Health and Wellness in Brazil
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Brazil
Return of social occasions gives newfound reasons for BFY consumption
Coca-Cola Zero Sugar is hitting the mark in BFY reduced sugar beverages
The perfect storm hampers growth
Price, distribution and packaging, the trinity for success
Technological advances could create partnerships between health and flavour
New labelling legislation to stimulate new product development
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Brazil
Stabilisation of demand for better for you packaged food
Demand for items relying on impulse consumption remains subdued
BFY reduced salt food gains space in mainstream large volume categories
New regulation on packaging labels set to drive product innovation
Better for you losing ground to other healthy claims
Long-term challenges for BFY reduced sugar products in Brazil
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Brazil
The dichotomy of indulgence and health
The need for innovation in terms of flavour and consumption occasions
Rising inflation is leading to more rational consumption
New labelling legislation will lead to dynamic product development
Paying attention to price, distribution and packaging could attract consumers
New consumers and new products set to drive growth
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Brazil
Declining appeal of fortified/functional claims follows pre-pandemic trend
Demand for immunity boosting and gut health supports demand for FF dairy
Home snacking categories spurred by extended periods of seclusion
High sugar content threatens FF categories in the following years
Protein-enriched products set to accelerate and enter new categories
Limited overall growth for fortified/functional compared to other HW categories
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Brazil
Free from benefits from premiumisation during pandemic
Accelerated demand for free from gluten leads to broader consumer base
Free from meat fast-tracked by product innovation and consumer experimentation
Increasing awareness of intolerance to benefit sales of free from
Consumption polarisation is risk for food of higher specific value in coming years
Meat substitutes face challenges on affordability and regulation
Table 53 Sales of Free From by Category: Value 2016-2021
Table 54 Sales of Free From by Category: % Value Growth 2016-2021
Table 55 NBO Company Shares of Free From: % Value 2017-2021
Table 56 LBN Brand Shares of Free From: % Value 2018-2021
Table 57 Distribution of Free From by Format: % Value 2016-2021
Table 58 Forecast Sales of Free From by Category: Value 2021-2026
Table 59 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Brazil
Tea and juice are the engines of NH beverages
Macroeconomic scenario hinders growth
Claims a necessity in marketing strategies
Further innovation and diversification
Wellness redefined: capitalising on new trends
E-commerce will help the category grow
Table 60 Sales of NH Beverages by Category: Value 2016-2021
Table 61 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 62 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 63 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 64 Distribution of NH Beverages by Format: % Value 2016-2021
Table 65 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Brazil
Extended periods of quarantine drive volumes of NH packaged food
Wholegrain escalating as the main health claim for staples during pandemic
Impact on consumers’ purchasing power pulls back growth in 2021
Increasing affordability set to increase category’s penetration over forecast period
Synergy with premiumisation to leverage consumer interest in NH
Upcoming challenges and innovation brought by new labelling regulation
Table 67 Sales of NH Packaged Food by Category: Value 2016-2021
Table 68 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 70 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 71 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 72 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Brazil
The curse of higher costs
The battle between organic and natural
Positioning problem: how and where?
E-commerce likely to be a major new channel
Lifestyles and the economy will dictate growth
Income recuperation essential for category development, especially post-COVID-19
Table 74 Sales of Organic Beverages by Category: Value 2016-2021
Table 75 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 77 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 78 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 79 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Brazil
Premiumisation of home consumption continues to benefit sales of organic
Difference between natural and organic becomes clearer during pandemic
Category growth remains concentrated through niche consumers
Further development dependent on investments to achieve consolidation
Major food companies introduce organic lines to target premium consumers
Organic set to outperform other HW claims over the forecast period
Table 81 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026