Executive Summary

Apr 2019
Ongoing growth for health and wellness in 2018

Health and wellness recorded further growth in 2018. As lifestyles become increasingly hectic, demand has risen for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight.

Online connectivity and marketing campaigns raise awareness of nutrition

With a higher level of education and the rise of the internet and social media, consumers are increasingly more conscious of their nutrition. More consumers are moving away from high sugar or fat packaged food and beverages and are instead opting for free from sugar or fat options.

Value shares of domestic and international players are comparable

Despite the fragmented nature of the competitive landscape in health and wellness in Thailand, both domestic and international players are prevalent. However, domestic and international players do not generally compete in the same categories.

Modern grocery retailers remain and important channel for health and wellness

Modern grocery retailers retained the largest share of health and wellness products in Thailand in 2018, with hypermarkets taking the lead. Rapid urbanisation, longer operating hours, a comfortable shopping environment, and one-stop shopping convenience ensured the popularity of modern grocery retailers over the review period.

Health and wellness set to experience further growth

Health and wellness is expected to continue witnessing positive retail value growth in the forecast period. With increasingly hectic and stressful lifestyles, consumers are expected to spend more time at work and school, and will therefore look for convenient ways to maintain their health and wellness.

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Health and Wellness in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Health and Wellness in Thailand?
  • What are the major brands in Thailand?
  • Were the sales of health and wellness affected by the global recession?
  • What functional ingredients in food and drinks are in fashion in Thailand?
  • Is the organic movement still growing?
  • Are weight management food and drinks driven by product reformulation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Health and Wellness in Thailand

EXECUTIVE SUMMARY

Ongoing growth for health and wellness in 2018
Online connectivity and marketing campaigns raise awareness of nutrition
Value shares of domestic and international players are comparable
Modern grocery retailers remain and important channel for health and wellness
Health and wellness set to experience further growth

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in Thailand

HEADLINES

PROSPECTS

Sugar tax provides growth opportunities for BFY reduced sugar beverages
Stagnant performance of BFY reduced caffeine beverages
Marginal increase in average unit price

COMPETITIVE LANDSCAPE

Nestlé (Thai) maintains its lead in BFY beverages
International giants jostle for leadership in reduced sugar carbonates
International players characterise BFY beverages

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Thailand

HEADLINES

PROSPECTS

Health positioning is key to category growth
“Smart snacking” drives better for you packaged food in both reduced fat and reduced sugar snacks
Reduced fat dairy remains a stalwart in BFY packaged food

COMPETITIVE LANDSCAPE

Dairy manufacturers continue to lead better for you packaged food
Niche brands play a larger role in better for you products
Major snack brands are putting an effort into promoting good health

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Thailand

HEADLINES

PROSPECTS

Manufacturers emphasise key features such as energy boosting to attract consumers
FF RTD coffee is the fastest-growing category
The average unit price increases slightly in 2018

COMPETITIVE LANDSCAPE

Osotspa comes under pressure but retains category lead
Mixed fortunes for Carabao Tawandang and TC Pharmacuetical
Domestic players remain prominent in FF beverages

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 37 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 38 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 39 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 41 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Thailand

HEADLINES

PROSPECTS

Growing demand for high protein products
FF baby food witnesses continuous innovations to include the latest nutrients
Fortified/functional dairy products enjoy significant expansion

COMPETITIVE LANDSCAPE

Aggressive marketing campaigns from S-26 and Dumex
CP-Meiji continues to build on its success through product innovation
Niche brands serve the health and wellness trend with high protein drinks

CATEGORY DATA

Table 42 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 43 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 49 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 50 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 51 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 52 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Thailand

HEADLINES

PROSPECTS

Free from dairy to be the main driver
More consumers opt for plant-based diets
Movement within free from dairy milk alternatives as consumer tastes become more adventurous

COMPETITIVE LANDSCAPE

Industry leaders increasingly adopt social media and the internet to market free from dairy products
Increasing transparency around product ingredients
Packaged tofu brands expand their assortment and market presence

CATEGORY DATA

Table 56 Sales of Free From by Category: Value 2013-2018
Table 57 Sales of Free From by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Free From: % Value 2014-2018
Table 59 LBN Brand Shares of Free From: % Value 2015-2018
Table 60 Distribution of Free From by Format: % Value 2013-2018
Table 61 Forecast Sales of Free From by Category: Value 2018-2023
Table 62 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Thailand

HEADLINES

PROSPECTS

Marginal retail value growth for NH beverages in 2018
Consumers are familiar with the benefits of NH beverages
NH still natural mineral bottled water achieves the fastest growth

COMPETITIVE LANDSCAPE

Oishi Group is the leading player
Intense competition leads to further new product developments
Domestic players characterise NH beverages

CATEGORY DATA

Table 63 Sales of NH Beverages by Category: Value 2013-2018
Table 64 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 66 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 67 Distribution of NH Beverages by Format: % Value 2013-2018
Table 68 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Thailand

HEADLINES

PROSPECTS

High fibre and whole grain products are gaining popularity
Smart consumption drives demand for fruit snacks
Superfoods make their way into new product developments

COMPETITIVE LANDSCAPE

Domestic brands capture demand for high fibre and superfood
Small niche brands are thriving thanks to their locally-grown ingredients and clean labels
More health food shops are seen to promote NH packaged food brands

CATEGORY DATA

Table 70 Sales of NH Packaged Food by Category: Value 2013-2018
Table 71 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 72 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 73 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 74 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 75 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Thailand

HEADLINES

PROSPECTS

Organic beverages witnesses healthy growth
Organic beverages target high socioeconomic groups
Organic fresh coffee is the fastest-growing organic beverage

COMPETITIVE LANDSCAPE

Green Net Coop is the top player
Local players lead in this highly fragmented category
Competitive organic beverages landscape remains fragmented

CATEGORY DATA

Table 77 Sales of Organic Beverages by Category: Value 2013-2018
Table 78 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 80 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 81 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 82 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in Thailand

HEADLINES

PROSPECTS

Healthy growth potential of organic products
Parents increasingly seek organic baby food
Consumer price-sensitivity remains a major obstacle for growth of organic products

COMPETITIVE LANDSCAPE

Both major and niche brands compete for share
Health food shops and online retailing introduce more independent niche brands
My Choice provides affordable organic products

CATEGORY DATA

Table 84 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 86 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 88 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023