In 2020, throughout the COVID-19 upheaval, Ghassan Ahmed Al-Sulaiman Development Co Ltd remained the only company to record a significant value share in self-service cafeterias in Saudi Arabia. The company’s Ikea brand continued to dominate the category, despite recording a considerable decline in foodservice value sales and the number of transactions, with its four outlets in Saudi Arabia.
During the COVID-19 lockdown, independent self-service cafeterias recorded particularly severe losses and a heavy decline in sales. These independent outlets are mainly Asian buffet-style restaurants located in malls and shopping centres.
The balance of eat-in and takeaway shares remained very similar in 2020, despite the upheaval of the COVID-19 pandemic, with only a slight shift to takeaway sales noticeable. This slight shift was due to the long four month national lockdown period that required restaurants to close their doors before only gradually recommencing service at a reduced capacity.
Ikea Restaurant will continue to lead the category in the forecast period and will also remain the only significant brand presence in Saudi Arabia in self-service cafeterias for the foreseeable future. The channel is expanding in line with the opening of new Ikea branches.
In the forecast period it is expected that the majority of independent self-service cafeterias will remain unchained. These independent players are predominantly Asian buffet-style eateries based in shopping centres and malls.
Eat-in is expected to regain its pre-COVID-19 value share immediately in 2021 as consumers return to their usual purchasing habits in the forecast period and players in the category revert to focusing on their eat-in services. The growth of takeaway sales in 2020 was only temporary and was directly linked to the imposition of a lengthy national lockdown period from March 2020.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Self-Service Cafeterias industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Self-Service Cafeterias industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Self-Service Cafeterias research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page