Health and Wellness in Mexico

Health and Wellness in Mexico

EXECUTIVE SUMMARY

Mexico’s embracing of health trend fuels high value growth, though struggling economy and high prices limit performances

Consumers are still not sweet on artificial sugar substitutes

With health-consciousness rising, more consumers scrutinise product claims

The development of modern channels drives greater product exposure

HW products will be seen more often as more Mexicans invest in their health

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2014-2019
Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 3 Sales of Health and Wellness by Category: Value 2014-2019
Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Better For You Beverages in Mexico

HEADLINES

PROSPECTS

Reduced or zero-sugar offerings make their way slowly into the mainstream

More brands change tack on product claims to keep customers receptive

Consumers are drinking lighter versions – or even completely different beverages

COMPETITIVE LANDSCAPE

Low in sugar and high in share, Coca-Cola leads sales

Danone and Pepsi-Cola look to take on Coca-Cola

Competition with FF beverages becomes more direct

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2014-2019
Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Better For You Packaged Food in Mexico

HEADLINES

PROSPECTS

Reduced fat and reduced sugar offerings challenged by changing health perceptions

Reduced fat and reduced sugar drive overall sales

Busier consumer schedules to fuel demand for BFY

COMPETITIVE LANDSCAPE

Nestlé tops reduced fat sales

Product claims become more specific

The growing list of alternatives will limit sales

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Fortified/Functional Beverages in Mexico

HEADLINES

PROSPECTS

Price-competitiveness with regular equivalents a strong advantage

FF brands capitalise on rises in health-consciousness and income

FF beverages with vitamins and energy-boosting ingredients are popular

COMPETITIVE LANDSCAPE

Coca-Cola thrives on a sporty appeal in FF beverages

Qualamex is playing a key role in popularising FF energy drinks

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Fortified/Functional Packaged Food in Mexico

HEADLINES

PROSPECTS

FF dairy is the category mainstay

Protein, fibre and probiotics are trending as FF ingredients

Convenience and nutrition propel FF prepared baby food

COMPETITIVE LANDSCAPE

Grupo Bimbo is significant in overall category performance

Protein enrichment trend reflected in NPD

Players look to communicate better on and off the shelf

CATEGORY DATA

Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
Table 48 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Free From in Mexico

HEADLINES

PROSPECTS

Increasing product presence to allow more consumers to make informed health decisions

Free from dairy products performs well but may be challenged by new draft bill

Free from lactose dairy offers a wide and popular range

COMPETITIVE LANDSCAPE

Sophisticated and innovative, Grupo Lala leads the way

Free from gluten remains a niche

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2014-2019
Table 56 Sales of Free From by Category: % Value Growth 2014-2019
Table 57 NBO Company Shares of Free From: % Value 2015-2019
Table 58 LBN Brand Shares of Free From: % Value 2016-2019
Table 59 Distribution of Free From by Format: % Value 2014-2019
Table 60 Forecast Sales of Free From by Category: Value 2019-2024
Table 61 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Naturally Healthy Beverages in Mexico

HEADLINES

PROSPECTS

Superfruits trend as producers mix things up

While healthier content attracts, the high price detracts

COMPETITIVE LANDSCAPE

Three steady leaders in a fragmented category

Convenient and health-functional, Fuze Tea proves a trendy addition

Players in NH RTD tea rely on green tea to reverse the sugary image

CATEGORY DATA

Table 62 Sales of NH Beverages by Category: Value 2014-2019
Table 63 Sales of NH Beverages by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of NH Beverages: % Value 2015-2019
Table 65 LBN Brand Shares of NH Beverages: % Value 2016-2019
Table 66 Distribution of NH Beverages by Format: % Value 2014-2019
Table 67 Forecast Sales of NH Beverages by Category: Value 2019-2024
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Naturally Healthy Packaged Food in Mexico

HEADLINES

PROSPECTS

Diet-conscious and on-the-go consumers to bolster demand

Underperforming categories are hampered by sugary image

Mexicans seek less processed offerings, advantaging NH packaged food

COMPETITIVE LANDSCAPE

Sabritas is the natural leader, while low barriers to entry encourage emergence of small players

NH packaged food faces strong competition

Highlighting the production journey and sustainability could pay dividends

CATEGORY DATA

Table 69 Sales of NH Packaged Food by Category: Value 2014-2019
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 71 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 73 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Organic Beverages in Mexico

HEADLINES

PROSPECTS

Sustainable sales growth thanks to sustainable practices

Category is still niche owing to its high prices

Brands look to stimulate further demand for organic coffee

COMPETITIVE LANDSCAPE

Aires de Campo maintains lead thanks to strong distribution and portfolio investment

Return of Juan Valdez gives organic coffee a boost

Export drive may hinder local organic beverage sales

CATEGORY DATA

Table 76 Sales of Organic Beverages by Category: Value 2014-2019
Table 77 Sales of Organic Beverages by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of Organic Beverages: % Value 2015-2019
Table 79 LBN Brand Shares of Organic Beverages: % Value 2016-2019
Table 80 Distribution of Organic Beverages by Format: % Value 2014-2019
Table 81 Forecast Sales of Organic Beverages by Category: Value 2019-2024
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Organic Packaged Food in Mexico

HEADLINES

PROSPECTS

Wider product availability helps boost sales growth, but high prices set to rise further

Stronger volume sales growth stifled by weakening economy

The organic baby food boom could be next

COMPETITIVE LANDSCAPE

Grupo Herdez sustains its organic lead

The category is attracting big names

Mexican staples and favourites receive the organic treatment

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2014-2019
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
Table 87 Distribution of Organic Packaged Food by Format: % Value 2014-2019
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024

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