Health and Wellness in South Africa

Health and Wellness in South Africa

EXECUTIVE SUMMARY

The strengthening health and wellness trend drives HW sales

The national treasury imposes sugar tax on soft drinks manufacturers

A busy year for Clover SA (Pty) Ltd

Modern chained retailers continue to lead distribution

Intensified awareness campaigns to stimulate health and wellness trend

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in South Africa

HEADLINES

PROSPECTS

Innovation in soft drinks to be centred on reduced sugar variants

Competition to intensify in BFY coffee

COMPETITIVE LANDSCAPE

Reformulation takes place in soft drinks as sugar tax hits the country

Coca-Cola South Africa consolidates its leadership in BFY beverages

More BFY beverages are introduced

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in South Africa

HEADLINES

PROSPECTS

Rising concerns about sugar consumption

Increasing competition from other HW package food categories

Potential for emergence of reduced salt products

COMPETITIVE LANDSCAPE

Mondelez retains lead despite share erosion

Strong performances from major gum players

Clover shifts its offer upmarket

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in South Africa

HEADLINES

PROSPECTS

FF beverages to benefit from improved economic conditions

FF energy drinks will drive demand for FF soft drinks

In FF 100% juice, not from concentrate products are set to gain momentum

COMPETITIVE LANDSCAPE

Innovation drives sales in FF energy drinks

Demand for FF hot drinks is hampered by economic constraints

Bos Sport gains momentum in FF sports drinks

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in South Africa

HEADLINES

PROSPECTS

Convenience supports FF growth

Key role for manufacturer innovation and marketing

Potential constraints on growth

COMPETITIVE LANDSCAPE

Danone’s lead founded on probiotic yoghurt

Clover’s strategic shift takes it into FF products

Strong private label presence

CATEGORY DATA

Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in South Africa

HEADLINES

PROSPECTS

Expanding product range to support ongoing expansion

Increasing concerns about allergy and intolerance

Obstacles to development

COMPETITIVE LANDSCAPE

Unilever retains lead

Good Hope continues to expand in free from dairy

Major meat brand expanding successfully in free from meat

CATEGORY DATA

Table 51 Sales of Free From by Category: Value 2013-2018
Table 52 Sales of Free From by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Free From: % Value 2014-2018
Table 54 LBN Brand Shares of Free From: % Value 2015-2018
Table 55 Distribution of Free From by Format: % Value 2013-2018
Table 56 Forecast Sales of Free From by Category: Value 2018-2023
Table 57 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in South Africa

HEADLINES

PROSPECTS

NH spring water to benefit from water crisis

NH tea will post an improved performance as the economy recovers

NH RTD green tea will record the fastest growth

COMPETITIVE LANDSCAPE

Water crisis boosts demand for NH bottled water in the Western Cape

Value sales in NH other tea increase despite declining volume sales

Sales in coconut water decline as distributors pull out

CATEGORY DATA

Table 58 Sales of NH Beverages by Category: Value 2013-2018
Table 59 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 60 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 61 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 62 Distribution of NH Beverages by Format: % Value 2013-2018
Table 63 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in South Africa

HEADLINES

PROSPECTS

NH packaged food compatible with prevailing demand trends

Significant expansion in staple areas

Sour milk products build on tradition of consumption

COMPETITIVE LANDSCAPE

Tiger Consumer Brands extends lead

Dynamism in sour milk products

Significant private label offer across several categories

CATEGORY DATA

Table 65 Sales of NH Packaged Food by Category: Value 2013-2018
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 69 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in South Africa

PROSPECTS

Organic Packaged Food in South Africa

HEADLINES

PROSPECTS

Strong growth from low base

Demand undermined by pricing and lack of convincing differentiation

Manufacturers need to clarify positioning in line with demand trends

COMPETITIVE LANDSCAPE

Private label dominates thanks to Woolworths

Organic products struggle amongst Pick ‘n’ Pay’s core consumer base

Brands strong in baby food

CATEGORY DATA

Table 72 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 74 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 76 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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