Health and Wellness in South Africa
Health and wellness in 2021: The big picture
Foodservice vs retail split
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in South Africa
Further demand for reduced sugar liquid concentrates, based on affordability and declining disposable incomes
Coca-Cola South Africa retains convincing leadership, based on product diversity, strong infrastructure and established distribution networks
Reduced sugar non-cola carbonates and simple packaging designs gain traction
Proposals for a sugar tax increase expected to support further demand for better for you beverages
Private label expected to gain further share based on affordability and improving quality
Smaller companies expected to remain the primary product innovators
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in South Africa
Value for money takes priority over health during harsh economic climate
Sugar-free gum sees boost due to consistent mask wearing
Private label leads expansion of better for you products
Better for you to struggle as poor economic forecast will ensure price is a priority
Major players set for further pressure to reduce sugar and salt content
Innovations expected in fortification rather than better for you with the exception of BFY reduced sugar packaged food
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in South Africa
Retail sales continue to dominate fortified/functional beverages due to further remote working measures
E-commerce continues to penetrate category as consumers increasingly move online
Immunity and cognitive-boosting ingredients drive growth of fortified/functional beverages
Sports drinks expected to recover as COVID-19 restrictions begin to ease
FF bottled water to further grow due to increasing demand for accessible functionality
Growth potential for FF plant-based and malt-based hot drinks based on rise of vegetarian/vegan trends
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in South Africa
Category continues to benefit from widespread acceptance and demand
Brands showcase fortification via front-of-pack claims to attract health-conscious consumers
Children will remain a major priority to reduce malnutrition and childhood obesity
Innovation in protein-packed breakfast cereals expected to increase
Immune support expected to remain important over the forecast period
Affordability to remain key driver of purchases
Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in South Africa
Free from lactose continues to benefit from high proportion of intolerant consumers
Growing demand for affordable free from meat products as veganism and flexitarianism becomes increasingly popular
Demand for speciality products such as gluten-free expected to increase as consumers prioritise their health
Increasing demand for plant-based meat alternatives over forecast period
Free from lactose dairy to continue benefiting from intolerances and increasing consumer awareness
Table 51 Sales of Free From by Category: Value 2016-2021
Table 52 Sales of Free From by Category: % Value Growth 2016-2021
Table 53 NBO Company Shares of Free From: % Value 2017-2021
Table 54 LBN Brand Shares of Free From: % Value 2018-2021
Table 55 Distribution of Free From by Format: % Value 2016-2021
Table 56 Forecast Sales of Free From by Category: Value 2021-2026
Table 57 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in South Africa
NH fruit/herbal tea continues to gain in popularity
Combining fruit and vegetables into single beverage becomes increasingly popular, due to greater perceived nutritional benefits
Direct-to-consumer models are expected to gain prominence
Health shots are expected to see growth based on changing lifestyles
NH superfruit 100% juice to see dynamic growth, supported by demand for immune-boosting options
Research findings and increasing consumer awareness will hold product claims more accountable
Table 58 Sales of NH Beverages by Category: Value 2016-2021
Table 59 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 60 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 61 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 62 Distribution of NH Beverages by Format: % Value 2016-2021
Table 63 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in South Africa
Pandemic boosts demand for NH sour milk products
Blended olive oil variants on the rise as consumer demand increases
NH versions of staple food experience boost as home cooking continues from 2020
Snacking trend expected to regain momentum as consumers return to busy lifestyles
Popularity of naturally healthy packaged food to depend upon affordability
Fibre and superfood ingredients predicted to be vital for health-conscious consumers
Table 65 Sales of NH Packaged Food by Category: Value 2016-2021
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 67 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 69 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in South Africa
Organic Packaged Food in South Africa
Organic remains a niche despite widening availability
Moderate growth for organic rice and organic pasta in line with home-cooking trend
Organic baby food gains traction despite having a higher price tag
Expense of organic packaged food to remain deterrent for many consumers
Health and wellness promotion set to focus on fortified over organic, leading to reduced awareness and appeal
Category expected to remain niche despite possible uptake from higher-income consumers
Table 72 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 74 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 76 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026