Health and Wellness in Mexico

Health and Wellness in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in Mexico

KEY DATA FINDINGS

2020 IMPACT

Growing health concerns drive sales

Consumer concern regarding excessive sugar intake

Low in sugar and high in share, Coca-Cola leads sales

RECOVERY AND OPPORTUNITIES

Companies to follow Coca-Cola’s rebranding

Products with natural sweeteners to benefit

Parents’ increasing concern about their children’s sugar intake

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in Mexico

KEY DATA FINDINGS

2020 IMPACT

Affordable FF beverages perform well during COVID-19

FF beverages with vitamins and energy-boosting ingredients are popular

Coca-Cola leads with its well-positioned brands and well-developed distribution network

RECOVERY AND OPPORTUNITIES

Added vitamins - an affordable way for companies to add value

Reversal of premiumisation trend in the wake of COVID-19

Product reformulation to circumvent new labelling regulation

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in Mexico

KEY DATA FINDINGS

2020 IMPACT

NH tea benefits from its health and immunity positioning due to COVID-19 in 2020

While healthier content attracts, the high price detracts

Three steady leaders in a fragmented category

RECOVERY AND OPPORTUNITIES

Importance of local products and clean labels

More affordable brands set to enter the market

Addition of superfruits to remain an important trend

CATEGORY DATA

Table 34 Sales of NH Beverages by Category: Value 2015-2020
Table 35 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 36 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 37 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 38 Distribution of NH Beverages by Format: % Value 2015-2020
Table 39 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in Mexico

KEY DATA FINDINGS

2020 IMPACT

Limited consumer base due to high prices

Aires de Campo leads with its strong distribution and portfolio investment

Export drive may hinder local organic beverage sales

RECOVERY AND OPPORTUNITIES

Category influenced by COVID-19 and economic recovery

Juan Valdez’s return to give organic coffee a boost

Companies to focus on educating consumers about the benefits of purchasing ‘niche’ organic products

CATEGORY DATA

Table 41 Sales of Organic Beverages by Category: Value 2015-2020
Table 42 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 44 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 45 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 46 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

New product labelling regulation for visible and accurate warnings introduced in 2020

Shift to retail in 2020 due to COVID-19

Nestlé leads with its wide portfolio of well-positioned brands and strong distribution network

RECOVERY AND OPPORTUNITIES

Potential shift to affordable, regular products due to uncertain economic outlook

Focus on food and nutrition post COVID-19

Changing health perceptions impact growth

CATEGORY DATA

Table 48 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 52 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in Mexico

KEY DATA FINDINGS

2020 IMPACT

New labelling regulation and shift to retail due to COVID-19 in 2020

Free from lactose dairy most demanded, assisting a variety of complaints

Grupo Lala leads, offering an expanded range of free from lactose products

RECOVERY AND OPPORTUNITIES

Potential shift to affordable, regular products due to uncertain economic outlook

Free from lactose dairy demanded as companies increase product offerings

Free from gluten to remain a niche

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2015-2020
Table 56 Sales of Free From by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Free From: % Value 2016-2020
Table 58 LBN Brand Shares of Free From: % Value 2017-2020
Table 59 Distribution of Free From by Format: % Value 2015-2020
Table 60 Forecast Sales of Free From by Category: Value 2020-2025
Table 61 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

New labelling regulation and shift to retail due to COVID-19 in 2020

FF dairy is the category mainstay

Grupo Bimbo leads with its well-positioned brands and wide, efficient distribution network

RECOVERY AND OPPORTUNITIES

Potential shift to affordable, regular products due to uncertain economic outlook

Product reformulation to avoid new labelling regulation

Players look to communicate better on and off the shelf

CATEGORY DATA

Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

Mexicans seek less processed offerings, benefiting NH packaged food

New labelling regulation and shift to retail due to COVID-19 in 2020

Sabritas leads, whilst low barriers to entry encourage emergence of small players

RECOVERY AND OPPORTUNITIES

Companies to increasingly focus on NH products to avoid the new labelling regulation

NH packaged food faces strong competition

Convenient and nutritious NH nuts, sees and trail mixes to perform well

CATEGORY DATA

Table 76 Sales of NH Packaged Food by Category: Value 2015-2020
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

Slowed growth in 2020 with consumer spending caution due to COVID-19

Plethora of new products over the review period

Grupo Herdez maintains its organic lead in 2020

RECOVERY AND OPPORTUNITIES

Shift to affordable products may restrain growth

Focus on organic product development

Strong growth organic baby food

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025

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