-Cola committed to healthier drinks

Unilever gains share

Frucor remains strong

CATEGORY DATA

Better For You Packaged Food in New Zealand

HEADLINES

PROSPECTS

New product development drives growth

Reduced fat ice cream maintains the fastest growth

Stevia usage grows

COMPETITIVE LANDSCAPE

Fonterra Brands remains the leading player

Dairy drives Goodman Fielder performance

Health Star Ratings influence new product development strategies

CATEGORY DATA

Fortified/Functional Beverages in New Zealand

HEADLINES

PROSPECTS

Tea performs well

Water developments add value

Energy drinks go natural

COMPETITIVE LANDSCAPE

Frucor Suntory continues to lead

Nestlé loses share

Bayer an unlikely new entrant

CATEGORY DATA

Fortified/Functional Packaged Food in New Zealand

HEADLINES

PROSPECTS

New product development boosts growth

FF sugar-free chewing gum maintains its good performance

FF breakfast cereals maintains significant value share

COMPETITIVE LANDSCAPE

Goodman Fielder remains the leading player

Fonterra Brands just maintains second position

Competition sees brand repositioning

CATEGORY DATA

Free From in New Zealand

HEADLINES

PROSPECTS

Free from records the fastest growth

Free from lactose dairy is a strong performer

Lifestyle trends drive free from gluten growth

COMPETITIVE LANDSCAPE

Nutricia Ltd continues to lead free from

Goodman Fielder holds firm in second place