Japan’s economy saw sluggish growth in 2018 with only a limited increase in wages which limited the growth of health and wellness (HW) packaged food and beverages. Furthermore, the country’s population continues to shrink which is limiting volume growth.
Key health trends seen in 2018 included demand for products which are good for the digestion, in part driven by Japan’s ageing population. For example, products that are high in fibre, such as NH high fibre breakfast cereals, and products with digestive health claims, such as FF probiotic yoghurts, saw strong growth in 2018.
Coca-Cola (Japan) Co Ltd retained the overall lead in health and wellness in Japan thanks to its strong position in the country’s soft drinks industry. Coca-Cola is continually introducing new product variations to stimulate interest, such as Coca-Cola Plus, which was only launched in 2017.
Supermarkets and convenience stores continued to dominate health and wellness in 2018. This is thanks to the huge networks of these stores, such as the 7-Eleven and Family Mart chains of convenience stores and AEON Group’s chains of supermarkets.
As Japan’s population continues to age there is likely to be growing interest in health and wellness packaged food and beverages that can help consumers remain fit and healthy. This should help counter the expected shrinkage in the population.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Japan with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.