Fortified/functional (FF) beverages and better for you (BFY) beverages lead health and wellness (HW) beverages in value terms. Within FF beverages, the two largest categories in value terms are FF juice drinks (up to 24% juice) and FF concentrates, and these have a competitive advantage in common, namely that they are sold at a relatively low retail sale price.
For some years, sugar consumption has been the big story in the packaged beverages industry. In Mexico since 2014, the attention being paid to sugar content in packaged beverages has been fuelled by the tax imposed on products with high calorie content.
Over the review period, consumers became increasingly concerned about their health, and the implications that their daily habits can have on the latter. As a result, they are better informed about the ingredients in packaged foods and beverages, and about the production processes required to get them on the shelves.
In 2018, there was a wide range of products that target the health and wellness concerns of consumers offered through different distribution channels. In regard to foods and beverages, traditional grocery retailers and modern grocery retailers are still the most popular.
Over the forecast period, sales of health and wellness are expected to be driven by an increase in the availability of HW brands and products. Companies are likely to develop more sophisticated products to add more value to their portfolios, to match the preferences and habits of consumers.
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Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Mexico with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Health and Wellness market research database.