Health and Wellness in New Zealand

Health and Wellness in New Zealand

EXECUTIVE SUMMARY

Positive growth for health and wellness in 2018

Healthy and natural ingredients are the most prolific trends

New product developments boost shares of leading multinationals

Modern grocery retailers characterise distribution

Positive forecast period growth likely for HW products despite slowdown in some categories

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in New Zealand

HEADLINES

PROSPECTS

Industry players reformulate recipes with reduced-sugar variants

Mixed performance of reduced caffeine

Natural ingredients expected to grow the category

COMPETITIVE LANDSCAPE

Category share growth for Coca-Cola Amatil

Unilever gains share

Frucor Suntory experiences some share erosion

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in New Zealand

HEADLINES

PROSPECTS

Increasing competition to place pressure on growth

Reduced-fat ice cream expected to continue to perform well

Stevia penetration to continue to increase

COMPETITIVE LANDSCAPE

Fonterra brands leads

Goodman Fielder shines in reduced

Healthy star rating system continuing to influence

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in New Zealand

HEADLINES

PROSPECTS

FF tea maintains a strong performance

Added-value developments in water boost growth

Energy drinks go natural

COMPETITIVE LANDSCAPE

Frucor Suntory continues to lead

Further losses for Nestlé

Bayer an unlikely new entrant

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in New Zealand

HEADLINES

PROSPECTS

Dairy categories the largest

FF gum exhibits strongest value growth

Stable growth continues

COMPETITIVE LANDSCAPE

Fonterra Brands leads in FF packaged food

Goodman Fielder ranks second in FF dairy

Competition causing repositioning

CATEGORY DATA

Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 48 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in New Zealand

HEADLINES

PROSPECTS

Lifestyle considerations driving growth

NPD activity driving growth within free from lactose

Free from gluten segmentation increases

COMPETITIVE LANDSCAPE

Nutricia continues to lead

Free from gluten drives Goodman Fielder performance

Nestlé ranks third

CATEGORY DATA

Table 52 Sales of Free From by Category: Value 2013-2018
Table 53 Sales of Free From by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Free From: % Value 2014-2018
Table 55 LBN Brand Shares of Free From: % Value 2015-2018
Table 56 Distribution of Free From by Format: % Value 2013-2018
Table 57 Forecast Sales of Free From by Category: Value 2018-2023
Table 58 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in New Zealand

HEADLINES

PROSPECTS

Focusing on children’s health

NH fruit/herbal tea achieves strong growth

Chilled NH fruit/vegetable juice outstrips shelf stable alternatives

COMPETITIVE LANDSCAPE

Frucor remains the leader

Domestic tea companies face increasing competition from Twinings

Local company offers healthy processing

CATEGORY DATA

Table 59 Sales of NH Beverages by Category: Value 2013-2018
Table 60 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 62 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 63 Distribution of NH Beverages by Format: % Value 2013-2018
Table 64 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in New Zealand

HEADLINES

PROSPECTS

NPD activity driving growth

NH rice and NH olive oil strongest performers

NH fruit and nut bars performing poorly

COMPETITIVE LANDSCAPE

Sanitarium maintains its lead

Goodman Fielder Continues to Lead

Private label penetrates NH packaged food at a high level

CATEGORY DATA

Table 66 Sales of NH Packaged Food by Category: Value 2013-2018
Table 67 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 69 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 70 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 71 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in New Zealand

HEADLINES

PROSPECTS

Organic coffee boosts hot drinks

Ongoing development of niche organic tea category

Macro Organic stimulates sales of chocolate-based flavoured powder drinks

COMPETITIVE LANDSCAPE

Jacobs Douwe Egberts retains lead though share declines

The Better Drinks Co leads in soft drinks

Further share gains for Progressive Enterprises

CATEGORY DATA

Table 73 Sales of Organic Beverages by Category: Value 2013-2018
Table 74 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 75 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 76 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 77 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 78 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 79 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in New Zealand

HEADLINES

PROSPECTS

Increasing distribution and market penetration to drive growth

Organic milk strongest performer

Certification scheme expected to be explored

COMPETITIVE LANDSCAPE

Goodman Fields Leads Category

Local player Ceres performing well in the organic field

Private label penetration continues to grow

CATEGORY DATA

Table 80 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 81 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 84 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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