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Health and Wellness in Israel

January 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Better For You Beverages
  • Better For You Packaged Food
  • Fortified/Functional Beverages
  • Fortified/Functional Packaged Food
  • Free From
  • Naturally Healthy Beverages
  • Naturally Healthy Packaged Food
  • Organic Beverages
  • Organic Packaged Food

If you're in the Health and Wellness industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Health and Wellness in Israel report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Health and Wellness in Israel?
  • What are the key health and wellness concerns driving sales in Health and Wellness?
  • Is Health and Wellness a dynamic niche or mainstream concern in Israel?
  • Which are the leading brands in Health and Wellness in Israel?
  • How are products distributed in Health and Wellness in Israel?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Health and Wellness in Israel

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in Israel

KEY DATA FINDINGS

2020 IMPACT

Health and wellness trend strengthened by fears over COVID-19 pandemic
Interest in healthier beverages supported by concerns over artificial sweeteners
Leading brands introduce new innovative brands to attract consumers

RECOVERY AND OPPORTUNITIES

New innovative and healthier brands key to driving further growth
Brand loyalty continues to offset consumer sugar concerns
Strong scope for growth within reduced sugar energy drinks

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in Israel

KEY DATA FINDINGS

2020 IMPACT

Interest in areas like carbonated water boosted by shift away from sugar
No end in sight for booming interest in naturally healthy products
Extensive distribution, shelf presence and consumer awareness key to success

RECOVERY AND OPPORTUNITIES

Shift away from traditional soft drinks to continue driving growth
Rising concerns over sugar consumption support popularity of water
Rising focus on immune support to benefit 100% superfruit juice

CATEGORY DATA

Table 24 Sales of NH Beverages by Category: Value 2015-2020 Table 25 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 27 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 28 Distribution of NH Beverages by Format: % Value 2015-2020 Table 29 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 30 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in Israel

KEY DATA FINDINGS

2020 IMPACT

Quarantined consumers look to recreate foodservice experiences in the home
Organic tea benefits from limited price difference with standard offerings
Leading brands continue to expand operations throughout Israel

RECOVERY AND OPPORTUNITIES

Rising consumer food quality to support further growth
Limited organic tea distribution to expand as consumer interest increases
New innovative products to support growth within organic 100% juice

CATEGORY DATA

Table 31 Sales of Organic Beverages by Category: Value 2015-2020 Table 32 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 33 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 34 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 35 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 36 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 37 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in Israel

KEY DATA FINDINGS

2020 IMPACT

Growing concerns over sugar consumption fuel shift to BFY options
New packaging regulations set to influence consumer choices
Strong marketing key to raising consumer awareness in developing area

RECOVERY AND OPPORTUNITIES

Continued shift away from sugar to further boost BFY reduced sugar packaged food
Growing interest in whole unprocessed foods in line with healthy eating trend
Rising consumer sophistication driving demand for healthier fats

CATEGORY DATA

Table 38 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 39 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 40 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 41 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 42 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 43 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 44 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in Israel

KEY DATA FINDINGS

2020 IMPACT

Free from foods benefit from major rise in consumer health awareness
Gluten-free products see growth, underpinned by increased availability and variety
Tnuva Food Industries benefits from strength in dairy, and strong presence in retail

RECOVERY AND OPPORTUNITIES

New innovative offerings key to attracting interest of consumers
Leading brands react to vegan trend with new innovative brands
Strong growth potential for healthier meat alternatives

CATEGORY DATA

Table 45 Sales of Free From by Category: Value 2015-2020 Table 46 Sales of Free From by Category: % Value Growth 2015-2020 Table 47 NBO Company Shares of Free From: % Value 2016-2020 Table 48 LBN Brand Shares of Free From: % Value 2017-2020 Table 49 Distribution of Free From by Format: % Value 2015-2020 Table 50 Forecast Sales of Free From by Category: Value 2020-2025 Table 51 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in Israel

KEY DATA FINDINGS

2020 IMPACT

Shift towards functional ingredients further fuelled by concerns over COVID-19
Sales boosted by desire to maximise sporting performance
Strauss Group leverages strong marketing and new launches to lead sales

RECOVERY AND OPPORTUNITIES

Public health concerns to continue fuelling demand for functionals foods
Leading brands react to demand for higher protein and convenience
Marketing key to giving fortified products a more desirable image

CATEGORY DATA

Table 52 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 53 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 55 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 56 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 57 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 58 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 59 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 60 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in Israel

KEY DATA FINDINGS

2020 IMPACT

Low sugar trend boosts interest in naturally healthy packaged food
Growing interest in NH high-fibre bread continues to drive expansion
Leading brands reacting to cater to new developing consumer trends

RECOVERY AND OPPORTUNITIES

Vilification of sugar to continue to drive interest in naturally healthy packaged food
Demand for convenience and portion control supporting demand for cereal bars
Growing interest in origin and production techniques within olive oil

CATEGORY DATA

Table 63 Sales of NH Packaged Food by Category: Value 2015-2020 Table 64 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 65 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 66 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 67 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 68 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in Israel

KEY DATA FINDINGS

2020 IMPACT

Food quality concerns further fuelled by COVID-19 pandemic
High prices and low consumer awareness continue to limit growth
Strong distribution and wide product variety key to success of leading players

RECOVERY AND OPPORTUNITIES

Economic recovery and growing health concerns to further drive sales
Increased distribution key to expanding consumer base for organic
Parents prepared to spend more on quality nutrition for their children

CATEGORY DATA

Table 70 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 71 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 72 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 73 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 74 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 75 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 76 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in Israel

KEY DATA FINDINGS

2020 IMPACT

Sales boosted by rise in consumer health awareness in response to COVID-19
Rising sports participation driving sales of FF sports drinks and protein powders
Leading brands facing growing competition from smaller innovative players

RECOVERY AND OPPORTUNITIES

Sales boosted by rise in consumer health awareness in response to COVID-19
Rising sports participation driving sales of FF sports drinks and protein powders
Leading brands facing growing competition from smaller innovative players

CATEGORY DATA

Table 77 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 78 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 79 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 80 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 81 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 82 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 83 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 84 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Health and Wellness research and analysis database.

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