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Country Report

Health and Wellness in

Health and Wellness in South Africa

78 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Health and wellness continues to gain momentum despite economic constraints

Health and wellness continued to expand despite challenging market conditions. With the South African economy experiencing slow growth in 2017, households were often left with a shrinking disposable income, while manufacturers struggled with higher production costs.

The National Treasury reviews the proposed sugar tax announced in 2016

The National Treasury reviewed key guidelines on the proposed sugar tax announced in 2016. Initially benchmarked against the sugar contents in one litre of Coca-Cola, the government planned to charge ZAR2.

Tiger Consumer Brands and Coca-Cola South Africa continue to lead health and wellness

Tiger Consumer Brands remained the leading player in health and wellness during the review period due to the diversity of its portfolio across categories, with its flagship brands targeting different niches. Furthermore, the company expanded its portfolio with its latest releases of All Gold Lite tomato sauce and All Gold Lite canned fruit, gaining momentum amongst health-conscious households and diabetics.

Modern chained retailers continue to lead

Supermarkets continued to lead health and wellness distribution in 2017, which can partially be attributed to private label’s expansion, with retailers such as Woolworths increasing its offerings in healthier foods and beverages. However, intensified competition encouraged key manufacturers to steadily shift to other distribution channels.

Health and wellness to benefit from consumers’ increased awareness of contents

Increased awareness of product contents will likely continue to stimulate demand for healthier products. The trend will be supported by intensified campaigns on non-communicable diseases such as type 2 diabetes, hypertension, and abnormal blood fats.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in South Africa?
What are the major brands in South Africa?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in South Africa?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in South Africa

EXECUTIVE SUMMARY

Health and wellness continues to gain momentum despite economic constraints

The National Treasury reviews the proposed sugar tax announced in 2016

Tiger Consumer Brands and Coca-Cola South Africa continue to lead health and wellness

Modern chained retailers continue to lead

Health and wellness to benefit from consumers’ increased awareness of contents

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in South Africa

HEADLINES

PROSPECTS

The sugar tax is expected to have a strong impact on soft drinks

Innovation in hot drinks to remain focused on better for you beverages

Intensified competition to affect distribution channels

COMPETITIVE LANDSCAPE

Manufacturers take steps in anticipation of the proposed sugar tax

Coca-Cola South Africa (Pty) retains its leadership

Better for you beverages gains momentum in hot drinks

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in South Africa

HEADLINES

PROSPECTS

Rising health awareness to boost sales across BFY packaged food

Use of stevia to increase in BFY reduced sugar packaged food

Rising concerns over salty food could lead to emergence of BFY reduced salt food

COMPETITIVE LANDSCAPE

Parmalat remains the leading player in BFY packaged food

Clover the most dynamic player

Private label remains a significant player in BFY packaged food

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in South Africa

HEADLINES

PROSPECTS

Reduced-sugar energy drinks to continue to record the strongest retail value growth

Body cleansing trend to boost demand for functional juices

FF sports drinks to benefit from intensified awareness campaigns on the risks of obesity

COMPETITIVE LANDSCAPE

Demand for smaller packaging supports revenue in FF hot drinks

Coca-Cola South Africa (Pty) expands its portfolio in energy drinks

Premium fortified/functional beverages on the rise

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 35 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 36 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 37 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 38 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in South Africa

HEADLINES

PROSPECTS

Relatively strong growth based on rising consumer awareness

Growth to be hit by negative perceptions of FF packaged food?

General health positioning set to remain dominant in FF packaged food

COMPETITIVE LANDSCAPE

Danone remains the leading player in FF packaged food

Pioneer Foods stakes claim in FF packaged food with 50% acquisition of Future Life

The popularity of private label hinges on perceptions of quality and value

CATEGORY DATA

Table 40 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 41 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 42 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 45 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 48 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in South Africa

HEADLINES

PROSPECTS

The availability of a wider range of products expected to support growth in free from

Rising incidence of dietary disorders and food intolerances set to support growth

Gluten free likely to remain niche as meat free and lactose free remain dominant

COMPETITIVE LANDSCAPE

Unilever remains by the leading player in free from despite losing value share

Good Hope International registers another strong performance

Scant advertising support and standard mid-priced brands characterise free from

CATEGORY DATA

Table 51 Sales of Free From by Category: Value 2012-2017
Table 52 Sales of Free From by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Free From: % Value 2013-2017
Table 54 LBN Brand Shares of Free From: % Value 2014-2017
Table 55 Distribution of Free From by Format: % Value 2012-2017
Table 56 Forecast Sales of Free From by Category: Value 2017-2022
Table 57 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in South Africa

HEADLINES

PROSPECTS

Health and wellness trends to boost demand for naturally healthy beverages

Strong performance expected from NH RTD tea

Sugar sweetened to be negatively affected by the sugar tax

COMPETITIVE LANDSCAPE

Clover SA leads despite challenging market conditions

Rooibos tea continues to create traction amongst consumers

NH bottled water benefits from the water crisis

CATEGORY DATA

Table 58 Sales of NH Beverages by Category: Value 2012-2017
Table 59 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 60 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 61 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 62 Distribution of NH Beverages by Format: % Value 2012-2017
Table 63 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 64 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in South Africa

HEADLINES

PROSPECTS

Rising consumer awareness of the benefits of NH packaged food set to spur growth

Interest in naturally health food expected to increase among overweight people

NH soy drinks expected to generate strong growth due to new product launches

COMPETITIVE LANDSCAPE

Tiger consumer brands maintains its strong leading position in NH packaged food

Clover’s partial acquisition of Dairybelle brings benefits to the Dairybelle Bliss brand

High prices continue to suppress the sales potential of NH packaged food

CATEGORY DATA

Table 65 Sales of NH Packaged Food by Category: Value 2012-2017
Table 66 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 68 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 69 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 70 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 71 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in South Africa

PROSPECTS

Organic beverages negligible in South Africa

Organic Packaged Food in South Africa

HEADLINES

PROSPECTS

Dynamic growth from a low base due to increased exposure on retail shelves

High prices and scepticism about the benefits of organic food to suppress growth

Unit prices set to rise as manufacturers continue to target an affluent consumer base

COMPETITIVE LANDSCAPE

Private label remains the dominant presence in organic packaged food

Woolworths well ahead of Pick ‘n’ Pay in private label organic packaged food

Purity by Tiger Brands and Olli Organic by Allganix Foods remain the leading brands

CATEGORY DATA

Table 72 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 73 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 74 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 76 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Health and wellness continues to gain momentum despite economic constraints

The National Treasury reviews the proposed sugar tax announced in 2016

Tiger Consumer Brands and Coca-Cola South Africa continue to lead health and wellness

Modern chained retailers continue to lead

Health and wellness to benefit from consumers’ increased awareness of contents

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in South Africa

EXECUTIVE SUMMARY

Health and wellness continues to gain momentum despite economic constraints

The National Treasury reviews the proposed sugar tax announced in 2016

Tiger Consumer Brands and Coca-Cola South Africa continue to lead health and wellness

Modern chained retailers continue to lead

Health and wellness to benefit from consumers’ increased awareness of contents

MARKET DATA

DEFINITIONS

SOURCES

Better For You Beverages in South Africa

HEADLINES

PROSPECTS

The sugar tax is expected to have a strong impact on soft drinks

Innovation in hot drinks to remain focused on better for you beverages

Intensified competition to affect distribution channels

COMPETITIVE LANDSCAPE

Manufacturers take steps in anticipation of the proposed sugar tax

Coca-Cola South Africa (Pty) retains its leadership

Better for you beverages gains momentum in hot drinks

CATEGORY DATA

Better For You Packaged Food in South Africa

HEADLINES

PROSPECTS

Rising health awareness to boost sales across BFY packaged food

Use of stevia to increase in BFY reduced sugar packaged food

Rising concerns over salty food could lead to emergence of BFY reduced salt food

COMPETITIVE LANDSCAPE

Parmalat remains the leading player in BFY packaged food

Clover the most dynamic player

Private label remains a significant player in BFY packaged food

CATEGORY DATA

Fortified/Functional Beverages in South Africa

HEADLINES

PROSPECTS

Reduced-sugar energy drinks to continue to record the strongest retail value growth

Body cleansing trend to boost demand for functional juices

FF sports drinks to benefit from intensified awareness campaigns on the risks of obesity

COMPETITIVE LANDSCAPE

Demand for smaller packaging supports revenue in FF hot drinks

Coca-Cola South Africa (Pty) expands its portfolio in energy drinks

Premium fortified/functional beverages on the rise

CATEGORY DATA

Fortified/Functional Packaged Food in South Africa

HEADLINES

PROSPECTS

Relatively strong growth based on rising consumer awareness

Growth to be hit by negative perceptions of FF packaged food?

General health positioning set to remain dominant in FF packaged food

COMPETITIVE LANDSCAPE

Danone remains the leading player in FF packaged food

Pioneer Foods stakes claim in FF packaged food with 50% acquisition of Future Life

The popularity of private label hinges on perceptions of quality and value

CATEGORY DATA

Free From in South Africa

HEADLINES

PROSPECTS

The availability of a wider range of products expected to support growth in free from

Rising incidence of dietary disorders and food intolerances set to support growth

Gluten free likely to remain niche as meat free and lactose free remain dominant

COMPETITIVE LANDSCAPE

Unilever remains by the leading player in free from despite losing value share

Good Hope International registers another strong performance