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Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Better For You Beverages
- Better For You Packaged Food
- Fortified/Functional Beverages
- Fortified/Functional Packaged Food
- Free From
- Naturally Healthy Beverages
- Naturally Healthy Packaged Food
- Organic Beverages
- Organic Packaged Food
If you're in the Health and Wellness industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Wellness in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in USA?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in USA?
- Which are the leading brands in Health and Wellness in USA?
- How are products distributed in Health and Wellness in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in the US
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Better For You Beverages in the US
KEY DATA FINDINGS
2020 IMPACT
Reduced sugar beverages continues to rise
Reduced caffeine continues to decline
Reduced fat chocolate-based flavoured powder drinks declines
RECOVERY AND OPPORTUNITIES
Sentiment against artificial sweeteners will affect growth
Energy trends remain strong, which does not bode well for reduced caffeine
More focus on health and wellness will affect other hot drinks
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
Naturally Healthy Beverages in the US
KEY DATA FINDINGS
2020 IMPACT
Sales of naturally healthy beverages boosted by sales of NH 100% juice
Tea continues to be the growth driver in NH hot drinks
RECOVERY AND OPPORTUNITIES
Consumer health concerns will lead to higher growth for juice
NH tea poised for high growth
CATEGORY DATA
Table 24 Sales of NH Beverages by Category: Value 2015-2020
Table 25 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 27 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 28 Distribution of NH Beverages by Format: % Value 2015-2020
Table 29 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 30 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
Organic Beverages in the US
KEY DATA FINDINGS
2020 IMPACT
Organic tea continues to do well, whilst organic coffee suffers
Organic soft drinks sees a turnaround in growth through organic juice
RECOVERY AND OPPORTUNITIES
Sustainability trends will remain a growth driver for organic hot drinks
Growth in organic soft drinks set to slow as growth in organic juice tapers off
CATEGORY DATA
Table 31 Sales of Organic Beverages by Category: Value 2015-2020
Table 32 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 34 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 35 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 36 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 37 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
Better For You Packaged Food in the US
KEY DATA FINDINGS
2020 IMPACT
COVID-19 puts health and nutrition at the forefront of consumers’ minds
Indulgence plays an important role in diets in 2020
Consumers new to cooking may opt for better for you alternatives
RECOVERY AND OPPORTUNITIES
Turnaround for reduced fat products unlikely to last
COVID-19 set to increase sales via e-commerce
Potential for reduced sugar categories as consumers look to clean up their diet
CATEGORY DATA
Table 38 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 39 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 41 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 42 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 43 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 44 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
Free From in the US
KEY DATA FINDINGS
2020 IMPACT
Consumers turn to free from gluten and lactose products as attention is paid to food allergies and intolerances
Meat substitutes sees growth alongside fresh meat shortages
Free from dairy milk sees a huge spike in retail sales
RECOVERY AND OPPORTUNITIES
Plant-based products to continue benefiting from their health positioning
Manufacturers look to combine clean label trends with free from dairy products
Sustainability will be a key motivator for plant-based consumption in the future
CATEGORY DATA
Table 45 Sales of Free From by Category: Value 2015-2020
Table 46 Sales of Free From by Category: % Value Growth 2015-2020
Table 47 NBO Company Shares of Free From: % Value 2016-2020
Table 48 LBN Brand Shares of Free From: % Value 2017-2020
Table 49 Distribution of Free From by Format: % Value 2015-2020
Table 50 Forecast Sales of Free From by Category: Value 2020-2025
Table 51 Forecast Sales of Free From by Category: % Value Growth 2020-2025
Naturally Healthy Packaged Food in the US
KEY DATA FINDINGS
2020 IMPACT
Naturally healthy products grow along with increased focus on health and wellbeing
Snacking more often takes place at home rather than on-the-go
Naturally healthy rice, pasta and noodles see particularly strong growth
RECOVERY AND OPPORTUNITIES
Naturally healthy pasta and noodles products must contend with opposing trends
Turnaround for NH fruit and nut bars
CATEGORY DATA
Table 52 Sales of NH Packaged Food by Category: Value 2015-2020
Table 53 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 54 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 55 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 56 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 57 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 58 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
Organic Packaged Food in the US
KEY DATA FINDINGS
2020 IMPACT
Organic foods appeal to consumers with strong health-consciousness
Growth limited by increased price-sensitivity in an economic recession
RECOVERY AND OPPORTUNITIES
Forecast sales to be aided by interest in sustainability and environmentalism
Education will be key for growth in organic packaged food over the forecast period
COVID-19 will lead to an increase in e-commerce
CATEGORY DATA
Table 59 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 60 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 61 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 62 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 63 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 64 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 65 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
Fortified/Functional Beverages in the US
KEY DATA FINDINGS
2020 IMPACT
Functional teas appeal to concerned consumers amidst the pandemic
FF soft drinks sees a slowdown, but is expected to bounce back
RECOVERY AND OPPORTUNITIES
A growing focus on health will benefit functional teas
FF soft drinks will grow in the forecast period
CATEGORY DATA
Table 66 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 67 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 69 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2015-2020
Table 70 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2015-2020
Table 71 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 72 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 73 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2015-2020
Table 74 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 75 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 76 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 77 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 78 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
Fortified/Functional Packaged Food in the US
KEY DATA FINDINGS
2020 IMPACT
Probiotics benefit from increased interest in immunity-boosting foods
Fortified/functional foods see growth due to more focus on diet and nutrient intake
Decreased mobility leads to declines for FF snack bars and gum
RECOVERY AND OPPORTUNITIES
Immunity expected to be a continuing interest for consumers
Continued growth for FF sweet biscuits
CATEGORY DATA
Table 79 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 80 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 81 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 82 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 83 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 84 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 85 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 86 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 87 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 88 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 89 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 90 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 91 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025