Executive Summary

Mar 2019
HW beverages records moderate growth

Fortified/functional (FF) beverages and better for you (BFY) beverages lead health and wellness (HW) beverages in value terms. Within FF beverages, the two largest categories in value terms are FF juice drinks (up to 24% juice) and FF concentrates, and these have a competitive advantage in common, namely that they are sold at a relatively low retail sale price.

Consumers are concerned over high sugar intake as well as avoiding artificial sweeteners

For some years, sugar consumption has been the big story in the packaged beverages industry. In Mexico since 2014, the attention being paid to sugar content in packaged beverages has been fuelled by the tax imposed on products with high calorie content.

Consumers increasingly adopt health and wellness lifestyles

Over the review period, consumers became increasingly concerned about their health, and the implications that their daily habits can have on the latter. As a result, they are better informed about the ingredients in packaged foods and beverages, and about the production processes required to get them on the shelves.

Modern grocery retailers enables growth in some HW categories

In 2018, there was a wide range of products that target the health and wellness concerns of consumers offered through different distribution channels. In regard to foods and beverages, traditional grocery retailers and modern grocery retailers are still the most popular.

A good performance is expected

Over the forecast period, sales of health and wellness are expected to be driven by an increase in the availability of HW brands and products. Companies are likely to develop more sophisticated products to add more value to their portfolios, to match the preferences and habits of consumers.

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Health and Wellness in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Health and Wellness industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Health and Wellness industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Health and Wellness in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Health and Wellness in Mexico?
  • What are the major brands in Mexico?
  • Were the sales of health and wellness affected by the global recession?
  • What functional ingredients in food and drinks are in fashion in Mexico?
  • Is the organic movement still growing?
  • Are weight management food and drinks driven by product reformulation?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Health and Wellness market research database.

Health and Wellness in Mexico

EXECUTIVE SUMMARY

HW beverages records moderate growth
Consumers are concerned over high sugar intake as well as avoiding artificial sweeteners
Consumers increasingly adopt health and wellness lifestyles
Modern grocery retailers enables growth in some HW categories
A good performance is expected

MARKET DATA

Table 1 Sales of Health and Wellness by Type: Value 2013-2018
Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
Table 3 Sales of Health and Wellness by Category: Value 2013-2018
Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Better For You Beverages in Mexico

HEADLINES

PROSPECTS

Manufacturers increase their offering of BFY reduced sugar beverages
Manufacturers are adjusting the marketing of “light” products
There is customer migration within the category

COMPETITIVE LANDSCAPE

Coca-Cola Mexico maintains the leadership in BFY beverages
Nestlé México SA de CV leads in decaffeinated coffee
BFY beverages competes with FF beverages

CATEGORY DATA

Table 17 Sales of BFY Beverages by Category: Value 2013-2018
Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Better For You Packaged Food in Mexico

HEADLINES

PROSPECTS

Shifts in consumer preferences pose a challenge to BFY reduced fat packaged food
BFY reduced sugar packaged food is set to grow
Changing lifestyles are poised to drive consumer interest in BFY offerings

COMPETITIVE LANDSCAPE

Nestlé leads sales
The word “reduced” is no longer attractive
Competition becomes tougher

CATEGORY DATA

Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Fortified/Functional Beverages in Mexico

HEADLINES

PROSPECTS

Affordability drives sales of FF beverages
Manufacturers focus on general wellbeing and energy-boosting properties
Producers of FF beverages have to be less bold in health benefit claims

COMPETITIVE LANDSCAPE

Coca-Cola Mexico drives sales of FF beverages
Vive 100 maintains its dynamic growth

CATEGORY DATA

Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
Table 34 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2013-2018
Table 35 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Fortified/Functional Packaged Food in Mexico

HEADLINES

PROSPECTS

FF dairy is set to sustain sales
FF prepared baby food will drive further growth
Digestive health to gain relevance amongst consumers

COMPETITIVE LANDSCAPE

Grupo Bimbo sustains its leadership
Marketing to remain a key driver of growth

CATEGORY DATA

Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
Table 48 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Free From in Mexico

HEADLINES

PROSPECTS

Awareness is rising about the necessity for free from products
Lactose free dairy will remain the most popular category
Free from dairy milk is poised to record further growth

COMPETITIVE LANDSCAPE

Grupo Lala maintains its leadership
Free from gluten remains a niche category

CATEGORY DATA

Table 55 Sales of Free From by Category: Value 2013-2018
Table 56 Sales of Free From by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Free From: % Value 2014-2018
Table 58 LBN Brand Shares of Free From: % Value 2015-2018
Table 59 Distribution of Free From by Format: % Value 2013-2018
Table 60 Forecast Sales of Free From by Category: Value 2018-2023
Table 61 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Naturally Healthy Beverages in Mexico

HEADLINES

PROSPECTS

Innovation in NH beverages drives growth
Adoption of health and wellness trends favour NH beverages sales

COMPETITIVE LANDSCAPE

There are three main players in NH beverages
Fuze Tea is relaunched
Sales of NH RTD tea are boosted by constant advertising

CATEGORY DATA

Table 62 Sales of NH Beverages by Category: Value 2013-2018
Table 63 Sales of NH Beverages by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of NH Beverages: % Value 2014-2018
Table 65 LBN Brand Shares of NH Beverages: % Value 2015-2018
Table 66 Distribution of NH Beverages by Format: % Value 2013-2018
Table 67 Forecast Sales of NH Beverages by Category: Value 2018-2023
Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Naturally Healthy Packaged Food in Mexico

HEADLINES

PROSPECTS

NH nuts, seeds and trail mixes will drive growth
Minimal processing and avoidance of artificial ingredients will gain in relevance

COMPETITIVE LANDSCAPE

Sabritas SRL de CV remains the sales leader
There is competition from organic and free from packaged food
Clean labels represent an opportunity for NH packaged food

CATEGORY DATA

Table 69 Sales of NH Packaged Food by Category: Value 2013-2018
Table 70 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of NH Packaged Food: % Value 2014-2018
Table 72 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
Table 73 Distribution of NH Packaged Food by Format: % Value 2013-2018
Table 74 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Organic Beverages in Mexico

HEADLINES

PROSPECTS

Organic beverages remains a niche, but growth will continue
High prices are restraining the further growth of organic beverages

COMPETITIVE LANDSCAPE

Aires de Campo SA de CV leads sales
Foreign demand puts pressure on the offering

CATEGORY DATA

Table 76 Sales of Organic Beverages by Category: Value 2013-2018
Table 77 Sales of Organic Beverages by Category: % Value Growth 2013-2018
Table 78 NBO Company Shares of Organic Beverages: % Value 2014-2018
Table 79 LBN Brand Shares of Organic Beverages: % Value 2015-2018
Table 80 Distribution of Organic Beverages by Format: % Value 2013-2018
Table 81 Forecast Sales of Organic Beverages by Category: Value 2018-2023
Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Organic Packaged Food in Mexico

HEADLINES

PROSPECTS

Foreign markets are predicted to gain in relevance
Organic baby food is set to sustain its dynamic growth

COMPETITIVE LANDSCAPE

Grupo Herdez remains sales leader with its Aires de Campo brand
More competition is expected
Companies believe organic packaged food offers innovation opportunities

CATEGORY DATA

Table 83 Sales of Organic Packaged Food by Category: Value 2013-2018
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
Table 87 Distribution of Organic Packaged Food by Format: % Value 2013-2018
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023