Measures to contain the spread of COVID-19 drove sales of larger packaging formats as consumers initially stockpiled for fear of running out of staple goods, and then reduced the frequency of their shopping trips to avoid unnecessary face-to-face contact. Sales in bigger pack sizes also benefitted from the rise of e-commerce, as did packaging in general.
Flexible packaging remains highly popular throughout food packaging, and continued to grow in 2020, particularly stand-up pouches. In dairy products, flexible plastic continued to be the standard pack type for cheese and benefited from rising demand for packaged cheese, including packaged hard cheese, in 2020.
E-commerce sales experienced significant growth in soft drinks as the government imposed nationwide lockdowns and consumers either could not or, for hygiene/safety reasons, did not want to visit bricks-and-mortar stores for daily essentials. Various companies introduced new and innovative packaging solutions for online retailers, which helped them manage consumer expectations efficiently during these unexpected circumstances.
The closure of bars and restaurants for an extended period as part of the measures implemented to try and control the spread of the COVID-19 virus resulted in a steep decline in on-trade sales of alcoholic drinks packaging in Switzerland in 2020. Even when reopened, with social distancing and other hygiene measures in place as well as the lingering fear among many consumers of catching the virus, footfall was lower in on-trade establishments than in a normal year.
A post-pandemic trend expected to gain popularity is “less is more”. As the market is already crowded with multi-coloured and -shaped product packaging, players are now looking at more minimalistic packaging designs with attractive text that can be appealing to the eye and also help them to market the product.
Prior to the pandemic, sustainability was a growing concern in the home care market. Although innovation in home care packaging remained at a nascent stage, companies were prioritising environmental concerns and introducing products that made claims of being green, natural, safe and/or non-toxic.
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Understand the latest market trends and future growth opportunities for the Packaging industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Packaging research and analysis database.
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