Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Health and Wellness industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Better For You Beverages
- Better For You Packaged Food
- Fortified/Functional Beverages
- Fortified/Functional Packaged Food
- Free From
- Naturally Healthy Beverages
- Naturally Healthy Packaged Food
- Organic Beverages
- Organic Packaged Food
If you're in the Health and Wellness industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Health and Wellness in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Health and Wellness in Mexico?
- What are the key health and wellness concerns driving sales in Health and Wellness?
- Is Health and Wellness a dynamic niche or mainstream concern in Mexico?
- Which are the leading brands in Health and Wellness in Mexico?
- How are products distributed in Health and Wellness in Mexico?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
Health and Wellness in Mexico
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
Better For You Beverages in Mexico
KEY DATA FINDINGS
2020 IMPACT
Growing health concerns drive sales
Consumer concern regarding excessive sugar intake
Low in sugar and high in share, Coca-Cola leads sales
RECOVERY AND OPPORTUNITIES
Companies to follow Coca-Cola’s rebranding
Products with natural sweeteners to benefit
Parents’ increasing concern about their children’s sugar intake
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
Fortified/Functional Beverages in Mexico
KEY DATA FINDINGS
2020 IMPACT
Affordable FF beverages perform well during COVID-19
FF beverages with vitamins and energy-boosting ingredients are popular
Coca-Cola leads with its well-positioned brands and well-developed distribution network
RECOVERY AND OPPORTUNITIES
Added vitamins - an affordable way for companies to add value
Reversal of premiumisation trend in the wake of COVID-19
Product reformulation to circumvent new labelling regulation
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2015-2020
Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
Naturally Healthy Beverages in Mexico
KEY DATA FINDINGS
2020 IMPACT
NH tea benefits from its health and immunity positioning due to COVID-19 in 2020
While healthier content attracts, the high price detracts
Three steady leaders in a fragmented category
RECOVERY AND OPPORTUNITIES
Importance of local products and clean labels
More affordable brands set to enter the market
Addition of superfruits to remain an important trend
CATEGORY DATA
Table 34 Sales of NH Beverages by Category: Value 2015-2020
Table 35 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 36 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 37 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 38 Distribution of NH Beverages by Format: % Value 2015-2020
Table 39 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
Organic Beverages in Mexico
KEY DATA FINDINGS
2020 IMPACT
Limited consumer base due to high prices
Aires de Campo leads with its strong distribution and portfolio investment
Export drive may hinder local organic beverage sales
RECOVERY AND OPPORTUNITIES
Category influenced by COVID-19 and economic recovery
Juan Valdez’s return to give organic coffee a boost
Companies to focus on educating consumers about the benefits of purchasing ‘niche’ organic products
CATEGORY DATA
Table 41 Sales of Organic Beverages by Category: Value 2015-2020
Table 42 Sales of Organic Beverages by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Organic Beverages: % Value 2016-2020
Table 44 LBN Brand Shares of Organic Beverages: % Value 2017-2020
Table 45 Distribution of Organic Beverages by Format: % Value 2015-2020
Table 46 Forecast Sales of Organic Beverages by Category: Value 2020-2025
Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2020-2025
Better For You Packaged Food in Mexico
KEY DATA FINDINGS
2020 IMPACT
New product labelling regulation for visible and accurate warnings introduced in 2020
Shift to retail in 2020 due to COVID-19
Nestlé leads with its wide portfolio of well-positioned brands and strong distribution network
RECOVERY AND OPPORTUNITIES
Potential shift to affordable, regular products due to uncertain economic outlook
Focus on food and nutrition post COVID-19
Changing health perceptions impact growth
CATEGORY DATA
Table 48 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 52 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
Free From in Mexico
KEY DATA FINDINGS
2020 IMPACT
New labelling regulation and shift to retail due to COVID-19 in 2020
Free from lactose dairy most demanded, assisting a variety of complaints
Grupo Lala leads, offering an expanded range of free from lactose products
RECOVERY AND OPPORTUNITIES
Potential shift to affordable, regular products due to uncertain economic outlook
Free from lactose dairy demanded as companies increase product offerings
Free from gluten to remain a niche
CATEGORY DATA
Table 55 Sales of Free From by Category: Value 2015-2020
Table 56 Sales of Free From by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Free From: % Value 2016-2020
Table 58 LBN Brand Shares of Free From: % Value 2017-2020
Table 59 Distribution of Free From by Format: % Value 2015-2020
Table 60 Forecast Sales of Free From by Category: Value 2020-2025
Table 61 Forecast Sales of Free From by Category: % Value Growth 2020-2025
Fortified/Functional Packaged Food in Mexico
KEY DATA FINDINGS
2020 IMPACT
New labelling regulation and shift to retail due to COVID-19 in 2020
FF dairy is the category mainstay
Grupo Bimbo leads with its well-positioned brands and wide, efficient distribution network
RECOVERY AND OPPORTUNITIES
Potential shift to affordable, regular products due to uncertain economic outlook
Product reformulation to avoid new labelling regulation
Players look to communicate better on and off the shelf
CATEGORY DATA
Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 72 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 73 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
Naturally Healthy Packaged Food in Mexico
KEY DATA FINDINGS
2020 IMPACT
Mexicans seek less processed offerings, benefiting NH packaged food
New labelling regulation and shift to retail due to COVID-19 in 2020
Sabritas leads, whilst low barriers to entry encourage emergence of small players
RECOVERY AND OPPORTUNITIES
Companies to increasingly focus on NH products to avoid the new labelling regulation
NH packaged food faces strong competition
Convenient and nutritious NH nuts, sees and trail mixes to perform well
CATEGORY DATA
Table 76 Sales of NH Packaged Food by Category: Value 2015-2020
Table 77 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 79 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 80 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 81 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 82 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
Organic Packaged Food in Mexico
KEY DATA FINDINGS
2020 IMPACT
Slowed growth in 2020 with consumer spending caution due to COVID-19
Plethora of new products over the review period
Grupo Herdez maintains its organic lead in 2020
RECOVERY AND OPPORTUNITIES
Shift to affordable products may restrain growth
Focus on organic product development
Strong growth organic baby food
CATEGORY DATA
Table 83 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 85 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 87 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025