Health and wellness recorded further growth in 2018. As lifestyles become increasingly hectic, demand has risen for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight.
With a higher level of education and the rise of the internet and social media, consumers are increasingly more conscious of their nutrition. More consumers are moving away from high sugar or fat packaged food and beverages and are instead opting for free from sugar or fat options.
Despite the fragmented nature of the competitive landscape in health and wellness in Thailand, both domestic and international players are prevalent. However, domestic and international players do not generally compete in the same categories.
Modern grocery retailers retained the largest share of health and wellness products in Thailand in 2018, with hypermarkets taking the lead. Rapid urbanisation, longer operating hours, a comfortable shopping environment, and one-stop shopping convenience ensured the popularity of modern grocery retailers over the review period.
Health and wellness is expected to continue witnessing positive retail value growth in the forecast period. With increasingly hectic and stressful lifestyles, consumers are expected to spend more time at work and school, and will therefore look for convenient ways to maintain their health and wellness.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Thailand with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.