Health and Wellness in the US

Health and Wellness in the US

EXECUTIVE SUMMARY

Health and wellness innovation has widespread impact across US food and beverage categories

Led by animal analogues, free from continues to shine bright

Beverage categories shifting towards functionality

Non-store retailing slowly chipping away at dominance of modern grocery retailers

Changing consumers set to bolster forecast growth for health and wellness

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in the US

HEADLINES

PROSPECTS

Reduced sugar segment performing surprisingly well within many categories

Reduced caffeine continues to decline

Reduced fat hot drinks go into decline

COMPETITIVE LANDSCAPE

Coke Zero Sugar surprises with success

Lipton products struggle in the better for you segment

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in the US

HEADLINES

PROSPECTS

Major turnaround for reduced sugar chocolate confectionery

Continued departure from reduced fat flavoured milk drinks

Reduced salt food receives boost from sales of butter

COMPETITIVE LANDSCAPE

Consumers look for bold flavours while cutting down on sodium

Future of reduced sugar ice cream becomes murkier as sales cool off

Reduced fat yoghurt rides the wave of fast-growing brands

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in the US

HEADLINES

PROSPECTS

Functional bottled water aligns with consumer trends and continues to grow

Tea market shifting away from caffeinated towards functional

COMPETITIVE LANDSCAPE

Liquid concentrates see return to growth through functional brands

Bang experiences astronomical growth along with performance energy segment

Sparkling ice finds success in a declining category

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in the US

HEADLINES

PROSPECTS

Protein fortified pasta struggling to attract health-conscious consumers

Better performance for sugar-free varieties of fortified functional sugar confectionery

Fortified/Functional cereal bars continues its freefall, performing worst among segments

COMPETITIVE LANDSCAPE

Fortification of sweet biscuits helps brands to differentiate in an indulgent segment

Awake explores alternative path to growth for fortified/functional cereal bars, though doubts remain

Previously resistant brand TruMoo falls victim to milk’s difficult realities

CATEGORY DATA

Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 51 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in the US

HEADLINES

PROSPECTS

Free from meat products set to remain industry focal point

Free from dairy continues its expansion as new frontiers materialise

Continued growth for free from gluten products

COMPETITIVE LANDSCAPE

Competition within free from meat rapidly intensifies as segment leaders cross paths

Fairlife scandal set to shake up free from lactose milk

Line increasingly becoming blurred between meat and free from meat products as manufacturers introduce blended products

CATEGORY DATA

Table 57 Sales of Free From by Category: Value 2014-2019
Table 58 Sales of Free From by Category: % Value Growth 2014-2019
Table 59 NBO Company Shares of Free From: % Value 2015-2019
Table 60 LBN Brand Shares of Free From: % Value 2016-2019
Table 61 Distribution of Free From by Format: % Value 2014-2019
Table 62 Forecast Sales of Free From by Category: Value 2019-2024
Table 63 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in the US

HEADLINES

PROSPECTS

Naturally healthy 100% juice sees slower growth in 2018

NH Nectars continues decline

Naturally healthy green tea continues growth

COMPETITIVE LANDSCAPE

Bubly at La Croix’s heels within flavoured bottled water

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2014-2019
Table 65 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 66 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 67 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 68 Distribution of NH Beverages by Format: % Value 2014-2019
Table 69 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in the US

HEADLINES

PROSPECTS

Nuts, seeds and trail mixes benefit from healthy snacking trend

Naturally healthy products appeal to consumers who seek out minimal processing

High fibre bread continues to slot in well alongside carbohydrate aversions

COMPETITIVE LANDSCAPE

Naturally healthy high fibre pasta struggles to compete with conventional products

Kind attempts to benefit from USDA research

Naturally healthy fruit and nut bars slow behind Lärabar stagnation, prompting innovation

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2014-2019
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 75 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in the US

HEADLINES

PROSPECTS

Organic segment drives growth within tea

Organic coffee also on the rise

COMPETITIVE LANDSCAPE

Unilever softens US declines with newer organic brands

Private label is a strong player in organic juices

CATEGORY DATA

Table 78 Sales of Organic Beverages by Category: Value 2014-2019
Table 79 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 80 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 81 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 82 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 83 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in the US

HEADLINES

PROSPECTS

Increases in premiumisation for organic chocolate confectionery

Organic honey shows strong growth and heavily outshines conventional varieties

Still underdeveloped, organic milk formula one of most promising segments

COMPETITIVE LANDSCAPE

Private label gains share of organic olive oil

Organic certifications help brands to drive sales within savoury snacks

As ready meals grow, organic certification provides even greater opportunity

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 89 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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