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Learn moreJan 2021
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COVID-19 has a significant impact on health and wellness in New Zealand during 2020. Ahead of country-wide imposed lockdown, shoppers engaged in what was described as panic buying, with supermarkets and domestic supply chains struggling to keep up.
New Zealand acknowledged its first case of COVID-19 on 28 February 2020, due to a traveller returning to the country. Following this, further cases related to travel were also reported.
The competitive dynamics largely remained unchanged within soft drinks, with Frucor Suntory and Coca-Cola Amatil continuing to lead. Both companies enjoy strong distribution, production and marketing capabilities, alongside strong merchandising presences in-store at supermarkets.
Supermarkets remained the dominant distribution channel, however COVID-19 saw e-commerce sales almost double between April and May, compared to the same period last year. During the lockdown period, only essential businesses were allowed to operate, with many food beverage merchants falling under this category.
The sharp spikes in off-trade sales driven by COVID-19 in 2020 are expected to be followed by declines in 2021 as consumption behaviour begins to normalise and travel and trading restrictions are reduced. The biggest unknown for soft drinks is when the borders will be reopened.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in New Zealand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.