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Country Report

Health and Wellness in

Health and Wellness in the US

92 pages, Jun 2018

US$2,100

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Executive Summary

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Health-conscious consumers avoid sugar and seek out new ingredients

While innovation and myriad functional ingredients had a significant impact on health and wellness in 2017, the biggest story was continued public concern over sugar content. This concern permeates nearly every drink category and did so with increasing influence in 2017.

Reformulating for a cleaner tomorrow

Many older food and beverage brands have undergone major revamps to show consumers they are still relevant at a time of changing health and wellness trends. Nestea, for example, was entirely relaunched in 2017 with a formula and packaging designed to appeal more to consumers looking for natural, lower-sugar beverage options.

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Explosive demand for health and wellness-orientated food and drinks has created significant disruptions for the broader industry landscape, with challenges arising for large and traditionally dominant food and drinks companies that US consumers view with increasing scepticism. In this environment, large swaths of American consumers have been drawn towards products positioned as health and wellness offerings which also command a reputation for authenticity and naturalness; overwhelmingly, this has been a boon to smaller companies which, in the process, have presented increasingly strong competition to established giants.

Farmers’ markets reach to keep up with the digital age

While health and wellness products continue to experience growth in most channels, the most notable growth is seen through the online retailing channel, which has been growing solidly. However, another interesting development is underway within this channel: the rise of online farmers’ markets.

Clean label trends to drive forecast growth

Over the forecast period, health and wellness is broadly expected to experience more robust value growth than that experienced over the review period. Naturally healthy and organic foods and beverages, cherished by American consumers for their genuine, wholesome characteristics, are anticipated to drive health and wellness value sales.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in USA?
What are the major brands in USA?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in USA?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in the US

EXECUTIVE SUMMARY

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Better For You Beverages in the US

HEADLINES

PROSPECTS

Make way for stevia, monk fruit and coffee fruit

Sugar bans may snuff out remaining artificial sweeteners

Reduced caffeine vs reduced sugar

COMPETITIVE LANDSCAPE

Coke “Zero Sugar” strives to win back anti-diet consumers

Reduced fat hot chocolate remains unappealing

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in the US

HEADLINES

PROSPECTS

Evolving consumer health perceptions

The war against sugar is set to continue

Natural foods reduce the attraction of BFY packaged food

COMPETITIVE LANDSCAPE

Pursuing sugar reduction, ice cream is upended

Lean Cuisine finds growth by changing its image

Full fat dairy products spur growth in adjacent categories

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in the US

HEADLINES

PROSPECTS

Added-caffeine products jolt FF beverages

Protein provides another approach to energy

Sports drinks sees a challenge to the old order

COMPETITIVE LANDSCAPE

PepsiCo loses share as Gatorade struggles

Monster benefits from the continued focus on energy

Talking Rain makes big gain

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in the US

HEADLINES

PROSPECTS

The dim prospects for milk limit the potential of FF packaged food

Breakfast cereals drags growth as consumer interest wanes

Drinking yoghurt to emerge as a bright spot

COMPETITIVE LANDSCAPE

Cereal leaders continue to slip in the rankings

Energy bar specialists gain share

New launches feature caffeine to target millennials

CATEGORY DATA

Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 51 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in the US

HEADLINES

PROSPECTS

Free from gluten continues to offer growth opportunities

Rising demand for dairy alternatives threatens the dairy industry

Meat substitutes continues to challenge the meat industry

COMPETITIVE LANDSCAPE

Non-dairy ice cream alternatives proliferate

Infighting begins amongst producers of milk alternatives

Meat substitutes embraced by some meat manufacturers

CATEGORY DATA

Table 57 Sales of Free From by Category: Value 2012-2017
Table 58 Sales of Free From by Category: % Value Growth 2012-2017
Table 59 NBO Company Shares of Free From: % Value 2013-2017
Table 60 LBN Brand Shares of Free From: % Value 2014-2017
Table 61 Distribution of Free From by Format: % Value 2012-2017
Table 62 Forecast Sales of Free From by Category: Value 2017-2022
Table 63 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in the US

HEADLINES

PROSPECTS

Not so sweet for NH fruit/vegetable juice

As pure as water

Making natural health more affordable

COMPETITIVE LANDSCAPE

Simply leads

Being natural through and through

Making juice low in sugar

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2012-2017
Table 65 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 67 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 68 Distribution of NH Beverages by Format: % Value 2012-2017
Table 69 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in the US

HEADLINES

PROSPECTS

Continued regulatory activity expected

Competition from organic and free-from packaged food

Nuts, seeds and honey expected to drive growth

COMPETITIVE LANDSCAPE

Less processing drives fragmentation

Fruit and nut bar brands challenge cereal bars

Further acquisition of niche brands by “big food” companies is expected

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2012-2017
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 73 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 75 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in the US

HEADLINES

PROSPECTS

Organic brewed teas show the way forward

Banner year for organic RTD tea

Organic messaging takes a back seat

COMPETITIVE LANDSCAPE

Craft soda

Organic herbal and green teas steal share from their traditional counterparts

100% juice

CATEGORY DATA

Table 78 Sales of Organic Beverages by Category: Value 2012-2017
Table 79 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 81 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 82 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 83 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in the US

HEADLINES

PROSPECTS

Organic milk sees saturation, leading to uncertainty

Organic continues to be a driver of growth within struggling categories

Organic bread charts a path for the future

COMPETITIVE LANDSCAPE

The giants continue to look to organic for growth

Nut milk producers seek to erode the prospects for organic milk

No limits to the reach of organic, with the launch of Lunchables Organic

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 89 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in the US

EXECUTIVE SUMMARY

Health-conscious consumers avoid sugar and seek out new ingredients

Reformulating for a cleaner tomorrow

Aggressive mergers materialise as the path to growth in the increasingly competitive health and wellness environment

Farmers’ markets reach to keep up with the digital age

Clean label trends to drive forecast growth

MARKET DATA

DEFINITIONS

SOURCES

Better For You Beverages in the US

HEADLINES

PROSPECTS

Make way for stevia, monk fruit and coffee fruit

Sugar bans may snuff out remaining artificial sweeteners

Reduced caffeine vs reduced sugar

COMPETITIVE LANDSCAPE

Coke “Zero Sugar” strives to win back anti-diet consumers

Reduced fat hot chocolate remains unappealing

CATEGORY DATA

Better For You Packaged Food in the US

HEADLINES

PROSPECTS

Evolving consumer health perceptions

The war against sugar is set to continue

Natural foods reduce the attraction of BFY packaged food

COMPETITIVE LANDSCAPE

Pursuing sugar reduction, ice cream is upended

Lean Cuisine finds growth by changing its image

Full fat dairy products spur growth in adjacent categories

CATEGORY DATA

Fortified/Functional Beverages in the US

HEADLINES

PROSPECTS

Added-caffeine products jolt FF beverages

Protein provides another approach to energy

Sports drinks sees a challenge to the old order

COMPETITIVE LANDSCAPE

PepsiCo loses share as Gatorade struggles

Monster benefits from the continued focus on energy

Talking Rain makes big gain

CATEGORY DATA

Fortified/Functional Packaged Food in the US

HEADLINES

PROSPECTS

The dim prospects for milk limit the potential of FF packaged food

Breakfast cereals drags growth as consumer interest wanes

Drinking yoghurt to emerge as a bright spot

COMPETITIVE LANDSCAPE

Cereal leaders continue to slip in the rankings

Energy bar specialists gain share

New launches feature caffeine to target millennials

CATEGORY DATA

Free From in the US

HEADLINES

PROSPECTS

Free from gluten continues to offer growth opportunities

Rising demand for dairy alternatives threatens the dairy industry

Meat substitutes continues to challenge the meat industry

COMPETITIVE LANDSCAPE

Non-dairy ice cream alternatives proliferate

Infighting begins amongst producers of milk alternatives

Meat substitutes embraced by some meat manufacturers