Executive Summary

Mar 2019
Problematic economic scenario in 2018

Argentina’s economy faced an unstable situation in the second quarter of 2018, originating from interest rate hikes by the US Federal Reserve, which fortified the US dollar worldwide and caused the Argentinian peso to drop against the dollar, due to investors’ concerns about the government’s ability to control inflation. The depreciation made Argentina’s dollar debts more expensive for the government, encouraging it to turn to the International Monetary Fund (IMF) for a USD50 billion loan.

Innovation plays role in new launches of health and wellness food and beverages

Awareness regarding the benefits of consuming healthy food and beverages played a favourable role in health and wellness in Argentina in 2018. NH 100% juice experienced expansion through flavour extensions and packaging innovations.

Leading companies lose ground to local players

Towards the end of the review period, the dominance of the leading multinational companies such as Coca-Cola Argentina SA, Danone Argentina SA and Mondelez Argentina was challenged by the growth of regional and independent soft drinks manufacturers.

Discounters performs well

With local consumers looking to save money during economic hardship due to high inflation, they looked to discounters which continued to gradually gain value share. Therefore, consumers’ purchasing power declined notably, and they began to frequently visit independent small grocers and discounters to reduce their bills.

Mild economic rebound predicted for 2019

The government predicts that the economic crisis will revert partially in 2019, where GDP will decrease by 0.8%, leading to slow recovery for the economy when the effectiveness of the adjustment plan to reduce the fiscal deficit begins.

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Health and Wellness in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Health and Wellness in Argentina?
  • What are the major brands in Argentina?
  • Were the sales of health and wellness affected by the global recession?
  • What functional ingredients in food and drinks are in fashion in Argentina?
  • Is the organic movement still growing?
  • Are weight management food and drinks driven by product reformulation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Health and Wellness in Argentina

EXECUTIVE SUMMARY

Problematic economic scenario in 2018
Innovation plays role in new launches of health and wellness food and beverages
Leading companies lose ground to local players
Discounters performs well
Mild economic rebound predicted for 2019

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in Argentina

HEADLINES

PROSPECTS

Health concerns increase new formulas for reduced sugar carbonates
Reduced sugar flavoured bottled water continues to expand
Weak performance for reduced sugar powder concentrates

COMPETITIVE LANDSCAPE

Coca-Cola focuses on better for you beverages
Aguas Danone’s solid position
Mondelez Argentina SA dominates reduced sugar powder concentrates

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Argentina

HEADLINES

PROSPECTS

BFY reduced fat dominates better for you packaged food
Economic crisis moderates expansion of better for you packaged food
Ministry of Health promotes the reduction of sodium in packaged food

COMPETITIVE LANDSCAPE

Danone Argentina leads better for you packaged food
Nestlé Argentina launches Maggi less salt in stocks cubes and powders
SanCor Cooperativas Unidas Ltda is most dynamic company

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Argentina

HEADLINES

PROSPECTS

Monster enters FF energy drinks
Consistent strong growth projection for FF sports drinks
FF bottled water withdrawn

COMPETITIVE LANDSCAPE

Gatorade retains leadership
Great expectations for Monster
Private label’s initial phase

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 35 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 36 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 37 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Argentina

HEADLINES

PROSPECTS

Development of category due to Affordable Prices programme
Strong contraction of consumption due to lack of interest in FF Milk
FF pasta is a positive note and escapes economic crisis

COMPETITIVE LANDSCAPE

Dairy companies dominate fortified/functional packaged food
Strong fall of SanCor's participation
Favourable but still complicated horizon

CATEGORY DATA

Table 39 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 40 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 41 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Argentina

HEADLINES

PROSPECTS

Greater knowledge of free from boosts sales
Number of babies with allergies triples
Allergic and lactose intolerant remains a problem in Argentina

COMPETITIVE LANDSCAPE

Coca-Cola retains leadership for second year
Large number of launches despite economic crisis
Packaging plays a key role in free from

CATEGORY DATA

Table 51 Sales of Free From by Category: Value 2013-2018
Table 52 Sales of Free From by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Free From: % Value 2014-2018
Table 54 LBN Brand Shares of Free From: % Value 2015-2018
Table 55 Distribution of Free From by Format: % Value 2013-2018
Table 56 Forecast Sales of Free From by Category: Value 2018-2023
Table 57 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Argentina

HEADLINES

PROSPECTS

NH 100% juice has high growth potential
Traditional NH other hot drinks continues to perform well

COMPETITIVE LANDSCAPE

Aguas Danone retains leadership of natural healthy beverages
Establecimiento Las Marías maintains second position overall
El Carmen SA dominates NH 100% juice

CATEGORY DATA

Table 58 Sales of NH Beverages by Category: Value 2013-2018
Table 59 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 61 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 62 Distribution of NH Beverages by Format: % Value 2013-2018
Table 63 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Argentina

HEADLINES

PROSPECTS

Unpackaged products gain ground due to fall in real salaries
Consumption of NH honey is extremely low despite high production
NH cereal bars is most important category in value terms

COMPETITIVE LANDSCAPE

Arcor strengthens leadership
Limited communication regarding benefits of naturally healthy packaged food
New product categories to emerge over forecast period

CATEGORY DATA

Table 65 Sales of NH Packaged Food by Category: Value 2013-2018
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 69 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Argentina

HEADLINES

PROSPECTS

Organic juice drinks (up to 24% Juice) offers affordable option
Upbeat growth potential for forecast period

COMPETITIVE LANDSCAPE

Las Brisas strengthens lead of organic beverages
Natufresh loses value share to leader
High number of local brands hold largest value share

CATEGORY DATA

Table 72 Sales of Organic Beverages by Category: Value 2013-2018
Table 73 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 75 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 76 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 77 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 78 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in Argentina

HEADLINES

PROSPECTS

Consumers fail to understand benefits of organic packaged food
Organic packaged food present in specialist stores and some supermarkets
Category concentrated amongst several products

COMPETITIVE LANDSCAPE

Concentrated landscape
Production focuses on exports
New system allows consumers to find certified organic points of sale

CATEGORY DATA

Table 79 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 80 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 81 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 83 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023