Health and Wellness in Argentina
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Argentina
Sales stronger in 2021 than seen in 2020, with reduced sugar beverages making up the majority of all volume sales
Indulgence, impulse purchases, and reduced sugar options drive sales with Coca-Cola leading the charge
Economic recession leads to an increase in demand for reduced sugar powder concentrates
Reduced sugar carbonates and flavoured water will drive incremental volume
Better for you powder concentrates expected to rebound, as long as the economy improves
Health and wellness trends will drive innovations and future growth
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Argentina
Better for you packaged food set to play an increasingly important role, with the launch of a new labelling law
Reduced sugar confectionery rebounds, with gum players launching competitions and campaigns to boost sales
Economic depression sees millions of consumers seeking the cheapest basic products, to the detriment of healthy options
High levels of competition expected to continue over the forecast period
Danone loses shares due to high unit prices in a price-sensitive environment
Dietéticas become a key channel for better for you product sales, thanks to enhanced health and wellness trends
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Argentina
Fortified/functional beverages boom back into triple-figure growth
Energy drinks are revitalised by the success of Monster and the entry of Rockstar
Health and wellness trends drive interest in fortified/functional tea sales
FF energy drinks will continue expanding over the forecast period, with significant advertising investments expected
FF sports drinks set for a slower recovery, with some rising competition expected
Innovations in FF tea expected over the forecast period, driving a level of premiumisation
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Argentina
FF breakfast cereals maintain their popularity, having seen a boom in 2020 due to rising health and wellness trends
FF sweet biscuits face competition from high-fibre options, although on-the-go sales are expected to rebound
A rise in post-pandemic social mobility leads to recovery for on-the-go and lunchbox products
The Precios Cuidados programme continues to influence FF packaged food
Mastellone Hnos will maintain its status quo thanks to high penetration of FF dairy
High-fibre pasta set to become increasingly popular, with sales growing in line with a recovery economy
Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 42 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 43 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Argentina
Free from lactose powder special baby milk formula slumps due to higher rates of breastfeeding and expensive prices
Fat free milk on the rise, with new product launches supported with social media campaigns
Soy drinks maintain their popularity, perceived as a healthy alternative to many other soft drinks
The Not Co SAS launches new products and expands its foodservice offerings
Health and wellness trends will continue to boost demand for free from products
Veganism booms within the population, inspiring the arrival and development of new brands
Table 51 Sales of Free From by Category: Value 2016-2021
Table 52 Sales of Free From by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Free From: % Value 2017-2021
Table 54 LBN Brand Shares of Free From: % Value 2018-2021
Table 55 Distribution of Free From by Format: % Value 2016-2021
Table 56 Forecast Sales of Free From by Category: Value 2021-2026
Table 57 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Argentina
Naturally healthy beverages boom back into stronger sales, with bottled water benefitting from home delivery and health and wellness driving trends
Price government control on yerba mate keeps prices below inflation
100% juice sees ongoing interest, as consumers switch away from high-sugar options towards healthier variants
Health and wellness trend, uplifted by COVID-19, will benefit sales of NH bottled water
NH yerba mate sees ongoing sales, although mature category set to face competition from tea trends
High-sugar juices fall in popularity, as consumers seek healthier and more natural options
Table 58 Sales of NH Beverages by Category: Value 2016-2021
Table 59 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 61 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 62 Distribution of NH Beverages by Format: % Value 2016-2021
Table 63 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Argentina
Lower rates of home-cooking in 2021 see NH options such as edible oils fall into declines
Bread-loving Argentinean consumers reach for NH high-fibre options
NH sweet biscuits face challenges from high-fibre options, but are seeing a boost from a return to on-the-go lifestyles
Arcor remains unchallenged, but new entrants continue to be attracted to cereal bars
Private label players develop their NH offerings to appeal to price-sensitive consumers
Dietéticas become a key channel for NH product sales, thanks to the growing health and wellness trends
Table 65 Sales of NH Packaged Food by Category: Value 2016-2021
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 69 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Argentina
Organic beverages boom, with sustainable companies coming out on top
Organic 100% juice benefits from health and wellness trends, although faces competition from home-made organic variants
Domestic players rule fragmented category, with Las Brisas holding a premium leading position
Organic beverages will continue to grow, driven by health and wellness trends, with stabilisation of price points expected
Positive forecast for organic juice will encourage future entrants
Yerba mate to see ongoing sales, with a premium positioning expected in order to face competition from other categories
Table 72 Sales of Organic Beverages by Category: Value 2016-2021
Table 73 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 74 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 75 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 76 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 77 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 78 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Argentina
Organic produce sales face challenges from a depressed economic environment, but organic production is on the increase
Organic olive oil benefits from the home-cooking trends, whilst organic baby food sees the opposite results
Nutribaby and Smookies dominate all shares within organic baby food
Nestlé invests USD16.5 million to launch the first organic powder milk in the country
Nutribaby expected to hold its place, although new entrants may cannibalise small shares
Dietéticas become a key channel for organic product sales, thanks to enhanced health and wellness trends
Table 79 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 81 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 83 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026