Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Health and Wellness in the US
January 2022
Health and wellness in 2021: The big picture
After strong growth across all health and wellness categories in 2020, most experienced declines or slower growth in 2021. Although consumer interest in health and wellness remains strong, shifts in routines and channel sales brought down retail demand for several products.
2021 key trends
Interest in labels and certifications such as ‘plant-based’ or ‘clean ingredients’ continued to increase in 2021. Consumers have become less focused on cutting out specific nutrients, such as fat, and have instead begun to focus on foods that are overall healthy and minimally processed.
Competitive landscape
Although growth in health and wellness retail sales has been weaker in 2021 than in 2020, companies are responding to the increased consumer interest in health. Consumers are becoming more interested in foods that are labelled as ‘plant-based’ or ‘clean’, with minimal ingredients.
Retailing developments
As consumers felt less comfortable leaving their homes in 2020 due to concerns about the virus, many chose to avoid shopping at traditional bricks-and-mortar stores for their food and drinks. Instead, many turned to ordering their groceries online.
What next for health and wellness?
Consumer interest in health and wellness is set to remain strong throughout the forecast period, with solid retail current value growth expected for both health and wellness packaged food and beverages. The link between diet and overall health became clearer throughout the COVID-19 pandemic, and many consumers have made lifestyle changes that will persist throughout the forecast period.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Better For You Beverages
Better For You Packaged Food
Fortified/Functional Beverages
Fortified/Functional Packaged Food
Free From
Naturally Healthy Beverages
Naturally Healthy Packaged Food
Organic Beverages
Organic Packaged Food
If you're in the Health and Wellness industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Wellness in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Health and Wellness in USA?
What are the key health and wellness concerns driving sales in Health and Wellness?
Is Health and Wellness a dynamic niche or mainstream concern in USA?
Which are the leading brands in Health and Wellness in USA?
How are products distributed in Health and Wellness in USA?
How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
Where is future growth expected to be most dynamic?
Health and Wellness in the US
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021Table 3 Sales of Health and Wellness by Category: Value 2016-2021Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Better For You Beverages in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Decline in the reduced sugar space after pandemic disruption
BFY reduced caffeine beverages declines even as US consumers struggle with sleep
BFY reduced fat beverages returns to decline after a brief pandemic reprieve
PROSPECTS AND OPPORTUNITIES
Anti-sugar trend will strengthen, but not to the benefit of reduced sugar beverages
A sharpening “caffeine paradox” will define US consumers’ relationship with caffeine
Table 17 Sales of BFY Beverages by Category: Value 2016-2021Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Clean label trend puts pressure on better for you categories
Indulgence has become less important
Reduced sugar packaged food shows an inverse trend from other reduced segments
PROSPECTS AND OPPORTUNITIES
Reduced fat products will struggle as concern about fats diminishes
Reduced sugar expected to see the highest growth amidst innovation in snacking
Sodium is slowly following in the footsteps of sugar in terms of a negative reputation
CATEGORY DATA
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for immune support slows in 2021 after historically high growth rates
FF tea declines marginally in 2021 as demand normalises after a standout performance
FF energy drinks grows as demand for caffeine rises
PROSPECTS AND OPPORTUNITIES
Immune support faces an uncertain future as COVID-19 becomes endemic
The protein boom will start to lose steam
Fibre and gut health will pick up where protein leaves off
CATEGORY DATA
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Immune support as a functionality faces an uncertain future
Protein remains big, but for how long?
Gut health sees rising interest
PROSPECTS AND OPPORTUNITIES
Protein trend to lift sweet biscuits and snack bars
More indulgent categories will see better gains from fortified/functional products
Demand set to continue as consumers look to supplement their diets
CATEGORY DATA
Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021Table 51 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers turn to gluten-free products amidst diet trends and food sensitivities
Free from meat continues to gain share as processed meat producers face criticisms
Dairy alternatives become more similar to meat analogues
PROSPECTS AND OPPORTUNITIES
Plant-based products collide with the clean label trend
Price points will need to fall to make many products fully competitive
Sustainability concerns to become a growing trend
CATEGORY DATA
Table 57 Sales of Free From by Category: Value 2016-2021Table 58 Sales of Free From by Category: % Value Growth 2016-2021Table 59 NBO Company Shares of Free From: % Value 2017-2021Table 60 LBN Brand Shares of Free From: % Value 2018-2021Table 61 Distribution of Free From by Format: % Value 2016-2021Table 62 Forecast Sales of Free From by Category: Value 2021-2026Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Naturally healthy products are the key force in HW beverages
Bottled water continues to gain share of throat
The rise and fall of NH 100% juice
PROSPECTS AND OPPORTUNITIES
NH fruit/herbal tea will drive growth in NH hot drinks
The inexorable growth of NH bottled water to continue
No end in sight for the clean label trend
CATEGORY DATA
Table 64 Sales of NH Beverages by Category: Value 2016-2021Table 65 Sales of NH Beverages by Category: % Value Growth 2016-2021Table 66 NBO Company Shares of NH Beverages: % Value 2017-2021Table 67 LBN Brand Shares of NH Beverages: % Value 2018-2021Table 68 Distribution of NH Beverages by Format: % Value 2016-2021Table 69 Forecast Sales of NH Beverages by Category: Value 2021-2026Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Clean label trend pushes consumers towards naturally healthy products
Pandemic cooking trends boost sales, but for how long?
Channel shift towards foodservice negatively affects naturally healthy products
PROSPECTS AND OPPORTUNITIES
Corrections of 2020 performances define the near-term outlook, but long-term growth expected
Some NH products will face challenges from other HW categories and diet trends
Snacks and basic ingredients to see continued growth
CATEGORY DATA
Table 71 Sales of NH Packaged Food by Category: Value 2016-2021Table 72 Sales of NH Packaged Food by Category: % Value Growth 2016-2021Table 73 NBO Company Shares of NH Packaged Food: % Value 2017-2021Table 74 LBN Brand Shares of NH Packaged Food: % Value 2018-2021Table 75 Distribution of NH Packaged Food by Format: % Value 2016-2021Table 76 Forecast Sales of NH Packaged Food by Category: Value 2021-2026Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic coffee leads the way in organic beverages
Organic tea also benefits from new post-pandemic trends
Organic juice clings to growth as immune interest fades
PROSPECTS AND OPPORTUNITIES
Inflationary pressures to encourage additional premiumisation
Crowded labels could be a challenge for organic products
Coffee to face rising sustainability challenges
CATEGORY DATA
Table 78 Sales of Organic Beverages by Category: Value 2016-2021Table 79 Sales of Organic Beverages by Category: % Value Growth 2016-2021Table 80 NBO Company Shares of Organic Beverages: % Value 2017-2021Table 81 LBN Brand Shares of Organic Beverages: % Value 2018-2021Table 82 Distribution of Organic Beverages by Format: % Value 2016-2021Table 83 Forecast Sales of Organic Beverages by Category: Value 2021-2026Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in the US
KEY DATA FINDINGS
2021 DEVELOPMENTS
Health-conscious consumers still reach for organic products, but channel shifts affect sales in the short-term
Scepticism remains around organic labelling
Organic offerings of well-known brands draw consumers’ attention to the category
PROSPECTS AND OPPORTUNITIES
Prices to present a major challenge to the growth of organic products in the coming years
Increasing prevalence of organic options to benefit sales over the forecast period
Increased consumer focus on sustainability to boost growth
CATEGORY DATA
Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021Table 87 NBO Company Shares of Organic Packaged Food: % Value 2017-2021Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021Table 89 Distribution of Organic Packaged Food by Format: % Value 2016-2021Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Reduced Fat Dairy Chilled and Shelf Stable Desserts
Reduced Fat Condensed Milk
Reduced Fat Cream
Reduced Fat Fromage Frais and Quark
Reduced Fat Frozen Meat, Seafood, Fruit and Vegetables
Reduced Fat Ice Cream
Reduced Sugar Ice Cream
Reduced Fat Ready Meals
Reduced Fat Sauces, Dressings and Condiments
Reduced Fat Savoury Snacks Excl Nuts, Seeds and Trail Mixes
Reduced Fat Shelf Stable Meat, Seafood, Fruit and Vegetables
Reduced Sugar Shelf Stable Meat, Seafood, Fruit and Vegetables
Reduced Fat Soup
Reduced Fat Spreads excl Honey
Reduced Sugar Spreads excl Honey
Reduced Fat Sweet Biscuits
Reduced Sugar Sweet Biscuits
Aminoacids by FF Protein/Energy Bars
Antioxidants by FF Yoghurt
Antioxidants by FF Butter and Spreads
B Vitamins and Calcium by FF Cereal Bars
B Vitamins and Calcium by FF Protein/Energy Bars
B Vitamins and Calcium by FF Flavoured Milk Drinks
B Vitamins and Calcium by NH Cereal Bars
B Vitamins and Calcium by NH Fruit and Nut Bars
B Vitamins and Calcium by Organic Cereal Bars
Baking soda by FF Gum
Calcium, Vitamin D by FF Yoghurt
Calcium, Vitamin D by FF Flavoured Milk Drinks
Carbohydrates by FF Protein/Energy Bars
Choline by FF Milk Formula
Choline by FF Powder Milk
Creatine by FF Protein/Energy Bars
Echinacea by FF Gum
Eucalyptus by FF Gum
Fibre by FF Cereal Bars
Fibre by FF Yoghurt
Fibre by FF Protein/Energy Bars
Fibre by FF Flavoured Milk Drinks
Fibre by FF Milk Formula
Fibre by FF Powder Milk
Fibre by NH Cereal Bars
Fibre by NH Fruit and Nut Bars
Fibre by Organic Cereal Bars
FOS/GOS by FF Cereal Bars
FOS/GOS by FF Protein/Energy Bars
FOS/GOS by FF Flavoured Milk Drinks
FOS/GOS by FF Milk Formula
FOS/GOS by FF Powder Milk
FOS/GOS by NH Cereal Bars
FOS/GOS by NH Fruit and Nut Bars
FOS/GOS by Organic Cereal Bars
Inulin by FF Cereal Bars
Inulin by FF Yoghurt
Inulin by FF Protein/Energy Bars
Inulin by FF Flavoured Milk Drinks
Inulin by NH Cereal Bars
Inulin by NH Fruit and Nut Bars
Inulin by Organic Cereal Bars
Prebiotics by FF Cereal Bars
Prebiotics by FF Yoghurt
Prebiotics by FF Protein/Energy Bars
Prebiotics by FF Flavoured Milk Drinks
Prebiotics by NH Cereal Bars
Prebiotics by NH Fruit and Nut Bars
Prebiotics by Organic Cereal Bars
Other Fibre by FF Cereal Bars
Other Fibre by FF Yoghurt
Other Fibre by FF Protein/Energy Bars
Other Fibre by FF Flavoured Milk Drinks
Other Fibre by FF Milk Formula
Other Fibre by FF Powder Milk
Other Fibre by NH Cereal Bars
Other Fibre by NH Fruit and Nut Bars
Other Fibre by Organic Cereal Bars
Fluoride by FF Gum
Ginseng by FF Gum
Guarana by FF Gum
Inositol by FF Milk Formula
Inositol by FF Powder Milk
Lutein by FF Milk Formula
Lutein by FF Powder Milk
Lutein, Choline by FF Milk Formula
Lutein, Choline by FF Powder Milk
Menthol by FF Gum
Minerals by FF Cereal Bars
Minerals by FF Yoghurt
Minerals by FF Protein/Energy Bars
Minerals by FF Flavoured Milk Drinks
Minerals by FF Gum
Minerals by FF Milk Formula
Minerals by FF Powder Milk
Minerals by NH Cereal Bars
Minerals by NH Fruit and Nut Bars
Minerals by Organic Cereal Bars
Calcium by FF Cereal Bars
Calcium by FF Yoghurt
Calcium by FF Flavoured Milk Drinks
Calcium by FF Gum
Calcium by FF Milk Formula
Calcium by FF Powder Milk
Calcium by NH Cereal Bars
Calcium by NH Fruit and Nut Bars
Calcium by Organic Cereal Bars
Calcium, iron by FF Cereal Bars
Calcium, Iron by FF Yoghurt
Calcium, iron by FF Milk Formula
Calcium, iron by FF Powder Milk
Calcium, iron by NH Cereal Bars
Calcium, iron by NH Fruit and Nut Bars
Calcium, iron by Organic Cereal Bars
Iron by FF Cereal Bars
Iron by NH Cereal Bars
Iron by NH Fruit and Nut Bars
Iron by Organic Cereal Bars
Iron, zinc by FF Milk Formula
Iron, zinc by FF Powder Milk
Mineral Mixes by FF Cereal Bars
Mineral Mixes by FF Protein/Energy Bars
Mineral Mixes by FF Flavoured Milk Drinks
Mineral Mixes by NH Cereal Bars
Mineral Mixes by NH Fruit and Nut Bars
Mineral Mixes by Organic Cereal Bars
Zinc by FF Yoghurt
Zinc by FF Protein/Energy Bars
Zinc, calcium by Milk Formula
Zinc, calcium by FF Powder Milk
Zinc, selenium by Milk Formula
Zinc, selenium by FF Powder Milk
Other Minerals by FF Milk Formula
Other Minerals by FF Powder Milk
Nucleotides by FF Milk Formula
Nucleotides by FF Powder Milk
Omega by FF Cereal Bars
Omega by FF Flavoured Milk Drinks
Omega by FF Milk Formula
Omega by FF Powder Milk
Omega by FF Butter and Spreads
Omega by FF Yoghurt
Omega by NH Cereal Bars
Omega by NH Fruit and Nut Bars
Omega by Organic Cereal Bars
Arachidonic acid (AA) by FF Milk Formula
Arachidonic acid (AA) by FF Powder Milk
Arachidonic acid (AA) by FF Butter and Spreads
Omega 3, 6 by FF Butter and Spreads
Omega 3, 6 by FF Milk Formula
Omega 3, 6 by FF Powder Milk
Omega 6 by FF Butter and Spreads
Omega 6 by FF Milk Formula
Omega 6 by FF Powder Milk
Omega-3 by FF Cereal Bars
Omega-3 by FF Yoghurt
Omega-3 by FF Flavoured Milk Drinks
Omega-3 by FF Butter and Spreads
Omega-3 by FF Milk Formula
Omega-3 by FF Powder Milk
Omega-3 by NH Cereal Bars
Omega-3 by NH Fruit and Nut Bars
Omega-3 by Organic Cereal Bars
Omega-3 ALA by FF Butter and Spreads
Omega-3 ALA by FF Milk Formula
Omega-3 ALA by FF Powder Milk
Omega-3 DHA by FF Butter and Spreads
Omega-3 DHA by FF Milk Formula
Omega-3 DHA by FF Powder Milk
Omega-3 EPA by FF Butter and Spreads
Omega-3 EPA by FF Milk Formula
Omega-3 EPA by FF Powder Milk
Plant Sterols by FF Yoghurt
Plant sterols by FF Butter and Spreads
Probiotics by FF Cereal Bars
Probiotics by FF Yoghurt
Probiotics by FF Milk Formula
Probiotics by FF Powder Milk
Probiotics by NH Cereal Bars
Probiotics by NH Fruit and Nut Bars
Probiotics by Organic Cereal Bars
Probiotics Bacillus coagulans (BC) by FF Cereal Bars
Probiotics Bacillus coagulans (BC) by FF Yoghurt
Probiotics Bacillus coagulans (BC) by FF Milk Formula
Probiotics Bacillus coagulans (BC) by FF Powder Milk
Probiotics Bacillus coagulans (BC) by NH Cereal Bars
Probiotics Bacillus coagulans (BC) by NH Fruit and Nut Bars
Probiotics Bacillus coagulans (BC) by Organic Cereal Bars
Probiotics Bifidobacterium/bifidus by FF Cereal Bars
Probiotics Bifidobacterium/bifidus by FF Yoghurt
Probiotics Bifidobacterium/bifidus by FF Milk Formula
Probiotics Bifidobacterium/bifidus by FF Powder Milk
Probiotics Bifidobacterium/bifidus by NH Cereal Bars
Probiotics Bifidobacterium/bifidus by NH Fruit and Nut Bars
Probiotics Bifidobacterium/bifidus by Organic Cereal Bars
Probiotics Lactobacillus by FF Cereal Bars
Probiotics Lactobacillus by FF Yoghurt
Probiotics Lactobacillus by FF Milk Formula
Probiotics Lactobacillus by FF Powder Milk
Probiotics Lactobacillus by NH Cereal Bars
Probiotics Lactobacillus by NH Fruit and Nut Bars
Probiotics Lactobacillus by Organic Cereal Bars
Other Probiotics by FF Cereal Bars
Other Probiotics by FF Milk Formula
Other Probiotics by FF Powder Milk
Other Probiotics by FF Yoghurt
Other Probiotics by NH Cereal Bars
Other Probiotics by NH Fruit and Nut Bars
Other Probiotics by Organic Cereal Bars
Proteins by FF Cereal Bars
Proteins by FF Yoghurt
Proteins by FF Protein/Energy Bars
Proteins by FF Flavoured Milk Drinks
Proteins by FF Milk Formula
Proteins by FF Powder Milk
Proteins by NH Cereal Bars
Proteins by NH Fruit and Nut Bars
Proteins by Organic Cereal Bars
Taurine by FF Milk Formula
Taurine by FF Powder Milk
Vitamins by FF Cereal Bars
Vitamins by FF Yoghurt
Vitamins by FF Protein/Energy Bars
Vitamins by FF Flavoured Milk Drinks
Vitamins by FF Gum
Vitamins by FF Milk Formula
Vitamins by FF Powder Milk
Vitamins by FF Butter and Spreads
Vitamins by NH Cereal Bars
Vitamins by NH Fruit and Nut Bars
Vitamins by Organic Cereal Bars
B Vitamins by FF Cereal Bars
B Vitamins by FF Flavoured Milk Drinks
B Vitamins by NH Cereal Bars
B Vitamins by NH Fruit and Nut Bars
B Vitamins by Organic Cereal Bars
Vitamin A by FF Yoghurt
Vitamin A by FF Butter and Spreads
Vitamin B6 by FF Yoghurt
Vitamin B6 by FF Gum
Vitamin C by FF Yoghurt
Vitamin C by FF Gum
Vitamin D by FF Cereal Bars
Vitamin D by FF Yoghurt
Vitamin D by FF Flavoured Milk Drinks
Vitamin D by FF Butter and Spreads
Vitamin D by NH Cereal Bars
Vitamin D by NH Fruit and Nut Bars
Vitamin D by Organic Cereal Bars
Vitamin E by FF Flavoured Milk Drinks
Vitamin E by FF Butter and Spreads
Vitamin Mixes by FF Cereal Bars
Vitamin Mixes by FF Protein/Energy Bars
Vitamin Mixes by FF Flavoured Milk Drinks
Vitamin Mixes by NH Cereal Bars
Vitamin Mixes by NH Fruit and Nut Bars
Vitamin Mixes by Organic Cereal Bars
Vitamins A, D, E by FF Butter and Spreads
Vitamins A, D by FF Yoghurt
Vitamins A, D by FF Flavoured Milk Drinks
Vitamins A, D by FF Butter and Spreads
Vitamins A, E by FF Butter and Spreads
Vitamins B6, D by FF Yoghurt
Vitamins C, A by FF Milk Formula
Vitamins C, A by FF Powder Milk
Vitamins C, D by FF Milk Formula
Vitamins C, D by FF Powder Milk
Vitamins D, E by FF Butter and Spreads
Other Vitamins by FF Yoghurt
Other Vitamins by FF Gum
Other Vitamins by FF Milk Formula
Other Vitamins by FF Powder Milk
Xylitol by FF Gum
Other Key Functional Ingredients by FF Cereal Bars
Other Key Functional Ingredients by FF Yoghurt
Other Key Functional Ingredients by FF Protein/Energy Bars
Other Key Functional Ingredients by FF Flavoured Milk Drinks
Other Key Functional Ingredients by FF Gum
Other Key Functional Ingredients by FF Butter and Spreads
Other Key Functional Ingredients by FF Milk Formula
Other Key Functional Ingredients by FF Powder Milk
Other Key Functional Ingredients by NH Cereal Bars
Other Key Functional Ingredients by NH Fruit and Nut Bars
Other Key Functional Ingredients by Organic Cereal Bars
Health and Wellness
Health and wellness is the aggregation of organic food and beverages, fortified/functional food and beverages, naturally healthy food and beverages, better for you food and beverages and food intolerance products.