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Learn moreMar 2019
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Strong value sales growth was posted in most HW categories in 2018, as the health and wellness trend influenced consumers to turn to healthier food and beverages. BFY products in particular benefited from the increased spotlight on sugary items and their negative impact on health, especially following the implementation of the sugar tax, although the use of artificial sweeteners is also a concern among South Africans as their health-awareness rises.
With effect from 1 April 2018, the national treasury implemented a sugar tax on soft drinks manufacturers after two years of intensified debates. Categories affected were sugar-sweetened beverages with added calorific sweeteners such as sucrose and high-fructose corn syrups (HFCS).
In HW packaged food, the most dynamic player in 2018 was Clover SA (Pty) Ltd. From FF milk and FF yoghurt, to NH sour milk products and reduced fat yoghurt, Clover expanded considerably in the year.
The distribution of healthy food and beverages remains consolidated amongst leading modern chained retailers. From a manufacturer perspective, such channels offer better visibility, with those stores dominating the grocery retail landscape.
The prevailing health and wellness trend expected during the forecast period will be driven by intensified campaigns highlighting non-communicable diseases such as type 2 diabetes, hypertension and abnormal blood fats. Another factor contributing to the trend will be consumers’ rising awareness of product content, as health-lobby groups continually educate the population.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Health and Wellness industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Health and Wellness in South Africa market research report includes:
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This industry report originates from Passport, our Health and Wellness market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.