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Country Report

Health and Wellness in

Health and Wellness in Mexico

84 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Health and wellness products gain relevance

Sales of health and wellness products registered a positive performance over the review period as companies capitalised on this trend and consumers appreciated the added value offered by these products. While some claims are not perceived as substantial, a growing number of informed consumers contributed to growth by purchasing more sophisticated products that were perceived as highly valuable.

Consumers become increasingly knowledgeable about food and beverages

Over the review period consumers became increasingly concerned about their health, and the effects their daily habits could have on the latter. As a result, they became better informed about the ingredients in packaged foods and beverages, and about the production processes required to get them onto store shelves.

New players continue to enter

In 2017, the offer of health and wellness products increased noticeably as more players entered the market. Several well-positioned brands expanded their product portfolios by adding functional ingredients or highlighting the production processes – perceived as healthier than standard processes.

Modern retailers enable growth

In 2017, a wide range of products that targeted the health and wellness concerns of consumers was available through different distribution channels. For food and beverages, traditional and modern retailers remained the most popular channels.

Wider offer set to drive performance

Over the forecast period, sales of health and wellness products are expected to be driven by an increase in the availability of brands and products. Companies are likely to develop more sophisticated products to add more value to their product portfolios, and consumers are expected to increase their spending on foods and beverages as their health concerns become increasingly relevant.

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Health and Wellness Research Report Health and Wellness Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Health and Wellness in Mexico?
What are the major brands in Mexico?
Were the sales of health and wellness affected by the global recession?
What functional ingredients in food and drinks are in fashion in Mexico?
Is the organic movement still growing?
Are weight management food and drinks driven by product reformulation?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

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Health and Wellness in Mexico

EXECUTIVE SUMMARY

Health and wellness products gain relevance

Consumers become increasingly knowledgeable about food and beverages

New players continue to enter

Modern retailers enable growth

Wider offer set to drive performance

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2012-2017
Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 3 Sales of Health and Wellness by Category: Value 2012-2017
Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Better For You Beverages in Mexico

HEADLINES

PROSPECTS

Manufacturers increase their offer of low-sugar beverages

Health concerns become a double-edged sword for BFY beverages

COMPETITIVE LANDSCAPE

Coca-Cola Mexico maintains lead

BFY beverages compete with more sophisticated products

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2012-2017
Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Better For You Packaged Food in Mexico

HEADLINES

PROSPECTS

BFY packaged food faces fierce competition from other health and wellness categories

Category impacted by a tough economic climate

Special tax on drinking milk products with added sugar takes effect in 2017

COMPETITIVE LANDSCAPE

Grupo Lala maintains its leading position

Danone reduces the sugar content in its low fat yoghurt

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Fortified/Functional Beverages in Mexico

HEADLINES

PROSPECTS

Affordability drives sales of FF beverages

Manufacturers focus on energy-boosting properties and general wellbeing

Product claims and regulation

COMPETITIVE LANDSCAPE

Coca-Cola Mexico helps drive FF beverages

Qualamex maintains its dynamic growth

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Fortified/Functional Packaged Food in Mexico

HEADLINES

PROSPECTS

Growth driven by the offer of more sophisticated products

An outstanding performance from other FF plain yoghurt

COMPETITIVE LANDSCAPE

Grupo Bimbo continues to lead the category

Chewing gum a standard FF product for Mexican consumers

CATEGORY DATA

Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Free From in Mexico

HEADLINES

PROSPECTS

Free from lactose products becoming more widely available

Other milk alternatives grow in popularity

COMPETITIVE LANDSCAPE

Grupo Lala remains the leading player

Modern retailers support the growth of free from products

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2012-2017
Table 56 Sales of Free From by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Free From: % Value 2013-2017
Table 58 LBN Brand Shares of Free From: % Value 2014-2017
Table 59 Distribution of Free From by Format: % Value 2012-2017
Table 60 Forecast Sales of Free From by Category: Value 2017-2022
Table 61 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Naturally Healthy Beverages in Mexico

HEADLINES

PROSPECTS

Use of superfruits drives growth

Benefits of NH beverages not perceived as substantial

COMPETITIVE LANDSCAPE

Nestlé Mexico SA de CV remains the leader

NH RTD tea boosted by promotional support

CATEGORY DATA

Table 62 Sales of NH Beverages by Category: Value 2012-2017
Table 63 Sales of NH Beverages by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of NH Beverages: % Value 2013-2017
Table 65 LBN Brand Shares of NH Beverages: % Value 2014-2017
Table 66 Distribution of NH Beverages by Format: % Value 2012-2017
Table 67 Forecast Sales of NH Beverages by Category: Value 2017-2022
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Naturally Healthy Packaged Food in Mexico

HEADLINES

PROSPECTS

Super grains growing in popularity

Unpackaged products pose a challenge

COMPETITIVE LANDSCAPE

Sabritas continues to lead NH packaged food

Marketing and communication key to further growth

CATEGORY DATA

Table 69 Sales of NH Packaged Food by Category: Value 2012-2017
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
Table 71 NBO Company Shares of NH Packaged Food: % Value 2013-2017
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
Table 73 Distribution of NH Packaged Food by Format: % Value 2012-2017
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Organic Beverages in Mexico

HEADLINES

PROSPECTS

Consumers seek to avoid artificial ingredients and other substances

Price continues to constrain growth

COMPETITIVE LANDSCAPE

Aires de Campo leads

Foreign demand puts pressure on the offer

CATEGORY DATA

Table 76 Sales of Organic Beverages by Category: Value 2012-2017
Table 77 Sales of Organic Beverages by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Organic Beverages: % Value 2013-2017
Table 79 LBN Brand Shares of Organic Beverages: % Value 2014-2017
Table 80 Distribution of Organic Beverages by Format: % Value 2012-2017
Table 81 Forecast Sales of Organic Beverages by Category: Value 2017-2022
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Organic Packaged Food in Mexico

HEADLINES

PROSPECTS

Organic packaged food offer remains limited

Consumers try to avoid artificial ingredients

COMPETITIVE LANDSCAPE

Aires de Campo remains the clear category leader

Category offer impacted by foreign demand

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2012-2017
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
Table 87 Distribution of Organic Packaged Food by Format: % Value 2012-2017
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Health and Wellness in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

Health and wellness products gain relevance

Consumers become increasingly knowledgeable about food and beverages

New players continue to enter

Modern retailers enable growth

Wider offer set to drive performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Health and Wellness in Mexico

EXECUTIVE SUMMARY

Health and wellness products gain relevance

Consumers become increasingly knowledgeable about food and beverages

New players continue to enter

Modern retailers enable growth

Wider offer set to drive performance

MARKET DATA

SOURCES

Better For You Beverages in Mexico

HEADLINES

PROSPECTS

Manufacturers increase their offer of low-sugar beverages

Health concerns become a double-edged sword for BFY beverages

COMPETITIVE LANDSCAPE

Coca-Cola Mexico maintains lead

BFY beverages compete with more sophisticated products

CATEGORY DATA

Better For You Packaged Food in Mexico

HEADLINES

PROSPECTS

BFY packaged food faces fierce competition from other health and wellness categories

Category impacted by a tough economic climate

Special tax on drinking milk products with added sugar takes effect in 2017

COMPETITIVE LANDSCAPE

Grupo Lala maintains its leading position

Danone reduces the sugar content in its low fat yoghurt

CATEGORY DATA

Fortified/Functional Beverages in Mexico

HEADLINES

PROSPECTS

Affordability drives sales of FF beverages

Manufacturers focus on energy-boosting properties and general wellbeing

Product claims and regulation

COMPETITIVE LANDSCAPE

Coca-Cola Mexico helps drive FF beverages

Qualamex maintains its dynamic growth

CATEGORY DATA

Fortified/Functional Packaged Food in Mexico

HEADLINES

PROSPECTS

Growth driven by the offer of more sophisticated products

An outstanding performance from other FF plain yoghurt

COMPETITIVE LANDSCAPE

Grupo Bimbo continues to lead the category

Chewing gum a standard FF product for Mexican consumers

CATEGORY DATA

Free From in Mexico

HEADLINES

PROSPECTS

Free from lactose products becoming more widely available

Other milk alternatives grow in popularity

COMPETITIVE LANDSCAPE

Grupo Lala remains the leading player

Modern retailers support the growth of free from products

CATEGORY DATA

Naturally Healthy Beverages in Mexico

HEADLINES

PROSPECTS

Use of superfruits drives growth

Benefits of NH beverages not perceived as substantial

COMPETITIVE LANDSCAPE

Nestlé Mexico SA de CV remains the leader