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Health and Wellness in Mexico

January 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Better For You Beverages
  • Better For You Packaged Food
  • Fortified/Functional Beverages
  • Fortified/Functional Packaged Food
  • Free From
  • Naturally Healthy Beverages
  • Naturally Healthy Packaged Food
  • Organic Beverages
  • Organic Packaged Food

If you're in the Health and Wellness industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Health and Wellness in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Health and Wellness in Mexico?
  • What are the key health and wellness concerns driving sales in Health and Wellness?
  • Is Health and Wellness a dynamic niche or mainstream concern in Mexico?
  • Which are the leading brands in Health and Wellness in Mexico?
  • How are products distributed in Health and Wellness in Mexico?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

Health and Wellness in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2015-2020 Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020 Table 3 Sales of Health and Wellness by Category: Value 2015-2020 Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020 Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020 Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020 Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020 Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025 Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Better For You Beverages in Mexico

KEY DATA FINDINGS

2020 IMPACT

Growing health concerns drive sales
Consumer concern regarding excessive sugar intake
Low in sugar and high in share, Coca-Cola leads sales

RECOVERY AND OPPORTUNITIES

Companies to follow Coca-Cola’s rebranding
Products with natural sweeteners to benefit
Parents’ increasing concern about their children’s sugar intake

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2015-2020 Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020 Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020 Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020 Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025

Fortified/Functional Beverages in Mexico

KEY DATA FINDINGS

2020 IMPACT

Affordable FF beverages perform well during COVID-19
FF beverages with vitamins and energy-boosting ingredients are popular
Coca-Cola leads with its well-positioned brands and well-developed distribution network

RECOVERY AND OPPORTUNITIES

Added vitamins - an affordable way for companies to add value
Reversal of premiumisation trend in the wake of COVID-19
Product reformulation to circumvent new labelling regulation

CATEGORY DATA

Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020 Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025

Naturally Healthy Beverages in Mexico

KEY DATA FINDINGS

2020 IMPACT

NH tea benefits from its health and immunity positioning due to COVID-19 in 2020
While healthier content attracts, the high price detracts
Three steady leaders in a fragmented category

RECOVERY AND OPPORTUNITIES

Importance of local products and clean labels
More affordable brands set to enter the market
Addition of superfruits to remain an important trend

CATEGORY DATA

Table 34 Sales of NH Beverages by Category: Value 2015-2020 Table 35 Sales of NH Beverages by Category: % Value Growth 2015-2020 Table 36 NBO Company Shares of NH Beverages: % Value 2016-2020 Table 37 LBN Brand Shares of NH Beverages: % Value 2017-2020 Table 38 Distribution of NH Beverages by Format: % Value 2015-2020 Table 39 Forecast Sales of NH Beverages by Category: Value 2020-2025 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025

Organic Beverages in Mexico

KEY DATA FINDINGS

2020 IMPACT

Limited consumer base due to high prices
Aires de Campo leads with its strong distribution and portfolio investment
Export drive may hinder local organic beverage sales

RECOVERY AND OPPORTUNITIES

Category influenced by COVID-19 and economic recovery
Juan Valdez’s return to give organic coffee a boost
Companies to focus on educating consumers about the benefits of purchasing ‘niche’ organic products

CATEGORY DATA

Table 41 Sales of Organic Beverages by Category: Value 2015-2020 Table 42 Sales of Organic Beverages by Category: % Value Growth 2015-2020 Table 43 NBO Company Shares of Organic Beverages: % Value 2016-2020 Table 44 LBN Brand Shares of Organic Beverages: % Value 2017-2020 Table 45 Distribution of Organic Beverages by Format: % Value 2015-2020 Table 46 Forecast Sales of Organic Beverages by Category: Value 2020-2025 Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025

Better For You Packaged Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

New product labelling regulation for visible and accurate warnings introduced in 2020
Shift to retail in 2020 due to COVID-19
Nestlé leads with its wide portfolio of well-positioned brands and strong distribution network

RECOVERY AND OPPORTUNITIES

Potential shift to affordable, regular products due to uncertain economic outlook
Focus on food and nutrition post COVID-19
Changing health perceptions impact growth

CATEGORY DATA

Table 48 Sales of BFY Packaged Food by Category: Value 2015-2020 Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of BFY Packaged Food: % Value 2016-2020 Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020 Table 52 Distribution of BFY Packaged Food by Format: % Value 2015-2020 Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025 Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025

Free From in Mexico

KEY DATA FINDINGS

2020 IMPACT

New labelling regulation and shift to retail due to COVID-19 in 2020
Free from lactose dairy most demanded, assisting a variety of complaints
Grupo Lala leads, offering an expanded range of free from lactose products

RECOVERY AND OPPORTUNITIES

Potential shift to affordable, regular products due to uncertain economic outlook
Free from lactose dairy demanded as companies increase product offerings
Free from gluten to remain a niche

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2015-2020 Table 56 Sales of Free From by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Free From: % Value 2016-2020 Table 58 LBN Brand Shares of Free From: % Value 2017-2020 Table 59 Distribution of Free From by Format: % Value 2015-2020 Table 60 Forecast Sales of Free From by Category: Value 2020-2025 Table 61 Forecast Sales of Free From by Category: % Value Growth 2020-2025

Fortified/Functional Packaged Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

New labelling regulation and shift to retail due to COVID-19 in 2020
FF dairy is the category mainstay
Grupo Bimbo leads with its well-positioned brands and wide, efficient distribution network

RECOVERY AND OPPORTUNITIES

Potential shift to affordable, regular products due to uncertain economic outlook
Product reformulation to avoid new labelling regulation
Players look to communicate better on and off the shelf

CATEGORY DATA

Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020 Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020 Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020 Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020 Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020 Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020 Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020 Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020 Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025 Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025

Naturally Healthy Packaged Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

Mexicans seek less processed offerings, benefiting NH packaged food
New labelling regulation and shift to retail due to COVID-19 in 2020
Sabritas leads, whilst low barriers to entry encourage emergence of small players

RECOVERY AND OPPORTUNITIES

Companies to increasingly focus on NH products to avoid the new labelling regulation
NH packaged food faces strong competition
Convenient and nutritious NH nuts, sees and trail mixes to perform well

CATEGORY DATA

Table 76 Sales of NH Packaged Food by Category: Value 2015-2020 Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020 Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020 Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020 Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020 Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025 Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025

Organic Packaged Food in Mexico

KEY DATA FINDINGS

2020 IMPACT

Slowed growth in 2020 with consumer spending caution due to COVID-19
Plethora of new products over the review period
Grupo Herdez maintains its organic lead in 2020

RECOVERY AND OPPORTUNITIES

Shift to affordable products may restrain growth
Focus on organic product development
Strong growth organic baby food

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020 Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020 Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020 Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020 Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020 Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025 Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Health and Wellness research and analysis database.

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