Health and Wellness in Mexico
Health and wellness in 2021: The big picture
What next for health and wellness?
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
Summary 1 Research Sources
Better For You Beverages in Mexico
Reformulation spurs innovation
Mainstream sugar concerns and negative image of artificial sweeteners affect brand development
Coca-Cola Mexico the clear leader
Natural sweeteners potentially hampered by legislation
Counting calories – a growing trend
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
Better For You Packaged Food in Mexico
Companies bet on BFY products to improve consumer perceptions
Health concerns raised by the ongoing pandemic drive growth
Broad portfolio and extensive distribution network support Nestlé’s leading position
A slowdown in retail sales is expected
Rise in health-consciousness to lead to intensified competition
Further reformulation to expand the offer of BFY products
Table 24 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 28 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
Fortified/Functional Beverages in Mexico
Functionality as an added-value property
Coca-Cola Mexico puts in strong performance
Consumers to demand more precise functionalities
Vitamins will be central to value-added properties in premium products
Impact of crisis on spending power to shape future demand
Table 31 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
Fortified/Functional Packaged Food in Mexico
Fortified/functional products drive value growth
Companies focus on improving their products’ images
Grupo Bimbo retains lead and remains dominant in FF bread
Revival of more normal social and economic activity
Growing onus on communication strategies
Affordability to become a major driver of sales
Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021
Table 48 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
Free From in Mexico
Lactose free products remain popular, but gluten free products still niche
Regulation improves the positioning of free from products
Grupo Lala holds lead thanks to strong lactose free offer
Recovery of specialist stores to boost sales of free from products
The recovery of foodservice to slowdown retail sales
Innovation to be driven by alternative sweeteners
Table 55 Sales of Free From by Category: Value 2016-2021
Table 56 Sales of Free From by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Free From: % Value 2017-2021
Table 58 LBN Brand Shares of Free From: % Value 2018-2021
Table 59 Distribution of Free From by Format: % Value 2016-2021
Table 60 Forecast Sales of Free From by Category: Value 2021-2026
Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026
Naturally Healthy Beverages in Mexico
Superfoods increase relevance
Unsweetened beverages win for simplicity
Three steady leaders in a fragmented category
Naturally sweet products will see gains
Ongoing opportunities to focus on home-grown ingredients, and continued interest in superfruits
“New normal” drinking behaviours
Table 62 Sales of NH Beverages by Category: Value 2016-2021
Table 63 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 64 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 65 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 66 Distribution of NH Beverages by Format: % Value 2016-2021
Table 67 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
Naturally Healthy Packaged Food in Mexico
Health concerns raised by the ongoing pandemic drive growth
Regulation encourages consumers to prefer naturally healthy products
Sabritas maintains lead, but smaller players becoming increasingly important
The expansion of retailers to favour naturally healthy products
Competition from rival health-orientated products
Clean labels to gain in popularity
Table 69 Sales of NH Packaged Food by Category: Value 2016-2021
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 73 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
Organic Beverages in Mexico
Export drive may hinder local organic beverage sales
Aires de Campo leads, while online channels serve as a springboard for smaller players
Logistics improve through e-commerce
Organic positioning to alleviate sugar concerns
Potential supply issues on the horizon
Table 76 Sales of Organic Beverages by Category: Value 2016-2021
Table 77 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 78 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 79 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 80 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 81 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
Organic Packaged Food in Mexico
Strong performance despite challenging economic environment
New regulations encourage players to enter the organic packaged food category
Grupo Herdez benefits from ethical brand positioning
Limited spending might be a constraint on development of organic products
Further development expected despite challenging economic climate
Positive outlook for organic baby food
Table 83 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026