Health and wellness recorded further growth in 2018. As lifestyles become increasingly hectic, demand has risen for products that offer a convenient way to maintain health, boost wellbeing and/or manage weight, but most importantly which are low in sugar or sugar-free.
Consumers are becoming much more aware of the importance of nutrition and its relationship to health and wellness. Much of this stems from growing publicity in the media and wider knowledge gained through access to the internet.
The competitive landscape in health and wellness in the US remained highly fragmented in 2018 with the vast majority of the leading players being multinationals. General Mills, Danone and Kellogg are the leading players in HW packaged food, while Coca-Cola, Monster Beverage and Gatorarde have paved the way in HW beverages.
Modern grocery retailers retained the largest share of health and wellness products in the US during 2018. These outlets continue to develop rapidly across the country, with their longer opening hours, comfortable shopping environment, and one-stop shopping convenience ensuring their popularity.
Health and wellness is expected to continue witnessing positive retail value growth in the forecast period. While categories such as better for you and fortified/functional with their often highly processed and unnatural ingredients will register mixed performances, naturally healthy and organic food and beverages will continue to be appreciated for their wholesome characteristics, making them firm favourites among American consumers.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in USA with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.