Together with longer-term factors such as intense competition from other types of foodservice operators, the challenging trading conditions ensuing from the COVID-19 pandemic led many self-service cafeterias chains in Denmark to close some of their outlets in 2020, including Cafe Dalle Valle, Monarch and Kylling og Co. However, the Pincho Nation chain unveiled plans to open a third Danish outlet at the beginning of 2021, and announced that it was actively seeking franchisees with the ultimate aim of opening up to 20 outlets in the country.
Many self-service cafeterias in Denmark are found in high-traffic retail and leisure locations like shopping malls, bowling alleys, entertainment centres etc. These outlets were among the worst affected by COVID-19 in 2020, with lockdowns, social distancing rules and the home seclusion trend greatly reducing consumer footfall in such locations.
The disruption caused by COVID-19 limited innovation in self-service cafeterias in 2020. Nonetheless, a number of leading chains continued to update their offers to tap into new and emerging trends, and in some cases this helped them to weather the negative impact of the pandemic better than competitors.
Self-service cafeterias should see demand rebound strongly from 2021 as the threat from COVID-19 begins to recede in line with the rollout of vaccines in Denmark. However, overall current value sales and transactions are not projected to return to pre-pandemic levels until 2023.
Like players in other foodservice categories, self-service cafeterias will continue to pursue sustainability initiatives over the forecast period to ensure they are aligned with the changing preferences of Danish consumers. In particular, operators are expected to step up efforts to reduce food waste.
Self-service cafeterias face intense competition from other types of foodservice operators, especially cafés and fast food chains. These competitors are traditionally much more aggressive when it comes to marketing, menu expansion, digitalisation, the creation of new concepts etc.
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Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Self-Service Cafeterias research and analysis database.
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