Health and Wellness in the US

Better For You Beverages in the US

HEADLINES

PROSPECTS

Reduced caffeine gives way to managed caffeine

Reduced sugar carbonates face competition from other categories

Stevia, monk fruit and coffee fruit being developed as new sweeteners

COMPETITIVE LANDSCAPE

Dr Pepper Snapple succeeds in this contracting category

Private label excels in flavoured bottled water

Reduced fat hot chocolate remains unappealing

CATEGORY DATA

Table 1 Sales of BFY Beverages by Category: Value 2013-2018
Table 2 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 4 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 5 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 6 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Health and Wellness in the US

EXECUTIVE SUMMARY

Ongoing growth for health and wellness in 2018 as consumers avoid sugar

Americans become more aware of the importance of nutrition

Multinationals continue to lead this fragmented landscape

Modern grocery retailers remains the most significant channel for health and wellness

Health and wellness set to experience further growth driven by clean label

MARKET DATA

Table 8 Sales of Health and Wellness by Type: Value 2013-2018
Table 9 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 10 Sales of Health and Wellness by Category: Value 2013-2018
Table 11 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 14 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 15 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 16 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 18 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 20 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Packaged Food in the US

HEADLINES

PROSPECTS

Sales of reduced fat products continue to decline as fat maintains its newfound reputation

Consumers look to indulge with reduced sugar products

Consumers look for easy ways to reduce sodium in their diets

COMPETITIVE LANDSCAPE

Private label products following reduced sugar indulgence trends

Manufacturers find success by focusing on natural rather than BFY attributes

BFY products are more beneficial than those in inherently processed food categories

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in the US

HEADLINES

PROSPECTS

Coffee looks beyond energy towards additional functional benefits

Sugar trumps functional benefits in fruit/vegetable juice

Bottled water offers more than just hydration

COMPETITIVE LANDSCAPE

Declining share for Pepsi and Coca-Cola in bottled water

Energy function propels Monster and Red Bull

Ongoing gains for Talking Rain Beverage

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2013-2018
Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in the US

HEADLINES

PROSPECTS

Growth of energy bars helped by an increase in consumer snacking

FF non-dairy alternatives

Protein remains prevalent in fortified/functional products

COMPETITIVE LANDSCAPE

Halo Top reinvents the ice cream category

FF energy bars caters to convenience and snacking trends

Protein fortification a new and exciting development opportunity for manufacturers

CATEGORY DATA

Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 48 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 49 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 50 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 51 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 52 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 53 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 54 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 56 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in the US

HEADLINES

PROSPECTS

Plant-based dairy alternatives poised for continued growth as new frontiers open

Free from lactose milk remains a steadfast outlier

Taste and texture achievements enable meat substitutes to achieve mainstream status

COMPETITIVE LANDSCAPE

Meat and dairy substitutes increasingly seen as growth vehicles for adjacent categories

Regulation wars continue to heat up as meat substitutes become a growing threat

Rapid expansion of meat substitutes leads to race for channel dominance

CATEGORY DATA

Table 57 Sales of Free From by Category: Value 2013-2018
Table 58 Sales of Free From by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Free From: % Value 2014-2018
Table 60 LBN Brand Shares of Free From: % Value 2015-2018
Table 61 Distribution of Free From by Format: % Value 2013-2018
Table 62 Forecast Sales of Free From by Category: Value 2018-2023
Table 63 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in the US

HEADLINES

PROSPECTS

Naturally healthy products account for the majority growth of soft drinks

A shift towards shorter ingredients lists

Superfruits prove a draw for juice drinkers

COMPETITIVE LANDSCAPE

Interest in new fruits helps POM compete with stalwart players

Nestlé extends lead with firm grip on bottled water

Weakness among the major players in NH tea

CATEGORY DATA

Table 64 Sales of NH Beverages by Category: Value 2013-2018
Table 65 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 67 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 68 Distribution of NH Beverages by Format: % Value 2013-2018
Table 69 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 70 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in the US

HEADLINES

PROSPECTS

Manufacturers of NH snack bars employ nut butters as a main ingredient

“All natural” claims lack a legal definition

Grains are growing as demand for naturally healthy foods increases

COMPETITIVE LANDSCAPE

Mondelez leads in NH biscuits

Consumers shy away from artificial ingredients

Strong performance of naturally healthy fruit snacks

CATEGORY DATA

Table 71 Sales of NH Packaged Food by Category: Value 2013-2018
Table 72 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 73 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 74 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 75 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 76 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in the US

HEADLINES

PROSPECTS

Organic hot drinks key to a premium coffee and tea experience

Organic certification an advantage for premium juice

Consumers increasingly embrace organic RTD tea

COMPETITIVE LANDSCAPE

Welch’s loses ground to private label in organic fruit/vegetable juice

Coca-Cola, Pepsi and Citrus World face tough competition from smaller producers

Small market share for organic beverages as consumers prioritise other HW attributes

CATEGORY DATA

Table 78 Sales of Organic Beverages by Category: Value 2013-2018
Table 79 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 80 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 81 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 82 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 83 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 84 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in the US

HEADLINES

PROSPECTS

Despite category maturation organic packaged food still has potential

Organic dairy activity shifts as organic milk loses immunity to market challenges

Appeal of the familiar and comfort replace niche and novelty attributes

COMPETITIVE LANDSCAPE

In an acquisition environment, organic specialists perceived as particularly lucrative

Ready meals well positioned as the next frontier for organic expansion

As integrity concerns abound, organic dairy manufacturers are accused of noncompliance

CATEGORY DATA

Table 85 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 86 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 88 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 89 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 90 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 91 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023

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